CamelBak Products LLC

What CamelBak Products LLC does

CamelBak Products LLC is a US-based designer and seller of technical hydration products, founded in 1989 and operating as a subsidiary of Revelyst Inc., a diversified outdoor and tactical conglomerate that also controls Blackhawk, Eagle Industries, and Stone Glacier. The company sells hydration packs, running and cycling vests, water bottles, insulated drinkware, reservoirs, and accessories, organized around seven horizontal use-case segments: cycling, running and trail, hiking and outdoor recreation, tactical and military, industrial and professional, kids and youth, and lifestyle and everyday hydration. Its US headquarters are in Irvine, California, with a European headquarters in El Prat de Llobregat (Barcelona), three US retail stores (Irvine, Pala, Bentonville), and direct e-commerce shipping to eight countries alongside twelve named regional distributors covering Australia, Belgium, Canada, the Czech Republic, Denmark, France, Germany, the Netherlands, New Zealand, Slovenia, Spain, and the UK. The brand is ranked among the top five reusable water bottle brands by USA Today consumer editorial.

The company's product line rests on an unusually deep proprietary technology base: 25+ patent families protect the Crux, Antidote, Omega, Long Neck, and CBR X reservoirs; the Better Bottle, Eddy, Eddy+, Kids Better Bottle, Groove, Performance, Podium (and Podium Chill/Steel), Reign, Chute, Brook, Kickbak, Forge, Pivot, and Horizon lines; the Big Bite Valve and Hydrolock systems; and pack designs including Mountain Molle, Dual Wing Belt, and the Vests Run Series. Functional differentiation centers on double-wall vacuum insulation, high-flow self-sealing caps, Air Support / Body Mapping back-panel ergonomics, Trutaste Polypropylene, and RECCO rescue-transponder integration on the Apex Pro Run Vest. All products are backed by the "Got Your Bak" lifetime guarantee. The portfolio is also Reprieve Gold Sustainability Badge-certified on flagship items (e.g., Arete 18) and meets US/EU lead-safety compliance.

CamelBak monetizes through three primary streams: (1) hardware sales via DTC (camelbak.com), Amazon, US retail stores, an authorized dealer network managed through [email protected], and international distributors; (2) B2B corporate custom-print orders at 36+ unit volume discounts via a dedicated sales team; and (3) a Revelyst/CamelBak Rewards loyalty program. Marketing operates across email/newsletter (15% first-order incentive), social media, a content hub, PR, SHOT Show and trail-running event participation, and retail partnerships. The customer base spans individual consumers, cycling and trail-running athletes, families (via the Crayola collaboration), and tactical users reached through the Revelyst portfolio. Notable risk indicators include a prior voluntary recall of Podium and Peak Fitness caps (date codes H19039/H19063/H19175) in cooperation with the CPSC.

Name

CamelBak Products LLC

Legal name

CamelBak Products, LLC

Website

http://www.camelbak.com/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

CamelBak Products LLC, a subsidiary of Revelyst Inc., designs and sells technical hydration packs, cycling and running vests, water bottles, and insulated drinkware under an extensive patent portfolio, serving outdoor, cycling, tactical, and lifestyle consumers globally via DTC, retail, Amazon, and international distributors.

Ownership category

akta.pro rank

Product category

Outdoor Hydration Equipment

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Sports Drinks & Hydration Beverages (CRADAHAK)

akta.pro secondary industries

Functional Hydration & Electrolyte Water Production (AFAFAFAH), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Hydration packs
• Reusable water bottles
• Cycling bottles
• Running vests
• Outdoor drinkware

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales (Direct to Consumer & Retail): CamelBak generates revenue through the direct sale of hydration packs, vests, water bottles, tumblers, mugs, reservoirs, and accessories via its owned e-commerce platform and physical retail stores. Products are also sold through authorized dealers, international distributors, and Amazon marketplace.
2. B2B / Corporate Custom Print Orders: CamelBak offers large-volume custom print orders for corporate clients, events, and promotional campaigns. Orders of 36+ units receive volume discounts, with pricing based on quantity, product type, customization complexity, and shipping destination. Tax exemption available for eligible organizations.
3. CamelBak / Revelyst Rewards Program: A loyalty/rewards program offering points redeemable for discounts, requiring opt-in consent. Participation is voluntary and provides benefits to members including product discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

CamelBak Products LLC designs, manufactures, and sells technical hydration packs, water bottles, reservoirs, and running/hiking vests under the CamelBak brand. The company offers both consumer products (bike bottles, kids bottles, mugs, hydration vests) and custom-print/corporate-branded hydration products.

Product overview

CamelBak Products LLC offers a comprehensive hydration product portfolio centered on reusable water bottles, hydration packs, running/cycling vests, and drinkware. The product line includes several key systems: (1) Hydration Packs and Vests featuring the Crux® Reservoir technology, including the Arete™ 18, Hydrobak Light, Chase™ Race 4, Women's Rim Runner™ X20, Apex™ Pro Run Vest, and Kids' Mini M.U.L.E.®; (2) Cycling Bottles including the Podium® Steel, Podium® Chill™, and Podium® (with various insulation and capacity options); (3) Everyday and Lifestyle Bottles including the Eddy® line, Better Bottle, Chute™ Bottle, and Thrive™ series (Chug and Flip Straw models in multiple sizes); (4) Drinkware including the Thrive™ Mug, Forge™ Mugs, and Kickbak Tumbler; (5) Reservoirs including the Crux®, Antidote, Omega Water Beast, and Long Neck Water Beast; and (6) Specialized components like the Big Bite Valve and Hydrolock systems. All products are backed by the Got Your Bak™ Lifetime Guarantee. The portfolio is protected by an extensive patent portfolio spanning bottles, reservoirs, caps, and delivery mechanisms.

