Feser-Graf Group
Feser-Graf Group is a family-owned automotive dealership group operating 75+ locations in the Nuremberg metropolitan region and Saxony-Anhalt, selling and servicing 21 vehicle brands including Volkswagen Group, Ferrari, McLaren, and Chinese EV brands, with integrated financing, leasing, rental, and B2B fleet services.
- Company typePrivate
- Founded2000
- HeadquartersNuremberg, Germany
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Feser-Graf Group does
Feser-Graf Group is a family-owned automotive retail and mobility group headquartered in Nuremberg, Germany, operating 75+ dealership and service locations across the Nuremberg metropolitan region and Saxony-Anhalt. The legal entity is Feser, Graf & Co. Automobil Holding GmbH, with 24+ wholly-owned operating subsidiaries (including Audi Zentrum Nürnberg-Marienberg GmbH, Auto Zentrum Nürnberg-Feser GmbH, Feser-Graf British Cars GmbH, Scuderia Feser-Graf GmbH, and Feser Sportwagen GmbH) and approximately 2,900 employees plus 450 apprentices across 13 professions. The group is controlled by the Feser and Graf families following a 2025 generational leadership transition that installed Max Feser and Kathrin Feser as managing directors alongside continuing operational executives Markus Kugler and Till Heinrich.
The group's core product is the dealership itself: a 21-brand portfolio spanning the Volkswagen Group (Audi, Volkswagen, VW Nutzfahrzeuge, Skoda, SEAT, CUPRA, Porsche, Bentley, Lamborghini) plus Jaguar/Land Rover, Kia, Hyundai, Genesis, Ferrari, McLaren, Ducati, Triumph, and the Chinese EV brands BYD, MG and XPENG. It maintains 6,000+ vehicles in stock and runs a full after-sales stack — maintenance, collision repair, tire service, smart repair, painting, glass repair, 24h towing, and parts/accessories — across brand-certified service centers. There is no proprietary technology platform disclosed; digital channels consist of a vehicle search/configurator website, online service booking, and standard marketing tooling. The Porsche Service Center Nürnberg-Südwest received the international Porsche PACE Award in 2025.
The business model is multi-stream and predominantly transactional-plus-service. Revenue is generated through one-time vehicle sales (new and used/certified pre-owned), recurring financial services via Volkswagen Leasing GmbH partnerships (leasing, financing, insurance, tire service packages ReifenClever/ReifenPremium, maintenance/wear packages), service and maintenance workshops, parts and accessories, and usage-based vehicle rental through VW FS Rent-a-Car and other OEM rental partners (Audi on demand, Jaguar Land Rover Rent, ADAC Clubmobil) plus camper rental. Leasing is publicly disclosed from €96/month (Skoda Fabia) to €939/month (Audi RS5); purchase prices range from ~€30,990 (VW Transporter) to premium/luxury vehicles above €200,000. Customers span individual consumers (primary) and B2B/government/taxi/KEP fleet accounts (primary), with no public revenue split disclosed.
Feser-Graf Group firmographics
Firmographics- Name
- Feser-Graf Group
- Legal name
- Feser, Graf & Co. Automobil Holding GmbH
- Website
- https://feser-graf.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Feser-Graf Group is a family-owned automotive dealership group operating 75+ locations in the Nuremberg metropolitan region and Saxony-Anhalt, selling and servicing 21 vehicle brands including Volkswagen Group, Ferrari, McLaren, and Chinese EV brands, with integrated financing, leasing, rental, and B2B fleet services.
- Ownership category
- akta.pro rank
Feser-Graf Group industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- New Car Dealers (441110), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Tire Dealers (441340)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)
- akta.pro secondary industries
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Sports & Grand Touring (GT) Car Rentals (THADAMAD), Specialty Vehicle Leasing/Rental (Refrigerated, Tanker, Flatbed, Utility/Service Bodies) (TLABAHAE)
Keywords
Where Feser-Graf Group is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices29 records
Markets served
Feser-Graf Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales: Sale of new, used, and certified pre-owned vehicles across 21 automotive brands including Audi, Volkswagen, Škoda, SEAT, CUPRA, Kia, Hyundai, Jaguar, Land Rover, Bentley, Lamborghini, McLaren, Ferrari, Porsche, Ducati, Triumph, BYD, XPENG, MG, and Genesis.
