The Freeman Company
The Freeman Company is a privately held Dallas-based collective of eight specialized brands — including Freeman, Sparks, 3D Exhibits, and BaAM — that delivers end-to-end live event, exhibit, AV, and brand-experience services to enterprise organizations globally.
- Company typePrivate
- Founded1927
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Freeman Company does
The Freeman Company (TFC), founded in 1927 and headquartered in Dallas, TX, operates as a privately held collective of eight specialized brands delivering end-to-end live event and experiential marketing services to enterprise organizations. The portfolio includes Freeman (core exhibition and event management), 3D Exhibits (custom booth design), Alford Media (technical/AV production), BaAM Productions (immersive environments and venue transformation), Color Gamut (high-speed large-format printing), mdg (audience acquisition and event marketing), Sparks (brand experience and experiential creative agency), and Studio Blue (audio-visual integration). Together these brands deliver 4,500+ live experiences per year, produce 17M square feet of graphics, and reach 100M+ fans annually.
The Freeman Company firmographics
Firmographics- Name
- The Freeman Company
- Legal name
- The Freeman Company
- Website
- https://thefreemancompany.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Freeman Company is a privately held Dallas-based collective of eight specialized brands — including Freeman, Sparks, 3D Exhibits, and BaAM — that delivers end-to-end live event, exhibit, AV, and brand-experience services to enterprise organizations globally.
- Ownership category
- akta.pro rank
The Freeman Company industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Graphic Design Services (54143)
- akta.pro primary industry
- Exhibitions, Trade Shows & Booth Management (HSACADAH)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
Keywords
Where The Freeman Company is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Freeman Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Live Events and Experiential Marketing Services: The Freeman Company generates revenue through professional services related to live events, experiential marketing, and brand experiences. The collective of brands provides end-to-end services including exhibit design and production (3D Exhibits), media/production services (Alford Media), venue/experience transformation (BaAM), printing services (Color Gamut), comprehensive event management (Freeman), marketing strategy (mdg), brand experience agency services (Sparks), and AV/integration services (Studio Blue). Revenue is generated through project-based professional services for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Freeman Company product offering
Product offeringCore offering
The Freeman Company operates a collective of eight specialized brands that deliver end-to-end live event and experiential marketing services for enterprise clients. Offerings span exhibition design and construction, audio-visual and technical production, immersive venue experiences, large-format graphics printing, audience acquisition marketing, and brand experience strategy through wholly-owned brands including Freeman, 3D Exhibits, Alford Media, BaAM, Color Gamut, mdg, Sparks, and Studio Blue.
Product overview
The Freeman Company is a collective of eight category-leading brands providing end-to-end live event and experiential marketing services. The portfolio includes Freeman (core exhibition and event management), 3D Exhibits (custom booth design), Alford Media (technical production), BaAM (immersive environments), Color Gamut (high-speed printing), mdg (audience acquisition), Sparks (brand experience), and Studio Blue (AV services). Together they deliver over 4,500 live experiences annually, reaching 100M+ fans, with 98+ years of industry innovation and 17M square feet of graphics production capacity.
Differentiator
Problem solved
Functional benefit
Brands
- 3D Exhibits: Exhibits and display solutions
- Alford Media
- BaAM Productions
- Color Gamut
- Freeman
- mdg
- Sparks
- Studio Blue
Products and services
- Freeman Live Events and Exhibits Comprehensive live event management, exhibition services, and experiential marketing solutions for enterprise clients; the core brand of the collective.
- 3D Exhibits Custom Exhibits Custom exhibition and trade show booth design and construction services that deliver exhibits for trade shows and live events.
- Alford Media Technical Production Audio-visual, technical production, and media services for live event programs.
- BaAM Immersive Experiences Specialized immersive and experiential environment production that transforms spaces and venues into fan-fueled experiential destinations.
- Color Gamut Large-Format Graphics Printing High-quality, large-format graphics and signage printing produced at the speed needed for live event deadlines.
- mdg Audience Acquisition Marketing Audience-building marketing agency focused on attendee acquisition, engagement, and event marketing strategy for live event programs.
- Sparks Brand Experience Agency Award-winning brand experience agency providing creative strategy, experiential marketing, and brand activation services for enterprise brands.
- Studio Blue AV Services Audio-visual production and technology services delivering AV solutions for live event programs.
