VMIX Media
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
VMIX Media firmographics
Firmographics- Name
- VMIX Media
- Legal name
- Studiocoast Pty Ltd
- Website
- https://vmix.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
VMIX Media industry classification
Industry- Product category
- Live Video Production Software
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211), Computer Systems Design and Related Services (54151), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- In-Camera VFX (ICVFX) Systems Integration & Workflows (MPAHADAE)
Keywords
Where VMIX Media is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VMIX Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licenses: vMix generates revenue primarily through software licenses sold directly to customers via annual subscription or one-time lifetime purchase. Subscriptions include access to all version updates during the subscription period. Lifetime licenses include 12 months of free updates with option to purchase additional update periods.
- Version Update Extensions: Lifetime license holders can purchase additional 12-month update periods. Users outside the free update window can purchase updates for $60 USD for 12 months of updates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription starting from $50 p/mo |
| One time/ perpetual license | Multi-year contract | Lifetime License Option |
| Freemium | Pay-as-you-go | 60-Day Free Trial |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
VMIX Media product offering
Product offeringCore offering
vMix develops Windows-based live video production and streaming software that enables users to capture, mix, switch, record, and stream professional multi-camera productions from a standard PC or laptop. The platform supports inputs including cameras, IP cameras, NDI sources, SRT streams, video files, virtual sets, titles, audio, instant replay, and remote guest calling via vMix Call, and can stream simultaneously to multiple destinations such as Facebook, YouTube, Twitch, Vimeo, Restream, Castr, and Wowza. Add-on modules extend the core with remote guest interviews (vMix Call), instant replay (vMix Replay), social media integration (vMix Social), and graphics design (vMix GT Title Designer).
Product overview
vMix is a complete live video production and streaming software solution provided as a single unified platform for Windows PCs and laptops. The core vMix Software enables professional live productions including capture, mixing, switching, recording, and streaming to multiple destinations. The product portfolio includes several integrated add-on modules: vMix Call for remote guest interviews (up to 8 guests), vMix Replay for sports instant replay functionality, vMix Social for social media content integration (Facebook, Twitch, YouTube, Bluesky, IRC, Zoom), and vMix GT Title Designer for creating graphics and lower thirds. Additionally, vMix Reference Systems provides pre-configured hardware build guides to help users set up optimized production systems. The platform supports industry protocols including NDI for IP-based workflows and SRT for secure video transport.
Differentiator
Problem solved
Functional benefit
Brands
- vMix Call: Live interview solution for up to 8 guests integrated into vMix software
- vMix Replay
- vMix Social
- vMix GT Title Designer
- vMix Reference Systems
Products and services
- vMix Software Complete live video production and streaming software for Windows PCs and laptops. Enables capture, mixing, switching, recording, and live streaming of professional multi-camera productions with support for cameras, IP cameras, video files, images, NDI, SRT, virtual sets, titles, audio, instant replay, video calls, and Zoom meetings. Available in HD, 4K, PRO, and Max editions with increasing features.
- vMix Call Live interview add-on for vMix enabling remote guest calling for up to 8 guests with video and audio integration directly into the vMix production workflow. Hosted on Google Cloud Platform with regional instances for low-latency global connections.
- vMix Replay Instant replay add-on for vMix providing slow motion instant replay for live sports productions, supporting up to 8 cameras with Quad View mode for multi-angle review in vMix 29.
- vMix Social Free social media integration add-on for vMix that displays Facebook comments, Twitch chat, YouTube Live chat, Bluesky comments, IRC chatroom messages, and Zoom chat directly in live productions, enabling on-screen audience engagement.
- vMix GT Title Designer Graphics title designer tool for creating high quality lower thirds and graphic templates for use in vMix live productions.
- vMix Reference Systems Pre-configured reference system build guides (Sapphire, Ruby, Opal, Topaz, Obtanium tiers) for purchasing or building custom vMix-optimized live production laptops and desktop workstations.
Quantifiable outcome
- Full multi-camera live production system can be built for under $3000 including laptop and capture equipment
Companies that use VMIX Media
Customer profileSegments7 records
Ideal customer profiles4 records
VMIX Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature8 records
VMIX Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NewTek (NDI)corevMix adopted NewTek's NDI (Network Device Interface) standard for IP-based production workflows in vMix 17. NDI enables vMix to be recognized as a video source by other NDI-enabled devices and applications connected via standard Ethernet local area network, exponentially increasing available video sources for live production.
- Google Cloud PlatformcoreInfrastructure provider for vMix Call service, supporting the remote guest calling functionality with regional instances across Asia, Europe, North America, South America, and UK.
- NVIDIAcoreNVIDIA GeForce GPUs support up to 12 NVENC hardware encodes in vMix 29 with RTX 5070 and December 2025 drivers (591.44 - WHQL). NVIDIA GPU encoding acceleration is a key technical feature for vMix performance.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
VMIX Media competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VMIX Media social profiles
Digital presenceVMIX Media compliance and trust
Trust signalCompliance1 record
VMIX Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
VMIX Media leadership team
Management profileNumber of profiles
Profiles3 records
VMIX Media funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VMIX Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VMIX Media
What does VMIX Media do?
vMix develops Windows-based live video production and streaming software that enables users to capture, mix, switch, record, and stream professional multi-camera productions from a standard PC or laptop. The platform supports inputs including cameras, IP cameras, NDI sources, SRT streams, video files, virtual sets, titles, audio, instant replay, and remote guest calling via vMix Call, and can stream simultaneously to multiple destinations such as Facebook, YouTube, Twitch, Vimeo, Restream, Castr, and Wowza. Add-on modules extend the core with remote guest interviews (vMix Call), instant replay (vMix Replay), social media integration (vMix Social), and graphics design (vMix GT Title Designer).
Is VMIX Media a public or private company?
VMIX Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VMIX Media founded?
VMIX Media was founded in 2009. It employs 1 to 10 people.
Where is VMIX Media based?
VMIX Media is headquartered in San Diego, United States, in the North America region.
How does VMIX Media make money?
Two revenue lines are on record. Software Licenses are the primary driver. The others are version Update Extensions.
Does VMIX Media have an API?
Yes. vMix provides a public API that third-party software can integrate with. The vMix forums include a dedicated section for discussing the API and any software that integrates with vMix. API Enhancement requests are common topics in the community, indicating ongoing development and usage of the API for building integrations and automations.
What industry is VMIX Media in?
VMIX Media's product category is Live Video Production Software. Its primary akta.pro industry code is MPAHADAE, In-Camera VFX (ICVFX) Systems Integration & Workflows. Its NAICS code is 5121 and its SIC code is 7371.