Sales Concepts

What Sales Concepts does

Sales Concepts, Inc. is a privately held sales and performance improvement training company founded in 1981 and headquartered in Roswell, Georgia. The firm designs, sells, and delivers customized and public training programs for sales professionals, sales managers, customer service representatives, field service teams, and trade show exhibitors across verticals including telecom, finance, IT, lodging, scientific instrumentation, manufacturing, industrial equipment, pharmaceutical, specialty products, transportation, and energy. Customized in-house programs have been delivered in at least eight countries — the United States, Canada, Russia, Ireland, the United Kingdom, France, Switzerland, and others — with content tailored to each client's industry, products, services, and market.

The product portfolio is built on a proprietary "1:1 Experiential Training" methodology, which pairs one instructor with every four attendees and combines interactive live workshops, customized role-play, and individual coaching. The portfolio includes seven structured virtual edition programs (Leading the Sale, Leading a Team, Persuasive Sales as the keystone course, Value-Added Negotiating, Financial Justification, Compelling Presentations, and Leveraging your Strengths as a Leader) priced from $1,450 to $2,760 per attendee; an 18-workshop online series priced at $149 per workshop or $2,682 for the bundle; custom on-site engagements quoted per engagement; and a two-year Continuing Training Program subscription at $5,145 per person. The firm resells TTI Success Insights assessments under a flagship partnership and integrates Gallup's CliftonStrengths into its leadership curriculum.

The business model is a hybrid of professional services (custom on-site engagements), per-seat one-time fees (public virtual courses and individual workshops), subscription recurring revenue (Continuing Training Program), and licensing/assessment resale (TTI Success Insights). Go-to-market combines direct sales for custom enterprise engagements, self-serve online registration for public workshops and courses, partner referrals via TTI Success Insights, and content-led demand generation through a blog, eBrochure, email newsletter, podcast (Sales Blasphemy), and social channels (Facebook, X, LinkedIn, YouTube). The firm is privately held, has not raised institutional capital, and reports an employee headcount in the 11–50 range. (Note: firmographic input lists city "Gaussan" and country "France," which conflicts with all other source material placing the company in Roswell, Georgia, USA; the Roswell, GA HQ is the operative location for this analysis.)

Name

Sales Concepts

Legal name

Sales Concepts, Inc.

Website

https://salesconcepts.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Sales Concepts is a privately held, Roswell, Georgia–based sales and performance improvement training firm, founded in 1981, that delivers customized on-site and virtual instructor-led programs for sales professionals, managers, and service teams across multiple industries using a 1:1 Experiential Training methodology.

Ownership category

akta.pro rank

Product category

Sales Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL)

akta.pro secondary industries

Sales Management & Coaching (Frontline Leadership) (EDABABAI), Consultative Selling & Discovery (EDABABAC), Solution Selling & Value-Based Selling (EDABABAD), Sales, Customer Service & Soft Skills Training (BPACANAD), Sales, Marketing & Customer Success (EDAAAPAN)

Keywords

• Sales training programs
• Sales performance improvement
• Customized in-house training
• Sales leadership development
• Negotiation training

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Customized On-Site Training Programs: Tailored in-house training programs delivered at client locations, scoped per client needs assessment, with pricing quoted per engagement.
2. Public Virtual Multi-Session Courses: Per-attendee fee for multi-week virtual courses such as Leading the Sale ($1,450), Persuasive Sales ($2,290), Value-Added Negotiating ($1,990), Financial Justification ($1,990), Compelling Presentations ($1,990), Leading a Team ($1,740), and Leveraging your Strengths as a Leader ($2,760).
3. Individual Interactive Online Workshops: Per-attendee one-hour workshop fee of $149 each, with bundle pricing of $2,682 for the 18-workshop Wednesday or Friday series.
4. Continuing Training Program (2-Year Subscription): Two-year subscription model priced at $5,145 per person, allowing attendees to enroll in as many classes as desired for two years; group discounts of five or more spread payments over twelve months.
5. Needs Assessment Tool Licensing: Resale/licensing of TTI Success Insights behavioral and sales assessments delivered through workbook or internet delivery system, bundled with custom training engagements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sales Concepts provides experiential, instructor-led sales, service, leadership, and management training delivered live in-person, live virtually (Zoom/Teams/GoTo), or as custom on-site programs at client locations. Its proprietary 1:1 Experiential Training methodology assigns one instructor per four attendees and combines interactive workshops with customized role-play and individual coaching, supported by TTI Success Insights and CliftonStrengths assessments, with offerings including public multi-session virtual courses, an 18-workshop series, custom on-site engagements, and a two-year Continuing Training subscription.

