No Brand
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
No Brand firmographics
Firmographics- Name
- No Brand
- Legal name
- No Brand Holdings Pty Limited ACN 643 912 092
- Website
- https://nbrnd.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
No Brand industry classification
Industry- Product category
- Private Equity / Venture Capital Investment
- NAICS
- Management of Companies and Enterprises (55111), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Investors, Nec (6799)
- akta.pro primary industry
- Independent Sponsor / Fundless Sponsor ETA (FSANALAB)
Keywords
Where No Brand is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
No Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others
Revenue model
- Private Label Retail Sales: No Brand generates revenue through sales of its private-label grocery products. Achieved 10 billion won ($6.9 million) in annual revenue in Mongolia in 2025 through sales via E-mart's six existing stores since entering in 2016.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value Retail - affordable private label daily essentials |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
No Brand product offering
Product offeringCore offering
No Brand Holdings Pty Limited is a private investment company that makes thematic direct investments in technology-enabled businesses, with a focus on "The Code Age" where AI and robots reshape how companies build, operate, and compete. The firm also invests in GP fundraisings for established and emerging managers and co-invests alongside leading managers. Capital is deployed behind mission-driven founders building businesses where technology, execution, and structural advantage create enduring value.
Product overview
No Brand Holdings Pty Limited is a private investment company that focuses on thematic investment opportunities in technology, particularly in 'The Code Age' where AI and robots are reshaping business operations. The company does not offer a product portfolio in the traditional sense; rather, it operates as a partnership-driven firm making direct investments in technology companies and occasionally participating in GP fundraisings for established and emerging managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Thematic direct equity investments
Quantifiable outcome
- 10 billion won ($6.9 million) annual revenue in Mongolia in 2025
- +2 more outcomes
Companies that use No Brand
Customer profileSegments3 records
Ideal customer profiles2 records
No Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
No Brand partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- E-martcoreE-mart, a South Korean retailer, operates No Brand as its private-label brand. E-mart is expanding No Brand standalone stores internationally, with three planned for Mongolia in 2026 and targets of 15 locations by 2028 and 50 stores nationwide within 10 years. No Brand achieved 10 billion won in annual revenue in Mongolia in 2025 through E-mart's existing six stores.
- Central Group (Central Bangna mall)flagshipFirst standalone No Brand store in Thailand opened at Central Bangna mall on March 13, 2025. The 250m² store is located on the B1 floor, featuring over 2,200 daily essential items targeting K-food lovers, trend seekers, and self-care customers.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
No Brand competitors and assessment
Company assessmentEmerging players
- Rampersand: Australian venture capital firm focused on early-stage technology companies. Comparable as an Australian tech-focused early-stage VC with similar founder-friendly positioning and direct investment model.
- Skip Capital: Australian private investment firm (founded by Atlassian co-founders) focused on technology and impact investments. Comparable as a tech-focused Australian investment firm making direct investments with an operator-investor angle.
- Folklore Ventures: Australian venture capital firm focused on early-stage technology companies and emerging managers. Comparable as an Australian tech-focused early-stage VC with overlapping investment thesis and stage focus.
- Investible: Australian early-stage investment firm combining venture capital and venture building. Comparable as an Australian tech-focused investment firm with a thematic, founder-friendly approach and direct investment orientation.
- Tidal Ventures: Australian venture capital firm focused on early-stage software and technology companies. Comparable as an Australian tech-focused VC operating at seed and Series A stages with a thematic, founder-aligned approach.
Broad incumbents
- Right Click Capital Management: Parent company and Australian early-stage venture capital firm focused on technology investments. Directly comparable because No Brand operates as a Corporate Authorized Representative of Right Click Capital, sharing a tech-focused investment thesis and Australian base.
- Antler: Global early-stage venture capital firm and startup generator with significant presence in Australia. Comparable as a tech-focused early-stage investor with a thematic, founder-supporting approach, though globally scaled and operating a structured founder-residency model.
- AirTree Ventures: Leading Australian venture capital firm investing in technology companies across stages. Comparable as an Australian tech-focused VC with broad sector coverage, though it operates a traditional fund structure with institutional LPs.
- Square Peg Capital: Established Australian venture capital firm investing in technology companies globally. Comparable as an Australian tech-focused VC with broad stage coverage and international deal reach, though at a much larger fund size.
- Blackbird Ventures: One of Australia's largest venture capital firms, investing in technology and tech-enabled businesses from seed to growth. Comparable as an Australian tech-focused VC, though with a much larger AUM, broader institutional LP base, and larger team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
No Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Brand leadership team
Management profileNumber of profiles
Profiles2 records
No Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Brand M&A and investment
M&A and investmentM&A
Investments6 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Brand
What does No Brand do?
No Brand Holdings Pty Limited is a private investment company that makes thematic direct investments in technology-enabled businesses, with a focus on "The Code Age" where AI and robots reshape how companies build, operate, and compete. The firm also invests in GP fundraisings for established and emerging managers and co-invests alongside leading managers. Capital is deployed behind mission-driven founders building businesses where technology, execution, and structural advantage create enduring value.
Is No Brand a public or private company?
No Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Brand founded?
No Brand was founded in -1. It employs 1 to 10 people.
Where is No Brand based?
No Brand is headquartered in Sydney, Australia, in the Oceania region.
How does No Brand make money?
One revenue line is on record: private Label Retail Sales.
Who are No Brand's main competitors?
Emerging players on record are Rampersand, Skip Capital, Folklore Ventures, Investible and Tidal Ventures. Broad incumbents are Right Click Capital Management, Antler, AirTree Ventures, Square Peg Capital and Blackbird Ventures.
Does No Brand have an API?
No public API is recorded for No Brand.
What industry is No Brand in?
No Brand's product category is Private Equity / Venture Capital Investment. Its primary akta.pro industry code is FSANALAB, Independent Sponsor / Fundless Sponsor ETA. Its NAICS code is 55111 and its SIC code is 6799.