What Peko does

Peko Produce, doing business as Peko, is a Vancouver-based direct-to-consumer grocery delivery service that sells "mystery" bags and boxes containing surplus and cosmetically imperfect produce and groceries. Founded in 2021 by university students Sang Le and Arielle Lok, the company aggregates surplus and "peculiar"-looking food from farms and wholesalers and redistributes it to individual household consumers at up to 40% off conventional grocery prices. Peko operates exclusively in two Canadian metros — Metro Vancouver (BC) and Calgary (AB) — delivering to most postal codes within those areas on defined days (Thursday/Saturday in BC; Wednesday in Calgary) within an 11AM–7PM PT or 12PM–8PM MT window.

The company's product surface consists of two subscription-capable SKUs: the Peko Bag (12+ lbs of mystery produce with 9–10+ varieties, priced at CA$29.69 for subscribers and CA$32.99 for one-time purchases) and the Peko+ Mystery Box (a mystery assortment of groceries including proteins, dairy, dry goods, produce, and ready-to-eat items, with an estimated retail value of CA$55–65). Customers can purchase one-time or subscribe on weekly, bi-weekly, or monthly cadence with a 10% subscriber discount; a $3 delivery fee per order supports reusable totes and a soft-plastic recycling program, and $1 from every sale is donated to local food rescue charities (Food Stash Foundation and Vancouver Food Runners in BC; Leftovers Foundation in Alberta). Electronic gift cards are sold in CA$15–$100 denominations. Distribution is exclusively through Peko's own Shopify-based e-commerce storefront at pekoproduce.com; there is no app, no public API, and no third-party marketplace presence. The company has no proprietary technology platform — its underlying capability is food-rescue supply aggregation, mystery-box assembly, and last-mile logistics.

Since February 2023, Peko has operated as a subsidiary of Fresh Prep Foods Inc., a certified B Corporation, leveraging Fresh Prep's delivery fleet (and affiliated Fresh Deliveries Inc.) along with corporate customer-service infrastructure. The company reports having diverted 320,000+ lbs of produce from landfills and passed on $635,000+ in cumulative customer savings since May 31, 2021, supported by charity partnerships with Food Stash Foundation (which by January 2023 handled 100% of Peko's operations, up from 25% in 2022), Vancouver Food Runners, and Leftovers Foundation. The GTM motion is direct-to-consumer with a product-led referral layer (Peko Perks), augmented by an extensive content-marketing blog, organic social media (Instagram, TikTok, Facebook, Twitter, Pinterest), email newsletters, and earned media (CBC, Daily Hive, NextShark, TEDx, McGill Dobson).

Name

Peko

Legal name

Peko Produce

Website

https://pekoproduce.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Peko is a Vancouver-based grocery delivery service selling mystery bags and boxes of surplus produce and groceries at up to 40% off retail prices to consumers in Metro Vancouver and Calgary. It operates as a subsidiary of Fresh Prep Foods Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Peko Bag (Produce Subscription/One-time): Mystery produce bags delivered weekly, bi-weekly, or monthly. Minimum 12+ lbs, 9-10+ varieties of imperfect/surplus fruits and vegetables per bag. Customers can subscribe for recurring deliveries (auto-renewal) or purchase one-time. Retails at $29.69/subscriber or $32.99 one-time (BC). Subscribers save 10% upfront. Both Peko Bag and Peko+ Box have an estimated retail value of $55-$65.
2. Peko+ Mystery Box (Grocery Subscription/One-time): Mystery assortment of groceries including proteins, dairy, dry goods, produce, and/or ready-to-eat food. Minimum 5 varieties. Estimated retail value $55-$65 per box. Same subscription cadence options as Peko Bag. Available in both Metro Vancouver and Calgary.
3. Gift Cards: Electronic gift cards sold in denominations of CA$15, $30, $50, $75, and $100. Delivered via email at checkout.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Peko delivers mystery produce bags and mystery grocery boxes containing cosmetically imperfect ("peculiar") and surplus food rescued from farms and wholesalers, sold via subscription or one-time purchase to household consumers in Metro Vancouver and Calgary. The Peko Bag contains 12+ lbs of produce with 9-10+ varieties, while the Peko+ Box contains 5+ varieties of groceries including proteins, dairy, dry goods, and ready-to-eat food, with an estimated retail value of $55-$65 per box.

Product overview

Peko is a grocery delivery company that sells mystery produce bags and mystery grocery boxes containing surplus, 'peculiar'-looking, and imperfect foods diverted from landfills. The core products are the Peko Bag (mystery produce only, vegan-friendly, 12+ lbs, 9-10+ varieties) and the Peko+ Mystery Box (mystery groceries including proteins, dairy, dry goods, produce and ready-to-eat food, 5+ varieties). Products are offered via one-time purchase or subscription plans (weekly, bi-weekly, monthly) with up to 40% savings off retail prices. The company also offers gift cards. Peko operates as part of Fresh Prep Foods Inc. and delivers to Metro Vancouver and Calgary areas.