Product overview

Sales Concepts, Inc. is a sales training and performance improvement company founded in 1981, offering a portfolio of experiential, instructor-led training products rather than a unified SaaS platform. The offering consists of (1) multi-session Virtual Edition programs — Leading the Sale, Leading a Team, Persuasive Sales (the keystone course), Value-Added Negotiating, Financial Justification, Compelling Presentations, and Leveraging your Strengths as a Leader — which combine interactive online workshops with personalized coaching and assessments; (2) a recurring Online Workshop Series of 18 one-hour workshops covering the full sales process; (3) Custom On-Site Programs tailored to a client's industry, products, and people; (4) the Continuing Training Program, a two-year unlimited subscription; (5) TTI Success Insights Needs Assessments delivered through a partnership with TTI; and (6) the Sales Blasphemy Podcast. All programs are built on Sales Concepts' proprietary 1:1 Experiential Learning methodology, which provides one instructor per four attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• Leading the Sale Virtual training program of five interactive one-hour online workshops plus an emotional intelligence assessment and individual coaching session, focused on leadership, communication, emotional intelligence, priority-setting, and forecasting for revenue-driving professionals.
• Persuasive Sales (Virtual Edition) Sales Concepts' keystone sales process course, consisting of ten one-hour interactive online sessions and three customized virtual sales calls with instructor feedback, covering the full sales cycle from initial contact through follow-up, buyer styles, objections, closing, and account management.
• Value-Added Negotiating (Virtual Edition) Virtual negotiation training of six interactive one-hour sessions plus two customized virtual negotiating calls with instructor feedback, teaching the five stages of negotiation, common tactics, and how to negotiate value instead of price.
• Financial Justification (Virtual Edition) Virtual training of seven interactive one-hour sessions plus two customized virtual sales calls, teaching how to develop, justify, and present financial business cases for capital-intensive, big-ticket orders using ROI, payback, and total cost of ownership models.
• Compelling Presentations (Virtual Edition) Virtual presentation skills training of seven one-hour interactive sessions plus two customized virtual presentations with personal feedback, covering objective-setting, preparation, audience analysis, content, opening, delivery, closing, and remote presenting via Zoom/Teams/GoTo.
• Leading a Team (Virtual Edition) Virtual manager development program of six interactive one-hour sessions plus an Emotional Intelligence (EQ) Management Assessment and individual coaching, focused on leadership, communication, emotional intelligence, priorities, listening, and coaching for sales managers and frontline leaders.
• Leveraging your Strengths as a Leader Virtual leadership development program built around the CliftonStrengths Assessment, consisting of four interactive one-hour online sessions plus one-on-one coaching to help leaders understand and apply their unique strengths to coach and develop teams.
• Sales Concepts Online Workshop Series Recurring series of 18 interactive one-hour workshops held on Wednesdays or Fridays covering the full sales process including buying influences, asking questions, listening, objections, emotional intelligence, negotiating tactics, price objections, selling benefits, business cases, closing, time management, forecasting, trade show selling, prospecting, LinkedIn, and value.
• Custom On-Site Programs Customized training programs delivered at a client's location, tailored to the group's specific industry, market, products, and services, including needs assessment tools, instructor travel with field representatives when needed, and post-training management support, delivered globally across the United States, Canada, Russia, Ireland, the United Kingdom, France, Switzerland, and others.
• Continuing Training Program Two-year unlimited training subscription allowing attendees to enroll in as many Sales Concepts courses as they like for one flat rate of $5,145 per person, with payment plans available for enrollments of five or more spread over twelve months.
• TTI Success Insights Needs Assessments Partnered offering of TTI Success Insights assessments including Executive Version, Personal Interests/Attitudes/Values, Sales Skills Index, Sales Version, Employee-Manager Relationship, Customer Service, and Team Building versions, delivered via workbook or internet delivery system, providing quantitative analysis with individual and management reports.

Quantifiable outcome

• Custom training programs delivered across at least 8 countries (USA, Canada, Russia, Ireland, UK, France, Switzerland, and others)
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered flagship partner and core partner.

• TTI Success Insightsflagship partnerStrategic or Co-development PartnerSales Concepts has partnered with TTI Success Insights to deliver research-based, validated behavioral, sales, customer service, and team assessments. TTI is described as the world's leading source for these tools. Their assessments (Executive, PIAV, Sales Skills Index, Sales Version, Employee-Manager Relationship, Customer Service, Team Building) are bundled into Sales Concepts' customized training design and delivery.
• CliftonStrengths (Gallup)core partnerTechnology or IntegrationSales Concepts integrates Gallup's CliftonStrengths assessment and workplace language into its 'Leveraging your Strengths as a Leader' course. The four-session course includes the CliftonStrengths Assessment and individual coaching, and applies the strengths framework to leadership conversations and team building.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Force Management: B2B sales transformation firm combining methodology training (e.g., Command of the Message, Forceful Execution) with custom enterprise engagements. Highly comparable customer base of enterprise sales orgs.
• Sandler Training: Global sales training franchise delivering structured, instructor-led programs in consultative selling, sales management, and customer service. Direct competitor with similar live-training methodology and enterprise go-to-market.
• Dale Carnegie Training: Long-established sales, leadership, and professional development training provider offering public workshops and customized corporate programs. Direct peer in methodology and target buyer, with broader course catalog.
• Richardson Sales Performance: B2B sales training and consulting firm focused on consultative selling, sales coaching, and sales management. Direct competitor serving similar mid-market and enterprise sales organizations.
• RAIN Group: Sales training and consulting firm delivering custom workshops, coaching, and research-based content on consultative and value-based selling. Closely comparable in custom-engagement model and content focus.
• ValueSelling Associates: Sales training and consulting firm built around the ValueSelling Framework, offering workshops, virtual training, and sales coaching. Comparable in B2B sales process training and methodology-driven approach.
• The Brooks Group: Sales training and consulting firm offering Impact Selling, coaching, and sales management programs to mid-market and enterprise clients. Direct competitor with similar instructor-led workshop model.
• Wilson Learning: Global sales, leadership, and interpersonal skills training provider delivering customized programs and assessments to multinational enterprises. Closely comparable in custom on-site delivery and assessment integration.

Broad incumbents

• Korn Ferry (Sales Effectiveness / Miller Heiman): Global organizational consulting firm whose sales effectiveness practice (built on the Miller Heiman legacy) delivers enterprise sales training, methodology, and assessments. Much larger incumbent offering overlapping enterprise sales training content.

Emerging players

• JBarrows Sales Training: Modern sales training and coaching firm offering in-person workshops, virtual training, and the 'Selling Services' program aimed at sales professionals. Comparable target market with a more digital-first delivery mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SalesConcepts
• YouTubeyoutube.com/@salesconceptsinc.1995
• Facebookfacebook.com/SalesConceptsTraining
• LinkedInlinkedin.com/company/251231

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Concepts