Forstrong Global Asset Management
Forstrong Global Asset Management is a Toronto-based boutique asset manager operating TSX-listed global ETFs (FINC, FGRW, FGBL) with a macro-thesis investment approach, serving retail and institutional investors including Canadian pension funds.
- Company typePublic
- Founded2001
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Forstrong Global Asset Management does
Forstrong Global Asset Management is a Toronto-based asset management firm operating a suite of exchange-traded funds listed on the Toronto Stock Exchange: Forstrong Global Income ETF (FINC), Forstrong Global Growth ETF (FGRW), and Forstrong Global Balanced ETF (FGBL). The firm employs a global macro investment approach anchored in proprietary strategy frameworks (Super Trends 1 & 2) that identify economic regime shifts outside the United States, activist fiscal policy trends, and emerging-market opportunities across Europe, Japan, and developing Asia.
The business generates revenue primarily through recurring management fees on ETF assets under management, with quarterly cash distributions disclosed per unit. Customer reach spans retail and institutional ETF investors via the TSX marketplace, with a stated emphasis on serving Canadian institutional investors, including pension funds seeking emerging-market and African infrastructure exposure. The firm complements its ETF suite with discretionary wealth management capabilities following the 2022 acquisition of Shaunessy Investment Counsel.
The firm is a small boutique operation (11-50 employees) competing in the Canadian ETF marketplace alongside large incumbent managers. Distribution is anchored on TSX listing and quarterly distribution cadence, with no disclosed proprietary technology platform, AI/ML capabilities, or institutional third-party validation in the available data. Geographic footprint is global in mandate but operational base remains Canada.
Forstrong Global Asset Management firmographics
Firmographics- Name
- Forstrong Global Asset Management
- Legal name
- Forstrong Global Asset Management Inc.
- Website
- https://forstrong.com
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forstrong Global Asset Management is a Toronto-based boutique asset manager operating TSX-listed global ETFs (FINC, FGRW, FGBL) with a macro-thesis investment approach, serving retail and institutional investors including Canadian pension funds.
- Ownership category
- akta.pro rank
Forstrong Global Asset Management industry classification
Industry- Product category
- Asset Management / Exchange-Traded Funds
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Multi-Asset & Allocation ETFs (Balanced, Target Risk) (FSAAAFAF)
- akta.pro secondary industries
- Thematic & Megatrend ETFs (FSAAAFAI), Fixed Income ETFs & Index/Portfolio Trading (FSACAEAK)
Keywords
Where Forstrong Global Asset Management is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Forstrong Global Asset Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- ETF Management Fees: Generates revenue through management fees charged on ETF assets under management. Distribution payments to unitholders are made quarterly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Quarterly | ETF distribution rates vary by fund strategy |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Forstrong Global Asset Management product offering
Product offeringCore offering
Forstrong Global Asset Management operates as a wealth and asset management firm that issues and manages exchange-traded funds listed on the Toronto Stock Exchange, including the Forstrong Global Income ETF (FINC), Forstrong Global Growth ETF (FGRW), and Forstrong Global Balanced ETF (FGBL). The firm applies a global macro investment approach to construct these ETFs and provides investors with liquid access to diversified global income, growth, and balanced strategies via quarterly cash distributions.
Product overview
Forstrong Global Asset Management operates as an asset management firm offering a portfolio of exchange-traded funds (ETFs) trading on the Toronto Stock Exchange. The product suite includes the Forstrong Global Income ETF (FINC), Forstrong Global Growth ETF (FGRW), and Forstrong Global Balanced ETF (FGBL). The firm also provides macro investment strategy frameworks such as Super Trends 1 & 2, which guide investment decisions by identifying global economic trends including the rise of economic activity outside the United States and shifts towards activist fiscal policies.
Differentiator
Problem solved
Functional benefit
Products and services
- Forstrong Global Income ETF (FINC) An exchange-traded fund listed on the Toronto Stock Exchange that provides regular quarterly cash distributions to unitholders; the June 2026 distribution was $0.2604 per unit. Designed for investors seeking globally diversified income exposure.
- Forstrong Global Growth ETF (FGRW) An exchange-traded fund listed on the Toronto Stock Exchange that provides regular quarterly cash distributions to unitholders; the June 2026 distribution was $0.1169 per unit. Designed for investors seeking globally diversified growth exposure.
