ZooRoyal
ZooRoyal Petcare GmbH is a German omnichannel pet supplies retailer majority-owned by REWE Group, selling food, accessories, and supplies for dogs, cats, aquatics, and small animals via zooroyal.de, standalone stores, and shop-in-shop formats within REWE and Toom retail locations.
- Company typePrivate
- Founded1999
- HeadquartersWürselen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ZooRoyal does
ZooRoyal Petcare GmbH is a German omnichannel pet supplies retailer majority-owned by REWE Group, operating primarily through its e-commerce storefront at zooroyal.de, which lists over 10,000 articles from 200+ manufacturers and approximately 300 brands across dogs, cats, aquaristics, small animals, terrarium, birds, and pond categories. The company serves individual pet owners in Germany and Austria, and supplements its direct-to-consumer channel with shop-in-shop formats inside REWE supermarkets and Toom Baumarkt DIY stores, four standalone brick-and-mortar specialty stores as of early 2025, and integrated in-store services. The legal entity is headquartered in Cologne (Schanzenstraße 6-20) with a returns/logistics site in Nuremberg, and ZooRoyal is preparing a major physical retail expansion of 75 new German stores from 2026 onward.
ZooRoyal firmographics
Firmographics- Name
- ZooRoyal
- Legal name
- ZooRoyal Petcare GmbH
- Website
- https://zooroyal.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZooRoyal Petcare GmbH is a German omnichannel pet supplies retailer majority-owned by REWE Group, selling food, accessories, and supplies for dogs, cats, aquatics, and small animals via zooroyal.de, standalone stores, and shop-in-shop formats within REWE and Toom retail locations.
- Ownership category
- akta.pro rank
ZooRoyal industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)
- SIC
- Retail-Miscellaneous Retail (5900), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Toys & Enrichment Retail (CRALAHAE), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)
Keywords
Where ZooRoyal is headquartered
LocationHeadquarters
- HQ city
- Würselen
- HQ country
- Germany
- HQ region
- Europe
Offices6 records
Markets served
ZooRoyal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Online & Retail): ZooRoyal generates revenue primarily through one-time product sales of pet supplies (food, accessories, toys, health products) across dogs, cats, aquaristics, small animals, terrarium, birds, and pond categories. Products are sold via its e-commerce website (zooroyal.de), physical specialty stores, and shop-in-shop locations within REWE and Toom retail chains. Revenue is transactional (one-time purchase), with no disclosed subscription component. The company also offers a loyalty program (ZooRoyal Club) that incentivizes repeat purchases.
- ZooRoyal Club Loyalty Program: The ZooRoyal Club is a loyalty/rewards program where customers earn points on purchases and redeem them for rewards (Prämienwelt). This drives customer retention and repeat purchase frequency.
- Retail Media: ZooRoyal launched retail media offerings (Zoo Royal startet mit Retail Media), suggesting third-party brands can advertise/promote products within ZooRoyal's digital and physical channels for a fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit product pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ZooRoyal product offering
Product offeringCore offering
ZooRoyal sells pet food, accessories, toys, and health supplies for dogs, cats, aquaristics, small animals, terraristics, birds, and pond pets through its zooroyal.de e-commerce platform, standalone physical stores, and shop-in-shop locations inside REWE and Toom retail chains. The assortment spans more than 10,000 SKUs from 200+ manufacturers alongside ZooRoyal's own private-label brands (Original, Charlys Naturkost, Minkas Naturkost, Moon Ranger, Tigrooo, WOW). Supplementary offerings include the ZooRoyal Club loyalty program, FellSpa in-store dog grooming services, and Medivet veterinary clinics integrated into new retail locations.
Product overview
ZooRoyal is an online pet supplies retailer and specialty retail concept owned by REWE Group, operating as an omnichannel business with online sales through zooroyal.de, standalone brick-and-mortar stores in Germany (expanding to 75+ locations from 2026), and shop-in-shop formats within REWE and Toom markets. The core offering centers on a comprehensive e-commerce platform (zooroyal.de) with over 10,000 articles from 200+ manufacturers across pet categories (dogs, cats, aquaristics, small animals, terraristics, birds, pond). ZooRoyal's private label portfolio includes ZooRoyal Original (food, snacks, accessories), Minkas Naturkost (cat food), Charlys Naturkost (dog food), Moon Ranger, and Tigrooo (cat litter). In physical stores, ZooRoyal differentiates through services like FellSpa grooming and Medivet veterinary clinics integrated into retail locations. Additional customer engagement through ZooRoyal Club loyalty program, Prämienwelt rewards, and the ZooRoyal Magazin content platform.
