MyTrees.com

What MyTrees.com does

MyTrees.com is a privately held, US-based consumer genealogy platform founded in 1996 and headquartered in Saint George, Utah, operating with a small team of 1-10 employees. The company provides a self-serve web application for individual consumers to build, manage, and share family trees and to search an aggregated database of over a billion historical records spanning US, UK, Canadian, and New Zealand census, immigration, and vital-record datasets. The core technology is a web-based family-tree platform supporting GEDCOM import/export, unlimited-size free trees, media showcases for individuals and families, print-chart generation, an email-based Notify Me search-alert service, and a DNA-testing integration module for confirming biological relationships.

The product surface is organized around three primary user journeys: (1) building a family tree via online construction or GEDCOM upload, (2) searching historical records through simple and advanced search interfaces, and (3) engaging with supporting resources including newsletters, instructional materials, a professional genealogist directory, and a community forum. Trees are explicitly not merged with other users' trees and living individuals are hidden from public view, positioning the platform on user data privacy rather than collaborative graph-building. No mobile app, API, or SDK is offered, and distribution is entirely direct-to-consumer via the website.

The business model is freemium with a paid subscription tier for premium features. Free users can build unlimited trees, upload GEDCOM files, and perform basic record searches; paid subscribers gain enhanced search capabilities and tree tools. GEDCOM uploads earn users free subscription time, effectively converting user-contributed data into engagement. Specific subscription pricing is not publicly disclosed. The company carries no institutional funding, has no disclosed parent organization, and discontinued its affiliate program in January 2022. Geographic reach covers the United States, Canada, the United Kingdom, and New Zealand through country-specific record sets, though the company does not claim a global footprint.

Name

MyTrees.com

Website

https://mytrees.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

MyTrees.com is a privately held, US-based online genealogy platform founded in 1996 that serves individual consumers seeking to build family trees and search over a billion historical genealogical records spanning the US, UK, Canada, and New Zealand via a freemium subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Freemium Subscription Model: Free tier with basic family tree building, GEDCOM upload, and limited searches. Paid subscription tiers offer enhanced features, extended access, and additional services. Users earn free subscription time by uploading GEDCOM files.
2. Paid Subscriptions: Subscription-based revenue from users who upgrade from free tier for premium features including extended search capabilities and enhanced family tree tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MyTrees.com is a web-based genealogy and family history platform that enables users to build, manage, and share online family trees with no size limit and GEDCOM file import. The platform provides searchable access to over a billion historical records including census data, immigration records, and Social Security death indices, and offers a freemium model with paid subscription tiers for enhanced features.

Product overview

MyTrees.com is a genealogy and family history platform offering a unified ecosystem of tools for building family trees and researching ancestry. The core product is the MyTrees Family Tree Builder, which allows users to create, manage, and share family trees with no size limits. This core platform is enhanced by the Genealogical Records Search accessing over a billion historical records, and supported by GEDCOM upload functionality for data import/export. The platform includes multiple specialized modules including census records databases (US, UK, Canadian), Ellis Island immigration records, Social Security Death Index, DNA testing integration for confirming family relationships, and the Notify Me service for monitoring new database additions. Additional features include Print Charts for generating visual family trees, Location Search for geographic-based research, Personal History tools for documenting stories, Research Help resources, Professional Help directory, and newsletter subscription. The platform has been operating since 1996 and maintains a forum community for users.

Differentiator

Problem solved

Functional benefit

Products and services

• MyTrees Family Tree Builder An online platform for building, managing, and sharing family trees with no size limit, media showcase capabilities, and support for individual and family histories. Targeted at individual consumers interested in discovering their ancestry.
• Genealogical Records Search Search engine accessing over a billion historical records including census data, immigration records, and vital records for genealogical research by individual consumers.
• GEDCOM Upload & Import

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Peers

• Geni.com:

Broad incumbents

• Ancestry.com: Ancestry.com is the largest subscription-based genealogy platform globally, with billions of historical records, integrated DNA testing (AncestryDNA), and a polished mobile/web product. It is the dominant incumbent MyTrees competes against, but operates at vastly greater scale with significant private equity backing (Blackstone).

Direct peers

• MyHeritage: MyHeritage is a direct genealogy competitor offering family tree building, billions of historical records, DNA testing, and a multi-language platform with strong European coverage. It is a near-perfect functional parallel to MyTrees and competes for the same consumer-researcher audience globally.
• FamilySearch: FamilySearch is a free genealogy service operated by The Church of Jesus Christ of Latter-day Saints, providing access to massive historical record collections and a collaborative family tree. It competes head-to-head with MyTrees' free tier by offering no-cost access to records users would otherwise pay to search.
• FindMyPast: FindMyPast is a UK-focused subscription genealogy platform with deep British and Irish record collections, owned by Ancestry. It overlaps with MyTrees' UK census and immigration record coverage and targets the same British genealogy enthusiast segment.
• WikiTree: WikiTree is a free, collaborative world-family tree with a community moderation model. It is comparable to MyTrees in offering free family tree building but differs by merging trees globally (contrasting MyTrees' privacy stance), making it a partial substitute for the free-tier user.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/home?status=A%20Complete%20Genealogy%20and%20Family%20History%20Resource%20Center%20-%20Discover%20your%20ancestors%20-%20build%20your%20family%20tree%20-%20find%20your%20DNA%20relatives.%20https%3A//www.mytrees.com
• Facebookfacebook.com/sharer/sharer.php?u=https%3A//www.mytrees.com
• Pinterestpinterest.com/pin/create/button/?url=https%3A//www.mytrees.com&media=https%3A//forum.mytrees.com/images/famtoday.jpg&description=A%20Complete%20Genealogy%20and%20Family%20History%20Resource%20Center%20-%20Discover%20your%20ancestors%20-%20build%20your%20family%20tree%20-%20find%20your%20DNA%20relatives.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyTrees.com