SoftEye
- Company typePrivate
- Founded2022
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
SoftEye firmographics
Firmographics- Name
- SoftEye
- Legal name
- SoftEye, Inc.
- Website
- https://softeye.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoftEye industry classification
Industry- Product category
- Smart Glasses AI Hardware and Software
- SIC
- Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- On-Device Inference Runtimes & SDKs (mobile/embedded) (HDAAAJAB), AR Smart Glasses (CRACAIAE), Edge AI Hardware & NPUs (SoCs, modules, accelerators) (HDAAAJAC)
Keywords
Where SoftEye is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SoftEye business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- AI Hardware and Software for Smart Glasses: SoftEye generates revenue through the sale of AI-related hardware and software components for smart glasses, including eye tracking modules and associated processing systems. Post-acquisition, revenue flows through TDK's broader electronics distribution network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SoftEye product offering
Product offeringCore offering
SoftEye builds AI hardware and software for smart glasses, including eye tracking modules, object recognition capabilities, and on-device intelligence systems (eyeGI™ and eyeGenI™) that deliver context-aware vision, memory, and low-power real-time perception. Following its June 2025 acquisition by TDK Corporation, the technology is commercialized as the TDK AIsight platform, sold to smart glasses OEMs and enterprise customers through TDK's global electronics distribution channels.
Product overview
TDK AIsight is a unified core technology platform for AI-powered smart glasses. It integrates three core components: the TDK AIsight platform itself (providing modular subsystem architecture across vision, display, haptic, and audio domains), and its embedded intelligence systems eyeGI and eyeGenI. Together these deliver low-power, on-device AI processing for context-aware vision, memory, and multimodal feedback in next-generation smart glasses.
Differentiator
Problem solved
Functional benefit
Brands
- eyeGI™: Eye tracking and context analysis technology that analyzes and interprets context locally, in real time.
- eyeGenI™
Products and services
- TDK AIsight A core technology platform enabling context-aware vision, memory, and low-power on-device intelligence for next-generation smart glasses, with a modular architecture comprising vision, display, haptic, and audio subsystems. Sold to smart glasses OEMs and enterprise customers through TDK's global distribution network.
- eyeGI™ Real-time perception and contextual understanding engine that analyzes and interprets visual context locally on-device for AI glasses applications.
- eyeGenI™ Core intelligence system component working alongside eyeGI™ to enable low-power, real-time perception and contextual understanding for AI glasses experiences.
Companies that use SoftEye
Customer profileSegments4 records
Ideal customer profiles2 records
SoftEye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
SoftEye partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TDK CorporationcoreTDK Corporation acquired SoftEye, Inc. on June 19, 2025, to integrate its AI-related hardware and software for smart glasses into TDK's AI ecosystem. The acquisition aims to accelerate the delivery of integrated AI solutions in smart glasses, particularly focusing on eye movement-based interfaces and new human-machine interaction technologies. SoftEye now operates under the TDK AIsight platform, providing core technology for context-aware vision, memory, and low-power on-device intelligence.
Scale indicators2 records
Recent moves5 records
Expansion highlights6 records
SoftEye competitors and assessment
Company assessmentDirect peers
- Brilliant Labs: Brilliant Labs builds AI smart glasses (Monocle, Halo) with on-device AI and visual context recognition. Direct competitor to SoftEye/SoftEye-via-TDK in the AI glasses platform category, with overlapping enterprise and consumer use cases.
- Even Realities: Even Realities develops AI-augmented smart glasses with context-aware display and notification features. Direct peer in the AI smart glasses segment with similar target use cases (work, travel, daily assistance).
- Vuzix: Vuzix is an established enterprise smart glasses OEM with waveguides and integrated AI/AR capabilities. Comparable to TDK AIsight as a smart glasses platform targeting enterprise workers with hands-free information delivery.
- Xreal: Xreal (formerly Nreal) builds AR glasses with spatial computing and AI integration. Direct peer in consumer/enterprise AR smart glasses with overlapping display and on-device processing architectures.
- Rokid: Rokid produces AR glasses with integrated AI assistants and multimodal interaction. Direct competitor in the AI smart glasses category with similar use cases spanning productivity, travel, and consumer applications.
- Tobii: Tobii is a leading independent eye tracking technology provider with hardware and software used in AR/VR, automotive, and clinical applications. Most direct competitor to the eye tracking and gaze-estimation core of SoftEye's stack.
Emerging players
- AdHawk Microsystems: AdHawk builds ultra-low-power eye tracking sensors and SoCs for AR/VR wearables. Comparable as an emerging specialist in eye tracking hardware targeting the same smart glasses OEMs as TDK AIsight.
- Solos (Kopin): Solos (Kopin) develops AI-enabled smart glasses with focus on whisper-style audio AI and lightweight AR. Comparable as an emerging player in AI smart glasses with overlapping consumer/professional use cases.
Broad incumbents
- Meta (Ray-Ban Smart Glasses): Meta's Ray-Ban smart glasses integrate computer vision, AI assistant, and object recognition. Broad incumbent that competes for the same OEM/consumer mind-share in AI glasses, but as part of a much larger platform portfolio.
- Google (Android XR / smart glasses initiatives): Google is investing in Android XR and smart glasses partnerships with Samsung and others, integrating on-device AI and computer vision. Broad incumbent with overlapping capabilities but at vastly greater scale than TDK AIsight.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SoftEye social profiles
Digital presenceSoftEye financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoftEye leadership team
Management profileNumber of profiles
SoftEye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoftEye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoftEye
What does SoftEye do?
SoftEye builds AI hardware and software for smart glasses, including eye tracking modules, object recognition capabilities, and on-device intelligence systems (eyeGI™ and eyeGenI™) that deliver context-aware vision, memory, and low-power real-time perception. Following its June 2025 acquisition by TDK Corporation, the technology is commercialized as the TDK AIsight platform, sold to smart glasses OEMs and enterprise customers through TDK's global electronics distribution channels.
Is SoftEye a public or private company?
SoftEye is a private company. It is classified as corporate owned and is currently acquired.
When was SoftEye founded?
SoftEye was founded in 2022. It employs 11 to 50 people.
Where is SoftEye based?
SoftEye is headquartered in San Diego, United States, in the North America region.
How does SoftEye make money?
One revenue line is on record: AI Hardware and Software for Smart Glasses.
Who are SoftEye's main competitors?
Direct peers on record are Brilliant Labs, Even Realities, Vuzix, Xreal, Rokid and Tobii. Emerging players are AdHawk Microsystems and Solos (Kopin). Broad incumbents are Meta (Ray-Ban Smart Glasses) and Google (Android XR / smart glasses initiatives).
Does SoftEye have an API?
No public API is recorded for SoftEye.
What industry is SoftEye in?
SoftEye's product category is Smart Glasses AI Hardware and Software. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HDAAAJAB, On-Device Inference Runtimes & SDKs (mobile/embedded). Its SIC code is 3829.