Wilma

What Wilma does

WILMA Immobilien GmbH is a privately held German residential real estate developer founded in 1939 and headquartered in Düsseldorf/Ratingen. The company delivers turnkey housing (schlüsselfertige Wohnbau-Immobilien) across five German regions—North Rhine-Westphalia, Rhein-Main, Baden-Württemberg, Bayern, and Berlin-Brandenburg—through wholly-owned regional subsidiaries. Its product portfolio spans single-family homes, semi-detached houses, townhouses, and multi-family condominium buildings, with a standardized sustainability layer (EH 40/EH 55 energy standard, air-source heat pumps, photovoltaic systems) applied across projects.

WILMA serves three customer segments: private individual buyers seeking owner-occupied housing or buy-to-let investments; institutional and capital investors acquiring residential portfolios or entire buildings; and public housing companies and municipalities procuring subsidized affordable housing (e.g., SWD in Düsseldorf, UKBS in Selm, Gemeinde Übersee JV). Pricing is project-specific, with published starting prices around €450K–€500K per unit. Revenue is generated through one-time property sales transactions rather than recurring streams, and bulk institutional sales can create material single-deal revenue events (154-unit SWD transaction in Düsseldorf-Lierenfeld).

Operationally, WILMA uses a standard off-the-shelf technology stack (Salesforce CRM, Brevo email, Google Analytics + Matomo, Hetzner hosting, easyHR) and runs a multi-channel sales motion combining regional offices, direct enterprise sales, a €3,000 Tippgeber referral program, paid social, and industry events. The firm is privately held with no parent company or external institutional investor disclosed, operates 101–250 employees, and is actively expanding its pipeline with new project launches in Bayern, Bodensee, and other markets across 2024–2026.

Name

Wilma

Legal name

WILMA Immobilien GmbH

Website

https://wilma.de

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

WILMA Immobilien is a privately held German residential real estate developer, founded in 1939, delivering turnkey single-family homes, townhouses, and multi-family buildings across five German regions for private buyers, institutional investors, and public housing companies.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Residential Building Construction (23611), Land Subdivision (23721), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industries

Urban Planning & Master Planning (BPAHAKAD), Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

Keywords

• Residential real estate development
• Turnkey housing construction
• Multi-family home building
• Affordable housing programs
• Property investment services

Headquarters

HQ city

Ratingen

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Property Development and Sales: WILMA generates revenue through developing residential real estate projects from land acquisition through turnkey handover. The company sells individual units (single-family homes, duplexes, terraced houses, apartments) to private buyers, institutional investors, and housing companies. Revenue is generated as one-time transaction fees from property sales rather than recurring revenue.
2. Institutional Bulk Sales: WILMA sells entire building complexes or large batches of units to institutional investors and public housing companies (e.g., SWD, UKBS), creating significant one-time revenue streams from bulk transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

WILMA develops turnkey residential properties across five German regions, covering the full project lifecycle from land acquisition and urban planning through construction to key-ready handover. The company builds free-financed apartments, publicly subsidized housing, student and micro-apartments, premium real estate for capital investors, and individual residential construction, serving both private homebuyers and institutional/public-sector housing partners.

Product overview

WILMA is a residential real estate developer offering turnkey housing solutions across Germany. The product portfolio comprises single-family homes (Einfamilienhäuser), semi-detached houses (Doppelhaushälften), townhouses (Reihenhäuser), multi-family buildings (Geschosswohnungsbau), and condominiums (Eigentumswohnungen). The core offering is schlüsselfertige (turnkey-ready) residential property delivery from land acquisition through planning and construction to key handover. Sustainability features including EH 40/EH 55 energy standards, heat pumps, and photovoltaic systems are standard across projects. The company operates across five regions: North Rhine-Westphalia, Rhine-Main, Baden-Württemberg, Bavaria, and Berlin-Brandenburg, with regional offices in Düsseldorf, Cologne, Frankfurt, Stuttgart, Munich, and Berlin. Additional services include land acquisition consultation, a referral program (€3,000 bonus), and sustainability reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Free-financed apartments (Frei finanzierte Wohnungen) New-build residential apartments sold on the open market without public subsidies, targeted at private homebuyers seeking owner-occupied housing and at individual investors. Delivered as turnkey units across WILMA's five German regions.
• Publicly subsidized housing (Öffentlich geförderte Wohnungen) Subsidized affordable residential apartments developed for public housing companies and cooperatives under Germany's social-housing framework, supporting the expansion and renewal of public-housing stock in metropolitan regions.
• Student and micro-apartments (Studenten- und Mikroapartments) Compact residential units designed for students and single-occupant tenants in high-demand university and metropolitan locations, typically delivered as turnkey buildings suitable for institutional or private operator landlords.
• Premium real estate for capital investors (Premium-Immobilien für Kapitalanleger) Higher-specification new-build apartments positioned as yield-generating investment assets for institutional and private capital investors, emphasizing location quality, rental demand, and build quality in German metropolitan submarkets.
• Individual residential construction (Individueller Wohnungsbau) Bespoke single-family and multi-family home construction services for private clients, providing customized residential builds as a turnkey developer rather than a one-off contractor.

