4sellers
4SELLERS GmbH provides an integrated ERP-commerce platform built on Sage 100 (and Microsoft Dynamics 365 Business Central) for mid-market and enterprise e-commerce companies in the DACH region, unifying inventory, accounting, warehouse logistics, marketplace connectivity, and storefront into a single suite, with approximately 200 employees serving 200+ customers across Germany.
- Company typePrivate
- Founded1999
- HeadquartersRain, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What 4sellers does
4SELLERS GmbH is a German enterprise software provider founded in 1999 (originally as logic-base GmbH, rebranded in December 2017) that delivers an integrated ERP-Commerce platform for mid-market and enterprise e-commerce companies in the DACH region. The platform is built on Sage 100 ERP with proprietary e-commerce extensions, and the company is positioning Microsoft Dynamics 365 Business Central as a strategic second ERP pillar. Its offering unifies inventory management (Warenwirtschaft), certified accounting (including PAN-EU tax compliance), warehouse and logistics automation, omni-channel marketplace connectivity (eBay, Amazon, Otto, Shopify), and a proprietary 4SELLERS Shop storefront into a single modular suite, targeting e-commerce companies with annual revenues starting at €5 million. Notable customers include Hama, 11TeamSports, ASX, benuta, and FUXTEC, several of whom have scaled to three-digit million EUR revenue ranges over multi-year relationships with the platform.
The company operates from four German offices (Rain am Lech headquarters, Leipzig, Aachen, and Hamburg via the CRM Solutions GmbH subsidiary) with approximately 200 employees. Its go-to-market is enterprise field sales combined with inside sales, supported by a partner network and consultative selling including non-binding consultation appointments and live demonstrations. Revenue is generated through a mix of ERP software licenses and subscriptions (available on-premise or hybrid cloud), professional services (implementation, consulting, customization, training), managed services including ISO 27001-certified cloud hosting, and a software rental (Mietmodell) option for OPEX-oriented buyers. The company is privately held and founder-owned, with no disclosed external funding; key leadership includes CEO Christian Meier, CTO Peter Voigt, COO Michael Grinzinger, and managing directors Julius Hansen and Moritz Drechsel. Complementing the software core, 4SELLERS offers performance-marketing and managed-marketplace services as adjacent recurring revenue streams.
4sellers firmographics
Firmographics- Name
- 4sellers
- Legal name
- 4SELLERS GmbH
- Website
- https://4sellers.de
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 4SELLERS GmbH provides an integrated ERP-commerce platform built on Sage 100 (and Microsoft Dynamics 365 Business Central) for mid-market and enterprise e-commerce companies in the DACH region, unifying inventory, accounting, warehouse logistics, marketplace connectivity, and storefront into a single suite, with approximately 200 employees serving 200+ customers across Germany.
- Ownership category
- akta.pro rank
4sellers industry classification
Industry- Product category
- E-Commerce ERP Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where 4sellers is headquartered
LocationHeadquarters
- HQ city
- Rain
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
4sellers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ERP Software Licenses and Subscriptions: Revenue from software licenses for the 4SELLERS ERP-commerce platform, including Sage 100 and Microsoft Dynamics 365 Business Central integrations. Can be deployed on-premise or in hybrid cloud infrastructure.
- Professional Services: Implementation, consulting, project management, software customization, and training services. Includes analysis workshops, system integration, data migration, and go-live support.
- Managed Services & Cloud Hosting: Managed services including server hosting in ISO27001-certified data centers, 24/7 monitoring, and IT infrastructure management.
- Software Rental (Mietmodell): Rental/lease model for software usage, providing flexibility for customers who prefer OPEX over CAPEX.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on modules and user count |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
4sellers product offering
Product offeringCore offering
4SELLERS provides an integrated ERP-commerce platform that combines inventory management, financial accounting, warehouse and logistics, and omnichannel sales (including marketplaces like eBay, Amazon, and Otto) into a single system. The platform is built on Sage 100 ERP (with Microsoft Dynamics 365 Business Central as an alternative) and is augmented by proprietary e-commerce extensions, a 4SELLERS Shop storefront, and modules for B2B commerce, returns, picking, and POS integration. Implementation, consulting, managed services, and performance marketing are sold alongside the software.