- Service and Maintenance: Comprehensive automotive service including maintenance, repairs, collision repair, tire services, glass repair, air conditioning service, wheel refinishing, painting, and smart repair services.
- Financial Services: Leasing (private and business), financing, insurance products, tire service packages (ReifenClever, ReifenPremium), and maintenance/wear packages offered through Volkswagen Leasing GmbH partnerships.
- Parts and Accessories: Sale of vehicle parts, accessories, and branded merchandise for all represented brands.
- Vehicle Rental: Vehicle rental services through VW FS Rent-a-Car partnership, including short-term and long-term rentals, weekend specials, and workshop replacement vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Budget to mid-range vehicles starting at €96/month lease |
| Subscription | Monthly | Premium and luxury vehicles €335-939/month lease |
| Subscription | Monthly | Electric and hybrid vehicles from €127-399/month |
| Unit Pricing | Pay-as-you-go | Purchase prices from €30,990 to over €200,000 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Feser-Graf Group product offering
Product offeringCore offering
Feser-Graf Group operates a multi-brand automotive dealership group across 75+ locations in the Nuremberg metropolitan region and Saxony-Anhalt, representing 21 brands including Audi, Volkswagen, Škoda, Porsche, Ferrari, Lamborghini, McLaren, Jaguar, Land Rover, Bentley, Kia, Hyundai, BYD, XPENG, MG, and Genesis. The group sells new and used vehicles, offers leasing and financing through partnerships, provides full workshop maintenance and repair services, operates vehicle rental, and delivers fleet management for corporate, government, taxi, and logistics customers.
Product overview
Feser-Graf Group is an automotive dealership group operating as a full-service provider in the Nuremberg metropolitan region and Saxony-Anhalt. The company offers new vehicles, used vehicles, annual vehicles, factory service vehicles, recreational vehicles, and commercial vehicles across over 20 brands. The core product is the dealership itself, supported by integrated financial services (leasing, financing, insurance), workshop services, vehicle purchase services, recreational vehicle rentals, and fleet management for business customers. The company operates over 75 brand locations and maintains approximately 6,000 vehicles in stock. Their service ecosystem encompasses vehicle sales, maintenance and repair, tire services, rental services (Rent-a-Car), and comprehensive business customer solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- New and Used Vehicles Sales of new and used vehicles across 21 automotive brands including Audi, Volkswagen, Škoda, SEAT, CUPRA, Porsche, Bentley, Lamborghini, Ferrari, McLaren, Jaguar, Land Rover, Kia, Hyundai, Genesis, BYD, XPENG, MG, Ducati, and Triumph, with over 6,000 vehicles in stock.
- Financial Services Comprehensive financial services including private and business leasing, financing solutions, insurance products, maintenance and wear packages, and leasing return management, offered through Volkswagen Leasing GmbH and Volkswagen Versicherungsdienst GmbH partnerships.
- Workshop and Maintenance Services Full workshop services including scheduled maintenance and inspection, accident repair, glass repair, air conditioning service, wheel refinishing, painting, smart repair, TÜV/HU/AU inspections, and 24-hour emergency towing service for all represented brands.
- Vehicle Purchase and Trade-In Vehicle valuation and direct purchase service allowing customers to sell their vehicles to the Feser-Graf Group, supporting trade-in flows into the used vehicle inventory.
- VW FS Rent-a-Car Car rental service offering short-term (daily to monthly) and long-term (monthly+) rentals of vehicles from Audi, VW, VW Nutzfahrzeuge, SEAT, and Škoda brands, with weekend special rates and workshop replacement vehicle services.
