Soulsight
Soulsight is a Chicago-based, 25+ year-old CPG branding and packaging design agency that delivers brand architecture, visual identity, packaging redesign, and new brand creation services to enterprise consumer goods clients using its proprietary S.O.U.L. and R.I.S.E. methodologies.
- Company typePrivate
- Founded1997
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Soulsight does
Soulsight is a privately held, Chicago-headquartered brand strategy and packaging design agency focused exclusively on consumer packaged goods (CPG) clients. Founded over 25 years ago, the firm operates with 51-100 employees and serves enterprise brand owners across food, beverage, snacks, personal care, household products, and emerging cannabis categories. The agency operates under two primary engagement types: brand renovation for established CPG brands and full new-brand creation for launches, supported by a service suite spanning brand architecture, positioning, visual identity, packaging design, copywriting, photography, and brand standards development.
The firm's intellectual property centers on two branded methodologies: the S.O.U.L. Process (Insight, Positioning, Sharpening, and Brand Experiences) for structured brand development, and the R.I.S.E. Asset Analysis framework (Retain, Introduce, Strengthen, Eliminate) for systematic brand asset evaluation during refresh projects. These frameworks institutionalize the firm's approach and serve as the primary commercial differentiator alongside 25+ years of category depth and a leadership team that has been together for over a decade. Documented client outcomes — Hershey's +9.1% sales lift, Folgers record sales years 2022-2023, Coors Light +6.0% off-premise growth, Angel Soft volume share +15%, Uncrustables adding 4 million new buyers — anchor the agency's measured-results pitch.
Soulsight's business model is B2B professional services delivered through project-based engagements priced per scope and increasingly structured as multi-year contracts. Go-to-market is sales-led and direct, with new business initiated via a single contact email ([email protected]). The agency distributes domestically from a single Chicago office, serves only the US market per disclosed scope, and executed one acquisition (Freshmade) in August 2024 to expand capability. Revenue is not publicly disclosed and no institutional funding rounds have been observed.
Soulsight firmographics
Firmographics- Name
- Soulsight
- Legal name
- Soulsight
- Website
- https://soulsight.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Soulsight is a Chicago-based, 25+ year-old CPG branding and packaging design agency that delivers brand architecture, visual identity, packaging redesign, and new brand creation services to enterprise consumer goods clients using its proprietary S.O.U.L. and R.I.S.E. methodologies.
- Ownership category
- akta.pro rank
Soulsight industry classification
Industry- Product category
- Branding and Packaging Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)
Keywords
Where Soulsight is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Soulsight business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Branding & Packaging Design Services: Project-based professional services for CPG brand architecture, visual identity, packaging design, copywriting, photography, and brand standards development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Soulsight product offering
Product offeringCore offering
Soulsight is a CPG branding and packaging design agency that delivers brand strategy, visual identity, packaging design, copywriting, photography, and brand standards for consumer packaged goods companies. Engagements span two primary modes—Brand Renovation (modernizing existing brands) and New Brand Creation (building brands from naming through launch)—executed through its proprietary S.O.U.L. process and R.I.S.E. asset analysis tool.
Product overview
Soulsight is a CPG branding and packaging agency offering a comprehensive suite of professional services centered around their proprietary S.O.U.L. process. The agency's core offerings include Brand Architecture, Brand Identity, Visual Identity, Packaging Design, Copywriting, Photography, and Brand Standards development. These services are delivered through two primary engagement types: Brand Renovation (modernizing existing brands) and New Brand Creation (building brands from the ground up). The agency also offers specialized services including their proprietary R.I.S.E. Asset Analysis methodology for brand evaluation, Thematic Packaging for limited-time offers, Out-of-Home Advertising, and Merchandise Design. Clients engage the agency for individual services or comprehensive full-service engagements spanning the entire branding and packaging lifecycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Architecture
- Brand Identity
- Visual Identity
- Packaging Design
- Copywriting
- Brand Standards
- Photography
- Brand Positioning
- Naming
- Brand Refresh/Renovation
- New Brand Creation
Quantifiable outcome
- Folgers achieved record sales years in 2022 and 2023, +9% Millennial and GenZ Dollar Sales from 2022 to 2023, +29% New To Brand Trial from 2021 to 2022
- +4 more outcomes
Companies that use Soulsight
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Soulsight technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Soulsight partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Thriving Brands, LLCcoreThriving Brands, LLC partnered with Soulsight to reimagine Dry Idea antiperspirant brand for modern consumers. Soulsight created an empowering brand identity and packaging redesign to reach millennial and Gen Z women with low brand awareness.
