Stuckey's
Stuckey's is a privately held, family-owned manufacturer of pecan candies and snacks, founded in 1937, selling the Original Pecan Log Roll and related products through DTC e-commerce, wholesale to 5,000+ retailers, 50+ licensed stores, and a fundraising program.
- Company typePrivate
- Founded1937
- HeadquartersWrens, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Stuckey's does
Stuckey's is a privately held, family-owned specialty food company founded in 1937 by W.S. "Sylvester" Stuckey, Sr. in Eastman, Georgia, and currently headquartered and manufacturing at 705 South Main Street, Wrens, Georgia. The company produces the Original Pecan Log Roll — a nougat, caramel, and pecan confection using Ethel Stuckey's unchanged 1937 recipe — alongside chocolate-covered pecans, flavored nuts, baking pecans, gift tins, and branded merchandise. All products are made at the Wrens facility using Georgia-grown pecans and sold under the Stuckey's brand and the "The Original Pecan Shoppe" trade name; R.G. Lamar serves as President and Ethel "Stephanie" Stuckey as Board Chair/CEO.
Distribution is multi-channel and domestic-only. The company sells direct-to-consumer via its own e-commerce storefront (stuckeys.com) shipping via UPS within the continental US, supplies wholesale to more than 5,000 retail outlets (including Sam's Club, Rural King, Ace Hardware, hospitality venues, and travel plazas), licenses the brand to independent operators running more than 50 Stuckey's-branded stores across the US, and operates a pecan fundraising program for schools and community groups with direct-to-customer fulfillment. Wholesale is additionally accessible through the Faire.com marketplace.
Revenue is generated through per-unit product pricing (e.g., $35.88 for a 12-count case of chocolate pecan log rolls, $59.95 for a 4-pack of milk chocolate pecans), licensing royalties from independent store operators, and B2B wholesale to retailers. Recent inorganic moves — acquisitions of Front Porch Pecans (2020), Atwell Pecans, The Orchards Gourmet, and Thames corporations (all 2021) — have added manufacturing, pecan processing, and fundraising capabilities to the vertically integrated Wrens operation.
Stuckey's firmographics
Firmographics- Name
- Stuckey's
- Legal name
- Stuckey's Corporation
- Website
- https://stuckeys.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Stuckey's is a privately held, family-owned manufacturer of pecan candies and snacks, founded in 1937, selling the Original Pecan Log Roll and related products through DTC e-commerce, wholesale to 5,000+ retailers, 50+ licensed stores, and a fundraising program.
- Ownership category
- akta.pro rank
Where Stuckey's is headquartered
LocationHeadquarters
- HQ city
- Wrens
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stuckey's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Stuckey's operates its own e-commerce storefront selling pecan log rolls, candies, nuts, and branded merchandise directly to consumers across the continental US via UPS shipping.
- Wholesale Distribution: Stuckey's sells products wholesale to retailers and other businesses, including through Faire.com marketplace, enabling Stuckey's products to reach consumers in thousands of retail locations nationwide.
- Store Licensing: Stuckey's licenses its brand to independent operators who own and run Stuckey's branded retail locations. Stuckey's Corporation provides brand, products, and operational support while licensees handle day-to-day store operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chocolate Pecan Log Rolls (12 count) — $35.88 |
| Unit Pricing | Pay-as-you-go | Milk Chocolate Pecans Gift Bag (4 ct) — $59.95 |
| Unit Pricing | Pay-as-you-go | Salt & Pepper Cashews (6 Pack) — $35.94 |
| Unit Pricing | Pay-as-you-go | Trucker Hat — $15.00 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Stuckey's product offering
Product offeringCore offering
Stuckey's manufactures and sells its own branded pecan-based confections and snacks — anchored by the Original Pecan Log Roll — through a direct-to-consumer e-commerce storefront (stuckeys.com), wholesale distribution to 5,000+ retail locations, and a 50+ licensed-store network. The company's Wrens, Georgia facility produces pecan log rolls, chocolate-covered pecans, flavored nuts, gift tins, and branded merchandise, while a separate fundraising program supplies schools and community groups.
Product overview
Stuckey's is a specialty food company and iconic American road trip brand offering a focused portfolio of pecan-based snacks and candies, primarily centered around the Original Pecan Log Roll as the flagship product. The core product line includes various Pecan Log Roll variants (original, chocolate, cherry), pecans and nuts for baking, chocolate-covered pecans, and flavored nut snacks like Salt & Pepper Cashews. The company extends its offering through gift products (gift tins and boxes), branded merchandise (trucker hats, travel mugs), a pecan fundraising program for schools and groups, and wholesale accounts for retailers. Products are manufactured at the company's facility in Wrens, Georgia, with pecans sourced from Georgia farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Pecan Log Roll Signature Stuckey's product featuring a fluffy nougat center with maraschino cherries, dipped in buttery caramel and hand-rolled in Georgia pecans; recipe unchanged since 1937. Targeted at road-trip consumers, gift-givers, and nostalgia buyers.
- Chocolate Pecan Log Rolls (1.6 oz, 12 count) Pecan log rolls with softer, creamier nougat and bold chocolate flavor, made with locally sourced Georgia pecans; 1.6 oz portions packaged in a 12-count case for on-the-go snacking.
- Cherry Pecan Log Rolls (1.6 oz, 12 count) Pecan log rolls featuring softer, creamier nougat with bold cherry flavor; part of the Pecan Log Roll product line, packaged as a 12-count case of 1.6 oz portions.
