OLXmobbi
OLXmobbi is the certified used car marketplace sub-brand of OLX Indonesia, operated within the Astra International conglomerate. It connects individual buyers with verified dealers and individual sellers through a hybrid online-offline platform offering inspected, warranted pre-owned vehicles with integrated financing and physical showrooms in Jakarta, Depok, and Yogyakarta.
- Company typePrivate
- Founded2006
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What OLXmobbi does
OLXmobbi is the dedicated certified used car marketplace sub-brand of OLX Indonesia, operated within the Astra International conglomerate ecosystem. OLX Indonesia began operating in 2006 as a multi-category online classifieds platform; OLXmobbi was launched in 2024 as a specialized vertical for pre-owned vehicles, positioned as the curated, quality-assured layer of the broader OLX marketplace. The platform connects individual buyers with both individual sellers and verified dealers, featuring 62,912+ used car listings and 10,985 OLXmobbi-branded certified listings. It combines online marketplace access via the OLX website and mobile app (iOS and Android) with a physical retail showroom network spanning Jakarta, Depok, and (most recently) Yogyakarta.
The platform's technology stack includes mobile app integration, a vehicle inspection certification system (powered through a third-party partnership with Otospector), a booking/escrow system, and an integrated credit financing calculator. OLXmobbi-branded listings carry a suite of seller guarantees: engine and transmission warranty up to 1 year (Mobil Bergaransi), free 1-year insurance, free maintenance up to 30,000 km or 18 months, and a home-based test drive service. The company is headquartered in Jakarta and operates primarily within Indonesia, with no global footprint disclosed.
Revenue is generated through three streams: (1) listing fees and featured/sponsored advertising for dealers and individual sellers, (2) commissions on completed vehicle transactions facilitated through the platform, and (3) recurring Super Dealer monthly subscription packages offering premium placement, verified badges, and analytics tools. The customer base is segmented horizontally across individual used car buyers (primary), used car dealers (primary, including Super Dealer and verified dealer tiers), and individual sellers. Distribution combines the digital marketplace, physical OLXmobbi stores, the verified dealer network, Bursa Mobil car exchange partnerships, and event presence at GIIAS. Marketing leverages OLX's social media assets (7.5M+ combined followers across Facebook, Instagram, YouTube, and TikTok) and the OLX News content platform.
OLXmobbi firmographics
Firmographics- Name
- OLXmobbi
- Legal name
- OLX Indonesia
- Website
- https://olx.co.id
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OLXmobbi is the certified used car marketplace sub-brand of OLX Indonesia, operated within the Astra International conglomerate. It connects individual buyers with verified dealers and individual sellers through a hybrid online-offline platform offering inspected, warranted pre-owned vehicles with integrated financing and physical showrooms in Jakarta, Depok, and Yogyakarta.
- Ownership category
- akta.pro rank
Where OLXmobbi is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
OLXmobbi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Listing Fees and Featured Ads: Dealers and individual sellers pay for featured/sponsored listings, spotlight placements, and promotional packages to increase visibility of vehicle listings
- Transaction Commission: Platform takes a commission on completed vehicle transactions facilitated through the OLXmobbi ecosystem
- Dealer Membership Packages: Super Dealer and verified dealer subscription programs offering enhanced listing tools, analytics, and premium placement
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Individual seller listings - Free basic listing with optional paid upgrades |
| Subscription | Monthly | Super Dealer membership - Premium placement and enhanced tools |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
OLXmobbi product offering
Product offeringCore offering
OLXmobbi is the certified used car sub-brand of OLX Indonesia, operating as a marketplace that connects verified dealers and individual sellers with buyers of pre-owned vehicles. It offers inspected, warranted pre-owned vehicles with guarantees such as engine/transmission warranty up to 1 year, free 1-year insurance, free maintenance services, and home-based test drives. The platform also provides integrated credit financing calculators and operates physical OLXmobbi stores in Jakarta, Depok, and Yogyakarta alongside the broader OLX digital marketplace.