- Molson CoorscoreSoulsight worked with Molson Coors to refresh Vizzy hard seltzer brand visual identity, creating a unified packaging design system with bolder branding and dynamic shape language.
- TrulievecoreTrulieve engaged Soulsight to create Sweet Talk, a new-to-world cannabis brand designed to feel culturally relevant and emotionally expressive for broader recreational consumer audiences.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Soulsight competitors and assessment
Company assessmentDirect peers
- Pearlfisher: London-based branding and packaging design agency specializing in CPG/FMCG clients across food, beverage, beauty and lifestyle. Highly comparable mid-sized specialist with a similar CPG focus and design-led approach.
- Turner Duckworth: Brand identity and packaging design agency with deep CPG credentials (Coca-Cola, McDonald's, Budweiser). Comparable in category focus on CPG packaging-led brand work and similarly portfolio-driven GTM.
- Jones Knowles Ritchie (JKR): Independent brand design agency with a strong CPG and FMCG portfolio across snacks, beverages, and household brands. Direct competitor in CPG brand renovation and visual identity systems.
- CBX (Consumer Brand Xperience): US-based branding and packaging agency focused on CPG clients, with overlapping service offerings in brand architecture, visual identity, and shelf-ready design systems.
- Robot Food: UK-based branding agency exclusively focused on CPG and grocery brands. Comparable mid-sized specialist with a similar craft-led, design-first positioning.
- Bulletproof: Strategic brand and packaging design agency with a CPG-heavy portfolio. Comparable scope across brand strategy, visual identity, and packaging design for consumer brands.
- Moxie Sozo: Boulder-based branding and packaging design agency focused on CPG food, beverage, and lifestyle brands. Similar mid-sized positioning with comparable services and direct overlap in natural/organic CPG.
- Yellowdog: Independent branding and packaging design agency serving CPG clients. Comparable in size, CPG vertical focus, and integrated brand-to-packaging offering.
Broad incumbents
- Landor & Fitch: One of the world's largest brand consulting networks with deep CPG credentials. Competes for the same Fortune CPG brand architecture and renovation mandates but at materially larger scale and global reach.
- Interbrand: Global brand consultancy with an extensive CPG client base. Competes on enterprise rebranding and brand valuation work but operates at a much larger scale and broader service scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Soulsight social profiles
Digital presenceSoulsight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soulsight leadership team
Management profileNumber of profiles
Profiles4 records
Soulsight funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soulsight M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soulsight
What does Soulsight do?
Soulsight is a CPG branding and packaging design agency that delivers brand strategy, visual identity, packaging design, copywriting, photography, and brand standards for consumer packaged goods companies. Engagements span two primary modes—Brand Renovation (modernizing existing brands) and New Brand Creation (building brands from naming through launch)—executed through its proprietary S.O.U.L. process and R.I.S.E. asset analysis tool.
Is Soulsight a public or private company?
Soulsight is a private company. It is classified as management employee owned and is currently operating.
When was Soulsight founded?
Soulsight was founded in 1997. It employs 51 to 100 people.
Where is Soulsight based?
Soulsight is headquartered in Chicago, United States, in the North America region.
How does Soulsight make money?
One revenue line is on record: branding & Packaging Design Services.
Who are Soulsight's main competitors?
Direct peers on record are Pearlfisher, Turner Duckworth, Jones Knowles Ritchie (JKR), CBX (Consumer Brand Xperience), Robot Food, Bulletproof, Moxie Sozo and Yellowdog. Broad incumbents are Landor & Fitch and Interbrand.
Does Soulsight have an API?
No public API is recorded for Soulsight.
What industry is Soulsight in?
Soulsight's product category is Branding and Packaging Design Services. Its primary akta.pro industry code is MPAAAEAB, Naming & Verbal Identity (Taglines, Messaging). Its NAICS code is 541430 and its SIC code is 7330.