Anthony's Goods

What Anthony's Goods does

Anthony's Goods is a US-based, privately held direct-to-consumer e-commerce brand specializing in organic, gluten-free and specialty diet food ingredients. The company operates a single Shopify storefront carrying approximately 158 SKUs across flours and meals, alternative sweeteners, protein powders, wellness botanicals, spices, seeds, teas, coffees, and dairy and non-dairy milk powders, with products sourced globally and marketed under USDA Organic, CCOF, Non-GMO and SQF certifications and an internal batch-testing/verification program for gluten-free claims.

The underlying technology stack is intentionally lean: a Shopify-hosted DTC site with Amazon.com fulfillment handling outbound shipping on a 7-10 day window, plus a content-led SEO engine built around a 43+ page recipe blog. The business model is one-time unit sales (no subscription) priced per pound or per ounce with tiered bulk discounts on a small subset of SKUs (almond flour, vital wheat gluten, cocoa powder, gift cards). The only disclosed retail channel partner is Erewhon, where Anthony's Goods products are stocked across all locations. Customers are health-conscious, keto/paleo, vegan and gluten-free consumer personas; there is no enterprise or B2B contract base disclosed, and no institutional capital, parent company or headcount data is provided.

Revenue is generated entirely through individual consumer purchases on the DTC site plus retail sell-through at Erewhon. Pricing is positioned in the premium specialty-ingredient tier (e.g., blanched almond flour at $21.29/2lb, Belgian pearl sugar at $14.29/1.5lb, collagen peptide powder at $27.09/1lb), and free shipping is offered on all orders regardless of basket size. The company's competitive positioning rests on certification density, single-ingredient transparency, gluten-free batch testing, and content-driven discovery rather than proprietary technology.

Name

Anthony's Goods

Legal name

Anthony's Goods

Website

https://anthonysgoods.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Anthony's Goods is a US direct-to-consumer e-commerce brand selling approximately 158 organic, gluten-free and specialty-diet food ingredients via a Shopify storefront with Amazon fulfillment and Erewhon retail placement, targeting health-conscious, keto, paleo and vegan consumers.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

All Other Specialty Food Retailers (445298), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)

akta.pro secondary industries

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Online Bulk & Pantry Staples Retail (CRAHAIAG), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Organic specialty foods
• Gluten-free ingredients
• Alternative baking flours
• Natural sweeteners
• Plant-based protein powders

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct Product Sales: One-time purchase of food ingredients and health products through their e-commerce website. Customers buy individual products at various sizes and quantities. No subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Anthony's Goods sells approximately 158 organic, gluten-free specialty food ingredients directly to consumers through a Shopify-based online storefront, with shipping fulfilled via Amazon.com. The product range covers almond and alternative flours, protein powders, sweeteners, beverages, teas, spices, nuts, seeds, and wellness powders. The company also distributes select products through all Erewhon retail locations across the US.

Product overview

Anthony's Goods is a direct-to-consumer e-commerce company selling high-quality organic and gluten-free specialty food ingredients. The company offers a single unified online storefront (Shopify-based) with approximately 158 products across multiple categories including flours and meals (27 products), baking and cooking ingredients (141 products), beverages and teas (52 products), protein supplements, nuts and seeds, spices, sugars and sweeteners, dairy and non-dairy milk powders, and wellness powders. The portfolio centers on premium almond flour products (blanched almond flour, organic almond flour, unblanched almond meal flour, culinary grade blanched almond flour), alternative gluten-free flours (organic tapioca flour, organic buckwheat flour, organic coconut flour, organic oat flour, brown rice flour, arrowroot flour, tiger nut flour), protein powders (collagen peptide powder, pea protein powder, marine collagen, hemp seed protein, pumpkin seed protein), nutritional supplements (nutritional yeast flakes, spirulina, chlorella, wheatgrass, maca root powders, ashwagandha), sweeteners (erythritol, allulose, xylitol, date sugar, coconut sugar, Belgian pearl sugar), and beverage products (instant coffee, chicory root, tea varieties). The company sources ingredients globally with a focus on USDA organic, Non-GMO, and gluten-free certifications, and also offers retail availability at Erewhon grocery stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Blanched Almond Flour

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ErewhoncoreChannel Partner/ Reseller/ DistributorAnthony's Goods has established a retail partnership with Erewhon, a premium grocery chain. Products are available at all Erewhon locations including Organic Almond Flour, Organic Tapioca Flour, Organic Whole Grain Oat Flour, and Organic Psyllium Husk. Products are packaged specifically for in-store shelves while maintaining the same quality standards as online offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Honeyville: Long-standing bulk-pantry and specialty grain supplier selling flours, grains, and baking staples in multi-pound packs through DTC and food-service; competes head-on with Anthony's bulk baking-ingredient positioning.
• Vitacost: Online natural products retailer (owned by Kroger) carrying specialty flours, protein powders, sweeteners, and supplements; competes for the same health-focused DTC shopper with comparable pricing on staples like erythritol and almond flour.
• Pamela's Products: Specialty gluten-free baking mix and flour brand sold at natural grocers; competes for the same celiac and gluten-free baking customer with overlapping almond-flour and alternative-flour positioning.
• Simple Mills: CGP-backed natural baking and snack brand focused on almond flour crackers, cookies, and mixes; overlaps with Anthony's on gluten-free, clean-ingredient positioning and on selling into premium grocers like Erewhon and Whole Foods.
• King Arthur Baking Company: Employee-owned US baking flour and ingredient brand with broad premium flour assortment including gluten-free lines; the most established 'premium baking' brand and a direct shelf competitor for organic and specialty flours.
• Thrive Market: Membership-based online retailer of organic, non-GMO, and gluten-free specialty groceries; competes for the same health-conscious shopper wallet with a far broader assortment, and serves as the benchmark online specialty grocery DTC model.
• Bob's Red Mill: Iconic US organic and gluten-free flour/baking brand with comparable product depth (almond flour, tapioca, coconut flour, gluten-free oats); the most obvious head-to-head competitor for Anthony's core baking ingredients category across DTC, grocery, and club channels.
• iHerb: Large online retailer of natural products, supplements, and specialty pantry/grocery items; overlaps with Anthony's on protein powders, superfood/adaptogen supplements, and health-positioned pantry SKUs sold direct-to-consumer.

Broad incumbents

• NOW Foods: Large supplement and natural products manufacturer with broad organic protein powders, collagen, and wellness powders; comparable on the health-supplement half of Anthony's catalog at much larger scale.
• 365 by Whole Foods Market: Amazon-owned private-label pantry brand for organic, gluten-free flours, sweeteners, and supplements at mass-natural grocery scale; represents the biggest competitive threat via retail and Amazon channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/anthonysgoods

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anthony's Goods