Product overview
4SELLERS is a modular All-in-One E-Commerce ERP Suite that unifies inventory management (Warenwirtschaft), accounting (Rechnungswesen), warehouse and logistics (Lager & Versand), omni-channel sales, and B2B commerce into a single integrated platform. The portfolio is built around the core 4SELLERS ERP Suite (based on Sage 100 and increasingly on Microsoft Dynamics 365 Business Central) with a proprietary 4SELLERS Shop storefront, online marketplace connections (eBay, Amazon, Otto), warehouse/logistics modules (Kommissionierung, MDE, Retouren, Wareneingang, Inventur), CRM, and services including Performance-Marketing, Managed Marketplaces, and Power BI. The system operates via a modular, on-premise or hybrid deployment model with open interfaces for third-party integration, targeting mid-sized e-commerce merchants with annual sales volumes starting at €5 million.
Differentiator
Problem solved
Functional benefit
Products and services
- 4SELLERS ERP Suite (Sage 100) Integrated ERP-commerce platform on Sage 100 unifying inventory management, accounting, warehouse logistics, and multi-channel sales (marketplaces and web shops) into a single system, designed for mid-market and enterprise e-commerce companies in the DACH region.
- 4SELLERS ERP Suite (Microsoft Dynamics 365 Business Central) Alternative ERP pillar offering the 4SELLERS ERP-commerce capabilities on Microsoft Dynamics 365 Business Central for organizations preferring the Microsoft ERP stack.
- 4SELLERS Shop Proprietary e-commerce storefront tightly integrated with the 4SELLERS ERP Suite, providing responsive design, usability optimization, and corporate identity support for online retailers.
- 4SELLERS Lager und Versand (Warehouse and Logistics) Standalone warehouse, shipping, and logistics module offering highly automated processes with MDE (mobile data entry), picking optimization, goods receiving, inventory count, and returns management, integrated with the ERP and supporting AutoStore automation.
- 4SELLERS Online-Marktplätze (Marketplace Connections) Bidirectional marketplace connectivity module supporting eBay, Amazon, Otto, and other platforms, enabling automated listing, inventory synchronization, and order management for omnichannel sellers.
- Performance-Marketing Service In-house performance marketing service supporting e-commerce customer growth through targeted online advertising campaigns across digital channels.
- Managed Marketplaces Service Managed service operating and optimizing customer marketplace presence on platforms like Amazon and eBay, including listing, pricing, and account operations.
- Power BI Integration Service Business intelligence and data visualization service connecting 4SELLERS ERP data to Microsoft Power BI for reporting and analytics dashboards.
Quantifiable outcome
- Warehouse space reduction of over 50% through automated logistics integration
- +3 more outcomes
Companies that use 4sellers
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles1 record
4sellers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature5 records
4sellers partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- MicrosoftcoreMicrosoft Dynamics 365 Business Central is offered as a second strong ERP pillar alongside the established Sage 100 business. 4SELLERS is building Business Central capabilities as a strategic priority.
- SagecoreAs one of the largest and most successful Sage ERP partners in Germany, 4SELLERS builds on Sage 100 as the foundation for its e-commerce ERP solution. The partnership enables deep integration and customization capabilities.
- eBaycore4SELLERS has been an eBay partner since 2003 and was the first German partner in eBay history. The company developed the first fully automatic eBay connection based on Sage Office Line.
- AmazonmajorCertified integration for Amazon marketplace selling, including PAN-EU sales support and certified accounting for Amazon transactions.
- ShopifymajorIntegration with Shopify for e-commerce businesses seeking to connect their Shopify stores with the 4SELLERS ERP platform.
- OttomajorConnection to Otto marketplace for German e-commerce sellers requiring presence on this major platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
4sellers competitors and assessment
Company assessmentDirect peers
- Actindo: Actindo is a German omnichannel commerce and ERP platform connecting POS, marketplaces, and webshops with a central inventory and order engine. Competes head-on with 4SELLERS' omni-channel and POS integration modules for mid-market retailers.