Differentiator

Problem solved

Functional benefit

Products and services

• Arete 18 Pack
• Podium Steel 22oz Bike Bottle
• Chase Race 4 Hydration Vest
• Hydrobak Light 50oz
• Podium Chill 24oz Bike Bottle
• Women's Rim Runner X20 Hiking Hydration Pack
• Thrive 16oz Mug
• Thrive Flip Straw Kids 12oz Bottle
• Apex Pro Run Vest
• Thrive Chug Bottles (20oz, 25oz, 32oz)
• Thrive Flip Straw 20oz Bottle
• Kids Mini M.U.L.E. 50oz Hydration Pack
• CamelBak x Crayola Colorful Hydration Collection
• Custom Print Corporate Hydration Products

Quantifiable outcome

• CamelBak Podium Chill keeps water cold twice as long as other bottles (per product description)
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RECCOcoreTechnology or Integration · 1 May 2026CamelBak integrates RECCO reflectors into its trail-running gear (e.g., Apex Pro Run Vest), making athletes searchable by rescue teams in remote environments. This partnership positions CamelBak within the outdoor safety ecosystem alongside HOKA, Arc'teryx, Mammut, SCOTT, USWE, and NAKED. CamelBak also participates in RECCO's associated premier events including the Merrell Skyrunner World Series and adidas Infinite Trails, while RECCO simultaneously expands its SAR Helicopter Detector system globally.
• CrayolaminorStrategic or Co-development Partner · 20 November 2025CamelBak and Crayola launched a limited-edition colorful hydration collection featuring drinkware designs inspired by Crayola crayons, available on Amazon. The collaboration targets families with children and aims to promote creativity and hydration among kids, aligning with CamelBak's Ditch Disposable sustainability mission.
• Revelyst Inc. (Parent Company)coreStrategic or Co-development PartnerCamelBak is a brand within Revelyst Inc.'s portfolio, featured in Project Freedom initiative alongside Blackhawk, Eagle Industries, and Stone Glacier. This represents the first unified exhibition of Revelyst's full tactical portfolio at the 2026 SHOT Show, targeting military, law enforcement, and first responders with integrated gear solutions. Revelyst also manages dealer services ([email protected]) and corporate customer relationships on behalf of CamelBak.
• Merrell Skyrunner World SeriesminorGTM or Marketing PartnerCamelBak is associated with the Merrell Skyrunner World Series through its RECCO integration partnership. The event is one of several premier trail-running events where CamelBak's RECCO-equipped gear is highlighted.
• adidas Infinite TrailsminorGTM or Marketing PartnerCamelBak is associated with adidas Infinite Trails as part of the broader RECCO outdoor brand ecosystem, positioning its trail-running gear within premium event contexts.
• European Outdoor WeekminorGTM or Marketing PartnerRECCO serves as Safety Partner for European Outdoor Week, within which context CamelBak's trail-running gear with integrated RECCO reflectors is featured alongside other outdoor brands.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YETI Holdings: YETI is a premium drinkware and outdoor cooler brand with overlapping product lines in insulated bottles, tumblers, and travel mugs. YETI competes directly with CamelBak in the higher-priced lifestyle drinkware category and broader outdoor recreation market.
• Simple Modern: Simple Modern is a direct-to-consumer reusable bottle brand competing with CamelBak in the value-to-premium stainless steel drinkware segment. Both brands emphasize lifestyle branding, multi-color offerings, and broad online retail distribution.
• Hydro Flask: Hydro Flask is a leading reusable insulated water bottle and drinkware brand competing head-to-head with CamelBak in the same mass-market retail channels. Both brands target cycling, outdoor, and lifestyle hydration consumers with comparable stainless steel double-wall vacuum insulation technology.
• Owala: Owala is a fast-growing water bottle brand owned by Helen of Troy, competing directly with CamelBak in the everyday reusable bottle category with a focus on lifestyle consumers. Both brands target similar price points and retail channels with insulated drinkware offerings.
• Klean Kanteen: Klean Kanteen is a reusable stainless steel bottle brand competing directly with CamelBak in the sustainability-focused reusable drinkware market. Both brands emphasize BPA-free construction, lifetime warranties, and eco-conscious positioning across outdoor and lifestyle segments.
• Thermos LLC: Thermos is a heritage vacuum-insulated drinkware manufacturer competing with CamelBak across bottles, tumblers, and food jars. Both brands serve family and lifestyle hydration consumers through mass retail and online channels with comparable double-wall vacuum insulation products.
• Contigo: Contigo is a reusable drinkware brand competing directly with CamelBak in spill-proof, leak-proof bottles and travel mugs. Both brands serve commuters, students, and active consumers through mass retail channels with comparable auto-seal lid technology.
• S'well: S'well is a design-forward reusable bottle brand competing with CamelBak in the premium lifestyle drinkware segment. Both brands target female-skewing consumers and emphasize aesthetic design alongside hydration functionality in the reusable bottle market.
• Stanley (PMI): Stanley is a heritage drinkware brand that has resurged with viral momentum in the reusable bottle and tumbler category, directly competing with CamelBak in mass retail and lifestyle channels. Both brands leverage stainless steel construction and double-wall vacuum insulation technology.

Others

• Blackhawk (Revelyst sibling): Blackhawk is a sibling brand within Revelyst Inc.'s tactical portfolio alongside CamelBak, Blackhawk, Eagle Industries, and Stone Glacier. While it operates in adjacent tactical/military gear categories rather than hydration directly, it shares corporate parent and Project Freedom initiative exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/camelbak
• Xx.com/HydrateOrDie
• Facebookfacebook.com/CamelBakTactical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CamelBak Products LLC