Alphartis

What Alphartis does

Alphartis SE is a privately held Societas Europaea headquartered in Horb am Neckar, Germany, operating as a management and services holding company over a portfolio of wholly owned automotive and mobility subsidiaries. Founded in 1986 with 19 employees, the group has grown to approximately 2,700 staff and reported record FY2025 revenue of €2.05 billion, distributing 52,000 vehicles (26,700 new and 25,300 used). Core retail operations are conducted through two dealership subsidiaries: ahg Autohandelsgesellschaft, representing BMW, MINI, BMW Motorrad, Land Rover, Hyundai, Kia, MG, and Peugeot; and bhg Autohandelsgesellschaft, representing Volkswagen, Audi, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA. Together these subsidiaries operate roughly 50 facilities across a closed 17,000+ km² market territory in Baden-Württemberg with no competitor overlap, serving approximately 405,000 individual customers, 45,000 business customers, and 450 large fleet operators.

The business model combines one-time vehicle sales (new franchise and certified used via the PkwOne/ghg subsidiary), recurring fleet management and auto subscription services through fhg, insurance brokerage via vhg, driver education through DIE AUTOHAUS FAHRSCHULE (11 locations), tire and wheel retail via Black Forest Tyres, and real estate ownership and management through ihg. Revenue mechanics are largely transactional — vehicle gross profit plus after-sales parts and labor — with a growing recurring layer from fleet subscriptions and insurance commissions. Go-to-market is direct-to-consumer through the owned dealership network, supported by a unified online vehicle search platform aggregating 4,000+ immediately available units, plus digital marketing (Google Analytics, Meta Pixel) and event/career recruitment channels. Underlying technology is conventional dealership and fleet-management software; no proprietary platform, AI system, or patents are disclosed.

Strategically, the group is pursuing a "snail-shell" expansion pattern radiating from Horb, combining organic network densification, brand-mix diversification (notably into Korean and Chinese OEMs Hyundai, Kia, and MG), tuck-in M&A such as the June 2026 acquisition of Autohaus Paschke in Offenburg, and the build-out of adjacent recurring-revenue subsidiaries. The group is governed by a Vorstand (Executive Board) led by CEO Albrecht Wollensak and an Aufsichtsrat (Supervisory Board) chaired by Dr. Ralf Kogeler, with the Alphartis Stiftung foundation handling regional social responsibility. The company ranks among the five largest automotive dealership groups in Germany and was recognized in AUTO BILD/Statista's "Beste Autohändler 2026" rankings.

Name

Alphartis

Legal name

Alphartis SE

Website

https://alphartis.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Alphartis SE is a privately held German mobility services holding operating ~50 automotive dealerships and adjacent mobility subsidiaries (fleet management, insurance, driving school, used cars) across Baden-Württemberg, distributing 12 OEM brands and serving retail, commercial, and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Horb Am Neckar

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new and used vehicles through dealership network (ahg and bhg) under franchise agreements with automotive manufacturers. Includes brands BMW, MINI, Land Rover, Hyundai, Kia, MG, Peugeot (ahg) and Volkswagen, Audi, Škoda, SEAT, CUPRA (bhg).
2. After-Sales Services: Workshop services, repairs, maintenance, spare parts and accessories sales across all dealership locations.
3. Fleet Management (fhg): Flexible fleet management services including auto subscriptions, rentals, and comprehensive fleet management through the fhg subsidiary.
4. Insurance Brokerage (vhg): Vehicle insurance and financial solutions brokerage through the vhg subsidiary, offering market comparisons and tailored insurance products.
5. Driving School: Driver's license education services through DIE AUTOHAUS FAHRSCHULE, with 11 locations in Baden-Württemberg.
6. Used Vehicle Sales (PkwOne): Certified pre-owned vehicle sales under the PkwOne brand through the ghg subsidiary.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Alphartis SE is a mobility services holding that sells new and used vehicles across 12+ automotive brands (BMW, MINI, Land Rover, Hyundai, Kia, MG, Peugeot via ahg; Volkswagen, Audi, Škoda, SEAT, CUPRA via bhg) through 50 owned retail and service locations in Baden-Württemberg. The group also delivers fleet management and auto subscription services (fhg), vehicle insurance brokerage (vhg), driver education (DIE AUTOHAUS FAHRSCHULE), certified used vehicles (PkwOne via ghg), tires and wheels (Black Forest Tyres), and real estate management (ihg) for its properties.