Differentiator
Problem solved
Functional benefit
Brands
- ZooRoyal Original: Primary private label brand for pet supplies including food and accessories
- ZooRoyal Marken
- ZooRoyal Club
- FellSpa
- WOW
Products and services
- ZooRoyal Online Shop (zooroyal.de) Direct-to-consumer e-commerce platform offering over 10,000 pet supply articles from 200+ manufacturers across dogs, cats, aquaristics, small animals, terraristics, birds, and pond categories, with delivery across Germany and Austria, DHL shipping, free shipping over €49, and Click & Collect at REWE stores.
- ZooRoyal Brick-and-Mortar Specialty Stores Owned standalone pet specialty stores in German cities (Hamburg, Norderstedt, Elmshorn), featuring integrated FellSpa grooming and Medivet veterinary clinics, with 75 new locations planned nationwide from 2026.
- ZooRoyal Shop-in-Shop (REWE & Toom Baumarkt) Embedded pet supplies retail concept inside REWE supermarkets and Toom Baumarkt DIY stores, extending ZooRoyal's physical footprint through REWE Group's retail estate.
- ZooRoyal Marken Private Label Portfolio ZooRoyal's owned brand portfolio spanning natural dog food (Charlys Naturkost), natural cat food (Minkas Naturkost), accessories (Moon Ranger), cat litter (Tigrooo), and the ZooRoyal Original umbrella covering food, snacks, and accessories, plus WOW premium food for dogs and cats.
- ZooRoyal Club Loyalty Program Customer loyalty program offering exclusive discount coupons, points earned on purchases, and a Prämienwelt (rewards) catalog of redeemable prizes for frequent ZooRoyal shoppers.
- FellSpa In-Store Dog Grooming Professional dog grooming service delivered inside ZooRoyal physical stores, offering pet owners convenient on-site coat care alongside retail purchases.
- Medivet Veterinary Clinics (In-Store) Medivet Group operates veterinary practice spaces within ZooRoyal retail locations, offering diagnostics, standard treatments, and surgery, creating an integrated retail + veterinary destination.
Quantifiable outcome
- Approximately 750 dogs and owners served through collaborative stress relief initiative at airports
- +1 more outcomes
Companies that use ZooRoyal
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
ZooRoyal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZooRoyal partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Medivet GroupcoreZooRoyal partnered with Medivet Group, an international veterinary provider operating over 400 practices across Europe, to integrate veterinary clinics into ZooRoyal retail locations in Germany. Medivet occupies approximately 200 sqm of practice space at the majority of new ZooRoyal stores, offering diagnostics, standard treatments, and surgery alongside retail offerings. The partnership aims to create a one-stop-shop experience where pet owners can shop, receive advice, and access veterinary care at a single location. Currently operating 20 locations across Germany (from Hamburg to Munich and Berlin to Münster). Both companies collaborate on marketing, location development, and staffing.
- LoxxesscoreContract logistics provider Loxxess handles ZooRoyal's fulfillment operations from its facility in Bor, Czech Republic. The partnership has been in place since 2016 and covers processing and shipping of products from approximately 300 brands across pet categories (dogs, cats, aquaristics, small animals, terrarium, birds, pond supplies), with average package weights exceeding 20 kg. Loxxess supports ZooRoyal's growth plans, handling orders from Germany, Czech Republic, Austria, and direct supply to ZooRoyal specialist stores and REWE's Toom retail chain.
- Toom Baumarkt (REWE Group)coreToom Baumarkt, a DIY retail chain owned by REWE Group, integrates ZooRoyal as a shop-in-shop within its stores. The integration expands the pet supply offering for customers and creates a more pleasant shopping atmosphere. ZooRoyal is positioned as the pet supply concept operated by its parent company REWE Group. The Mülheim an der Ruhr location was modernized to include ZooRoyal.
- FressnapfminorZooRoyal and Fressnapf collaborated with Flughafen Köln/Bonn and Hilton Munich Airport to provide stress relief for dogs during New Year's Eve, creating quiet zones and distributing stress-reducing goods. Approximately 750 dogs and their owners benefited from these initiatives.
