Tickaroo
Tickaroo GmbH, founded in 2011 and headquartered in Regensburg, Germany, provides a SaaS live blogging platform for news publishers, sports organizations, press agencies, and media houses, serving 450+ newsrooms worldwide through tiered subscriptions and an AI-assisted content creation feature.
- Company typePrivate
- Founded2011
- HeadquartersRegensburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tickaroo does
Tickaroo GmbH is a Regensburg, Germany-based software company founded in 2011 that operates a cloud-based SaaS live blogging platform — Tickaroo Pro — purpose-built for real-time news, sports, and event coverage. The platform enables editorial teams to publish live updates with multimedia, social embeds, SEO optimization, and audience engagement features (commenting, moderation), accessed via web and native iOS/Android apps. Its go-to-market combines a freemium self-serve trial (14 days) with tiered subscriptions (News, Sports, On Demand, Enterprise) and a direct enterprise sales motion targeting news publishers, sports organizations, press agencies, media houses, and event organizers.
The company monetizes primarily through recurring SaaS subscriptions across five tiers, supplemented by a marketplace where providers can sell live blog content to other newsrooms. Technology stack includes proprietary live blog software backed by AWS Cloudflare CDN, Stripe billing, Descope EU-resident identity, HubSpot/Salesforce CRM, and an AI layer (Smart Assist) that integrates third-party foundation models via AWS Bedrock (Cohere, Anthropic) and OpenAI for summarization, tonal adjustment, spelling correction, and image captioning. A June 2026 Power Up integration with Arc XP extends distribution into the Arc XP media operating system. Tickaroo claims trust from 450+ newsrooms globally, with named customers including Der Spiegel, Süddeutsche Zeitung, Die Zeit, FAZ, dpa, APA, RTL, and Mediahuis.
Tickaroo firmographics
Firmographics- Name
- Tickaroo
- Legal name
- Tickaroo GmbH
- Website
- https://tickaroo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tickaroo GmbH, founded in 2011 and headquartered in Regensburg, Germany, provides a SaaS live blogging platform for news publishers, sports organizations, press agencies, and media houses, serving 450+ newsrooms worldwide through tiered subscriptions and an AI-assisted content creation feature.
- Ownership category
- akta.pro rank
Tickaroo industry classification
Industry- Product category
- Live Blogging Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- White-Label/Hosted Publishing Platforms (MPACAIAJ)
- akta.pro secondary industries
- Blogging & Website Publishing Platforms (MPACAIAB), Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD)
Keywords
Where Tickaroo is headquartered
LocationHeadquarters
- HQ city
- Regensburg
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
Tickaroo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Software (SaaS): Tickaroo provides its live blogging platform as a software-as-a-service solution. Customers choose from subscription tiers (Free, News, Sports, On Demand, Enterprise) with monthly or annual billing. Annual plans offer cost savings. The company has diversified revenue streams with publishers using the software for monetization through advertising and subscription conversion.
- Freemium Tier: Free account tier with basic features serves as lead generation for paid tier conversion. Users retain access to basic functionality after trial ends, with paid features requiring subscription.
- Marketplace Commission: Tickaroo operates a marketplace where providers can sell live blog content to other users, potentially generating commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Tier - Basic access with limited features |
| Subscription | Annual | News Package - For news publishers |
| Subscription | Annual | Sports Package - For sports coverage |
| Subscription | Annual | On Demand Package - Flexible coverage |
| Subscription | Annual | Enterprise Package - Full service for large organizations |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Tickaroo product offering
Product offeringCore offering
Tickaroo provides a cloud-based SaaS live blogging platform (Tickaroo Pro - Live Blog) that enables news publishers, sports organizations, and event teams to deliver real-time coverage with multimedia integration, social media embedding, commenting, and SEO optimization. The platform is offered in tiered subscription packages (Free, News, Sports, On Demand, Enterprise) with companion iOS and Android mobile apps, an AI-powered Smart Assist feature, and a content marketplace.
Product overview
Tickaroo offers a unified live blogging SaaS platform called 'Tickaroo Pro - Live Blog' designed for news publishers, sports organizations, and event coverage. The platform is available in multiple subscription tiers (Free, News, Sports, On Demand, and Enterprise) with a 14-day free trial. Additional products include mobile apps for iOS and Android, the Tickaroo Marketplace for buying/selling live content, and Smart Assist AI for content creation assistance. The platform serves 450+ newsrooms worldwide including major publishers like Süddeutsche Zeitung, Der Spiegel, and FAZ.
Differentiator
Problem solved
Functional benefit
Products and services
- Tickaroo Pro - Live Blog Web-based live news and sports reporting SaaS platform that enables publishers to deliver real-time updates and engaging coverage for breaking news, live events, and sports, featuring multimedia integration, SEO optimization, monetization options, and audience engagement tools. Sold via tiered subscription packages (Free, News, Sports, On Demand, Enterprise) to news publishers, sports organizations, event teams, press agencies, and media houses globally.
- Tickaroo Live Blog Mobile Apps Native iOS and Android mobile applications enabling journalists to create, manage, and publish live blog content directly from their mobile devices. Available separately on the Apple App Store and Google Play Store, extending the Tickaroo Pro platform to mobile-first reporting workflows.