Quantifiable outcome
- 100M+ fans reached annually
- +1 more outcomes
Companies that use The Freeman Company
Customer profileSegments1 record
Ideal customer profiles1 record
The Freeman Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Freeman Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Net Zero Carbon Events (NZCE)coreThe Freeman Company is a founding member of the Net Zero Carbon Events (NZCE) industry initiative. As a founding member, TFC collaborates with partners, suppliers, and customers to drive change across the event value chain, measures and tracks greenhouse gas emissions according to industry best practices, and reports progress at least every two years.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
The Freeman Company competitors and assessment
Company assessmentDirect peers
- George P. Johnson Experience Marketing: GPJ is a long-standing experiential marketing agency specializing in brand experiences, events, and trade shows for enterprise clients — directly comparable to Sparks and the Freeman brand experience portfolio.
- GES (Global Experience Specialists): GES is one of the largest direct competitors in global exhibition services and live events, offering exhibit design, logistics, and event management for trade shows and corporate events — closely matching Freeman's core trade show and exhibition value proposition.
- MC² (MC Squared): MC² is an exhibit and event marketing agency delivering custom exhibit design, fabrication, and event services — a closely comparable boutique-to-mid-market alternative to 3D Exhibits and Freeman's booth and exhibit operations.
- GL Events: GL Events is a major global live events and exhibition services group with strong international footprint — directly comparable to TFC's exhibition and event management business, with additional breadth in venue management.
- Encore Global: Encore is a leading provider of AV, event technology, and production services for meetings and live events — directly comparable to Alford Media and Studio Blue within the TFC portfolio.
- Mosaic Group: Mosaic is a North American event and experiential marketing agency serving enterprise clients with end-to-end event production and brand experiences — a closely matched mid-to-large competitor to Freeman's live event business.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency producing experiential marketing, events, and activations for major brands — directly comparable to Sparks' brand experience and mdg's marketing strategy work within the TFC collective.
- 160over90: 160over90 is a creative agency focused on brand experience, sports marketing, and content — directly comparable to Sparks' brand experience creative work within TFC.
Regional players
- Pratt Institute / Lévy (LVMH-owned agency network via related experiential units): Lévy (UK) is a hospitality and live event agency serving major sports and entertainment venues — a useful peer reference for venue/experience transformation work comparable to BaAM's immersive venue offerings.
Others
- Freeman (the operating brand): Freeman is TFC's own flagship operating brand for live events and exhibits — included as a reference point for the parent company's own largest sub-brand, not a third-party competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Freeman Company social profiles
Digital presenceThe Freeman Company compliance and trust
Trust signalCompliance1 record
The Freeman Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Freeman Company leadership team
Management profileNumber of profiles
Profiles4 records
The Freeman Company subsidiaries and ownership
Company hierarchySubsidiaries8 records
The Freeman Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Freeman Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Freeman Company
What does The Freeman Company do?
The Freeman Company operates a collective of eight specialized brands that deliver end-to-end live event and experiential marketing services for enterprise clients. Offerings span exhibition design and construction, audio-visual and technical production, immersive venue experiences, large-format graphics printing, audience acquisition marketing, and brand experience strategy through wholly-owned brands including Freeman, 3D Exhibits, Alford Media, BaAM, Color Gamut, mdg, Sparks, and Studio Blue.
Is The Freeman Company a public or private company?
The Freeman Company is a private company. It is classified as management employee owned and is currently operating.
When was The Freeman Company founded?
The Freeman Company was founded in 1927. It employs 11 to 50 people.
Where is The Freeman Company based?
The Freeman Company is headquartered in Dallas, United States, in the North America region.
How does The Freeman Company make money?
One revenue line is on record: live Events and Experiential Marketing Services.
Who are The Freeman Company's main competitors?
Direct peers on record are George P. Johnson Experience Marketing, GES (Global Experience Specialists), MC² (MC Squared), GL Events, Encore Global, Mosaic Group, Jack Morton Worldwide and 160over90. Pratt Institute / Lévy (LVMH-owned agency network via related experiential units) is listed as a regional player. Freeman (the operating brand) is listed as an others.
Does The Freeman Company have an API?
No public API is recorded for The Freeman Company.
What industry is The Freeman Company in?
The Freeman Company's product category is Live Event Production Services. Its primary akta.pro industry code is HSACADAH, Exhibitions, Trade Shows & Booth Management, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54143.