Echobox
Echobox is a London-based SaaS company founded in 2013 that builds AI-powered content automation tools for online publishers. Its platform automates social media distribution and email newsletters using proprietary AI trained on millions of historical data points for enterprise publishers.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Echobox does
Echobox is a London-headquartered SaaS company founded in 2013 that builds AI-powered content automation tools specifically for online publishers. Its platform comprises three core products: Echobox Social, which automates posting across Facebook, Instagram, X/Twitter, LinkedIn, YouTube, TikTok, WhatsApp, Threads, and Bluesky; Echobox Email, which automates and scales newsletter creation; and Echobox Benchmarks, a social monitoring solution positioned as a CrowdTangle replacement. The underlying technology uses patented AI algorithms trained on millions of historical data points combined with real-time audience activity to determine optimal posting times, content selection, and distribution cadence — explicitly engineered to avoid social platform algorithm penalization. Recent product launches include generative AI features (Instant Image, Instant Video) that transform articles into platform-optimized visual content.
The company targets enterprise publishers exclusively, with a customer roster spanning The Times, The Guardian, The Telegraph, Le Monde, Condé Nast, Vogue, Newsweek, and dozens of additional mastheads across the UK, US, Continental Europe, LATAM, and APAC. Echobox operates a sales-led enterprise go-to-market with no self-serve or freemium entry point; customers engage via 'Contact Sales' and Order Form contracts. The platform is supported by 300+ native integrations (Mailchimp, Salesforce, HubSpot, Chargebee, Segment, and others), a public API for developer access, a 99.9% uptime SLA, 24/7 support, and full GDPR compliance. Marketing relies on a content-led motion featuring case studies, webinars, blog content, a Facebook Grader lead-generation tool, and G2 Leader/TrustRadius Top Rated badges as social proof.
Echobox has raised approximately $14.3 million across six disclosed funding rounds from Flow Capital (multiple tranches, the largest being $6M in May 2022), Mangrove Capital Partners, LocalGlobe, Innovate UK, and Entrepreneurs First. The company employs 51-100 staff across offices in London (HQ at 9th Floor, 107 Cheapside), New York (41 Madison Avenue), and Hong Kong (The Gateway, Tsim Sha Tsui), with distributed commercial hiring in Dubai and Buenos Aires signaling active international expansion. Revenue is generated through tiered annual SaaS subscriptions with 5%/CPI annual escalators, email overage fees, and tier upgrade paths, though pricing is not publicly disclosed.
Echobox firmographics
Firmographics- Name
- Echobox
- Legal name
- Echobox Limited
- Website
- https://echobox.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Echobox is a London-based SaaS company founded in 2013 that builds AI-powered content automation tools for online publishers. Its platform automates social media distribution and email newsletters using proprietary AI trained on millions of historical data points for enterprise publishers.
- Ownership category
- akta.pro rank
Echobox industry classification
Industry- Product category
- Publisher Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Content Distribution & Syndication Services (BPAFAIAK)
- akta.pro secondary industry
- Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Echobox is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Echobox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Tiered Pricing): Echobox operates on a tiered SaaS subscription model with annual billing. Customers select pricing tiers (Current Pricing Tier / Next Pricing Tier) via Order Forms that include Monthly Email Allowances, maximum Users, and maximum number of Campaigns. Service Fees increase annually by 5% or CPI (whichever is higher). Overage Fees apply for emails sent beyond the Monthly Email Allowance. The model includes upsell dynamics through tier upgrades and additional platform features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription with Monthly Email Allowance, maximum Users, and maximum Campaigns per tier |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
Echobox product offering
Product offeringCore offering
Echobox sells AI-powered SaaS products that automate and optimize social media distribution and email newsletter creation for online publishers. The platform combines patented timing optimization, audience analytics, and generative image/video capabilities to maximize referral traffic, engagement, and subscriber growth across channels such as Facebook, Instagram, X/Twitter, LinkedIn, YouTube, and TikTok.
Product overview
Echobox is a unified AI-powered platform for publishers offering two core products: Echobox Social for social media automation and Echobox Email for newsletter automation. The platform uses patented AI algorithms to optimize content distribution, timing, and engagement. Echobox Benchmarks provides social monitoring capabilities. The products share a common AI engine that analyzes historical and real-time data to maximize publisher reach and revenue. Additional features include Facebook A/B Testing, X/Twitter Automation, and a Social Media API for developers.
Differentiator
Problem solved
Functional benefit
Brands
- Echobox Social: Social media automation with pioneering AI technology for publishers
- Echobox Email
- Echobox Benchmarks
Products and services
- Echobox Social AI-powered social media automation platform for online publishers that uses patented algorithms to determine optimal posting times, content selection, and distribution across Facebook, Instagram, WhatsApp, X/Twitter, Threads, Bluesky, LinkedIn, YouTube, and TikTok.
