Kar's Nuts
Kar's Nuts is a US-based direct-to-consumer snack brand under Second Nature Brands that sells nut and trail mixes — including a trademarked Sweet 'N Salty Mix®, M&M'S and Dunkin' co-branded lines, variety packs, and bundles — to individual consumers through its own e-commerce storefront.
- Company typePrivate
- Founded1933
- HeadquartersMadison Heights, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kar's Nuts does
Kar's Nuts is a packaged-snack brand specializing in nut and trail mixes, operated as a brand within the Second Nature Brands portfolio alongside Brownie Brittle, Sahale Snacks, Sanders Candy, Second Nature Snacks, and Voortman Bakery. The product range centers on a signature Sweet 'N Salty Mix® line, augmented by Sweet 'N Spicy, Sweet 'N Fruity, Nuts & Seeds, and PB 'N Dark Chocolate variants in 28oz and 34oz bags, plus single-serve On-The-Go Pouches and pre-built or customizable Variety Packs. Two co-branded licensed lines — M&M'S Trail Mixes and Dunkin'™ Mixes — are prominently featured as collaborative product collections on the storefront.
The brand sells exclusively direct-to-consumer through its own Shopify-based e-commerce storefront at karsnuts.com, with no retail or third-party distribution indicated. Pricing is fixed per unit, with a $60 free 1-3 day shipping threshold, a Build-a-Bundle tool offering $20 off when five flavors are selected, and an Auto Delivery subscription service providing a 10% discount. Customer service is staffed seven days a week via a dedicated phone line (903-201-0157), and marketing is run through email (10-20% off subscriber acquisition incentives), organic Instagram and Facebook, and seasonal promotional campaigns.
The target customers are individual consumers seeking premium snack mixes for personal consumption, gifting, or on-the-go use, with a secondary bulk/event use case for offices and gatherings. The underlying technology is conventional packaged-food manufacturing and e-commerce merchandising; no proprietary software platform, AI/ML systems, or app surface was disclosed. Kar's Nuts is a private, US-domestic brand and a wholly owned property of Second Nature Brands.
Kar's Nuts firmographics
Firmographics- Name
- Kar's Nuts
- Legal name
- Second Nature Brands
- Website
- https://karsnuts.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kar's Nuts is a US-based direct-to-consumer snack brand under Second Nature Brands that sells nut and trail mixes — including a trademarked Sweet 'N Salty Mix®, M&M'S and Dunkin' co-branded lines, variety packs, and bundles — to individual consumers through its own e-commerce storefront.
- Ownership category
- akta.pro rank
Kar's Nuts industry classification
Industry- Product category
- Snack Foods
- NAICS
- Confectionery and Nut Retailers (445292), Other Specialty Food Retailers (44529)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
- akta.pro secondary industry
- Trail Mix & Snack Mix Manufacturing (AFAKAIAG)
Keywords
Where Kar's Nuts is headquartered
LocationHeadquarters
- HQ city
- Madison Heights
- HQ country
- United States
- HQ region
- North America
Markets served
Kar's Nuts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Product Sales: Direct-to-consumer sale of branded nut and snack mix products. Revenue generated through e-commerce transactions for bags, variety packs, and bundle products. One-time purchase model with optional subscription auto-delivery for recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product bags (28oz, 34oz) |
| Unit Pricing | Pay-as-you-go | Build a Bundle - Choose 5 Flavors |
| Subscription | Monthly | Auto Delivery Subscription |
| Other | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Kar's Nuts product offering
Product offeringCore offering
Kar's Nuts manufactures and sells premium nut and trail mix snacks directly to consumers through its own e-commerce storefront. The core product line includes signature Sweet 'N Salty Mix, Sweet 'N Spicy, PB 'N Dark Chocolate, Sweet 'N Fruity Mix, and Nuts & Seeds varieties, supplemented by licensed collaborative products with M&M'S® and Dunkin'™. Customers can purchase individual bags, variety packs, on-the-go pouches, or use a Build-a-Bundle tool to create custom 5-flavor bundles with free shipping.
Product overview
Kar's Nuts is a snack food brand under Second Nature Brands offering a portfolio of nut and trail mixes. The core product line includes signature Sweet 'N Salty Mix®, Sweet 'N Spicy, Sweet 'N Fruity Mix, Nuts & Seeds Mix, and PB 'N Dark Chocolate trail mixes. The portfolio features licensed collaborative products including M&M'S® Trail Mixes and Dunkin'™ Mixes. The company offers products in various formats including 28oz and 34oz bags, On-The-Go Pouches, and Variety Packs with a Build a Bundle customization option.
Differentiator
Problem solved
Functional benefit
Products and services
- Sweet 'N Salty Mix®
Companies that use Kar's Nuts
Customer profileSegments2 records
Ideal customer profiles2 records
Kar's Nuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kar's Nuts partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- M&M'scoreLicensed partnership for M&M's Trail Mix product line. Kar's Nuts produces and sells trail mix products featuring M&M's candy under brand collaboration. Products marketed as M&M's Trail Mixes on e-commerce platform with dedicated collection page.
- Dunkin'coreLicensed partnership for Dunkin'-branded snack mixes. Kar's Nuts produces nostalgic snack-time treats inspired by Dunkin' coffeehouse brand. Products marketed as 'Kar's Nuts x Dunkin' Mixes' featuring sweet, crunchy snacks with fun sprinkles. Dedicated collection page and promotional marketing.
Recent moves6 records
Expansion highlights5 records
Kar's Nuts competitors and assessment
Company assessmentDirect peers
- SnackNation: Subscription-based healthy snack box service targeting consumers and offices with curated mixes and bulk/gifting use cases. Comparable in DTC snack mix subscription and bundle model.
- Oh! Nuts: Online specialty retailer of nuts, dried fruits, trail mixes, and snack gift assortments with strong gifting and bulk positioning. Comparable in product mix and DTC gifting use cases.
- Sahale Snacks: Sister brand within Second Nature Brands offering premium nut and trail mix snack products. Most directly comparable peer given shared parent, identical category, and overlapping DTC and retail presence.
- Nuts.com: Direct-to-consumer online retailer specializing in nuts, trail mixes, and snack mixes with broad assortment and bundle/customization offerings. Closest comparable in DTC business model and product category.
Emerging players
- NatureBox: DTC subscription snack brand with snack mix portfolio emphasizing better-for-you positioning. Comparable in DTC subscription snack model targeting similar consumer occasions.
- MadeGood: Better-for-you snack brand offering granola bars, minis, and snack mixes in retail and DTC. Comparable in premium, healthier snack mix positioning and product format innovation.
Broad incumbents
- Trader Joe's: Specialty grocery retailer with strong private-label nut mix and trail mix assortment that competes on price and assortment. Comparable as a competitive pressure point on Kar's Nuts' premium DTC positioning.
- Blue Diamond Almonds: Cooperative-owned almond and nut snack brand with broad grocery distribution and snack mix offerings. Comparable in nut/snack mix category with significantly larger scale and channel coverage.
- Emerald Nuts: National nut snack brand (owned by Smucker) offering 100-calorie packs, nuts, and trail mixes in mass retail. Comparable in nut/trail mix category with mainstream positioning.
- Planters: Iconic mainstream nut snack brand under Hormel with national mass-market retail distribution. Comparable in core product (nuts, mixes) but vastly larger scale and broader channel presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Kar's Nuts social profiles
Digital presenceKar's Nuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kar's Nuts leadership team
Management profileNumber of profiles
Kar's Nuts funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kar's Nuts M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kar's Nuts
What does Kar's Nuts do?
Kar's Nuts manufactures and sells premium nut and trail mix snacks directly to consumers through its own e-commerce storefront. The core product line includes signature Sweet 'N Salty Mix, Sweet 'N Spicy, PB 'N Dark Chocolate, Sweet 'N Fruity Mix, and Nuts & Seeds varieties, supplemented by licensed collaborative products with M&M'S® and Dunkin'™. Customers can purchase individual bags, variety packs, on-the-go pouches, or use a Build-a-Bundle tool to create custom 5-flavor bundles with free shipping.
Is Kar's Nuts a public or private company?
Kar's Nuts is a private company. It is classified as corporate owned and is currently operating.
When was Kar's Nuts founded?
Kar's Nuts was founded in 1933. It employs 101 to 250 people.
Where is Kar's Nuts based?
Kar's Nuts is headquartered in Madison Heights, United States, in the North America region.
How does Kar's Nuts make money?
One revenue line is on record: product Sales.
Who are Kar's Nuts's main competitors?
Direct peers on record are SnackNation, Oh! Nuts, Sahale Snacks and Nuts.com. Emerging players are NatureBox and MadeGood. Broad incumbents are Trader Joe's, Blue Diamond Almonds, Emerald Nuts and Planters.
Does Kar's Nuts have an API?
No public API is recorded for Kar's Nuts.
What industry is Kar's Nuts in?
Kar's Nuts's product category is Snack Foods. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks, with a secondary code of AFAKAIAG, Trail Mix & Snack Mix Manufacturing. Its NAICS code is 445292 and its SIC code is 2000.