Aussie

What Aussie does

Aussie is Australia's largest mortgage broker network, founded in 1992 and operating under the Lendi Group umbrella alongside the Lendi digital brand. The company connects Australian consumers with home loan products from a panel of 28 lenders (as of July 2025), distributed through a hybrid channel model encompassing over 1,350 brokers across 220+ retail stores, a mobile broker network, franchisees, and digital self-serve channels. Its broker network achieved record settlements of $31.1 billion in FY25 (up 7% YoY), and Lendi Group brokers collectively facilitated 77.3% of all new Australian residential home loans in Q3 2025. Beyond mortgage broking, Aussie positions itself as a property lifecycle platform spanning the Find, Buy, and Own stages.

The technology backbone is a proprietary broker platform that connects brokers, associates, Client Solutions teams, and customers in a single integrated system covering lead management, compliance, lodgement, and settlement. The Aussie App (70,000+ monthly active users) provides property value tracking, equity monitoring, and broker chat. The Servicing Sandbox automates multi-lender scenario assessment, and AI-powered engagement tools drive 3x higher customer reactivation rates versus traditional outreach. Supporting products include Contract Analyser, a property marketplace with 140K+ listings, and a Calculators Suite covering borrowing power, repayments, and credit checks. Connected ecosystem services extend into buyer's agents (Aussie Homes), conveyancing, bridging loans (Aussie Bridge), Seller Assist, deposit bonds, car loans, business loans, personal loans, and home & contents insurance.

Aussie earns revenue primarily through lender commissions on settled loans (transaction fees, with no fees charged to customers), ongoing trail commissions based on outstanding loan balances, management fees on Aussie-branded loans where it acts as mortgage manager, and referral fees from conveyancing, buyer's agent, and Seller Assist services. Top 50 mobile brokers earn over A$300,000 in annual commissions and top 50 retail stores generate over A$1.1 million annually. Ownership is distributed across strategic banking shareholders (Commonwealth Bank, Macquarie, ANZ via 1835i), institutional investors (UniSuper), and Lendi founders/employees. Strategic investors are also key commercial partners on the lender panel.

Name

Aussie

Legal name

Lendi Group Distribution Pty Ltd

Website

https://aussie.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Aussie is Australia's largest mortgage broker network, operating under Lendi Group to connect consumers with home loans from 28 lenders through 1,350+ brokers, 220+ stores, and digital channels, plus an integrated Find, Buy, Own property ecosystem.

Ownership category

akta.pro rank

Product category

Mortgage Broking Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Real Estate Credit (522292)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Retail Residential Mortgage Brokers (Purchase & Refinance) (FSALABAA)

akta.pro secondary industries

Automated Underwriting Systems (AUS) & Decisioning Engines (FSALALAB), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

Keywords

• Mortgage broking services
• Home loan distribution
• Residential property finance
• Mortgage brokerage network
• Property lending platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lender Commissions: Commissions paid by lenders for introducing customers. Based on loan size and product type. Paid only when loans settle and draw down. Also receive ongoing commission based on outstanding loan balance. Top 6 lenders by settled loans: HSBC (12.6%), Macquarie (10.8%), Westpac (10.4%), ANZ (10.3%), AHL (10.0%), CBA (7.8%).
2. Broker Commission Sharing: Portion of lender commissions paid to Brokers. Brokers employed by Aussie receive salary plus performance incentives based on successful loan applications, customer satisfaction, and quality metrics. Top 50 mobile brokers earn over $300,000 in annual commissions.
3. Aussie Home Loans Management Fees: For Aussie home loans where Aussie acts as mortgage manager, receive management fees from the lender who funds the loan.
4. Referral Fees: Referral fees from conveyancing services, buyer agent services, and Seller Assist services provided by external real estate agents. Portion shared with Brokers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Aussie operates Australia's largest mortgage broker network, connecting residential borrowers with home loan products from 25+ lenders through 1,300+ brokers across 220+ retail stores, mobile brokers, and franchisees. Customers receive free broker guidance across the Find, Buy, and Own property journey, supported by a proprietary technology platform, the Aussie App, and ancillary services including bridging loans, car loans, business loans, personal loans, conveyancing, insurance, buyer's agent services, and seller assist.

Product overview

Aussie is a mortgage broker network and property services platform operated by Lendi Group, offering a connected ecosystem spanning Find, Buy, and Own stages of the property journey. The core offering centers on home loans through 25+ lender partnerships and proprietary Aussie-branded mortgage products, supplemented by bridging loans, car loans, business loans, personal loans, insurance, and conveyancing services. The platform includes digital tools (Contract Analyser, Calculators Suite, Aussie App with property value tracking), buyer and seller services (Buyer's Agent, Seller Assist, Aussie for Agents), and broker growth programs (Aussie Amplify). The ecosystem enables brokers to offer end-to-end property services from initial property search through to settlement and ongoing ownership management.