Product overview

Alphartis SE is a Management-Holding (Societas Europaea) that operates as a diversified mobility services group rather than a single product. The portfolio is organized around multiple wholly-owned subsidiaries serving different segments of the automotive and mobility value chain. The core retail operations are conducted through two dealership groups: ahg Autohandelsgesellschaft (representing BMW, MINI, BMW Motorrad, Land Rover, Hyundai, Kia, MG, Peugeot) and bhg Autohandelsgesellschaft (representing Volkswagen, Audi, Volkswagen Nutzfahrzeuge, Škoda, SEAT, CUPRA). Adjacent mobility services include fhg Fuhrparkmanagement (fleet management and auto subscription), vhg Versicherungsmakler (insurance brokerage), PkwOne/ghg (certified used vehicle sales), DIE AUTOHAUS FAHRSCHULE (driving school), Black Forest Tyres (tire and wheel retail), and ihg (real estate management). A consolidated vehicle search platform aggregates inventory across all dealerships, and a dedicated Auto Abo subscription service provides flexible vehicle access. The Alphartis Stiftung provides social responsibility programs. The group operates approximately 50 locations across southern Germany, covering a market area of over 17,000 km².

Differentiator

Problem solved

Functional benefit

Brands

• PkwOne: Certified used vehicles of all brands - reliable, safe and fair. Offers vehicle exchange, trade-ins of any brand with full transparency.
• DIE AUTOHAUS FAHRSCHULE

Products and services

• ahg (Autohandelsgesellschaft mbH) Wholly-owned dealership subsidiary operating a network across Baden-Württemberg, selling and servicing BMW, MINI, BMW Motorrad, Land Rover, Hyundai, Kia, MG, and Peugeot vehicles with full new vehicle sales, used vehicle sales, workshop, and parts operations.
• bhg (bhg Autohandelsgesellschaft mbH) Wholly-owned dealership subsidiary and official distribution partner of Volkswagen Group brands — Volkswagen, Audi, Volkswagen Nutzfahrzeuge, Škoda, SEAT, and CUPRA — with multiple locations across Baden-Württemberg.
• fhg Fuhrparkmanagementgesellschaft mbH Flexible mobility services for corporate and individual customers, including auto subscriptions, vehicle rentals, and comprehensive fleet management supported by digital software solutions.
• Auto Abo (fhg Vehicle Subscription) Monthly vehicle subscription service through the fhg subsidiary allowing customers flexible vehicle access without long-term commitment.
• vhg Versicherungsmaklergesellschaft mbH Vehicle insurance brokerage providing independent advice, market comparisons, and tailored financial and insurance solutions for individual and business customers.
• DIE AUTOHAUS FAHRSCHULE Network of 11 driving school locations across Baden-Württemberg providing driver's license education for cars, trucks, and motorcycles, including classroom and practical in-vehicle instruction.
• PkwOne Certified pre-owned vehicle sales platform under the ghg subsidiary offering inspected used cars of all brands with trade-in, purchase, and full transparency, no down payment required.
• Black Forest Tyres Online and offline retailer of new and used complete wheel sets, tires, rims, and hubcaps from numerous manufacturers, including custom premium complete wheels.
• Alphartis Unified Vehicle Search Platform Online portal aggregating over 4,000 immediately available new and used vehicles across all ahg and bhg dealership subsidiaries into a single searchable inventory.