Product overview
OLX Indonesia operates as a broad multi-category online classifieds marketplace platform, featuring separate product sections for new cars (Mobil Baru), used cars (Mobil Bekas), motorbikes, properties, mobile phones and gadgets, household items, and jobs/services. Within this platform, OLXmobbi is a focused sub-brand dedicated to certified quality used cars. The core OLX platform functions as the discovery and transaction layer (listing management, chat, booking, escrow), while OLXmobbi adds a curated layer of seller promises (Mobil Bergaransi, inspection certification, free insurance, free maintenance, home test drives) specifically for used car transactions. Both share the same OLX infrastructure and mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- OLXmobbi Certified Used Car Marketplace
- OLX Indonesia Multi-Category Classifieds Platform
- Mobil Bergaransi (Guaranteed Car) Certified Vehicle Program
- Super Dealer Membership Package
Quantifiable outcome
- 62,912+ used car listings available on platform
- +2 more outcomes
Companies that use OLXmobbi
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
OLXmobbi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OLXmobbi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GIIAS (Gaikindo Indonesia International Auto Show)coreAnnual automotive exhibition where OLXmobbi participates to promote trade-in services and exclusive deals. 2026 edition features OLXmobbi trade-in promotions with bonus incentives.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
OLXmobbi competitors and assessment
Company assessmentBroad incumbents
- CarGurus: Global online automotive marketplace with transparency-focused pricing tools; informs how OLXmobbi's dealer ranking and trust signals could evolve.
- Carousell: Multi-category consumer-to-consumer marketplace with operations in Indonesia; competes broadly with OLX Indonesia's classifieds categories including used vehicles.
- OLX Autos: OLX Group's broader global brand used car marketplace in other markets; sibling/incumbent platform offering insight into the same business model at different geographies.
Direct peers
- Carsome: Southeast Asian used car platform operating in Indonesia with end-to-end inspection, reconditioning, and financing — directly competing with OLXmobbi's certified used car value proposition.
- Carmudi: Indonesia-focused automotive classifieds platform owned by Frontier Digital Ventures; overlaps with OLXmobbi's online marketplace and dealer listing model.
- Carro: Singapore-headquartered used car marketplace with strong Indonesia presence; offers inspection, warranty, and financing — competing directly with OLXmobbi's certified-car offering.
- Mobil123: Major Indonesian automotive classifieds platform for new and used cars; directly competes with OLX Indonesia's car vertical and OLXmobbi dealer listings.
- Bekas.com: Indonesia-focused online classifieds for used vehicles; competes with OLXmobbi for individual seller listings and buyer mindshare in the secondary car market.
Others
- Indotrading: Indonesian B2B marketplace serving automotive dealer ecosystem; tangential competitor for dealer mindshare and digital tooling.
Regional players
- Auto2000: Astra Group's Toyota dealership network; while focused on new cars, it sits within the same parent ecosystem and competes for Astra-aligned automotive customer share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
OLXmobbi social profiles
Digital presenceOLXmobbi financial estimates
Financial estimateRevenue estimate
Valuation estimate
OLXmobbi leadership team
Management profileNumber of profiles
OLXmobbi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OLXmobbi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OLXmobbi
What does OLXmobbi do?
OLXmobbi is the certified used car sub-brand of OLX Indonesia, operating as a marketplace that connects verified dealers and individual sellers with buyers of pre-owned vehicles. It offers inspected, warranted pre-owned vehicles with guarantees such as engine/transmission warranty up to 1 year, free 1-year insurance, free maintenance services, and home-based test drives. The platform also provides integrated credit financing calculators and operates physical OLXmobbi stores in Jakarta, Depok, and Yogyakarta alongside the broader OLX digital marketplace.
Is OLXmobbi a public or private company?
OLXmobbi is a private company. It is classified as corporate owned and is currently operating.
When was OLXmobbi founded?
OLXmobbi was founded in 2006. It employs 11 to 50 people.
Where is OLXmobbi based?
OLXmobbi is headquartered in Jakarta, Indonesia, in the Asia region.
How does OLXmobbi make money?
Three revenue lines are on record. Listing Fees and Featured Ads are the primary driver. The others are transaction Commission and dealer Membership Packages.
Who are OLXmobbi's main competitors?
Broad incumbents on record are CarGurus, Carousell and OLX Autos. Direct peers are Carsome, Carmudi, Carro, Mobil123 and Bekas.com. Indotrading is listed as an others. Auto2000 is listed as a regional player.
Does OLXmobbi have an API?
No public API is recorded for OLXmobbi.