Differentiator

Problem solved

Functional benefit

Brands

• Aussie for Agents: Platform offering VPA-free property listings for real estate agents, connecting them with Aussie's customer base of over 5 million customers.
• Aussie Bridge
• Aussie Homes

Products and services

• Home Loans by Aussie Aussie's own proprietary home loan products offered through the broker network, providing customers access to competitive mortgage rates and features structured and managed by Aussie.
• Aussie Bridge Bridging loan product that enables customers to buy a new property before selling their existing one, bridging the financial gap between transactions.
• Car Loans Automobile financing options arranged through the Aussie broker network, offering competitive rates for vehicle purchases.
• Business Loans Commercial and small business loan products for business owners seeking financing for operations, expansion, or working capital.
• Personal Loans Unsecured personal loans facilitated through the Aussie broker network for various personal financial needs.
• Conveyancing Services Legal property transfer services integrated into the Aussie platform, facilitating seamless property transactions for customers.
• Insurance Products Home and contents insurance products offered through the Aussie network to protect customers' property investments.
• My Protection Plan Personalised insurance protection planning service to help customers safeguard their financial wellbeing and property.
• Buyer's Agent Services Professional buyer's agent representation helping customers find, negotiate, and secure properties with data-driven suburb insights.
• Seller Assist Service connecting sellers with real estate agents and providing appraisal opportunities for customers preparing to sell their property.
• Debt Consolidation Debt consolidation home loan service bundling multiple debts into a single lower-interest home loan for simplified repayment.
• Deposit Bonds Deposit bond product helping buyers secure properties without requiring full cash deposit upfront.

Quantifiable outcome

• Record settlements of $31.1 billion in FY25, up 7% year-over-year
• +11 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• McGrathcoreChannel Partner/ Reseller/ DistributorMajor real estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
• Century 21coreChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
• LJ HookercoreChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
• RE/MAXcoreChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
• HarcourtscoreChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. Provides VPA-free property listings and refers mortgage customers to Aussie brokers.
• First NationalminorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
• Belle PropertyminorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
• Stockdale & LeggominorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
• Raine & HorneminorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
• O'BrienminorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
• EldersminorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.
• eXp RealtyminorChannel Partner/ Reseller/ DistributorReal estate agency partner in Aussie for Agents program. VPA-free listings and referral relationship.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lendi: Digital-first mortgage broker operating under the same Lendi Group parent as Aussie. Directly comparable on product (home loan broking across 25+ lenders), target customer, and revenue model, with the key differentiator being Lendi's online/PLG motion versus Aussie's physical broker network.
• Mortgage Choice: One of Australia's largest traditional mortgage broker networks, owned by REA Group. Competes head-to-head with Aussie across residential purchase and refinance, using a similar franchise/broker model and commission-based revenue.
• AFG (Australian Finance Group): ASX-listed mortgage aggregation and broking group with thousands of member brokers across Australia. Highly comparable business model — panel of lenders, commission-based revenue, broker network — and a direct competitor for both broker recruitment and lender share.
• Loan Market Group: Major Australian mortgage broking franchise network with hundreds of brokers and aggregators across the country. Overlaps with Aussie in residential broking, franchise structure, and lender panel economics.
• Connective Home Loans: Large Australian mortgage aggregator providing broker services, lender panel access, and back-office support. Direct competitor for broker recruitment and settlement volume share.

Broad incumbents

• Commonwealth Bank of Australia (CommBank): Australia's largest bank and a direct lender of home loans (also a Lendi Group shareholder and Aussie panel lender). Represents the incumbent channel that brokers are taking share from, but also a key supplier and partner to Aussie's network.
• Westpac: Major Australian bank and significant home loan originator, third largest panel lender for Aussie at 10.4% of settled loans. Competes with the broker channel via its branch and digital distribution.
• REA Group: Property listings and real estate services group that owns Mortgage Choice and provides lead-generation infrastructure overlapping with Aussie's Property Marketplace and Aussie for Agents platform. Adjacent rather than direct, but increasingly intersecting as both move into end-to-end property services.

Others

• Domain Group: Australian property listings and real estate services platform. Comparable to Aussie's Property Marketplace in that it connects property seekers with listings, and competes for mindshare in the upper property funnel, though Domain is not a mortgage broker.

Emerging players

• HashChing: Australian online mortgage broker platform providing a digital, lead-gen-based alternative to traditional broker networks. Comparable on the broking activity and lender panel, but focused on a fully self-serve experience rather than the hybrid broker-store model Aussie runs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aussie
• YouTubeyoutube.com/channel/UCIUF_t04qDGNQ5gOcApBbXA
• Facebookfacebook.com/AussieHomeLoans
• LinkedInlinkedin.com/company/aussie
• Instagraminstagram.com/aussiehomeloans

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aussie