Schoolhouse Electric & Supply Co.

What Schoolhouse Electric & Supply Co. does

Schoolhouse Electric & Supply Co. is a Portland, Oregon-based direct-to-consumer home goods brand founded in 2003. The company sells lighting, furniture, hardware, bedding and bath, rugs, decor, and utility products through three channels: its Shopify-based e-commerce storefront at schoolhouse.com (serving customers globally), a domestic physical retail store, and a dedicated Trade Program offering special pricing to interior designers, architects, and other trade professionals. Pricing spans from $18 cabinet knobs to $1,899 designer-collaboration floor lamps and $2,699 rugs, positioning the brand in the design-forward premium segment rather than mass-market home goods.

The company's core technology is its hand-finished lighting assembly operation in Portland, Oregon, which uses ethically sourced domestic and global components and traces its design language to vintage lighting molds discovered in an upstate New York factory at founding. The product architecture is a unified e-commerce platform with category-specific collections rather than a modular software system, supported by an extensive content marketing operation (blog, seasonal interactive catalogs, active social presence across Facebook, Instagram, Pinterest, TikTok, and YouTube). A recurring collaboration model extends the catalog through partnerships with Roll & Hill, Clare V., Pendleton, East Fork, Hygge & West, Anthony Burrill, Anisa Makhoul, Melissa Lakey, Notary Ceramics, and Rachel Murray, alongside partner-brand assortments including Dansk and FOOD52.

The revenue model is one-time unit sales across DTC and Trade channels, with no subscription or recurring component disclosed. Schoolhouse was acquired by Hudson Valley Lighting Group in 2025 (legal entity Troy-CSL Lighting, Inc.); the brand is operating in a transition phase under new ownership. The company employs 101–250 people and is led by founder and creative director Brian Faherty. No revenue figures, funding history, or AI capabilities are disclosed in available source material.

Name

Schoolhouse Electric & Supply Co.

Legal name

Troy-CSL Lighting, Inc.

Website

https://schoolhouse.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

101–250 employees

Short description

Schoolhouse Electric & Supply Co. is a Portland, Oregon-based DTC home goods brand founded in 2003, selling lighting, furniture, hardware, bedding, rugs, and decor to residential consumers and trade professionals via e-commerce, retail, and a dedicated Trade Program, now owned by Hudson Valley Lighting Group.

Ownership category

akta.pro rank

Product category

Lighting and Home Furnishings

NAICS

Residential Electric Lighting Fixture Manufacturing (335131), Electric Lighting Equipment Manufacturing (33513), Other Furniture Related Product Manufacturing (3379)

SIC

Electric Lighting & Wiring Equipment (3640), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Indoor Lighting Fixtures Retail (Ceiling, Wall, Pendant, Chandeliers) (CRAIAHAA)

Keywords

• Lighting fixtures
• Home furnishings
• Designer hardware
• Decorative lighting
• Home goods retail

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales via schoolhouse.com. Products include lighting, furniture, hardware, bedding, textiles, rugs, and home decor at various price points.
2. Trade/Professional Sales: Trade program offering special discounts to trade professionals including interior designers, architects, and other trade customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Schoolhouse Electric & Supply Co. designs, manufactures, and retails residential lighting fixtures, furniture, bedding, bath goods, hardware, rugs, and home décor. Its lighting line is produced and hand-finished at the company's Portland, Oregon factory, while the broader catalog also incorporates curated offerings from partner brands and designers. Products are sold direct-to-consumer online, through the Portland retail store, and via a Trade program for industry professionals.

Product overview

Schoolhouse Electric & Supply Co. is a Portland, Oregon-based home goods company founded in 2003, now part of Hudson Valley Lighting Group. The company offers a unified portfolio of heirloom-quality products organized into six core categories: Lighting (pendants, sconces, lamps, flush mounts), Bed + Bath (bedding, bath accessories), Hardware (cabinet and door hardware), Decor (wall art, mirrors, kitchenware), Furniture (tables, seating, storage), and Rugs (wool, flatweave, shag). The product line includes branded sub-collections like the Miller Utility Collection, collaborative designer lines with partners such as Roll & Hill, Clare V., Pendleton, and East Fork, and curated partner brands including Dansk and FOOD52. The company supports its product ecosystem with interactive digital catalogs, a content blog, and a trade professional program. The architecture is a single e-commerce platform with category-specific collections rather than a modular software system.