- Forstrong Global Balanced ETF (FGBL) An exchange-traded fund listed on the Toronto Stock Exchange; no distribution was made for the June 2026 quarter. Designed for investors seeking balanced global exposure combining income and growth.
Companies that use Forstrong Global Asset Management
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Forstrong Global Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Forstrong Global Asset Management partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Forstrong Global Asset Management competitors and assessment
Company assessmentDirect peers
- CI Global Asset Management: One of Canada's largest independent asset managers offering a broad lineup of ETFs and mutual funds trading on TSX, directly comparable to Forstrong's Canadian-listed global ETF suite and retail/institutional distribution model.
- BMO Global Asset Management: Major Canadian bank-owned asset manager with extensive ETF offerings (BMO ETFs) on TSX; competes head-to-head in the same product categories (income, growth, balanced) and shares the institutional advisory channel Forstrong targets.
- Purpose Investments: Toronto-based independent Canadian asset manager specializing in thematic and global ETFs listed on TSX; closest direct competitor given similar size, independent ownership, and global/thematic product focus.
- Global X Canada (formerly Horizons ETFs): Canadian ETF issuer offering thematic, income, and growth ETFs on TSX; comparable business model of running multiple TSX-listed ETF strategies targeting retail and institutional allocators.
- AGF Investments: Established Canadian asset manager with TSX-listed ETFs and mutual funds; comparable in product breadth (income, growth, balanced) and institutional/retail distribution via advisors in the Canadian channel.
Broad incumbents
- iShares by BlackRock: The dominant global ETF franchise; competes directly with Forstrong on global/income/growth categories but at vastly larger scale, and serves as the benchmark incumbent that any independent ETF challenger must differentiate against.
- Vanguard: Global low-cost ETF leader with significant Canadian operations; competes on price and scale in the core allocation categories (income, balanced, global) that overlap with Forstrong's product suite.
- Mackenzie Investments: Major Canadian asset manager with broad ETF and mutual fund lineup; comparable in serving retail and institutional clients with diversified global strategies, and a likely acquirer/partner candidate given its scale.
- Fidelity Canada: Large global asset manager with Canadian ETF offerings; comparable global macro and multi-asset strategy positioning, with much broader distribution and a track record as an acquirer of Canadian asset managers.
Emerging players
- Picton Mahoney Asset Management: Toronto-based independent Canadian asset manager with TSX-listed ETFs and alternative strategies; comparable size and independent ownership profile, with overlap in serving advisor-channel clients with global and income-oriented products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Forstrong Global Asset Management social profiles
Digital presenceForstrong Global Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forstrong Global Asset Management leadership team
Management profileNumber of profiles
Forstrong Global Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forstrong Global Asset Management M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forstrong Global Asset Management
What does Forstrong Global Asset Management do?
Forstrong Global Asset Management operates as a wealth and asset management firm that issues and manages exchange-traded funds listed on the Toronto Stock Exchange, including the Forstrong Global Income ETF (FINC), Forstrong Global Growth ETF (FGRW), and Forstrong Global Balanced ETF (FGBL). The firm applies a global macro investment approach to construct these ETFs and provides investors with liquid access to diversified global income, growth, and balanced strategies via quarterly cash distributions.
Is Forstrong Global Asset Management a public or private company?
Forstrong Global Asset Management is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Forstrong Global Asset Management founded?
Forstrong Global Asset Management was founded in 2001. It employs 11 to 50 people.
Where is Forstrong Global Asset Management based?
Forstrong Global Asset Management is headquartered in Toronto, Canada, in the North America region.
How does Forstrong Global Asset Management make money?
One revenue line is on record: ETF Management Fees.
Who are Forstrong Global Asset Management's main competitors?
Direct peers on record are CI Global Asset Management, BMO Global Asset Management, Purpose Investments, Global X Canada (formerly Horizons ETFs) and AGF Investments. Broad incumbents are iShares by BlackRock, Vanguard, Mackenzie Investments and Fidelity Canada. Picton Mahoney Asset Management is listed as an emerging player.
Does Forstrong Global Asset Management have an API?
No public API is recorded for Forstrong Global Asset Management.
What industry is Forstrong Global Asset Management in?
Forstrong Global Asset Management's product category is Asset Management / Exchange-Traded Funds. Its primary akta.pro industry code is FSAAAFAF, Multi-Asset & Allocation ETFs (Balanced, Target Risk), with a secondary code of FSAAAFAI, Thematic & Megatrend ETFs. Its NAICS code is 523940 and its SIC code is 6282.