- Camper and Recreational Vehicle Rental Rental of recreational vehicles and campers operated through FG Camper-Vermietung Schwabach GmbH, with booking supported via the Rentsoft platform.
- Business Customer and Fleet Solutions Fleet management and business mobility solutions including business leasing, taxi services, large-customer management with certified fleet specialists, government services, and courier-express-parcel (KEP) fleet solutions.
- Tire Service Packages Tire service packages including ReifenClever (for VW Group brands) and ReifenPremium (for all brands), bundling tire mounting, balancing, tire disposal, and seasonal storage options.
- Leasing Return Management End-of-lease vehicle inspection, damage documentation, and transparent evaluation using standardized damage catalogs at end of lease term.
Companies that use Feser-Graf Group
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Feser-Graf Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feser-Graf Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Volkswagen GroupcoreFeser-Graf Group serves as an authorized dealer for multiple Volkswagen Group brands including Audi, Volkswagen, VW Nutzfahrzeuge, SEAT, CUPRA, Škoda, Porsche, and Bentley. This multi-brand dealership partnership represents the core of their business operations across 75+ locations.
- Jaguar Land RovercoreFeser-Graf Group operates as an authorized Jaguar and Land Rover dealer through Feser-Graf British Cars GmbH, providing vehicle sales and service for the British luxury brands.
- Volkswagen Leasing GmbHcoreStrategic partnership for providing financial services including leasing (private and business), tire service packages (ReifenClever and ReifenPremium), and maintenance packages to customers.
- Volkswagen Leasing GmbH (Reifen-Dienstleistungen)minorPartnership for tire service packages including ReifenClever (Volkswagen Group brands only) and ReifenPremium (all brands), providing bundled tire services, mounting, balancing, and seasonal storage.
- Volkswagen Versicherungsdienst GmbHminorInsurance product distribution partnership for automotive insurance products offered through the dealership, underwritten by Allianz Versicherungs-AG and Nürnberger Beteiligungs-AG.
- VW FS Rent-a-CarminorVehicle rental partnership providing short-term, long-term, and weekend vehicle rentals through selected Feser-Graf locations, enabling customers to rent vehicles from Audi, Volkswagen, VW Nutzfahrzeuge, SEAT, and Škoda brands.
- McLaren AutomotivecoreMcLaren Nürnberg opened July 17, 2025, expanding the sports car portfolio to include the British luxury sports car brand alongside Ferrari and Lamborghini.
- XPENGminorChinese electric vehicle brand partnership starting April 1, 2026, with sales and service for XPENG G6 and G9 models in the Nürnberg, Fürth, and Schwabach regions.
- KiacoreAuthorized Kia dealer providing sales and service for Kia vehicles including electric models (EV5, EV6, EV9) and traditional powertrains.
- HyundaicoreAuthorized Hyundai dealer offering sales and service for Hyundai vehicles including IONIQ electric models and traditional vehicles, with dedicated fleet business center.
- BYDminorChinese electric vehicle brand added to portfolio, offering BYD Dolphin, SEAL, and ATTO 2 models for sale and lease.
- MGminorMG dealer offering electric and hybrid vehicles including MG4, MG5, MG HS, and the Cyberster roadster.
- GenesisminorHyundai's premium brand Genesis offered through select locations, including GV60, GV70, G70 Shooting Brake, and G80 models.
- DucaticoreDucati Nürnberg dealership offering sales and service for Ducati motorcycles, including anniversary promotions and custom bike services.
- TriumphcoreTriumph motorcycle dealer providing sales and service for Triumph motorcycles including Speed 400, Trident, Scrambler, and Bonneville models.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
Feser-Graf Group competitors and assessment
Company assessmentDirect peers
- Emil Frey Group: Largest Swiss-headquartered automotive retail group with extensive German presence; operates a multi-brand full-service dealer model across premium and mass-market brands, directly comparable to Feser-Graf's 21-brand strategy and integrated sales/service/rental offering.