- Tickaroo Marketplace A marketplace platform where providers can sell live blog content to other users, with flexible news and sports templates, enabling press agencies and publishers to monetize and distribute live coverage to additional newsrooms.
Quantifiable outcome
- 11+ million monthly visits achieved by Nordbayern using Tickaroo live blogs
- +2 more outcomes
Companies that use Tickaroo
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles5 records
Tickaroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature7 records
Tickaroo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Arc XPcoreArc XP partnered with Tickaroo to integrate Tickaroo's live blogging platform directly into the Arc XP media operating system through a custom Power Up integration. This enables editorial teams at Arc XP customer newsrooms to manage live coverage for breaking news, sports, elections, and events within existing publishing workflows. RND, a shared customer, cited success using Tickaroo for nearly a decade and plans to leverage the combined platform.
- AWS (Amazon Web Services)coreAWS provides AI infrastructure through Bedrock, using models from Cohere and Anthropic to power Tickaroo's Smart Assist AI features for content creation support. Data transfers to AWS may occur to locations in the USA and are subject to EU standard contractual clauses.
- OpenAIcoreOpenAI provides AI models supporting Tickaroo's Smart Assist feature for live blog content creation. Data transfers may occur to locations in the USA under EU standard contractual clauses. User content is not used for AI model training.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Tickaroo competitors and assessment
Company assessmentDirect peers
- ScribbleLive (Cision): ScribbleLive was a leading live blogging and content engagement platform that was acquired by Cision. It directly competes with Tickaroo in serving news publishers with real-time coverage tools.
- Liveblog Pro: Liveblog Pro is a direct competitor offering live blogging software to news and sports organizations, with similar features around real-time updates, multimedia, and editorial workflows.
- Pugpig: Pugpig is a publishing platform that helps media companies build apps, websites, and live content experiences. It serves overlapping news publisher customers with real-time content distribution capabilities comparable to Tickaroo's offering.
Broad incumbents
- WordPress VIP: WordPress VIP is the enterprise CMS offering from Automattic, widely used by major publishers and media organizations. While not specialized in live blogging, it competes for the same enterprise newsroom CMS budget and increasingly offers real-time content features.
- Arc XP: Arc XP is The Washington Post's commercial media operating system serving large enterprise newsrooms globally. Tickaroo now integrates with Arc XP, but Arc XP also has the scale and engineering resources to build competing native live blog functionality.
- Cision: Cision is a global PR, communications, and media intelligence platform that acquired ScribbleLive. It serves the same publisher and communications customer base as Tickaroo with broader PR and earned media capabilities.
Emerging players
- Echobox: Echobox provides AI-powered publishing optimization tools for news organizations, including social sharing automation. It overlaps with Tickaroo's publisher customer base and increasingly competes on AI-augmented editorial workflow features.
- Bylined: Bylined is a digital publishing platform that helps independent journalists and publishers monetize content through memberships and subscriptions. It overlaps with Tickaroo's creator/journalist publishing use cases, particularly for newer media brands.
- StoryStream: StoryStream provides an AI-powered content platform for brands and publishers to collect, create, and distribute content in real time. It overlaps with Tickaroo's live content creation and distribution value proposition.
Regional players
- Press Association (PA Media): PA Media is a UK-based press agency that distributes news content to publishers. It is comparable to Tickaroo's press agency customer base (e.g., APA, dpa, Keystone SDA) and is relevant as a content supply ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tickaroo social profiles
Digital presenceTickaroo compliance and trust
Trust signalCompliance1 record
Tickaroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tickaroo leadership team
Management profileNumber of profiles
Profiles6 records
Tickaroo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tickaroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tickaroo
What does Tickaroo do?
Tickaroo provides a cloud-based SaaS live blogging platform (Tickaroo Pro - Live Blog) that enables news publishers, sports organizations, and event teams to deliver real-time coverage with multimedia integration, social media embedding, commenting, and SEO optimization. The platform is offered in tiered subscription packages (Free, News, Sports, On Demand, Enterprise) with companion iOS and Android mobile apps, an AI-powered Smart Assist feature, and a content marketplace.
Is Tickaroo a public or private company?
Tickaroo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tickaroo founded?
Tickaroo was founded in 2011. It employs 11 to 50 people.
Where is Tickaroo based?
Tickaroo is headquartered in Regensburg, Germany, in the Europe region.
How does Tickaroo make money?
Three revenue lines are on record. Subscription Software (SaaS) is the primary driver. The others are freemium Tier and marketplace Commission.
Who are Tickaroo's main competitors?
Direct peers on record are ScribbleLive (Cision), Liveblog Pro and Pugpig. Broad incumbents are WordPress VIP, Arc XP and Cision. Emerging players are Echobox, Bylined and StoryStream. Press Association (PA Media) is listed as a regional player.
Does Tickaroo have an API?
No public API is recorded for Tickaroo.
What industry is Tickaroo in?
Tickaroo's product category is Live Blogging Software. Its primary akta.pro industry code is MPACAIAJ, White-Label/Hosted Publishing Platforms, with a secondary code of MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 516210.