- Pecans & Nuts (baking & bulk) Georgia pecans available in halves, pieces, and bulk packs for baking needs; products include raw pecan halves, pecan pieces, and bulk bag offerings for home bakers and food service buyers.
- Milk Chocolate Pecans Gift Bag (8 oz, 4 count) Premium Georgia pecans lightly salted and enrobed in rich, velvety milk chocolate, balancing sweet and salty flavors; presented as a 4-count gift bag suitable for special-occasion gifting.
- Salt & Pepper Cashews (6-pack) Buttery roasted cashews seasoned with classic cracked pepper and sea salt; packaged as a 6-count case of 4 oz resealable bags designed for road trips, cocktail hours, or desk snacks.
- Stuckey's Trucker Hat Branded trucker hat with embroidered Stuckey's logo, adjustable snapback, mesh back for ventilation, and curved bill; priced at $15 per unit and targeted at brand enthusiasts.
- Pecan Fundraising Program Fundraising program offering Stuckey's pecan products to schools, sports teams, music programs, booster clubs, PTAs, and community groups; features custom landing pages, QR codes, shareable links, promotional toolkit support, and direct-to-customer shipping with real-time sales reporting, structured for no-upfront-cost campaigns.
Companies that use Stuckey's
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Stuckey's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Stuckey's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Faire.comminorStuckey's sells products wholesale through the Faire.com marketplace platform, allowing independent retailers to discover and purchase Stuckey's products for resale.
- Georgia Grown ProgramcoreStuckey's is certified by the Georgia Grown program, affirming that products use Georgia-grown pecans and supporting the company's local agricultural sourcing identity.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Stuckey's competitors and assessment
Company assessmentDirect peers
- Savannah Candy Co. Savannah, Georgia-based maker of Southern pralines, pecan candies, and confectionery gifts sold through retail stores, online, and wholesale — a direct comparability match on pecan-centric confectionery, gifting, and Southern heritage branding.
- See's Candies: Iconic American boxed-chocolate and confectionery gifting brand with strong heritage, direct retail stores, and a seasonal-driven assortment — directly comparable to Stuckey's on premium-positioned, gift-led confections with multi-generational brand equity.
- Russell Stover Chocolates: Mass-market boxed chocolate and candy brand with broad retail distribution and gifting focus — overlaps with Stuckey's on the wholesale + gifting confectionery model, though at materially larger scale.
- Godiva Chocolatier: Premium chocolate and praline brand with branded retail boutiques, gifting collections, and DTC commerce — comparable on the premium-confectionery, giftable, multi-channel model even though positioned above Stuckey's on price tier.
- Hammond's Candies: Long-running American handmade candy brand (lollipops, candy canes, chocolates) sold via wholesale, gift channels, and DTC — direct comparability on heritage American confections, gift tins, and wholesale to travel/gift retailers.
- Kar's Nuts: Michigan-based maker of trail mixes, nut snacks, and nut-based confections distributed through convenience, travel, and grocery channels — directly comparable to Stuckey's nut-snack portfolio and wholesale convenience/travel channel mix.
Emerging players
- Sahale Snacks: Premium nut-and-dried-fruit snack brand sold through DTC, club, and grocery — overlapping with Stuckey's on premium-positioned nut snacks and giftability, but with a more contemporary brand identity.
- Honey Baked Ham Co. Specialty food/gifting brand famous for holiday hams and complementary sides, sold through company-owned retail and ecommerce — comparable to Stuckey's on seasonal-gifting, multi-channel (retail + DTC) specialty-food distribution.
Broad incumbents
- The Hershey Company: Largest U.S. chocolate and confectionery manufacturer with broad snacking portfolio across grocery, convenience, and c-store channels — operates at much greater scale in the same category Stuckey's competes in.
- John B. Sanfilippo & Son (Fisher Nuts): Large nut and snack manufacturer (Fisher, Orchard Valley Harvest brands) selling through mass-market grocery and club — comparable on packaged-pecan and nut-snack manufacturing scale, with similar ingredient sourcing dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Stuckey's social profiles
Digital presenceStuckey's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stuckey's leadership team
Management profileNumber of profiles
Profiles2 records
Stuckey's subsidiaries and ownership
Company hierarchySubsidiaries4 records
Stuckey's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stuckey's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stuckey's
What does Stuckey's do?
Stuckey's manufactures and sells its own branded pecan-based confections and snacks — anchored by the Original Pecan Log Roll — through a direct-to-consumer e-commerce storefront (stuckeys.com), wholesale distribution to 5,000+ retail locations, and a 50+ licensed-store network. The company's Wrens, Georgia facility produces pecan log rolls, chocolate-covered pecans, flavored nuts, gift tins, and branded merchandise, while a separate fundraising program supplies schools and community groups.
Is Stuckey's a public or private company?
Stuckey's is a private company. It is classified as family owned and is currently operating.
When was Stuckey's founded?
Stuckey's was founded in 1937. It employs 101 to 250 people.
Where is Stuckey's based?
Stuckey's is headquartered in Wrens, United States, in the North America region.
How does Stuckey's make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and store Licensing.
Who are Stuckey's's main competitors?
Direct peers on record are Savannah Candy Co., See's Candies, Russell Stover Chocolates, Godiva Chocolatier, Hammond's Candies and Kar's Nuts. Emerging players are Sahale Snacks and Honey Baked Ham Co.. Broad incumbents are The Hershey Company and John B. Sanfilippo & Son (Fisher Nuts).
Does Stuckey's have an API?
No public API is recorded for Stuckey's.