LateRooms.com
LateRooms.com is a UK-based online travel agency founded in 1999 that aggregates last-minute and discounted hotel inventory across 100,000+ UK properties and 11 international markets, earning commissions on consumer bookings made through its self-serve website and freemium membership program.
- Company typePrivate
- Founded1999
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What LateRooms.com does
LateRooms.com is a UK-headquartered online travel agency (OTA) that aggregates discounted and last-minute hotel inventory across the UK and international destinations, operating as a self-serve consumer booking platform since its 1999 founding. The platform enables individual travelers to search, compare, and book hotel rooms across more than 100,000 properties in the UK alone, with localized versions serving 11 country markets including the UK, Ireland, the United States, Canada, Australia, New Zealand, and several European and Asian destinations. Its core product is a hotel search-and-booking engine with filtering by accommodation type (business, beach, spa, pet-friendly, B&Bs), destination browsing by region and city, comparison with Booking.com pricing, TripAdvisor review integration, and a free membership tier offering up to 15% member-exclusive savings alongside free cancellation options on many properties.
The business operates a transaction-fee revenue model, earning commissions on each hotel booking completed through the platform. There is no disclosed subscription product, no enterprise or B2B channel, and pricing is freemium at the consumer level: free membership unlocks discounted rates while non-members can still book at standard prices. The company is a private entity operating as a trading name of Snaptrip Group Limited, a UK-registered private limited company, and is positioned as the flagship last-minute hotel brand within Snaptrip Group's broader portfolio of travel booking brands. The go-to-market motion is product-led and direct-to-consumer, with no intermediary distribution, supported by an SEO- and content-driven acquisition strategy built around themed deal landing pages and destination guides.
LateRooms is a mature, privately held asset with 251-500 employees, four co-founders (Steven Walsh, Tony Walsh, Paul Walsh, Steve Burton), no external venture capital or private equity funding disclosed, and no public revenue figures. Its claimed 100,000+ guests annually and 25+ years of continuous operation point to a steady-state consumer brand competing in the UK last-minute and discount hotel segment against significantly larger global OTAs.
LateRooms.com firmographics
Firmographics- Name
- LateRooms.com
- Legal name
- Snaptrip Group Limited
- Website
- https://laterooms.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LateRooms.com is a UK-based online travel agency founded in 1999 that aggregates last-minute and discounted hotel inventory across 100,000+ UK properties and 11 international markets, earning commissions on consumer bookings made through its self-serve website and freemium membership program.
- Ownership category
- akta.pro rank
LateRooms.com industry classification
Industry- Product category
- Online Travel Booking
- NAICS
- Tour Operators (56152), Accommodation (721)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
- akta.pro secondary industries
- Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where LateRooms.com is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LateRooms.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Transaction/Booking Commissions: LateRooms earns revenue through commissions on hotel bookings made through their platform. They aggregate hotel inventory and take a percentage of each transaction completed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with up to 15% savings on hotel bookings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LateRooms.com product offering
Product offeringCore offering
LateRooms.com operates an online hotel booking marketplace that aggregates discounted and last-minute hotel accommodation deals. The platform enables consumers to search, compare, and book hotel rooms across over 100,000 UK hotels and international destinations, with features including free cancellation options, a free membership program offering up to 15% savings, and price comparison with Booking.com.
Product overview
LateRooms.com operates as a single unified online hotel booking platform focused on last-minute hotel deals. The platform aggregates hotel inventory and enables consumers to search, compare prices, and book accommodations directly. Key product features include a hotel search and booking engine, filtering by accommodation type (hotels with parking, beach hotels, business hotels, B&Bs, spa hotels, pet-friendly hotels), destination browsing by region and city, and a membership program offering exclusive pricing. The company is part of the Snaptrip Group and serves multiple international markets including the UK, Ireland, USA, Canada, Australia, New Zealand, and several European countries.
Differentiator
Problem solved
Functional benefit
Products and services
- LateRooms.com Hotel Booking Platform A last-minute hotel booking marketplace enabling consumers to search, compare, and book hotel accommodations across over 100,000 UK hotels and international destinations. Features include free cancellation options, member-exclusive pricing with up to 15% savings, filtering by accommodation type (hotels with parking, beach hotels, business hotels, B&Bs, spa hotels, pet-friendly hotels), and price comparison with Booking.com.
Companies that use LateRooms.com
Customer profileSegments2 records
Ideal customer profiles2 records
LateRooms.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LateRooms.com partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Snaptrip GroupcoreLateRooms is a trading name of Snaptrip Group Limited, a UK-based travel technology company. The platform is part of the Snaptrip Group ecosystem which includes multiple travel booking brands. LateRooms operates as a flagship brand within the group, focusing specifically on last-minute hotel deals.
- Booking.comminorLateRooms displays Booking.com prices alongside their own for comparison purposes on hotel listing pages, allowing customers to compare deals across platforms before booking. This is a competitive comparison feature rather than a formal partnership.
- TripAdvisorminorTripAdvisor is displayed as a trust indicator on the LateRooms website. The partnership provides social proof through TripAdvisor ratings and reviews displayed on hotel listings.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
LateRooms.com competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LateRooms.com social profiles
Digital presenceLateRooms.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
LateRooms.com leadership team
Management profileNumber of profiles
Profiles4 records
LateRooms.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LateRooms.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LateRooms.com
What does LateRooms.com do?
LateRooms.com operates an online hotel booking marketplace that aggregates discounted and last-minute hotel accommodation deals. The platform enables consumers to search, compare, and book hotel rooms across over 100,000 UK hotels and international destinations, with features including free cancellation options, a free membership program offering up to 15% savings, and price comparison with Booking.com.
Is LateRooms.com a public or private company?
LateRooms.com is a private company. It is classified as corporate owned and is currently operating.
When was LateRooms.com founded?
LateRooms.com was founded in 1999. It employs 251 to 500 people.
Where is LateRooms.com based?
LateRooms.com is headquartered in Manchester, United Kingdom, in the Europe region.
How does LateRooms.com make money?
One revenue line is on record: transaction/Booking Commissions.
Does LateRooms.com have an API?
No public API is recorded for LateRooms.com.
What industry is LateRooms.com in?
LateRooms.com's product category is Online Travel Booking. Its primary akta.pro industry code is THAKAAAF, Last-Minute Travel & Hotel Deal Apps, with a secondary code of THAKAAAB, Accommodation-Focused OTAs (Hotels & Alternative Stays). Its NAICS code is 56152 and its SIC code is 7011.