Kolle Zoo
Kölle Zoo is a privately held German specialty pet retailer operating approximately 21 large-format experience markets across Germany, Austria, and Belgium, serving individual pet owners with food, accessories, and live animals through omnichannel retail.
- Company typePrivate
- Founded1969
- HeadquartersSchwieberdingen, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Kolle Zoo does
Kölle Zoo is a German specialty pet retailer founded in 1969 and headquartered in Schwieberdingen. The company operates approximately 21 large-format "experience markets" (Erlebnismärkte) averaging 2,500 square meters per location, with a footprint spanning Germany, Austria, and Belgium. Its assortment covers roughly 50,000 SKUs across pet food, accessories, and live animals for cats, dogs, birds, aquarium fish, and small mammals, and is augmented by an in-house private-label portfolio including brands such as Lottis Häppchen, Tikaani, Mincas Häppchen, Lottis Freunde, and Lottis Piepmätze.
The company serves individual pet owners in the DACH and Benelux regions through an omnichannel model that combines physical retail with an e-commerce platform, a mobile app, and Click & Collect services. Strategic brand partnerships — notably with premium pet food manufacturer Josera — supplement the proprietary label range. With 501–1,000 employees and no disclosed institutional funding, Kölle Zoo is a privately held, family-controlled operator competing in the German specialty pet segment against larger chains such as Fressnapf and Das Futterhaus, as well as discounters and online specialists.
The business model is standard omnichannel B2C retail: revenue is generated through store sales, online transactions, and private-label product margins. Recent moves — Belgian market entry in Sankt Vith (November 2024), a Red Sea aquarium product launch (2025), and continued private-label expansion — indicate an incremental growth posture focused on category depth and selective geographic extension rather than aggressive rollout.
Kolle Zoo firmographics
Firmographics- Name
- Kolle Zoo
- Legal name
- Kölle Zoo Online GmbH
- Website
- https://koelle-zoo.de
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kölle Zoo is a privately held German specialty pet retailer operating approximately 21 large-format experience markets across Germany, Austria, and Belgium, serving individual pet owners with food, accessories, and live animals through omnichannel retail.
- Ownership category
- akta.pro rank
Kolle Zoo industry classification
Industry- Product category
- Pet Supplies Retail
- NAICS
- Pet and Pet Supplies Retailers (459910)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- General Pet Supplies Retail (Multi-category) (CRALAHAA)
- akta.pro secondary industries
- Pet Supplies Omnichannel (CRAFAEAJ), Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)
Keywords
Where Kolle Zoo is headquartered
LocationHeadquarters
- HQ city
- Schwieberdingen
- HQ country
- Germany
- HQ region
- Europe
Offices28 records
Markets served
Kolle Zoo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Sales (Physical Stores): Revenue generated from in-store sales across 21 physical Erlebnismärkte (experience markets) in Germany and Austria, offering approximately 50,000 pet supply products across multiple animal categories.
- Online E-commerce Sales: Revenue from direct online sales through koelle-zoo.de, including home delivery with free shipping threshold (49€ in Germany), and Click & Collect options bridging digital and physical channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Kolle Zoo product offering
Product offeringCore offering
Kölle Zoo is a German specialty pet retailer operating 21 large-format Erlebnismärkte experience stores (averaging 2,500 m²) and the koelle-zoo.de e-commerce platform, selling approximately 50,000 pet food and accessory SKUs across seven animal categories. The company complements retail sales with services including Click & Collect, pet adoption, breeder programs, children's educational tours, and exclusive private-label brands (Lottis Häppchen, Tikaani, Mincas Häppchen, Lottis Freunde, Lottis Piepmätze).
Product overview
Kölle Zoo is a German pet supplies retailer (Tierfachmarkt) operating both an e-commerce platform and 21 physical experience markets (Erlebnismärkte) across Germany and Austria. The product portfolio spans seven main categories: Dogs (Hund), Cats (Katze), Aquarium (Aquaristik), Small Pets (Kleintier), Terrarium (Terraristik), Birds (Vogel), and Garden & Pond (Garten & Teich). Core offerings include pet food (including exclusive private labels Lottis Häppchen, Tikaani, Mincas Häppchen, Lottis Freunde, and Lottis Piepmätze), toys, habitats, care products, and accessories. The company also sells premium branded products including Red Sea aquariums and TRIXIE pet supplies. Services include online shopping, Click & Collect, and educational blog content.
Differentiator
Problem solved
Functional benefit
Brands
- Lottis Häppchen: Exclusive brand for Kölle Zoo offering over 600 products for dog nutrition including BARF frozen meat, wet and dry food, and natural treats
- Lottis Freunde
- Lottis Piepmätze
- Mincas Häppchen
- Tikaani
Products and services
- Kölle Zoo Online Shop E-commerce storefront at koelle-zoo.de offering approximately 50,000 pet supply SKUs across dog, cat, aquarium, small pet, terrarium, bird, and garden & pond categories, with customer accounts, wishlists, rebuy, newsletter, and mobile optimization. Free delivery in Germany for orders over 49€.