Quantifiable outcome

• 52000 vehicles sold in 2025 (up from 46900 previous year)
• +4 more outcomes

Named customers4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Kinder- & Jugendhospizdienste Baden-Baden RastattminorOthers · 10 February 2026Social partner receiving €2,100 donation from Alphartis Foundation on Children's Hospice Day. The foundation supports children's hospice services which are 70% funded by donations.
• Sterneninsel PforzheimminorOthers · 10 February 2026Social partner receiving €2,100 donation from Alphartis Foundation on Children's Hospice Day. Organization provides individual support to families in hospice situations.
• BOJE Kinder- und Jugendhospizdienst TübingenminorOthers · 10 February 2026Social partner receiving €2,100 donation from Alphartis Foundation on Children's Hospice Day. Organization supports families with children requiring hospice care.
• BMW Group (BMW, MINI, BMW Motorrad)coreChannel Partner/ Reseller/ Distributorahg operates as authorized dealer for BMW, MINI, and BMW Motorrad brands with exclusive sales rights in designated market territory. Partnership includes access to manufacturer training, marketing support, and supply of new vehicles and parts.
• Volkswagen Group (VW, Audi, Škoda, SEAT, CUPRA, VW Nutzfahrzeuge)coreChannel Partner/ Reseller/ Distributorbhg operates as authorized dealer for Volkswagen Group brands with exclusive sales rights in designated market territory. Partnership encompasses the full range of VW Group brands distributed through the bhg network.
• Hyundai Motor GermanycoreChannel Partner/ Reseller/ Distributorahg serves as authorized dealer for Hyundai vehicles, with the brand integrated at 14 of 30 ahg locations as part of the company's strategy to diversify brand portfolio beyond traditional European manufacturers.
• Kia Motors GermanycoreChannel Partner/ Reseller/ Distributorahg serves as authorized dealer for Kia vehicles, integrated at 14 of 30 ahg locations alongside Hyundai as part of the Korean brand expansion strategy.
• MG Motor (SAIC)coreChannel Partner/ Reseller/ Distributorahg serves as authorized dealer for MG electric and hybrid vehicles, representing the Chinese manufacturer's expansion into the German market through the established dealership network.
• Peugeot (Stellantis)minorChannel Partner/ Reseller/ Distributorahg operates Peugeot dealership at Horb location as part of the French brand's distribution network in Germany.
• Land Rover (Jaguar Land Rover)coreChannel Partner/ Reseller/ Distributorahg operates as authorized Land Rover dealer, providing premium SUV sales and service through the dealership network.
• Festspielhaus Baden-BadenminorStrategic or Co-development PartnerCultural partnership connecting mobility with cultural sponsorship. The partnership with Germany's largest opera and concert hall supports the company's cultural engagement strategy alongside 'Sportler des Jahres' (Sports Person of the Year) awards.
• DRK Blutspendedienst Baden-BadenminorOthersCharitable blood donation partnership. DRK conducted blood donation campaign at Alphartis headquarters resulting in 70 donations including 23 first-time donors.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Emil Frey Group: One of Europe's largest independent automotive retail groups with multi-brand dealerships, fleet services, and after-sales operations across Germany, Switzerland, and beyond. Directly comparable to Alphartis in multi-brand multi-country dealer scale, recurring service revenue, and OEM franchise model.
• AVAG Holding: German automotive retail holding group operating multiple brands across southern Germany. Comparable to Alphartis in multi-brand dealership franchise mix, regional concentration in southern Germany, and decentralized operating model.
• Hahn Gruppe: Large German automotive retail group with VW, Audi, and other franchise operations. Comparable to Alphartis in franchise dealership structure, OEM partnership intensity, and regional dealership footprint.
• Feser-Graf Group: German premium-brand automotive dealer with strong VW Group, BMW, and other franchises, plus commercial vehicle operations. Comparable to Alphartis in premium-brand franchise mix and after-sales service revenue emphasis.
• Kuhn + Witte Gruppe: German automotive retailer focused on premium brands (VW Group, BMW). Comparable to Alphartis in premium franchise mix, regional dealership scale, and integrated after-sales / fleet services.
• Beresa GmbH: German automotive dealer group with multi-brand operations and commercial vehicle presence. Comparable to Alphartis in multi-brand mix across premium and volume franchises and integrated service operations.
• Rosier Gruppe: German automotive retail holding operating multiple brand franchises across northern and central Germany. Comparable to Alphartis in holding structure, multi-brand franchise model, and after-sales focus.
• Auto-Scholz GmbH: Mid-to-large German automotive retail group with multi-brand franchise operations. Comparable to Alphartis in franchise dealership economics, regional German footprint, and integrated service / fleet operations.
• Göthling & Kaufmann: German automotive dealer group with multi-brand franchise presence. Comparable to Alphartis in dealership franchise model, regional German footprint, and multi-brand revenue mix.

Broad incumbents

• Volkswagen Automobile (VW Group Retail): Manufacturer-controlled retail arm of Volkswagen Group operating VW, Audi, and other brand stores directly. Comparable to the bhg subsidiary's portfolio but as an OEM-controlled incumbent rather than an independent multi-brand group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alphartisse
• Instagraminstagram.com/alphartis
• LinkedInlinkedin.com/company/alphartis-se

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphartis