Realion Group
Realion Group is a Singapore-based real estate services company formed in 2025 from the merger of OrangeTee (tech-enabled brokerage) and ETC (corporate advisory), serving individual home buyers, sellers, HDB residents, and corporate clients across the full property lifecycle.
- Company typePrivate
- Founded2025
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Realion Group does
Realion Group Pte. Ltd. is a Singapore-headquartered real estate services group formed in 2025 through the merger of OrangeTee, a tech-enabled residential brokerage with an established agent network, and ETC, a corporate real estate advisory firm. The group operates through two sub-brands: OrangeTee serves individual home buyers, sellers, HDB upgraders, and luxury property clients via its proptech platform and agent-led distribution, while ETC delivers corporate real estate advisory to institutional and corporate clients. Together, the two businesses give Realion coverage across the full Singapore property lifecycle, from mass-market residential brokerage to corporate real estate mandates.
The group's revenue model combines transaction-based commissions from brokerage activity with fee-based income from corporate advisory mandates, supplemented by emerging flows from wealth management (via the SingWealth Holdings partnership) and cross-border investment services (via the Global PMC partnership targeting overseas markets such as South Korea). Distribution is sales-led through the OrangeTee agent network, with technology deployed to support agent productivity, listings, and market research. Realion also produces proprietary market research (e.g., URA / Town Planner analyses) that functions as both an internal decision tool and an external brand asset for media and industry positioning.
Realion is privately held with no disclosed parent, headquarters at 430 Lorong 6 Toa Payoh, Singapore, and a unified executive team led by Desmond Sim (Group CEO), Justin Quek (Deputy CEO), Marcus Oh (COO), Teo Yak Huat (CFO), Christopher Ng (Group CCO), and Christine Sun (Chief Researcher & Strategist). The group's strategic posture in 2025 is one of consolidation and ecosystem expansion: integrating two legacy franchises, building out a proptech platform, and layering adjacent financial services onto the core property transaction flow.
Realion Group firmographics
Firmographics- Name
- Realion Group
- Legal name
- Realion Group Pte. Ltd.
- Website
- https://realion.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realion Group is a Singapore-based real estate services company formed in 2025 from the merger of OrangeTee (tech-enabled brokerage) and ETC (corporate advisory), serving individual home buyers, sellers, HDB residents, and corporate clients across the full property lifecycle.
- Ownership category
- akta.pro rank
Realion Group industry classification
Industry- Product category
- Real Estate Brokerage and Advisory
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)
Keywords
Where Realion Group is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Realion Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Brokerage Commissions: Commission-based revenue from residential and commercial property transactions for buyers, sellers, landlords, and tenants. Agents earn commissions on successful transactions.
- Corporate Advisory and Consultancy Services: Strategic real estate consultancy services for corporate clients, including investment advisory and property decision-making support through ETC brand.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Realion Group product offering
Product offeringCore offering
Realion Group is a Singapore full-service real estate company that provides residential and commercial property brokerage, corporate real estate advisory, and investment-related property services. It operates through two wholly owned sub-brands: OrangeTee, which delivers tech-driven brokerage services to individual and corporate clients via its proptech platform and agent network, and ETC, which provides strategic commercial real estate consultancy and advisory to enterprise clients. The group also produces regular property market research covering Singapore's residential, commercial, retail, industrial, and HDB sectors.
Product overview
Realion Group is a unified real estate services platform comprising two primary sub-brands: OrangeTee (tech-driven residential and commercial brokerage) and ETC (corporate advisory and consultancy services). The group operates as a single integrated entity offering end-to-end property solutions, combining OrangeTee's proptech capabilities and agent network with ETC's corporate advisory expertise. Realion Group itself serves as the parent company delivering the full suite of services under both brands.
Differentiator
Problem solved
Functional benefit
Products and services
- OrangeTee Real Estate Brokerage Tech-driven real estate brokerage providing one-stop residential and commercial property transaction services (buying, selling, renting, investing) for individual and corporate clients in Singapore, supported by an in-house proptech platform and a large agent network.
- ETC Commercial Real Estate Advisory Strategic, data-driven commercial real estate advisory and corporate consultancy for enterprise clients, covering investment advisory, leasing, property acquisition and disposal, and portfolio management across Singapore and the region.
- Realion Property Market Research Proprietary Singapore real estate market research and analytics covering residential, commercial, retail, industrial, and HDB sectors via monthly and quarterly publications (e.g., Monthly Developer Sales, Luxury Market, HDB Resale & BTO, Retail reports), supporting client decision-making and corporate advisory work.
