Kickr Design

What Kickr Design does

Kickr Design is a vertically integrated product development and engineering services firm headquartered in Atlanta, Georgia, founded in 2014. The company operates across four target verticals — consumer products, medical devices, government/military/aerospace, and industrial equipment/automation — delivering full-lifecycle support from concept and industrial design through engineering (mechanical, electrical, firmware, software), prototyping (3D printing, machining, electronics, soft goods), regulatory support (21 CFR 820 / ISO 13485-aligned QMS, FDA 510(k) readiness), and design-for-manufacturing with access to a worldwide manufacturer network. Its 40+ in-house engineering and design specialists include senior staff drawn from Apple, Motorola, Ford, Stryker, Newell Brands, and Fortune 100 engineering organizations, with multiple PhDs and patent-holders on the team. The firm reports having completed 1000+ projects and serves a customer base spanning startups (Greenzie, LIT Medical, Figaro Crowns, Quick Tourniquet Innovation) and large enterprises (Delta, CDC, USDA, Chick-fil-A, Kimberly-Clark, COX, Newell, Salvus).

Commercially, Kickr Design runs a sales-led, project-based professional services model with average retainers around $10,000 and project scopes ranging from $10,000 to $100,000+. Free initial consultations and quotes feed a pipeline qualified by a team of Sales Engineers. Distribution is primarily direct, supported by a self-serve digital funnel and a worldwide manufacturing partner network. A wholly-owned sub-brand, Kickr Labs, operates a hardware-focused incubator and 8,000 sq.ft. prototyping lab in Atlanta, offering memberships from $250/month, dedicated work bays, founder accelerator and corporate innovation programs. Kickr Labs is positioned as both a community pipeline into paid services and a recurring subscription revenue stream.

The strategic posture emphasizes breadth of capability under one roof, regulatory depth in medical and government contracting (including SAM.gov registration and FAR compliance), and an ecosystem approach anchored on the Kickr Labs community. Disclosed strategic actions include the Kickr Labs buildout, partnership with VentureSHOT for the Strategic Growth Program, addition of an Industrial Equipment/Automation vertical, an in-house soft goods development lab, and a Cumberland-area office relocation supporting team expansion. No funding rounds or external investors are disclosed in the available data.

Name

Kickr Design

Legal name

Kickr Design

Website

https://kickrdesign.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kickr Design is an Atlanta-based, vertically integrated product design, engineering, prototyping, and manufacturing services firm with 40+ specialists serving startups, Fortune-class enterprises, and government agencies across consumer products, medical devices, government/defense, and industrial automation.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Development Services: Full-service engineering and product development including mechanical engineering, electrical engineering, firmware/software engineering, prototyping, and design services. Revenue generated through project-based engagements with custom pricing based on scope.
2. Manufacturing Services: Design for Manufacturing (DFM) and contract manufacturing services with access to both domestic and overseas manufacturer networks. Production equipment capable of producing hundreds of units for testing and distribution.
3. Kickr Labs Memberships: Hardware-focused incubator offering membership-based workspace starting at $250/month, Product Realization Lab access starting at $400/month, Founder Accelerator Program, Strategic Growth Program, and Corporate Innovation Sessions.
4. Consulting and Advisory Services: Free initial consultations and estimates, regulatory consulting for medical devices including FDA regulatory analysis, QMS development and management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Kickr Design is a product development and engineering services firm that takes physical products from concept through prototyping and into manufacturing. The Atlanta-based team delivers mechanical, electrical, firmware, and software engineering alongside industrial design, CAD simulation, soft goods prototyping, design for manufacturing (DFM), and FDA-compliant quality management system (QMS) services. They serve consumer products, medical devices, government/military/aerospace, and industrial automation clients via project-based engagements and an in-house incubator called Kickr Labs.

Product overview

Kickr Design is a product development and engineering services company offering a comprehensive suite of services for bringing products from concept to market. The portfolio includes core services spanning engineering (mechanical, electrical, firmware/software), prototyping (3D printing, machining, electronics, soft goods), product design (industrial design, UI/UX, CAD), manufacturing (DFM, worldwide production), R&D/innovation, and quality management systems. Services are organized by vertical: consumer products, medical devices (with FDA regulatory expertise), government/military/aerospace, and industrial equipment/automation. Kickr Labs serves as the company's hardware-focused incubator arm, supporting early-stage startups with workspace, prototyping facilities, and accelerator programs.

Differentiator

Problem solved

Functional benefit

Brands

• Kickr Labs: The Only Hardware-Focused Incubator in the Southeast - A community and workspace dedicated to hardware innovation for early-stage startups and hardware founders, offering membership-based workspace, product realization lab, founder accelerator program, strategic growth program, and corporate innovation sessions.

Products and services

• Engineering Services

Quantifiable outcome

• 1000+ projects developed across industries
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VentureSHOTsupportingStrategic or Co-development PartnerVentureSHOT powers Kickr Labs' Strategic Growth Program, providing strategic business consulting to help hardware companies uncover key growth opportunities and build business strategy for scaling.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• StudioRed: Houston-based product design and engineering firm delivering concept, industrial design, mechanical/electrical engineering, and manufacturing support across consumer, medical, and industrial markets — a near-direct services peer to Kickr.
• Whipsaw: San Jose-based industrial design and engineering firm with deep hardware development capabilities across consumer electronics, medical devices, and IoT — directly overlaps with Kickr's integrated mechanical/electrical/software delivery model.
• Worrell: Minneapolis-based industrial design and product development consultancy serving medical device, consumer, and industrial clients with integrated design, engineering, and prototyping — directly comparable in service breadth and vertical mix to Kickr.
• Lunar Design: Denmark-based product design and innovation firm (with US presence) offering integrated design, engineering, and prototyping across consumer, medical, and industrial categories — comparable full-stack services peer to Kickr.
• NewDealDesign: San Francisco product design and engineering studio focused on consumer and medical hardware, combining industrial design, mechanical engineering, and rapid prototyping — comparable to Kickr in scope and customer profile.
• Bresslergroup: Philadelphia-based product design and engineering firm combining industrial design, mechanical/electrical engineering, and human factors research with regulated medical device expertise — closely mirroring Kickr's service mix and FDA-oriented capabilities.
• IA Collaborative: New York-based product design and innovation consultancy providing strategy, industrial design, and engineering across consumer, healthcare, and financial services — closely matches Kickr's enterprise-focused, multi-disciplinary services model.
• Product Creation Studio: Seattle-based product design and engineering consultancy offering strategy, industrial design, mechanical/electrical engineering, and manufacturing support for consumer, medical, and industrial clients — a strong services-model peer to Kickr.

Broad incumbents

• IDEO: Global product design and innovation consultancy offering end-to-end concept, engineering, and prototyping services to enterprise clients across consumer products, healthcare, and government — the same verticals as Kickr, but at substantially greater scale and brand recognition.
• frog: Capgemini-owned product design and engineering consultancy delivering integrated hardware, software, and brand work for global enterprise clients. Directly comparable to Kickr's full-stack, vertical-spanning services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kickrdesign
• Facebookfacebook.com/kickrdesign
• LinkedInlinkedin.com/company/kickrdesign
• Instagraminstagram.com/kickrdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kickr Design