What Property Lens does

PropertyLens is a private property intelligence company founded in 2023 and headquartered in San Diego, California. The company's core product is a 40+ page property history report synthesizing 90+ data sources—including county assessor records, FEMA flood maps, local permit offices, crime databases, sex offender registries, EPA contamination data, and natural hazard models—into 450+ data points delivered within 1–3 minutes of purchase. The report bundles proprietary scores: PropertyScore (a 300–850 property condition rating), SafePlaceScore (neighborhood safety within a 0.5-mile radius combining crime, pollution, environmental hazards, and flooding), RoofLens (roof condition from 12 aerial images between 2018 and 2025 yielding a 4.74/5-style score plus age, remaining life, and replacement cost), BuyerLens (critical findings with seller questions and inspector checkpoints), Insurability Outlook, InsuranceLens, 2-Year Repair Cost projections, transaction history, and 18+ climate hazard assessments.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue is generated via self-serve property reports purchased through propertylens.com on a pay-as-you-go basis, supplemented by a free Property Risk Preview (limited to three addresses), report credits for deferred purchase, sample reports used as a transparent marketing tool, and volume pricing for real estate professionals. A separate B2B platform, marketed through propertylensdata.com, licenses data APIs to insurance carriers and software vendors; the company states insurers use the platform to underwrite more than 100,000 properties monthly. Named B2B integrations include Majesco (a platform serving 120+ insurers including 8 of the global top 15), INTX (a policy administration system serving 100+ US and UK insurers), and seven additional customers including ONE80 Intermediaries, Ping, MGT, Simple Inspection, Satinwood, and PCMS.

PropertyLens is led by co-founders Bob Frady (CEO) and John Siegman (President)—both described by the company as veterans of geospatial intelligence and property risk—alongside CTO Josh Clark. The organization reports 1–10 employees, appears bootstrapped with no external venture or private equity funding disclosed, and operates exclusively within the United States. In April 2026 the company received the InsurTech America Making Waves Award recognizing it as an insurance-industry innovator, and it runs a founders-hosted podcast and research content engine for demand generation.

Name

Property Lens

Legal name

PropertyLens

Website

https://propertylens.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

PropertyLens is a US property intelligence platform that aggregates 90+ data sources into 40+ page reports with proprietary risk scores. It sells self-serve reports to homebuyers and licenses data APIs to insurance carriers underwriting 100,000+ properties monthly.

Ownership category

akta.pro rank

Product category

Property Intelligence & Real Estate Data Analytics

NAICS

Offices of Real Estate Appraisers (53132), Offices of Real Estate Appraisers (531320)

SIC

Real Estate (6500)

akta.pro primary industry

Residential Property Appraisal (BPAJAKAA)

akta.pro secondary industries

Property Valuation: Appraisal Management (AMC) & Appraiser Networks (FSALALAI), Real Estate Valuation & Appraisal (commercial/residential) (FSAEAHAJ), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Property intelligence
• Property risk reports
• Real estate data analytics
• Insurance underwriting data
• Homebuyer due diligence

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Individual Property Reports: One-time purchase of comprehensive 40+ page property reports for individual homebuyers and real estate investors. Reports are delivered within 1-3 minutes after purchase.
2. Bulk/Volume Pricing for Professionals: Volume discounts offered for real estate agents, brokers, inspectors, and investors who need multiple reports. Contact-based pricing for custom quotes.
3. Insurance Carrier Data Platform: Data platform license to insurance carriers for underwriting purposes, trusted to underwrite over 100,000 properties monthly.
4. Report Credits: Option to purchase report credits in advance for future property research without immediate need for specific address.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Property Lens operates a proprietary property intelligence platform that synthesizes 90+ data sources into comprehensive 40+ page property reports containing 450+ data points. Core outputs include the PropertyScore overall rating (300-850), SafePlaceScore neighborhood safety score, RoofLens aerial-imagery-based roof condition assessment, BuyerLens critical findings summary, Insurability Outlook, transaction history, and climate/hazard analyses. Reports are sold directly to consumers (homebuyers, investors) and licensed via data APIs to insurance carriers and real estate professionals.

Product overview

Property Lens is a unified property intelligence platform offering comprehensive property history reports as its primary consumer product. The core platform centers on the PropertyLens Report—a 40+ page document synthesizing data from 90+ sources across 450+ data points. Key branded scoring components within the report include PropertyScore (overall property condition rating 300-850), SafePlaceScore (neighborhood safety), RoofLens (roof condition via aerial imagery), BuyerLens (critical findings summary), and InsuranceLens (insurance-specific risk data). The company also offers a free Property Risk Preview tool for preliminary risk screening and a separate Data APIs product (via propertylensdata.com) for business-to-business data access.

Differentiator

Problem solved

Functional benefit

Products and services

• PropertyLens Reports
• PropertyScore
• SafePlaceScore
• RoofLens
• Insurability Outlook
• 2-Year Repair Costs
• BuyerLens
• Property Risk Preview
• Data APIs for Businesses

Quantifiable outcome

• 60% of sellers hide known problems according to National Association of Realtors
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MajescocoreTechnology or IntegrationMajesco is an insurance technology platform serving 120+ insurers, including 8 of the global top 15. They embed PropertyLens data to bring tremendous value to their customers with property data they need when they need it most. Quote from Manish Shah, President & Chief Product Officer.
• INTXcoreTechnology or IntegrationINTX is a policy administration system serving 100+ insurers in the US and UK. They embed PropertyLens into their system to help insurers make smarter, faster decisions at every step of the policy lifecycle. Quote from Robert Lewis, CEO.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cotality (formerly Black Knight): Major real estate data, analytics, and software provider to mortgage and insurance industries — overlapping insurance underwriting and property intelligence use cases, with deeper lender relationships.
• CoreLogic: Established property information, analytics, and data platform serving mortgage, insurance, and capital markets — directly comparable enterprise customer base and use cases, but with vastly broader product portfolio and scale.
• First American Data & Analytics: Title and property data business of First American providing parcel, valuation, and risk data to lenders and insurers — comparable in feeding underwriting decisions with property intelligence at carrier scale.
• ATTOM Data Solutions: Large-scale property data aggregator covering over 155 million US parcels, supplying tax, deed, mortgage, and risk data to enterprises — comparable in serving insurance and real estate with aggregated public-record property data, but at much broader scale.
• Zillow: Consumer-facing real estate platform providing property information, value estimates (Zestimate), and transaction history — overlapping consumer property intelligence use case that PropertyLens targets directly with homebuyers.

Emerging players

• Hippo Insurance: Modern homeowners insurer that uses property intelligence data for underwriting and risk pricing — cited by PropertyLens for the '77% face unforeseen repair' stat and representative of the insurtech buyer base leveraging similar property risk data.
• Estated: Property data API provider delivering nationwide property records, valuations, and ownership data to developers and enterprises — comparable as a smaller-scale, API-first alternative with similar data aggregation approach.

Direct peers

• Cape Analytics: Geospatial AI platform that derives property condition, roof, and risk attributes from aerial imagery for insurers and lenders — directly comparable to PropertyLens' RoofLens and Insurability Outlook modules built on imagery and risk models.
• Clear Capital: Valuation, appraisal management, and property data analytics firm serving mortgage lenders and servicers — comparable in providing property condition and risk intelligence to financial institutions, with similar B2B underwriting workflows.
• HouseCanary: Residential property valuation and analytics platform providing nationwide data, AVMs, and risk insights to lenders, investors, and financial institutions — directly comparable in offering residential property intelligence at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MyPropertyLens
• LinkedInlinkedin.com/company/propertylens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Property Lens