Companies that use Realion Group
Customer profileSegments4 records
Ideal customer profiles4 records
Realion Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Realion Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered strategic.
- SingWealth HoldingsstrategicStrategic partnership bringing together two essential pillars of financial well-being - wealth management and real estate. Through this partnership, Realion and SingWealth provide clients with integrated services to build, manage, and preserve wealth through real estate investments.
- Global PMCstrategicPartnership with Global PMC, a premier property asset management specialist established in 2004 serving high-net-worth individuals (HNWIs). Through this partnership, Realion provides clients with access to overseas investment opportunities in South Korea.
Scale indicators1 record
Expansion highlights4 records
Realion Group competitors and assessment
Company assessmentOthers
Direct peers
- Huttons Asia: Singapore-headquartered real estate agency with sizeable agent network covering residential, commercial, and overseas markets. Competes head-to-head with OrangeTee in agent recruitment and project marketing.
- PropNex Limited: Largest listed real estate agency in Singapore with thousands of salespersons across residential, HDB, and commercial segments. Directly competes with OrangeTee for agent recruitment, listings, and developer project mandates.
- OrangeTee — pre-merger identity: Pre-merger OrangeTee was a leading Singapore proptech-driven residential and commercial brokerage. Now a wholly-owned subsidiary of Realion, but its standalone identity previously competed directly with PropNex, ERA, and Huttons.
- ERA Realty Network (ERA Singapore): Major Singapore real estate agency network offering residential and commercial brokerage plus auction services. A direct OrangeTee competitor with comparable agent-network economics and developer project marketing capabilities.
- Edmund Tie & Company (ETC) — pre-merger identity: Historic Singapore commercial real estate advisory firm that is now a wholly-owned subsidiary of Realion. Prior to the 2025 merger, ETC itself was a direct peer to firms like Savills and CBRE in Singapore corporate advisory.
Broad incumbents
- Savills Singapore: Global real estate services firm with a strong Singapore presence spanning advisory, capital markets, valuation, and brokerage. Overlaps with ETC's corporate advisory book and OrangeTee's commercial mandates.
- CBRE Singapore: Global commercial real estate services firm with deep Singapore corporate advisory, capital markets, and property management capabilities. Direct overlap with ETC's enterprise advisory mandate.
- JLL Singapore: Global real estate services firm offering investment sales, advisory, valuation, and property management in Singapore. Competes with ETC for corporate real estate mandates and with OrangeTee on commercial leasing.
- Colliers International Singapore: Global real estate services firm with Singapore operations across investment sales, advisory, and workplace solutions. Overlaps with ETC on corporate advisory and OrangeTee on project leasing mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Realion Group social profiles
Digital presenceRealion Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realion Group leadership team
Management profileNumber of profiles
Profiles6 records
Realion Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Realion Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realion Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realion Group
What does Realion Group do?
Realion Group is a Singapore full-service real estate company that provides residential and commercial property brokerage, corporate real estate advisory, and investment-related property services. It operates through two wholly owned sub-brands: OrangeTee, which delivers tech-driven brokerage services to individual and corporate clients via its proptech platform and agent network, and ETC, which provides strategic commercial real estate consultancy and advisory to enterprise clients. The group also produces regular property market research covering Singapore's residential, commercial, retail, industrial, and HDB sectors.
Is Realion Group a public or private company?
Realion Group is a private company. It is classified as management employee owned and is currently operating.
When was Realion Group founded?
Realion Group was founded in 2025. It employs 11 to 50 people.
Where is Realion Group based?
Realion Group is headquartered in Singapore, Singapore, in the Asia region.
How does Realion Group make money?
Two revenue lines are on record. Real Estate Brokerage Commissions are the primary driver. The others are corporate Advisory and Consultancy Services.
Who are Realion Group's main competitors?
Knight Frank Singapore is listed as an others. Direct peers are Huttons Asia, PropNex Limited, OrangeTee — pre-merger identity, ERA Realty Network (ERA Singapore) and Edmund Tie & Company (ETC) — pre-merger identity. Broad incumbents are Savills Singapore, CBRE Singapore, JLL Singapore and Colliers International Singapore.
Does Realion Group have an API?
No public API is recorded for Realion Group.
What industry is Realion Group in?
Realion Group's product category is Real Estate Brokerage and Advisory. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 531210 and its SIC code is 6531.