Differentiator

Problem solved

Functional benefit

Brands

• Peko+ Mystery Box: Mystery assortment of groceries including proteins, dairy, dry goods, and/or produce. Estimated retail value of $55-$65.
• Peko Bag

Products and services

• Peko Bag (Mystery Produce Bag) A mystery produce bag containing 12+ lbs of "peculiar" and surplus fruits and vegetables with 9-10+ varieties, vegan-friendly, delivered in reusable tote bags. Available via subscription ($29.69) or one-time purchase ($32.99) with a $3 delivery fee to household consumers in Metro Vancouver and Calgary.
• Peko+ Mystery Box A mystery grocery box containing 5+ varieties of surplus or near-expiry groceries including proteins, dairy, dry goods, produce, and ready-to-eat food, with an estimated retail value of $55-$65. Items may be 1-2 days past Best Before Date (except raw protein and dairy). Available via subscription or one-time purchase to household consumers in Metro Vancouver and Calgary.
• Peko Gift Card Electronic gift cards delivered via email at checkout, available in denominations of CA$15, $30, $50, $75, and $100. Recipients can redeem toward the purchase of mystery produce bags or Peko+ Mystery Boxes.

Quantifiable outcome

• Save up to 40% off grocery store prices
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fresh Prep Foods Inc.coreOthers · 1 February 2023Fresh Prep Foods Inc., a certified B Corporation, officially acquired Peko in February 2023. Under Fresh Prep, Peko operates as a subsidiary while maintaining its brand identity and mission. Fresh Prep provides operational infrastructure including delivery drivers, customer service support (callable at 604-569-2699), and corporate services. Peko employees are paid above minimum wage under the Fresh Prep umbrella.
• Food Stash FoundationcoreStrategic or Co-development Partner · 1 October 2022Vancouver-based food rescue charity. From October 2022 to February 2023, 60% of Peko's total proceeds were donated to Food Stash, enabling them to feed over 350 food-insecure individuals weekly and supply rescued food to over 30 charities serving ~15,000 community members per week. As of January 2023, 100% of Peko's operations were moved to Food Stash (vs. 25% in 2022). Over 1,767 Peko boxes were packed by Food Stash volunteers. Partnership continues post-pilot in modified form.
• UBC Arts Undergraduate SocietyminorGTM or Marketing Partner · 1 January 2022Partnership established in 2022 with UBC's Arts Undergraduate Society to provide extra affordability to local university communities, potentially through discounted or sponsored Peko boxes for student members.
• Vancouver Food RunnerscoreStrategic or Co-development PartnerBC-based food rescue organization. 1% of every BC Peko produce bag sale is donated to Vancouver Food Runners. Also handles donated orders from customers who miss delivery deadlines and from Peko's own excess inventory. Works alongside Food Stash Foundation for Lower Mainland deliveries.
• Leftovers FoundationcoreStrategic or Co-development PartnerAlberta-based food rescue charity. 1% of every Alberta Peko order is donated to Leftovers Foundation. Also receives donated orders from missed delivery deadlines in the Calgary region.
• Fresh Deliveries Inc.minorOthersAffiliate company of Fresh Prep that provides delivery services for Peko alongside Fresh Prep's own drivers. Part of the Fresh Prep group of companies.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Misfits Market: US-based online subscription grocer specializing in surplus and 'ugly' produce and grocery boxes at a discount. Closest comparable to Peko's core mystery-bag value proposition, with similar DTC subscription mechanics.
• Imperfect Foods: Direct US competitor offering subscription boxes of surplus and cosmetically imperfect produce and groceries. Overlaps with Peko's core SKU, customer profile (value + sustainability-driven), and weekly subscription model.
• Flashfood: Canadian marketplace app connecting consumers to surplus grocery items from local retailers at discounted prices. Closest Canadian competitor to Peko's food-rescue / surplus-grocery proposition.
• Too Good To Go: Global surplus-food marketplace app offering discounted surprise bags from restaurants and retailers. Comparable to Peko on the surprise-bag/surplus-food DTC mechanism, though broader in food-service scope.

Regional players

• Oddbox: UK-based subscription service delivering boxes of surplus and 'odd' fruit and vegetables. Same surplus-produce subscription concept as Peko, but operating in the UK rather than Western Canada.

Broad incumbents

• Fresh Prep Foods: Peko's parent company (B Corp) operating a broader meal-kit and grocery delivery service across Western Canada. Comparable business model (DTC sustainable grocery delivery) and now directly enables Peko's operations.
• Goodfood (HelloFresh): Canadian meal-kit and grocery delivery incumbent with subscription DTC model. Comparable customer base and delivery infrastructure, though broader portfolio and much larger scale than Peko.

Emerging players

• Lufa Farms: Montreal-based sustainable food delivery service sourcing from rooftop greenhouses and local producers. Comparable on the sustainability + DTC-grocery axis, though focused on freshly grown rather than surplus produce.
• FoodHero: Canadian app connecting consumers to surplus food from local retailers at discount. Overlaps with Peko's surplus-grocery proposition and Western Canadian footprint, though operating as a marketplace rather than a curated mystery box.

Others

• Second Harvest: Canada's largest food rescue charity and Peko's peer in the food-rescue ecosystem. Adjacent rather than competitive — Peko donates to similar organizations and operates in the same surplus-food supply chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pekoproduce
• Facebookfacebook.com/pekoproduce
• Instagraminstagram.com/pekoproduce
• TikToktiktok.com/@pekoproduce
• Pinterestpinterest.ca/pekoproduce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peko