Super Free Games

What Super Free Games does

Super Free Games is a privately-held mobile casual game developer and publisher founded in 2011 and headquartered in San Francisco, California. The company develops, distributes, and monetizes a portfolio of more than 20 free-to-play mobile titles spanning three primary categories — word and trivia games (Word Collect, Trivia Star, Wordlook, Daily Bible Trivia, Word Nut, Sports Trivia Star), social casino games (Solitaire Classic, Solitaire Vegas, Bingo Heaven, Video Poker), and slots games (Hot Vegas Slots, VIP Deluxe Slots, Vegas Rush Slots, Epic Jackpot Slots, Get Rich Slots, Fast Fortune Slots) — distributed globally through the Apple App Store and Google Play Store. Cumulative lifetime installs exceed 180 million across the portfolio, with average player ratings of 4.9+ stars and millions of daily active users.

The product portfolio is built on standard iOS and Android mobile gaming frameworks and features common casual-game mechanics including virtual currency systems, hint systems, offline play, and progressive difficulty scaling (e.g., Word Collect with 2,000+ levels, Wordlook with 1,000+ levels). Social login is supported via Facebook, Google, and Apple. The company operates with a distributed team across five cities — San Francisco, Boise, New York, Berlin, and Singapore — under a self-described flat management model with average tenure exceeding four years and internal promotion of all departmental leaders. Operational strategy centers on shipping approximately one new game per month, accepting that most titles will fail in order to compound portfolio-level wins.

The business model is freemium, combining in-app purchases (virtual currency packs, ad-free upgrades such as a $2.99 ad-free tier in Wordlook) with in-game advertising, supplemented by limited data monetization for ad targeting and personalization via third-party analytics (Google Analytics, Amplitude) and ad-tech (Google Ads). The company self-reports as profitable and growing quickly. The customer base consists entirely of consumer end-users — casual mobile gamers, word-game enthusiasts, and social casino players — served through direct app store distribution with no enterprise customers, no disclosed external funding, no parent company, and no M&A activity in the available data.

Name

Super Free Games

Legal name

Super Free Games Inc.

Website

https://superfree.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Super Free Games is a privately-held mobile game studio that develops and publishes 20+ free-to-play word, trivia, puzzle, social casino, and slots games across iOS and Android, reaching 180M+ lifetime installs and millions of daily active users through a lean, distributed team.

Ownership category

akta.pro rank

Product category

Casual Mobile Gaming

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Casual/Hypercasual Game Studios (MPAFAAAG)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Mobile puzzle games
• Word trivia games
• Social casino games
• Free-to-play games
• Mobile game development

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Virtual Goods and In-App Purchases: Primary revenue stream from the sale of virtual items and virtual currency within games. Players can purchase coins and other virtual goods for use within games, such as hints in word games. Purchased virtual items are consumed before free items. Virtual items are non-refundable and have no cash value. Revenue from ad-free upgrades (e.g., $2.99 for ad-free experience in Wordlook).
2. Advertising Revenue: Revenue generated through display advertising within free-to-play games. Games include ads to monetize the free user base. Users can optionally pay to remove ads.
3. Data Monetization (Limited): Company collects user data including device information, usage history, location data, and inference data. This information is used for analytics, ad targeting, and personalization. While the company states it does not believe it 'sells' personal information, it acknowledges that use of third-party cookies and advertising technology may constitute 'sharing' or 'sale' under California privacy law.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Super Free Games develops and publishes free-to-play mobile games across the word, trivia, puzzle, social casino, and slots genres for iOS and Android devices. The portfolio of 20+ games, including flagship titles Word Collect, Trivia Star, and Wordlook, has achieved over 180 million lifetime installs and 4.9+ star average ratings. Revenue is generated primarily through in-app purchases of virtual currency (coins) and items such as hint packs and ad-free upgrades, supplemented by in-game advertising across the free user base.