- Gottfried Schultz Gruppe: Major German multi-brand automotive dealership group headquartered in NRW; similarly family-influenced, multi-brand with integrated service and fleet operations — directly comparable to Feser-Graf's full-service dealer model.
- Hedin Mobility Group: European automotive dealer group with significant German operations; multi-brand portfolio with full-service sales, rental, and B2B fleet offerings, comparable to Feser-Graf's structure and customer segments.
- Senger Gruppe: German multi-brand automotive dealer group with comparable headcount and integrated sales/service model; overlaps with Feser-Graf in premium brand representation and B2B fleet services.
- AVAG Holding SE: Augsburg-based German multi-brand automotive retailer with integrated service network; similar regional concentration in southern Germany and comparable scale of operations.
- Beresa GmbH & Co. KG: German automotive dealer group with multi-brand representation and full-service offerings including fleet management; comparable in scale and operational model to Feser-Graf.
- Motor-Nützel: Bavaria-based German automotive dealer group with multi-brand portfolio and full-service model; geographically proximate to Feser-Graf and similarly structured as a regional dealer powerhouse.
- Hahn Gruppe: German automotive dealer group with multi-brand retail, service, and fleet operations; comparable in scale and full-service dealer model to Feser-Graf.
- Autohaus König: German automotive dealer group with multi-brand portfolio covering mass-market and premium brands; comparable full-service sales and service operations to Feser-Graf's integrated model.
Regional players
- Auto-Eder GmbH: Bavaria-based German automotive dealer group with multi-brand presence, particularly strong in Franconia/southern Germany; geographic proximity to Feser-Graf creates partial market overlap but Auto-Eder serves different sub-regions primarily.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feser-Graf Group social profiles
Digital presenceFeser-Graf Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feser-Graf Group leadership team
Management profileNumber of profiles
Profiles4 records
Feser-Graf Group subsidiaries and ownership
Company hierarchySubsidiaries24 records
Feser-Graf Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feser-Graf Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feser-Graf Group
What does Feser-Graf Group do?
Feser-Graf Group operates a multi-brand automotive dealership group across 75+ locations in the Nuremberg metropolitan region and Saxony-Anhalt, representing 21 brands including Audi, Volkswagen, Škoda, Porsche, Ferrari, Lamborghini, McLaren, Jaguar, Land Rover, Bentley, Kia, Hyundai, BYD, XPENG, MG, and Genesis. The group sells new and used vehicles, offers leasing and financing through partnerships, provides full workshop maintenance and repair services, operates vehicle rental, and delivers fleet management for corporate, government, taxi, and logistics customers.
Is Feser-Graf Group a public or private company?
Feser-Graf Group is a private company. It is classified as family owned and is currently operating.
When was Feser-Graf Group founded?
Feser-Graf Group was founded in 2000. It employs 1,001 to 5,000 people.
Where is Feser-Graf Group based?
Feser-Graf Group is headquartered in Nuremberg, Germany, in the Europe region.
How does Feser-Graf Group make money?
Five revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance, financial Services, parts and Accessories and vehicle Rental.
Who are Feser-Graf Group's main competitors?
Direct peers on record are Emil Frey Group, Gottfried Schultz Gruppe, Hedin Mobility Group, Senger Gruppe, AVAG Holding SE, Beresa GmbH & Co. KG, Motor-Nützel, Hahn Gruppe and Autohaus König. Auto-Eder GmbH is listed as a regional player.
Does Feser-Graf Group have an API?
No public API is recorded for Feser-Graf Group.
What industry is Feser-Graf Group in?
Feser-Graf Group's product category is Automotive Dealership Services. Its primary akta.pro industry code is THADAAAK, Replacement / Service Loaner & Dealer Rental Programs, with a secondary code of CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes). Its NAICS code is 441110 and its SIC code is 5500.