Quantifiable outcome

• Projects regularly achieve high pre-sale rates before construction completion (e.g., 70% sold in Tutzing project, half of townhouses and 40% of apartments sold in Freising first phase)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Four partnerships are on record, tiered core.

• SWD Städtische Wohnungsgesellschaft Düsseldorf mbH & Co. KGcoreStrategic or Co-development Partner · 7 June 2024Strategic partnership for affordable housing development in Düsseldorf. SWD purchased 154 apartments from WILMA's IMPULS project in Lierenfeld, with 75% publicly subsidized housing. The partnership combines WILMA's development expertise with SWD's public housing mission.
• UKBS (Unnaer Kreis-Bau- & Siedlungsgesellschaft)coreStrategic or Co-development Partner · 18 April 2024Partnership with public housing company for the Am Auenpark project in Selm. UKBS purchased 61 apartments with over 50% designated for publicly subsidized housing, demonstrating shared commitment to affordable housing provision.
• Gemeinde ÜberseecoreStrategic or Co-development Partner · 1 January 2023Joint acquisition of the former Deutz-Areal (approximately 25,000 sqm) with the municipality of Übersee for urban quarter development. The partnership combines municipal land ownership with WILMA's development expertise.
• SWD - Städtische Wohnungsgesellschaft DüsseldorfcoreStrategic or Co-development PartnerOngoing partnership for the IMPULS project in Düsseldorf-Lierenfeld. SWD acquired 154 apartments with 80% publicly funded and remaining units price-capped through a new municipal housing promotion program. Project includes a four-group kindergarten and three senior living groups.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bonava: Stockholm-based residential developer with significant German operations developing multi-family and townhouse projects. Comparable product mix (apartments, townhouses) and similar focus on German metropolitan markets and sustainability standards.
• Town & Country Haus: Largest German franchised residential home builder focused on affordable single-family and semi-detached homes for owner-occupiers. Comparable as a high-volume German residential developer serving similar end-customer segments, though primarily single-family focused.
• Helma Eigenheimbau: German residential developer of single-family homes, duplexes, and multi-family buildings with strong sustainability focus (KfW standards). Comparable as a Mittelstand residential developer serving owner-occupiers and investors across multiple German regions.
• Bien-Zenker: German prefabricated and turnkey home builder (part of the Adiuva Group), developing single-family homes, duplexes, and townhouses across Germany. Comparable product offering and turnkey business model for owner-occupier customers.
• Stadthaus Wohnen GmbH: German project developer of multi-family residential buildings and urban quarters, focused on German metropolitan areas with expertise in publicly subsidized housing. Comparable in product, customer mix, and focus on sustainable inner-city redevelopment.
• Instone Real Estate: Frankfurt-listed German residential project developer (formerly part of Deutsche Wohnen). Focuses on multi-family, townhouse, and inner-city quarter developments in German metropolitan areas, with a comparable subsidized-housing mix. Most direct comparable in size, product, and regional footprint.

Broad incumbents

• LEG Immobilien: NRW-focused publicly listed residential real estate company owning and managing ~165,000 apartments. Indirectly comparable as a major NRW housing player that competes with WILMA for land and partnerships in the same region.
• Vonovia: Europe's largest residential real estate company, owning and managing ~540,000 apartments in Germany. Not a project developer in WILMA's mold, but competes for the same land sites, buyers, and political attention around housing supply.

Regional players

• Allbau GmbH: Essen-based residential developer and housing company, primarily active in North Rhine-Westphalia. Directly comparable as a regional Mittelstand developer overlapping with WILMA's strong NRW footprint.
• Neue Heimat Bayern: Bavarian state-owned residential development company developing mixed-income residential quarters in Bayern. Comparable as a large-scale subsidized housing developer and a natural partner/competitor for WILMA's expanding Bayern pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wilma.immobilien

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilma