What baggallini Inc does

Baggallini, Inc. is a U.S.-based designer and seller of women's handbags, backpacks, slings, totes, and travel bags founded in 1995 and headquartered in Milwaukie, Oregon. The company has sold 30 million bags over 30 years of operation and is a wholly-owned subsidiary of R.G. Barry Corporation (which also owns Dearfoams and Foot Petals). Its product portfolio is built around a core value proposition of organized, lightweight bags for women, with proprietary materials (TruNylon, EcoPuff, B-Lite recycled nylon, Gloss Ripstop, Premiere Twill, Heathered Heritage, Neoprene) and a trademarked Securtex anti-theft technology system combining RFID-safe interior passport pockets, slash-resistant interior panels, locking zippers, and double cable cut-resistant straps. The lineup spans entry-level styles under $50 to premium travel and anti-theft bags over $150, organized into permanent collections (Manhattan, Modern Everywhere, Legacy) and recurring limited-edition capsules (Jet Set, Journey, Swift Ultralight, Coastal Flip Lock, Set Wave, Via, EMF-blocking).

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce via baggallini.com with U.S. wholesale distribution through authorized retailers and an affiliate program. Pricing is one-time unit-based with promotions (seasonal sales, 15% off first purchase for email/SMS signups, free economy shipping on orders over $100). The primary customer is a U.S. woman seeking organized, lightweight, secure, and versatile everyday and travel bags; secondary segments include frequent travelers needing anti-theft functionality and active-lifestyle consumers. The company ships domestically to all 50 states, U.S. territories, and APO/FPO/DPO addresses but does not ship to Canada or internationally.

Revenue is generated through direct e-commerce sales and wholesale distribution to authorized retail resellers, with no subscription, licensing, or recurring revenue component. Operations are heavily product-led and brand-led, with limited disclosed data on headcount, financial performance, or digital/technology infrastructure beyond a standard e-commerce platform and Demandware/Salesforce Commerce Cloud storefront.

Name

baggallini Inc

Legal name

Baggallini, Inc.

Website

https://baggallini.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Baggallini is a 30-year-old U.S. women's handbag and accessories brand that designs and sells organized, lightweight bags—including crossbodies, backpacks, slings, and travel bags—through DTC e-commerce, wholesale, and affiliate channels, featuring proprietary Securtex anti-theft technology.

Ownership category

akta.pro rank

Product category

Women's Handbags & Travel Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Handbags & Purses (CRAAAJAA)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Women's handbags
• Anti-theft travel bags
• Crossbody bags
• Lightweight nylon bags
• Organized travel accessories

Headquarters

HQ city

Milwaukie

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Baggallini generates revenue through one-time product sales of bags and accessories directly to consumers via its e-commerce website and through authorized retail partners. Products include crossbody bags, backpacks, slings, totes, travel bags, and anti-theft bags at various price points ranging from under $50 to over $150.
2. Wholesale Distribution: Revenue generated through sales to authorized retail partners who purchase Baggallini products at wholesale prices and resell to end consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Baggallini designs, manufactures, and sells organized women's bags and travel accessories through its DTC website and authorized retail partners. The core product line includes crossbody bags, backpacks, sling bags, tote bags, travel bags, mini bags, and hobo/shoulder bags across collections such as Manhattan, Modern Everywhere, Legacy, and the proprietary Securtex Anti-Theft line. Products are offered at unit prices ranging from under $50 to over $150 and emphasize lightweight materials, intentional compartmentalization, and security features like RFID-blocking and slash-resistant panels.

Product overview

Baggallini creates organized bags that simplify life for women, offering a diverse portfolio of stylish and functional bags. The product line includes core categories of crossbody bags, backpacks, sling bags, tote bags, travel bags, mini bags, and hobo/shoulder bags. The company features proprietary Securtex Anti-Theft technology with slash-resistant panels, cut-resistant straps, locking zippers, and RFID protection across multiple products. Notable sub-brands include Manhattan (premium), Modern Everywhere (versatile everyday), and Legacy (heritage). Limited-edition capsules include Jet Set (fashion-forward anti-theft), Journey, Swift Ultralight, Coastal Flip Lock, Set Wave, Via, and EMF Capsule (EMF-blocking). Best-selling products include the Soho Backpack (award-winning), Central Park Sling, and Securtex Anti-Theft line. The company emphasizes lightweight materials, smart compartments, versatile silhouettes, and machine-washable options, with products ranging from everyday carry to specialized anti-theft travel bags.

Differentiator

Problem solved

Functional benefit

Brands

• Securtex: Trademarked anti-theft technology brand featuring slash-resistant panels, cut-resistant straps, locking zippers, and RFID-blocking protection.

Products and services

• Crossbody Bags

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Expansion highlights5 records

Emerging players

• Briggs & Riley: Briggs & Riley is a US-based luggage and travel bag brand known for lifetime-guarantee business and travel bags. Comparable to Baggallini's travel assortment but with stronger premium positioning and a focus on rolling luggage versus Baggallini's soft-side emphasis.
• Lo & Sons: Lo & Sons is a direct-to-consumer travel and everyday bag brand founded by Deepa and Jan-Erik, focused on organized, lightweight travel totes, backpacks, and messenger bags. Comparable niche player with similar design philosophy around intentional organization and lightweight construction.

Direct peers

• Herschel Supply Co. Herschel is a leading backpack and travel bag brand with strong DTC, wholesale, and licensee channels. Directly comparable to Baggallini in the women's backpack and travel bag category, with similar price points and lifestyle positioning.
• Rebecca Minkoff: Rebecca Minkoff is a contemporary women's handbag and accessories brand selling crossbodies, totes, and backpacks at higher price points ($150–$400) via DTC and wholesale. Comparable to Baggallini in target customer and product mix, but positioned at a more premium price tier.
• Vera Bradley: Vera Bradley is a publicly traded women's bag and accessories brand selling quilted handbags, backpacks, totes, and travel bags via DTC e-commerce and wholesale. It is the most direct peer to Baggallini: same customer (women 30+), same channels (DTC + department stores), and same category focus on organized, lightweight handbags.
• Travelon: Travelon is the most established US-based anti-theft bag brand, offering slash-resistant, RFID-blocking, and locking-zipper products across crossbodies, backpacks, and travel bags. Baggallini's Securtex line competes head-to-head with Travelon's anti-theft assortment for the same travel-security-conscious customer.
• Kipling: Kipling is a global lightweight nylon bag brand owned by VF Corporation, selling crinkle-nylon backpacks, crossbodies, totes, and travel bags through DTC and department-store wholesale. Highly comparable to Baggallini on material (lightweight nylon), price tier, target customer, and channel mix.
• Pacsafe: Pacsafe is a global anti-theft travel brand offering slash-resistant backpacks, crossbodies, and travel bags with eXomesh locking systems and RFID-safe compartments. Closest direct competitor to Baggallini's Securtex sub-brand in the travel-security segment.

Broad incumbents

• Fossil Group: Fossil is a publicly traded accessories company producing handbags, wallets, watches, and jewelry under Fossil, Michael Kors, and licensed brands. Overlaps with Baggallini in women's handbags and small leather goods at similar mid-market price points and channel mix.
• Tumi: Tumi is a premium global travel and lifestyle brand owned by Samsonite, focused on high-end luggage, backpacks, and business travel bags. Overlaps with Baggallini's travel bag and backpack assortment but at a significantly higher price tier ($300+) and broader brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baggallini

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about baggallini Inc