Product overview

Super Free Games operates as a mobile casual gaming company offering a portfolio of free-to-play games organized into three main categories: casual games (word, trivia, and puzzle games), social casino games (solitaire, bingo, video poker), and slots games. The core products include Word Collect (a 2000+ level word puzzle game), Trivia Star (a leading trivia game), and Wordlook (a Wordle-like unlimited play word game with 1000+ levels). The company also offers various slots games (Hot Vegas Slots, VIP Deluxe Slots, Vegas Rush Slots, Epic Jackpot Slots, Get Rich Slots, Fast Fortune Slots) and social casino games (Solitaire Classic, Solitaire Vegas, Bingo Heaven, Video Poker). The product ecosystem is distributed primarily through Apple App Store and Google Play, with games supporting social login authentication and featuring virtual item monetization with in-game currency (coins) for hints and ad-free experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Word Collect A word puzzle game where players form words from scrambled letters, progressing through 2000+ levels with increasing difficulty. Available on iOS and Android for free with optional in-app purchases.
• Trivia Star A trivia quiz game marketed as the #1 trivia game in the US, available on iOS and Android platforms for free with in-app purchases.
• Daily Bible Trivia A trivia game focused on Bible knowledge and religious content, available on iOS and Android.
• Wordlook A Wordle-like word guessing game offering unlimited play in contrast to Wordle's once-per-day limit, with 1000+ levels of progressive difficulty from easy to challenging words, in-game hint purchases, and offline play capability.
• Word Nut A word puzzle game where players find words from letter collections in Boggle-style gameplay with crossword grids and 1000+ levels.
• Word Search Addict A traditional word search puzzle game with addictive gameplay progression.
• Biblescapes A word puzzle game with Bible-themed word searches and challenges.
• Word Forest A word puzzle game with forest/nature-themed progression system.
• Word Balloons A word game combining balloon-themed visuals with word formation challenges.
• Sports Trivia Star A trivia game focused on sports-related questions and knowledge.
• Trivia Puzzle Fortune A trivia game combining puzzle mechanics with fortune-based gameplay.
• Best Blocks A block-based puzzle game with matching gameplay mechanics.
• Matchy Pics A tile-matching puzzle game where players match image pairs.
• Hot Vegas Slots A slot machine simulation game with Vegas-style gaming experience.
• VIP Deluxe Slots A premium-tier slot game offering deluxe gaming features and jackpots.
• Vegas Rush Slots A fast-paced slot machine game with rush-themed gameplay.
• Epic Jackpot Slots A slot game featuring epic jackpot prizes and rewards.
• Get Rich Slots A slot game themed around wealth accumulation with big win potential.
• Fast Fortune Slots A quick-paced slot game with fortune-themed gameplay mechanics.
• Solitaire Classic Classic solitaire card game as part of the social casino offering.
• Solitaire Vegas Vegas-style solitaire game variant within the social casino category.
• Bingo Heaven Bingo game providing casino-style social gaming experience.
• Video Poker Video poker game as part of the social casino gaming portfolio.

Quantifiable outcome

• Over 180 million lifetime game installs
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered core.

• Apple (App Store)coreChannel Partner/ Reseller/ DistributorPrimary distribution platform for iOS mobile games. Games are distributed through the Apple App Store where Apple handles payment processing and takes a commission on in-app purchases.
• Google (Play Store)coreChannel Partner/ Reseller/ DistributorPrimary distribution platform for Android mobile games. Games are distributed through Google Play Store where Google handles payment processing and takes a commission on in-app purchases.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Product Madness: Mobile social casino publisher (Lightning Link, Heart of Vegas). Closely comparable in social casino and slots mobile gaming, the same category Super Free Games' Vegas slots titles target.
• Playrix: Top-grossing mobile casual game developer (Homescapes, Gardenscapes, Township). Comparable freemium model, reliance on app store distribution, and large user base.
• Mag Interactive: Mobile word and puzzle game publisher (WordBrain, Ruzzle). Highly comparable in the word-puzzle genre and freemium mobile distribution model.
• Zynga: One of the largest mobile casual and word game publishers (Words With Friends, Zynga Poker, multiple casual titles). Directly comparable in freemium mobile gaming, portfolio approach, and reliance on Apple/Google distribution.
• Wooga: Mobile casual and story-driven game studio (June's Journey, Pearl's Peril). Comparable freemium mobile casual portfolio approach and similar genre targeting (puzzle/casual).
• MobilityWare: Long-running mobile casual game studio with a portfolio spanning solitaire, casino-style card games, and word puzzles. Directly comparable freemium mobile casino and casual model.
• Big Fish Games: Mobile and PC casual/casino game publisher with a portfolio of solitaire, slots, and hidden-object titles. Comparable freemium model and overlapping social casino portfolio.
• PlaySimple: Mobile word and puzzle game publisher behind multiple Wordle-style and trivia titles. Closest direct peer in the word-puzzle genre Super Free Games dominates with Word Collect and Wordlook.
• Voodoo: Leading hypercasual mobile game publisher. Comparable high-volume mobile game publishing approach and freemium/ad-monetized model, though more focused on hypercasual than word/puzzle.

Broad incumbents

• Stillfront Group: Sweden-based mobile and online game holding company operating multiple casual and strategy game studios. Cited as parent in the short_description, making it a directly relevant broader portfolio incumbent if the relationship is in fact in place.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superfreegames

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Free Games