- Weclapp: Weclapp is a cloud-based ERP/CRM platform from Germany covering order processing, inventory, accounting, and e-commerce, targeting SMB and mid-market. Closely comparable in target customer and breadth of ERP + e-commerce + accounting functionality.
- OXID eSales: OXID eSales is a German e-commerce platform provider with integrated ERP/OMS and B2B/B2C capabilities for mid-market and enterprise retailers. Overlaps with 4SELLERS' shop and omnichannel offerings for DACH merchants.
- billbee: billbee is a German cloud-based order management and multichannel tool for SMB e-commerce sellers, covering marketplaces (eBay, Amazon, Shopify) and shipping. Competes with 4SELLERS' lighter-weight omnichannel and order management capabilities in the German market.
- Plentymarkets: Plentymarkets is a German omnichannel commerce platform with ERP-like order, inventory, and marketplace management, deeply integrated with Amazon, eBay, and other channels. Direct competitor to 4SELLERS' omni-channel and marketplace modules for DACH e-commerce merchants.
- JTL Software: JTL is a leading German provider of ERP, merchandise management, and e-commerce software for online retailers, with a comparable Sage-based stack and strong DACH focus. Direct overlap with 4SELLERS in multi-channel, marketplace, and warehouse automation for mid-market merchants.
Broad incumbents
- SAP Business One: SAP Business One is SAP's mid-market ERP suite, often sold via partner add-ons for e-commerce and warehouse. Represents the most significant incumbent threat to 4SELLERS' mid-market ERP + commerce positioning.
- Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is the second ERP pillar 4SELLERS is actively building on. As a global cloud ERP incumbent with its own partner ecosystem, it is both a growth platform for 4SELLERS and a competitive threat from Microsoft partners offering commerce extensions.
- Comarch ERP: Comarch is a European-headquartered ERP and omnichannel commerce suite provider with broader international footprint and verticals. Comparable in providing integrated ERP + commerce + warehouse, but at a larger scale and broader industry coverage than 4SELLERS.
Others
- Sage: Sage is the underlying ERP platform partner for 4SELLERS' core Sage 100-based product. Relevant as both a strategic dependency and a broader incumbent offering competing CRM/ERP suites in the same SMB/mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
4sellers social profiles
Digital presence4sellers compliance and trust
Trust signalCompliance2 records
4sellers financial estimates
Financial estimateRevenue estimate
Valuation estimate
4sellers leadership team
Management profileNumber of profiles
Profiles5 records
4sellers subsidiaries and ownership
Company hierarchySubsidiaries1 record
4sellers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4sellers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4sellers
What does 4sellers do?
4SELLERS provides an integrated ERP-commerce platform that combines inventory management, financial accounting, warehouse and logistics, and omnichannel sales (including marketplaces like eBay, Amazon, and Otto) into a single system. The platform is built on Sage 100 ERP (with Microsoft Dynamics 365 Business Central as an alternative) and is augmented by proprietary e-commerce extensions, a 4SELLERS Shop storefront, and modules for B2B commerce, returns, picking, and POS integration. Implementation, consulting, managed services, and performance marketing are sold alongside the software.
Is 4sellers a public or private company?
4sellers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 4sellers founded?
4sellers was founded in 1999. It employs 101 to 250 people.
Where is 4sellers based?
4sellers is headquartered in Rain, Germany, in the Europe region.
How does 4sellers make money?
Four revenue lines are on record. ERP Software Licenses and Subscriptions are the primary driver. The others are professional Services, managed Services & Cloud Hosting and software Rental (Mietmodell).
Who are 4sellers's main competitors?
Direct peers on record are Actindo, Weclapp, OXID eSales, billbee, Plentymarkets and JTL Software. Broad incumbents are SAP Business One, Microsoft Dynamics 365 Business Central and Comarch ERP. Sage is listed as an others.
Does 4sellers have an API?
No public API is recorded for 4sellers.
What industry is 4sellers in?
4sellers's product category is E-Commerce ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 5132 and its SIC code is 7370.