Differentiator

Problem solved

Functional benefit

Brands

• Schoolhouse x Roll & Hill: Collaboration lighting collection with Roll & Hill
• Schoolhouse x Clare V.
• Schoolhouse x Rachel Murray
• Schoolhouse x Notary Ceramics
• Schoolhouse x Hygge & West
• Schoolhouse x Pendleton
• Schoolhouse x Anthony Burrill
• Schoolhouse x Anisa Makhoul
• Schoolhouse x Melissa Lakey
• Schoolhouse x East Fork

Products and services

• Residential Lighting In-house designed and Portland-manufactured residential lighting fixtures, including pendant, ceiling, wall, and lamp options sold to consumers and Trade professionals.
• Bed + Bath Bedding, linens, and bath goods for residential use, sold alongside lighting and home décor.
• Hardware Designer hardware including cabinet knobs, pulls, hooks, and other functional home fittings.
• Furniture Residential furniture pieces offered as part of the broader Schoolhouse home goods assortment.
• Rugs Area rugs and floor coverings available alongside the home furnishings assortment.
• Decor Decorative accents and accessories for residential interiors, including brand collaborations.
• Utility Functional everyday utility products for the home sold alongside the broader assortment.
• Trade Program A dedicated trade purchasing program providing designers, architects, and builders with access to the Schoolhouse catalog for use in client residential and commercial interior projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered key and core.

• Roll & HillkeyStrategic or Co-development Partner · 1 January 2025Exclusive collaboration producing the Schoolhouse x Roll & Hill Bento Floor Lamp priced at $1,899. This is a co-branded product collaboration where Schoolhouse sells Roll & Hill products through their platform, combining both brands' design sensibilities.
• Hudson Valley Lighting GroupcoreOthersSchoolhouse announced it is now part of Hudson Valley Lighting Group. The company states they are 'working behind the scenes to prepare for what's next' and look forward to 'turning the lights back on soon.' The acquisition represents a significant ownership transition for the heritage brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CB2: Crate & Barrel's modern, design-forward sub-brand competing across furniture, lighting, rugs, and decor. Comparable curated aesthetic and DTC-plus-storefront model, but at much larger scale and broader assortment.
• Anthropologie Home: URBN's home category with a similar vintage-inspired, curated, artisanal aesthetic and a strong Trade-adjacent following. Overlaps with Schoolhouse in furniture, lighting, bedding, and decor at meaningfully larger scale.
• West Elm: Williams-Sonoma's modern home furnishings brand with broad multi-category assortments (lighting, furniture, rugs, decor). Overlaps heavily with Schoolhouse's product breadth and design-led positioning but at significantly larger scale.
• Room & Board: US-based, employee-owned home furnishings retailer offering modern, American-made furniture, lighting, rugs, and accessories. Comparable quality-and-provenance positioning to Schoolhouse across a broader catalog.
• Crate & Barrel: Large multi-category home furnishings retailer (parent of CB2) carrying lighting, furniture, rugs, and decor at accessible-to-premium price points. Comparable assortment breadth to Schoolhouse at substantially greater scale.
• Schoolhouse x Roll & Hill is a partnership, not a peer; replacing with another comparable curated home brand: Schoolhouse's assortment also overlaps with ABC Carpet & Home, a curated home retailer focused on artisan and heritage goods. Curated, design-forward home retailer emphasizing artisan, heritage, and globally sourced rugs, furniture, lighting, and decor. Overlaps with Schoolhouse on premium positioning, curated assortment, and designer/trade customer base.

Direct peers

• Rejuvenation: Williams-Sonoma-owned heritage-inspired home brand with a Portland footprint, sharing Schoolhouse's lighting-and-hardware-led, design-forward, made-in-the-USA positioning. The closest direct competitor in product mix, customer, and aesthetic.
• Floyd: Detroit-based DTC furniture brand focused on modular, durable, design-forward pieces with a strong sustainability and craftsmanship narrative. Comparable brand-building approach to Schoolhouse, though narrower in category.
• Article: Digitally native modern furniture and home brand with strong DTC e-commerce motion. Shares Schoolhouse's curated mid-premium design language, online-first GTM, and direct shipping model.
• Cedar & Moss: Independent US-based lighting brand offering design-driven residential fixtures with a heritage-meets-modern aesthetic. Most directly comparable to Schoolhouse on the lighting product line and brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@schoolhouseliving
• Facebookfacebook.com/schoolhouseelectric
• Instagraminstagram.com/schoolhouse/?hl=en
• Pinterestpinterest.com/schoolhouseelec
• TikToktiktok.com/@schoolhouseliving
• Xx.com/schoolhouseelec
• LinkedInlinkedin.com/company/schoolhouse-electric-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoolhouse Electric & Supply Co.