Sparks Marketing Group

What Sparks Marketing Group does

Sparks Marketing Group is a global brand experience agency that designs, fabricates, and executes experiential marketing programs for enterprise clients across technology, healthcare, and consumer verticals. Founded in 1919 and headquartered in Philadelphia, the company operates from 20 offices across the United States, EMEA, and APAC, delivering programs in 60+ countries with a 1,500-person workforce fluent in 16 languages. Its service portfolio spans experience strategy and insights, creative and content development, environmental design and in-house fabrication (five US fabrication shops, 15,000 rental assets), digital and hybrid experiences, event production, and measurement and optimization. Proprietary technology assets include the EventScore measurement framework for evaluating experiential ROI and a Virtual Experiences Platform for 3D immersive environments, conferences, product launches, and virtual trade show spaces.

Sparks Healthcare is a dedicated vertical practice serving biotech, diagnostics, medical device, med-tech, and pharmaceutical brands navigating regulated industry requirements. The agency monetizes exclusively through professional-services engagements with enterprise customers (76 Fortune 500 clients cited, plus 100+ healthcare brands), priced via custom quotes on multi-year contracts and acquired through enterprise field sales and RFP processes. Notable enterprise engagements include Siemens at CES 2025, Dolby House at SXSW, Amazon Upfront 2025, Google I/O, Netflix FYSEE, Salesforce Dreamforce, Workday Rising, TwitchCon Berlin, and a Medtronic global trade show program spanning 60+ countries.

The company is a wholly owned subsidiary of Freeman Company, with US operations conducted through Sparks Marketing LLC and EMEA operations through Sparks Marketing (EMEA) Ltd (formerly The Freeman Company (UK) Limited). Sparks has executed two disclosed acquisitions (Big City Moms in August 2016 and 3D Exhibits in February 2021) and maintains strategic co-marketing partnerships with WIRED, The Wall Street Journal, and The Female Quotient to anchor thought-leadership programming at major industry events including Cannes Lions, Mobile World Congress, and Web Summit.

Name

Sparks Marketing Group

Legal name

Sparks Marketing LLC

Website

https://wearesparks.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sparks Marketing Group is a Philadelphia-based global brand experience agency, founded 1919 and owned by Freeman Company, that designs and produces experiential marketing programs for Fortune 500 enterprises across technology, healthcare, and consumer verticals in 60+ countries.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industries

Brand Ambassadors & Promotional Event Staff (HSACAEAE), Branded Merchandise & Corporate Gifts (BPAFAMAA)

Keywords

• Experiential marketing services
• Trade show management
• Brand activation services
• Corporate event management
• Virtual event experiences

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Services: Full-service experiential marketing including strategy, creative development, fabrication, production, and measurement for trade shows, events, and brand activations

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sparks Marketing Group is a global brand experience agency that designs and delivers experiential marketing programs, including trade shows, corporate events, brand activations, and virtual event experiences, for enterprise B2B clients across healthcare/life sciences, technology/enterprise, and consumer/lifestyle verticals. The firm supports these services with proprietary technology assets, notably the Virtual Experiences Platform and the EventScore measurement framework, and operates as a subsidiary of Freeman Company.

Product overview

Sparks Marketing Group is a global brand experience agency that operates as a service-based company rather than a software product company. The company's offering consists of a comprehensive suite of experiential marketing services organized around strategy, creative development, production, and measurement. The core service portfolio includes Experience Strategy & Insights, Creative & Content Development, Environmental Design & Fabrication, Digital & Hybrid Experiences, and Measurement & Optimization. The company also operates Sparks Healthcare as a dedicated vertical practice serving life sciences brands. Supporting service offerings include Event Production, Asset Fabrication, Content Production, Creative Technology, Virtual Experiences, and Global Execution. All services are delivered through a combination of US-based operations and international teams spanning EMEA and APAC regions.

Differentiator

Problem solved

Functional benefit

Brands

• Sparks Healthcare: A dedicated practice within the greater Sparks family focused on healthcare and life sciences experiential marketing, serving biotech, diagnostics, medical device, med-tech, and pharma brands.

Products and services

• Experiential Marketing Services End-to-end experiential marketing services covering strategy, creative, production, and execution for enterprise B2B clients across healthcare/life sciences, technology/enterprise, and consumer/lifestyle verticals.
• Trade Show Management Specialized service line managing trade show presence including booth design, logistics, staffing, and on-site execution for enterprise clients at industry exhibitions.
• Brand Activation Services Specialized service line designing and executing brand activations including live brand experiences, consumer events, and design-driven physical environments.
• Corporate Event Management Specialized service line planning and producing corporate events including user conferences, sales kick-offs, leadership summits, and internal events for enterprise clients.
• Virtual Experiences Platform Proprietary technology platform developed by Sparks to deliver virtual and hybrid event experiences for enterprise clients, supporting digital extensions of the agency's experiential programs.

Quantifiable outcome

• 30% year-over-year improvement in attendee engagement surveys (Siemens at CES 2025)
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered parent company, core and minor.

• Freeman Companyparent companyOthersSparks Marketing Group is a subsidiary of Freeman Company, a global company specializing in experiential marketing, events, and brand experiences. The acquisition positioned Sparks as part of a larger integrated experiential marketing powerhouse.
• The Freeman Companyparent companyOthersParent company providing research frameworks including the proprietary Belief Gap™ study on experiential marketing effectiveness and brand trust.
• WIREDcoreStrategic or Co-development PartnerOngoing collaboration on The Connection Code series - an exclusive partnership exploring human connection in the digital age. Includes events at Web Summit Lisbon, Mobile World Congress Barcelona, and WIRED Health London.
• The Wall Street JournalcoreStrategic or Co-development PartnerPartnership for WSJ Journal House at Cannes Lions - Sparks participates in panels on experiential marketing measurement and ROI with brand leaders and executives.
• The Female QuotientcoreStrategic or Co-development PartnerPartnership for FQ Beach at Cannes Lions 2026 - collaborative programming on brand experiences and experiential marketing trends.
• Young Creators UK (YCUK)minorStrategic or Co-development PartnerPartnership supporting content production for The Connection Code series, bringing creative excellence and commitment to industry accessibility and equity.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poweredbysparks

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sparks Marketing Group