- Echobox Email AI-driven email and newsletter automation platform for publishers that combines audience understanding with automation to grow subscriber bases and increase open and click rates compared to legacy tools like Mailchimp.
- Echobox Benchmarks Social media monitoring and benchmarking solution for publishers that provides analytics and competitive benchmarking to replace CrowdTangle, enabling publishers to track social performance and trends.
- Echobox Social Media API Developer API (v4) enabling programmatic integration with Echobox Social for AI agents and developers, with OpenAPI and Markdown documentation at docs.echobox.com.
Quantifiable outcome
- 36% average increase in referral traffic from social platforms for publishers migrating to Echobox
- +10 more outcomes
Companies that use Echobox
Customer profileNamed customers27 records
Segments1 record
Ideal customer profiles1 record
Echobox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability10 records
Feature9 records
Echobox partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Echobox competitors and assessment
Company assessmentDirect peers
- Parse.ly: Parse.ly is a content analytics platform built specifically for digital publishers and media companies, providing engagement and referral-traffic analytics. It overlaps with Echobox's publisher-vertical analytics and Benchmarks proposition.
- Emplifi (formerly Socialbakers): Emplifi offers AI-driven social media marketing, publishing, and analytics tools to enterprise brands and publishers. It overlaps with Echobox Social in AI-powered content optimization and publishing automation.
- NewsWhip: NewsWhip is a publisher-focused predictive analytics and content intelligence platform that helps newsrooms identify trending stories and optimize distribution. It is a directly comparable peer to Echobox's publisher-specialist analytics and content distribution capability.
- Khoros: Khoros is an enterprise social media management and customer engagement platform serving large brands and publishers. It competes directly with Echobox Social in social publishing, moderation, and analytics for enterprise customers.
- Sprout Social: Sprout Social is an enterprise social media management platform covering publishing, analytics, and engagement. It competes with Echobox Social across publishing workflows and analytics, with a broader enterprise footprint including non-publisher verticals.
- Buffer: Buffer provides AI-assisted social media scheduling and publishing tools for businesses and creators. It competes with Echobox Social on automated posting and timing optimization, though Buffer targets SMBs/creators while Echobox focuses on enterprise publishers.
- Hootsuite: Hootsuite is a leading horizontal social media management platform offering scheduling, analytics, and content automation across major networks. It overlaps directly with Echobox Social in the social publishing and analytics workflow, though it serves a broader (non-publisher-specialist) customer base.
Broad incumbents
- HubSpot: HubSpot is a broad marketing automation and CRM platform that includes email marketing, social publishing, and analytics. It is integrated with Echobox but competes at the marketing-cloud layer for the same publisher marketing budgets.
- Mailchimp: Mailchimp is a leading email marketing and automation platform explicitly benchmarked by Echobox (40% open-rate lift, 28% click-rate lift claim). It is the most direct horizontal incumbent competing for the same newsletter automation budget within publishers.
Emerging players
- Oktopost: Oktopost is a B2B-focused social media management and employee advocacy platform. It competes partially with Echobox Social on enterprise social publishing workflows, though it focuses on B2B rather than news-publisher verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Echobox social profiles
Digital presenceEchobox compliance and trust
Trust signalCompliance1 record
Echobox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echobox leadership team
Management profileNumber of profiles
Profiles8 records
Echobox funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echobox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echobox
What does Echobox do?
Echobox sells AI-powered SaaS products that automate and optimize social media distribution and email newsletter creation for online publishers. The platform combines patented timing optimization, audience analytics, and generative image/video capabilities to maximize referral traffic, engagement, and subscriber growth across channels such as Facebook, Instagram, X/Twitter, LinkedIn, YouTube, and TikTok.
Is Echobox a public or private company?
Echobox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Echobox founded?
Echobox was founded in 2013. It employs 51 to 100 people.
Where is Echobox based?
Echobox is headquartered in London, United Kingdom, in the Europe region.
How does Echobox make money?
One revenue line is on record: saaS Subscription (Tiered Pricing).
Who are Echobox's main competitors?
Direct peers on record are Parse.ly, Emplifi (formerly Socialbakers), NewsWhip, Khoros, Sprout Social, Buffer and Hootsuite. Broad incumbents are HubSpot and Mailchimp. Oktopost is listed as an emerging player.
Does Echobox have an API?
Yes. Echobox offers a public API (v4) for AI agents and developers. The documentation indicates endpoints formatted in OpenAPI and Markdown for AI agent consumption. Developer documentation is at docs.echobox.com/reference.
What industry is Echobox in?
Echobox's product category is Publisher Marketing Automation Software. Its primary akta.pro industry code is BPAFAIAK, Content Distribution & Syndication Services, with a secondary code of MPAJADAJ, Newsletters & Email-Based News Publishers (B2B/B2C). Its NAICS code is 513210 and its SIC code is 7372.