OrangeTee

What OrangeTee does

OrangeTee & Tie Pte Ltd is a Singapore-headquartered real estate agency founded in 2000, operating as a core entity within Realion Group following its 2024 merger with Edmund Tie & Co. The firm provides a full-suite of property services spanning residential brokerage, commercial and industrial space marketing, investment sales, valuation, and overseas property advisory across Singapore, Japan, Malaysia, Thailand, Australia, and the UK. Its customer base includes individual property seekers, developers, investors, and business owners, served through a sales-led model combining a large in-house agent network with digital platforms.

The company's underlying technology stack consists of multiple proprietary digital products: the Circle consumer-facing marketplace with embedded AMOS AI chatbot, the Property Agents Review platform (Singapore's first transaction-based professional review platform for property agents), an Agent App and Work@Home platform that streamline agent workflows, and a Market Analytics Suite plus Research Hub that publishes URA, HDB, and luxury condo data. Predictive AI is applied within valuation services. The firm is PDPA-compliant and operates three licensed Singapore entities (OrangeTee & Tie, OrangeTee Advisory, OrangeTee International).

Revenue is generated primarily through transaction-based commissions on residential and commercial deals, supplemented by professional services fees from valuation, advisory, development consulting, and overseas property transactions. Pricing is not publicly disclosed; commissions are individually negotiated. The 2024 leadership transition to CEO Justin Quek, alongside a renewed executive bench and strategic push via the Realion Group platform, positions the firm to expand its agent network and cross-border services into adjacent proptech verticals.

Name

OrangeTee

Legal name

OrangeTee & Tie Pte Ltd

Website

https://orangetee.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

OrangeTee & Tie is a Singapore-based real estate agency offering residential, commercial, valuation, and overseas property services through an in-house agent network and digital platforms such as the Circle marketplace and the Property Agents Review platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (531320), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Real Estate (6500), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industries

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA), Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD), Real Estate Valuation & Appraisal Advisory (FSAEAJAI), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Real estate brokerage
• Property valuation services
• Residential property agency
• Commercial property advisory
• Property market research

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Agency Commission: Revenue from property transaction commissions for residential, commercial, and industrial property sales and rentals. Agents operate under the agency structure with commission sharing.
2. Advisory and Consulting Services: Business solutions including valuation services, market research, development conceptualization, and portfolio review services for developers, investors, and business owners.
3. International Property Services: Overseas property services including Japan business department assisting with international real estate investments.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

OrangeTee is a Singapore-based real estate agency providing brokerage services across residential, commercial, and industrial property segments, plus international property services through OrangeTee International. The company also delivers valuation, corporate advisory, investment sales, and market research services, supported by proprietary digital platforms including the Circle consumer marketplace with AMOS AI chatbot, Property Agents Review platform, and the Market Analytics Suite.

Product overview

OrangeTee operates as a comprehensive real estate agency platform with a multi-module architecture comprising both core services and digital products. The core offering includes residential, commercial, and industrial property services through OrangeTee & Tie (OTT) and advisory services through OrangeTee Advisory (OTA), supported by OrangeTee International (OTI) for overseas properties. Digital products include Circle by OrangeTee (a unified property platform for buying, renting, and agent search), Property Agents Review (agent review portal), the Agent App and Work@Home tools for agent productivity, and the Market Analytics Suite and Research Hub for market intelligence. Valuation services powered by predictive AI technology round out the offering. The Japan Business Department provides specialised regional expansion services.

Differentiator

Problem solved

Functional benefit

Brands

• Circle: Digital property platform for buying, renting, and finding agents with AI-powered chatbot AMOS
• Property Agents Review (PAR)
• Work@Home
• Consumer Festival
• OrangeTee Agent App

Quantifiable outcome

• 40K+ happy customers served
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Tokyu Livable Inc (TLI)coreStrategic or Co-development Partner · 16 January 2024Tokyu Livable Inc is one of the largest real estate companies in Japan with over 45 years of experience and close to 30,000 real estate deals secured. OrangeTee is collaborating with TLI to expand into the Japanese property market, leveraging their extensive network and market insights. Singaporean investors emerged as top foreign buyers in the Japanese market in 2023, crossing $3 billion worth of property investments.
• Edmund Tie & CocoreStrategic or Co-development PartnerEdmund Tie & Co merged with OrangeTee & Tie to form Realion Group, a unified property technology company integrating banking, renovation, and property management services for the Asia-Pacific region. The merger harmonizes best practices from both founding firms.
• Realion GroupcoreOthersOrangeTee is part of Realion Group, which was formed from the merger of Edmund Tie & Co. and OrangeTee & Tie. The group offers end-to-end support from feasibility to final sale and is developing a unified proptech platform for the Asia-Pacific region.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Huttons Asia: Huttons Asia is a long-established Singapore real estate agency competing directly with OrangeTee in residential brokerage, project sales, and auction services, sharing a similar large-scale agent network model.
• ERA Realty Network: ERA Realty is a major Singapore real estate agency under APAC Realty, offering residential, commercial, and industrial brokerage plus project marketing, with overlapping agent-network and commission-driven economics similar to OrangeTee.
• Citi Habitats: Citi Habitats is a Singapore-based real estate agency operating in residential leasing and sales, overlapping with OrangeTee's residential brokerage and HDB-focused transaction services.
• PropNex: PropNex is Singapore's largest publicly listed real estate agency with over 11,000 salespersons, directly competing with OrangeTee in residential and commercial brokerage, project marketing, and auction services.
• Edmund Tie & Co (ETC): ETC is a Singapore-based real estate services firm now merged into Realion Group with OrangeTee; prior to merger it was a direct peer in residential and commercial agency, valuation, and auction services.

Emerging players

• 99.co: 99.co is a Singapore-based property technology company offering listing search, agent matching, and data tools; it competes with OrangeTee's digital platforms by enabling more self-serve property discovery.
• PropertyGuru: PropertyGuru is Singapore's leading property portal and proptech platform; it overlaps with OrangeTee's Circle platform in listing discovery and agent matching, posing disintermediation risk to traditional brokerages.

Broad incumbents

• JLL: JLL is a global real estate services firm offering investment sales, valuation, advisory, and property management that competes with OrangeTee's enterprise solutions for developers, investors, and corporate occupiers across Asia-Pacific.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering valuation, advisory, and investment sales that overlap with OrangeTee Advisory's enterprise services for commercial and industrial clients.
• Sotheby's International Realty: Sotheby's International Realty operates a global luxury real estate network with Singapore presence, overlapping with OrangeTee's luxury condo and high-net-worth advisory segments through prestige brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCohSJh5n6Jsfsag8xPJxfgQ
• Facebookfacebook.com/OrangeTeeSingapore
• LinkedInlinkedin.com/company/orangetee
• Instagraminstagram.com/orangeteesingapore
• TikToktiktok.com/@orangeteesingapore

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrangeTee