Farm Bureau Insurance

What Farm Bureau Insurance does

Farm Bureau Insurance Company of Idaho is a privately held property and casualty insurer founded on May 1, 1947, by Idaho farmers and ranchers, headquartered in Pocatello, Idaho, and operating as a subsidiary of IFB Mutual Insurance Holding Company. The company is the largest personal lines insurance carrier wholly based in Idaho and the number one provider of farm and ranch insurance in the state, holding an A.M. Best A (Excellent) Financial Strength Rating and three consecutive years (2024-2026) on Ward's Top 50 list of U.S. property and casualty performers.

The product portfolio spans personal lines (auto, motorcycle, recreational, homeowners, renters, life, umbrella), commercial and agricultural lines (business, farm and ranch, crop, commercial farm and ranch through subsidiary Western Community Insurance Company), and a recently launched health insurance vertical offered through a partnership with Blue Cross of Idaho. The technology stack consists of the FB Hub online portal and mobile application for policy management, billing, and document access, the LenderDock self-service portal for lienholder and mortgagee verification, a 24/7 Claimsline with roadside assistance, and a Direct Repair Program network of partner shops. Distribution combines an independent local agent network of 250+ agents across Idaho, a website-driven inside-sales motion, and self-service digital channels.

Revenue is generated primarily through recurring insurance premiums across personal, commercial, agricultural, and life lines, with package discounts across product lines. The Idaho Farm Bureau Federation membership base of 70,000+ members provides additional retention and referral economics through discounts on hotels, rental cars, entertainment, and prescriptions. In September 2025, the company announced the pending merger of Mountain West Farm Bureau Mutual Insurance Company into its parent, which upon regulatory approval would expand the operating footprint to Idaho, Washington, Montana, Wyoming, and Colorado, with combined membership above 130,000 and annualized premium above $800 million.

Name

Farm Bureau Insurance

Legal name

Farm Bureau Insurance Company of Idaho

Website

https://www.idahofarmbureauinsurance.com/

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

251–500 employees

Short description

Farm Bureau Insurance Company of Idaho is a privately held property and casualty insurer founded in 1947, serving Idaho and Washington residents, farmers, ranchers, and small businesses through 250+ local agents and a digital platform, with a pending merger expanding operations to five states.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance (Personal Lines)

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Crop & Farm Property Insurance (FSAJACAK)

Keywords

• Property and casualty insurance
• Personal lines insurance
• Farm and ranch insurance
• Crop insurance
• Commercial insurance

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums across multiple product lines including auto, home, farm & ranch, life, business, and crop insurance. Policyholder premiums represent the primary revenue stream with both recurring annual/semi-annual payments and new policy acquisitions.
2. Life Insurance Products: Life insurance and annuity products offered through Farm Bureau Life Insurance Company. Coverage up to $500,000 available without medical exam.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Farm Bureau Insurance Company of Idaho sells a diversified portfolio of property, casualty, life, and crop insurance products to Idaho families, farmers, ranchers, and small businesses through a captive network of local independent agents. The company offers personal lines (auto, motorcycle, recreational, homeowners, renters, life, umbrella), commercial/business insurance via its Western Community Insurance Company subsidiary, and farm & ranch and crop insurance that together form the company's heritage product set since its 1947 founding.

Product overview

Farm Bureau Insurance Company of Idaho operates as a single-state insurance carrier offering a diversified portfolio of property and casualty insurance products primarily to Idaho residents. The product lineup consists of personal lines insurance (auto, motorcycle, recreational, homeowners, renters, life, and umbrella insurance) and commercial/agricultural lines (business, crop, and farm & ranch insurance). A health insurance offering is available through a partnership with Blue Cross of Idaho for eligible Farm Bureau members. The company also provides a mobile app (FB Hub) for policy management. All Farm Bureau policyholders receive membership benefits with the Idaho Farm Bureau Federation, unlocking discounts on hotels, rental cars, entertainment, and other services. The company positions itself as a local, community-based insurer with agents throughout Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mountain West Farm Bureau Mutual Insurance CompanycoreStrategic or Co-development Partner · 1 September 2025Mountain West Farm Bureau Mutual Insurance Company (Wyoming-based, serving Wyoming, Montana, Colorado) to merge into IFB Mutual Insurance Holding Company. This strategic merger strengthens the Farm Bureau family of companies, enhancing competitive position and long-term stability. Combined organization will serve policyholders across five states with 130,000+ members and $800M+ annualized premium.
• Blue Cross of IdahocoreStrategic or Co-development PartnerIdaho Farm Bureau Federation partners with Blue Cross of Idaho to offer Regular Members quality association health plan options. Plans include Blue Cross of Idaho's broad PPO network covering 99% of hospitals and 98% of providers in Idaho. Five plan options available including HSA plan and copay-first plans.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorEnterprise is the preferred rental car provider for Farm Bureau Insurance auto claims. Customers can make rental reservations through Enterprise while vehicles are being repaired. Enterprise provides vehicles in the next class at no additional cost if preferred class unavailable.
• Farm Bureau Life Insurance CompanycoreStrategic or Co-development PartnerLife insurance and annuity products offered through Farm Bureau Life Insurance Company based in West Des Moines, IA. Company offers up to $500,000 life insurance coverage without medical exam.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mountain West Farm Bureau Mutual Insurance Company: Wyoming-based Farm Bureau P&C insurer serving Wyoming, Montana, and Colorado; the announced merger partner into IFB Mutual Insurance Holding Company. Operates as an identically-structured mutual insurer with overlapping product lines (auto, home, farm & ranch, crop), making it the most directly comparable peer.
• American Family Insurance: Mutual P&C insurer with strong regional presence across the Mountain West and Midwest; offers comparable personal lines (auto, home, life, farm) and competes directly with Farm Bureau in Idaho's farm & ranch segment.
• USAA: Member-owned P&C insurer serving military families and veterans nationwide, with strong Idaho active-duty and veteran population. Direct competitor in auto, home, and umbrella for an overlapping customer base.
• Country Financial: Mutual P&C and life insurer with deep rural and agricultural customer base across the Midwest and Pacific Northwest. Closely comparable business model — mutual structure, agent-led distribution, farm specialization — though operating in different geographies.
• Erie Insurance: Regional mutual P&C insurer known for top-decile service quality and agent-led distribution. Comparable on mutual structure, regional concentration, and strong customer satisfaction metrics; frequently cited as a Ward's Top 50 peer.
• Cincinnati Financial: Regional mutual P&C insurer with agent-led distribution across 44 states; operates Western Community Insurance-style subsidiary structures and is a longstanding Ward's Top 50 performer — directly comparable on operational excellence and financial strength metrics.
• Shelter Insurance: Mutual P&C insurer serving 14 Midwestern and Southern states with personal and commercial lines via exclusive agents. Comparable mutual structure and agent-led distribution, though not currently active in Idaho.

Broad incumbents

• State Farm: Largest U.S. P&C insurer and dominant personal lines carrier in Idaho. Competes directly against Farm Bureau in auto, home, and life, but operates nationally with broader product breadth (banking, mutual funds) and far greater scale.
• Allstate: National P&C incumbent with strong Idaho agency presence. Competes across auto, home, and life, and has invested heavily in direct-to-consumer digital channels that pressure Farm Bureau's agent-led model.
• Nationwide Mutual Insurance Company: Top-5 U.S. mutual P&C insurer with significant Idaho commercial and agribusiness presence. Provides broader product depth and financial scale that exceeds Farm Bureau's, but serves overlapping customer segments (farm, ranch, small business).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Bureau Insurance