- Flughafen Köln/BonnminorZooRoyal partnered with Flughafen Köln/Bonn (Cologne/Bonn Airport) to provide stress relief zones for dogs during New Year's Eve, part of a collaborative initiative also involving Fressnapf and Hilton Munich Airport.
- Hilton Munich AirportminorZooRoyal partnered with Hilton Munich Airport to provide stress relief for dogs during New Year's Eve, creating quiet zones at the hotel alongside ZooRoyal and Fressnapf.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
ZooRoyal competitors and assessment
Company assessmentDirect peers
- Kölle Zoo: German specialty pet retailer operating physical stores plus online, with similar multi-category pet assortment including aquaristics, terraristics, and small animals. Comparable target customer and store format.
- Bitiba: Online pet supplies retailer operating in Germany and Europe with a discount-driven model across dog, cat, and small animal categories. Competes with ZooRoyal on price and assortment online.
- Zooplus: Europe's leading online pet supplies retailer (now owned by Hellman & Friedman). Direct competitor in the online pet retail channel with similar breadth of categories and SKU count.
- Fressnapf: Germany's largest pet retail chain with a comparable omnichannel model (online + physical stores + loyalty program) and broader physical store network. Direct competitor for the same pet-owner customer base and identical product categories.
- Das Futterhaus: German pet retail chain offering food, accessories, and grooming services across physical locations. Closely comparable in product mix (including own-brand) and integrated services model.
Broad incumbents
- PetSmart: North America's largest specialty pet retailer with stores, online, and partnered in-store veterinary clinics. Comparable format and category coverage to ZooRoyal's planned 75-store buildout.
- Pets at Home: UK's dominant omnichannel pet retailer combining physical stores, online, in-store veterinary practices (Vets4Pets), and grooming services. Operates a closely analogous one-stop-shop pet care model in a different geography.
- Petco: US specialty pet retailer with physical stores, online, in-store veterinary hospitals, and grooming. Comparable omnichannel + integrated services proposition at much larger scale.
Others
- Medivet Group: International veterinary group operating 400+ practices across Europe and ZooRoyal's embedded vet partner. Comparable as the service-layer ecosystem player within ZooRoyal's one-stop-shop proposition.
Regional players
- Tom & Co. Belgian specialty pet retail chain with physical stores and product assortment similar to ZooRoyal. Operates in a different geography (Benelux) but comparable mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ZooRoyal social profiles
Digital presenceZooRoyal financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZooRoyal leadership team
Management profileNumber of profiles
Profiles7 records
ZooRoyal funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZooRoyal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZooRoyal
What does ZooRoyal do?
ZooRoyal sells pet food, accessories, toys, and health supplies for dogs, cats, aquaristics, small animals, terraristics, birds, and pond pets through its zooroyal.de e-commerce platform, standalone physical stores, and shop-in-shop locations inside REWE and Toom retail chains. The assortment spans more than 10,000 SKUs from 200+ manufacturers alongside ZooRoyal's own private-label brands (Original, Charlys Naturkost, Minkas Naturkost, Moon Ranger, Tigrooo, WOW). Supplementary offerings include the ZooRoyal Club loyalty program, FellSpa in-store dog grooming services, and Medivet veterinary clinics integrated into new retail locations.
Is ZooRoyal a public or private company?
ZooRoyal is a private company. It is classified as corporate owned and is currently operating.
When was ZooRoyal founded?
ZooRoyal was founded in 1999. It employs 11 to 50 people.
Where is ZooRoyal based?
ZooRoyal is headquartered in Würselen, Germany, in the Europe region.
How does ZooRoyal make money?
Three revenue lines are on record. Product Sales (Online & Retail) is the primary driver. The others are zooRoyal Club Loyalty Program and retail Media.
Who are ZooRoyal's main competitors?
Direct peers on record are Kölle Zoo, Bitiba, Zooplus, Fressnapf and Das Futterhaus. Broad incumbents are PetSmart, Pets at Home and Petco. Medivet Group is listed as an others. Tom & Co. is listed as a regional player.
Does ZooRoyal have an API?
No public API is recorded for ZooRoyal.
What industry is ZooRoyal in?
ZooRoyal's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRALAHAC, Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick). Its NAICS code is 45991 and its SIC code is 5900.