- Kölle Zoo Erlebnismärkte (Experience Markets) 21 physical pet retail experience markets in Germany (20), Austria (5), and Belgium (1), averaging 2,500 m² of retail space each, offering qualified expert advice, live animal sales, BARF specialty sections, Click & Collect pickup, adoption events, breeder services, and children's educational tours.
- Lottis Häppchen
Companies that use Kolle Zoo
Customer profileSegments1 record
Ideal customer profiles1 record
Kolle Zoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Kolle Zoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JoseracoreKölle Zoo is a certified partner of Josera (Josera Petfood), working closely with Josera to continuously develop and secure quality, innovation, and sustainable solutions. This is a quality partnership where both companies collaborate on product development and brand representation, with dedicated partner branding displayed on Kölle Zoo's website.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Kolle Zoo competitors and assessment
Company assessmentDirect peers
- Fressnapf: Fressnapf is the largest pet retail chain in Europe with ~2,000 stores and a strong DACH omnichannel presence, making it the most direct competitor to Kölle Zoo across food, accessories, and live animal sales.
- Das Futterhaus: Das Futterhaus is a German pet specialty retailer with over 130 stores offering food, accessories, and expert advice, directly comparable in concept and customer base to Kölle Zoo's Erlebnismärkte.
- ZooRoyal (REWE Group): ZooRoyal is a German online and physical pet supplies retailer owned by REWE Group, directly comparable to Kölle Zoo in product breadth, omnichannel strategy, and target customer.
- Maxi Zoo (HAGENBRAND Group / Fressnapf): Maxi Zoo is a major pet retail chain in Austria and parts of DACH, directly competing with Kölle Zoo in the Austrian market across physical stores and online.
- Zooplus: Zooplus is one of Europe's leading pure-play online pet supplies retailers, competing directly with Kölle Zoo's e-commerce channel on price, assortment, and delivery convenience.
- Pets at Home: Pets at Home is the UK's leading pet care retail and services chain, operating superstores with grooming and veterinary services—a business model highly comparable to Kölle Zoo's Erlebnismärkte concept.
Regional players
- Tom & Co. (Colruyt Group): Tom & Co. is a Belgian pet retail chain owned by Colruyt Group, offering products and in-store grooming services across Belgium—a regional overlap with Kölle Zoo's Sankt Vith location.
Emerging players
- Bitiba: Bitiba is a European online pet supplies retailer (sister brand to Zooplus) focused on value pricing, competing with Kölle Zoo's e-commerce channel on price-sensitive customers.
Broad incumbents
- PetSmart: PetSmart is the largest North American specialty pet retailer; while regional rather than direct, it operates a comparable large-format pet retail + services + omnichannel model relevant to Kölle Zoo's strategic benchmarks.
- PETCO: PETCO is a major US omnichannel pet retailer offering food, supplies, grooming, and veterinary services; comparable to Kölle Zoo in omnichannel pet retailing, though operating in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kolle Zoo social profiles
Digital presenceKolle Zoo compliance and trust
Trust signalCompliance1 record
Kolle Zoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kolle Zoo leadership team
Management profileNumber of profiles
Kolle Zoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kolle Zoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kolle Zoo
What does Kolle Zoo do?
Kölle Zoo is a German specialty pet retailer operating 21 large-format Erlebnismärkte experience stores (averaging 2,500 m²) and the koelle-zoo.de e-commerce platform, selling approximately 50,000 pet food and accessory SKUs across seven animal categories. The company complements retail sales with services including Click & Collect, pet adoption, breeder programs, children's educational tours, and exclusive private-label brands (Lottis Häppchen, Tikaani, Mincas Häppchen, Lottis Freunde, Lottis Piepmätze).
Is Kolle Zoo a public or private company?
Kolle Zoo is a private company. It is classified as unknown and is currently operating.
When was Kolle Zoo founded?
Kolle Zoo was founded in 1969. It employs 501 to 1,000 people.
Where is Kolle Zoo based?
Kolle Zoo is headquartered in Schwieberdingen, Germany, in the Europe region.
How does Kolle Zoo make money?
Two revenue lines are on record. Retail Sales (Physical Stores) is the primary driver. The others are online E-commerce Sales.
Who are Kolle Zoo's main competitors?
Direct peers on record are Fressnapf, Das Futterhaus, ZooRoyal (REWE Group), Maxi Zoo (HAGENBRAND Group / Fressnapf), Zooplus and Pets at Home. Tom & Co. (Colruyt Group) is listed as a regional player. Bitiba is listed as an emerging player. Broad incumbents are PetSmart and PETCO.
Does Kolle Zoo have an API?
No public API is recorded for Kolle Zoo.
What industry is Kolle Zoo in?
Kolle Zoo's product category is Pet Supplies Retail. Its primary akta.pro industry code is CRALAHAA, General Pet Supplies Retail (Multi-category), with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 459910 and its SIC code is 5945.