NewTek
NewTek designs video switcher and broadcast production hardware and software for professional broadcast and media production organizations, and now operates as part of Vizrt's combined Vizrt-NewTek content creation portfolio.
- Company typePrivate
- Founded1985
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What NewTek does
NewTek is a San Antonio-based designer and manufacturer of video switcher and broadcast production technology systems, founded in 1985 by Tim Jenison and historically credited with pioneering the desktop video revolution. The company builds hardware and software solutions for professional video switching, live production, and broadcast workflows, serving broadcast and media production organizations with content creation, live streaming, and broadcast application needs.
NewTek generates revenue primarily through hardware sales of video production systems, distributed via a global partner program of channel resellers and VARs, supplemented by direct enterprise sales for large-scale deployments. Its go-to-motion is partner-led with marketing across community blogs, press, case studies, and industry events targeting broadcast professionals.
Since 2024, NewTek has operated as part of Vizrt following a strategic merger that formed the combined 'Vizrt - NewTek' entity, positioned as the most comprehensive single-vendor content creation portfolio. The combined company operates a unified global partner program and consolidated marketing, support, and product resources under the Vizrt umbrella. As a subsidiary of Vizrt, NewTek no longer operates as an independent company, and standalone financials, product roadmaps, and operational metrics are not separately disclosed.
NewTek firmographics
Firmographics- Name
- NewTek
- Website
- http://newtek.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- NewTek designs video switcher and broadcast production hardware and software for professional broadcast and media production organizations, and now operates as part of Vizrt's combined Vizrt-NewTek content creation portfolio.
- Ownership category
- akta.pro rank
NewTek industry classification
Industry- Product category
- Video Production Equipment
- NAICS
- Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (33422)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Graphics, Branding & Character Generation (CG) (MPAHAKAF)
Keywords
Where NewTek is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Markets served
NewTek business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Video Production Hardware and Software: NewTek, now part of Vizrt, generates revenue through video production hardware systems, software solutions, and related content creation technology products. The company offers a comprehensive product portfolio in the content creation space.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NewTek product offering
Product offeringCore offering
NewTek designs and sells video switchers and video production technology systems used for broadcast, live streaming, and professional content creation. Through its unification with Vizrt, it delivers a comprehensive single-vendor product portfolio spanning hardware and software for end-to-end content creation workflows.
Product overview
NewTek has joined forces with Vizrt to form a unified content creation portfolio. The company offers a comprehensive single-vendor product portfolio for content creation, though specific product names are not detailed in the available source material. The combined entity redirects to Vizrt's platform for product information, demos, case studies, and support resources.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Switcher and Video Production Hardware Systems Professional video switcher and integrated video production hardware systems used for broadcast, live streaming, and professional content creation workflows. Targeted at broadcast, media production, and content creation organizations.
- Content Creation Software Solutions Software solutions that complement NewTek's video production hardware, enabling content creation workflows for broadcast and media production professionals. Delivered as part of the combined Vizrt-NewTek product portfolio.
Companies that use NewTek
Customer profileSegments1 record
Ideal customer profiles1 record
NewTek technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NewTek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VizrtflagshipNewTek and Vizrt have joined forces to become Vizrt - NewTek, forming the most comprehensive single vendor product portfolio in content creation. This strategic merger/unification combines both companies' video production technology, switching systems, and broadcast solutions into a single integrated entity with expanded product offerings and global reach.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
NewTek competitors and assessment
Company assessmentDirect peers
- AJA Video Systems: AJA Video Systems designs video capture, conversion, and I/O hardware used in broadcast and post-production workflows. It serves the same professional video production customer base as NewTek with complementary infrastructure products.
- Roland Professional A/V: Roland's Professional A/V division produces video switchers (V-1HD, VR-series) targeting live event, broadcast, and house-of-worship markets. It directly competes with NewTek in the prosumer and mid-market video switching segment.
- Ross Video: Ross Video produces production switchers, graphics systems, and broadcast infrastructure used by broadcasters and live event producers. It competes head-to-head with NewTek in live video switching and is a flagship rival in the same broadcast technology category.
- vMix: vMix provides software-based live video production and switching solutions used by broadcasters, sports producers, and live streamers. It competes with NewTek TriCaster by offering a lower-cost, software-centric alternative for the same live production workflows.
- Blackmagic Design: Blackmagic Design is a leading manufacturer of professional video production hardware including switchers (ATEM), cameras, and capture cards. It directly competes with NewTek's TriCaster line in live video switching and broadcast production for the same professional and prosumer customer base.
- Datavideo: Datavideo manufactures mobile video production units, switchers, and broadcast equipment targeting education, worship, and event producers. It overlaps with NewTek's channel in entry-level to mid-range live production hardware.
Broad incumbents
- Matrox Video: Matrox Video develops broadcast hardware including encoders, decoders, and IP video solutions for the broadcast and AV industries. It competes with NewTek in the IP video infrastructure layer serving similar enterprise and broadcast customers.
- EVS Broadcast Equipment: EVS is a major broadcast technology vendor specializing in live sports and entertainment production infrastructure, including replay and switching systems. It is a broader incumbent serving overlapping broadcast customers with a wider portfolio than NewTek.
Emerging players
- LiveU: LiveU provides bonded cellular and IP-based live video transmission solutions used by broadcasters and live event producers. It complements and partially overlaps with NewTek's live production and streaming capabilities in remote/field production scenarios.
- Magewell: Magewell produces video capture, encoding, and IP conversion devices increasingly used in IP-based live production workflows. It overlaps with NewTek's NDI ecosystem as an enabling hardware vendor for modern broadcast and streaming setups.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
NewTek social profiles
Digital presenceNewTek financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewTek leadership team
Management profileNumber of profiles
Profiles1 record
NewTek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewTek M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewTek
What does NewTek do?
NewTek designs and sells video switchers and video production technology systems used for broadcast, live streaming, and professional content creation. Through its unification with Vizrt, it delivers a comprehensive single-vendor product portfolio spanning hardware and software for end-to-end content creation workflows.
Is NewTek a public or private company?
NewTek is a private company. It is classified as corporate owned and is currently acquired.
When was NewTek founded?
NewTek was founded in 1985. It employs 1 to 10 people.
Where is NewTek based?
NewTek is headquartered in San Antonio, United States, in the North America region.
How does NewTek make money?
One revenue line is on record: video Production Hardware and Software.
Who are NewTek's main competitors?
Direct peers on record are AJA Video Systems, Roland Professional A/V, Ross Video, vMix, Blackmagic Design and Datavideo. Broad incumbents are Matrox Video and EVS Broadcast Equipment. Emerging players are LiveU and Magewell.
Does NewTek have an API?
No public API is recorded for NewTek.
What industry is NewTek in?
NewTek's product category is Video Production Equipment. Its primary akta.pro industry code is MPAHAKAF, Graphics, Branding & Character Generation (CG). Its NAICS code is 33422 and its SIC code is 3663.