What RafterOne does

RafterOne is a US-based Salesforce consulting partner founded in 2020 and headquartered in Portsmouth, United States. The firm specializes exclusively in Salesforce ecosystem implementations, with a stated team of 550+ certified experts holding 1,800+ Salesforce certifications and 20+ years of Salesforce leadership experience. Its service portfolio spans all major Salesforce clouds — Sales Cloud, Service Cloud, Marketing Cloud, B2B Commerce, B2C Commerce, Experience Cloud, Manufacturing Cloud, Revenue Cloud, Data Cloud, and Order Management — alongside Einstein AI and Agentforce deployment services. In 2024, RafterOne unified with Acxiom's Salesforce Practice to form the first consulting practice supporting the entire Salesforce Cloud ecosystem, bringing Acxiom's nearly 60 years of data and identity leadership heritage into the partnership.

RafterOne's revenue model is professional services-led: it generates income through multi-year implementation projects, ongoing managed services contracts, digital advisory engagements, and productized Accelerators/Quick Starts (including a Digital Audit Framework and an AI Readiness Assessment). Pricing is consultative and quote-based rather than tier-listed, with no public pricing. The go-to-market is enterprise field sales supplemented by Salesforce co-sell and partner-program deal flow. It holds Salesforce Summit Partner status for 3 consecutive years, is an official Salesforce Agentforce Partner, and maintains 4 seats on the Salesforce Partner Advisory board.

The customer base is concentrated in mid-market and large enterprises across Manufacturing, Technology & High Tech, and Retail & Consumer Goods verticals. Named customers include Skechers, Palo Alto Networks, Databricks, Stanley Black & Decker, Quest Diagnostics, Sage, Samsonite, Trane, Heathrow, Airtable, Rochester Electronics, Upwork, WEX, JPW Industries, Tru Kids Brands, and Scott's Miracle-Gro. The company reports 98% customer satisfaction and 107% ROI for clients within six months, though these figures are self-reported and not independently audited in the source material. Following the 2024 unification with Acxiom, RafterOne operates as part of Acxiom's Salesforce Practice under the Acxiom-owned corporate structure.

Name

RafterOne

Legal name

RafterOne

Website

https://rafter.one

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

RafterOne is a Summit-level US-based Salesforce consulting partner offering implementation, managed services, and digital advisory across the full Salesforce Cloud ecosystem. Following its 2024 unification with Acxiom's Salesforce Practice, it serves enterprise clients in Manufacturing, Technology, and Retail with 550+ certified experts.

Ownership category

akta.pro rank

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Salesforce Implementation Services: Professional services for Salesforce cloud implementations including Sales Cloud, Service Cloud, Commerce Cloud, Marketing Cloud, and other Salesforce products. Projects typically involve discovery, configuration, customization, integration, and deployment.
2. Managed Services: Ongoing managed services for Salesforce platforms including support, optimization, monitoring, and continuous improvement. Provides operational flexibility and sustained value post-implementation.
3. Digital Advisory Services: Strategic consulting for digital transformation including change management, process optimization, and digital strategy aligned with Salesforce capabilities.
4. AI Readiness and Agentforce Services: AI readiness assessments and Agentforce implementation services to help clients prepare for and deploy AI-powered capabilities on Salesforce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

RafterOne is a Summit-level Salesforce consulting partner that delivers implementation, managed services, and digital advisory across the entire Salesforce Cloud ecosystem, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud (B2B and B2C), Experience Cloud, Manufacturing Cloud, Revenue Cloud, Data Cloud, Order Management, and Einstein AI/Agentforce. The company combines deep multi-cloud technical expertise with Acxiom's data and identity heritage to provide digital transformation, custom configuration, integration, deployment, and ongoing platform optimization for enterprise and mid-market clients.

Product overview

RafterOne (now part of Acxiom's Salesforce Practice) is a consulting services company offering implementation, managed services, and digital experience solutions across the Salesforce Cloud ecosystem. The portfolio includes specialized services for all major Salesforce Clouds (Sales Cloud, Service Cloud, Marketing Cloud, B2B Commerce, B2C Commerce, Experience Cloud, Manufacturing Cloud, Revenue Cloud, Data Cloud, Order Management) combined with Einstein AI & Agentforce capabilities. The core offering centers on Projects & Implementations, Data Services, Digital Advisory, Digital Experience, Managed Services, and Accelerators & Quick Starts. The company serves industries including Manufacturing, Technology, High Tech, Retail, and Consumer Goods, delivering a 107% ROI in six months with 98% customer satisfaction.

Differentiator

Problem solved

Functional benefit

Products and services

• Einstein AI & Agentforce Services
• Sales Cloud Implementation
• Service Cloud Implementation
• Marketing Cloud Implementation
• B2B Commerce Implementation
• B2C Commerce Implementation
• Experience Cloud Implementation
• Manufacturing Cloud Implementation
• Revenue Cloud Implementation
• Data Cloud Implementation
• Order Management Implementation
• Digital Audit

Quantifiable outcome

• 98% Customer Satisfaction Rate
• +2 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship.

• SalesforceflagshipStrategic or Co-development PartnerRafterOne operates as a Summit-level Salesforce partner and official Agentforce Partner. The partnership involves deep collaboration on Salesforce cloud implementations across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Manufacturing Cloud, and AI/Einstein solutions. RafterOne participates in Salesforce's Partner Advisory Program with 4 advisory members.
• AcxiomflagshipStrategic or Co-development PartnerRafterOne unified with Acxiom's Salesforce Practice to become the first consulting practice to support the entire Salesforce Cloud ecosystem. The combination brings nearly 60 years of data and identity leadership heritage to the Salesforce partnership, creating enhanced capabilities for cross-cloud experiences and data-powered personalization.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slalom: Slalom is a US-based consultancy with a large, dedicated Salesforce practice covering Sales, Service, Marketing, Commerce, and MuleSoft implementations, directly competing with RafterOne for mid-market and enterprise Salesforce transformation engagements.
• Persistent Systems: Persistent Systems runs a focused Salesforce and Tableau implementation practice serving enterprise clients in financial services, healthcare, and tech, with a comparable multi-cloud and managed services profile to RafterOne.
• Silverline: Silverline is a boutique Salesforce Summit Partner that delivers implementation, managed services, and industry-specific accelerators across financial services and healthcare, with a closely comparable specialty partner model to RafterOne.
• Simplus (Infosys): Simplus, now part of Infosys, is a Salesforce Summit Partner specializing in multi-cloud implementations, Quote-to-Cash, and managed services — directly mirroring RafterOne's service mix and target customer segments.
• 10K Advisors: 10K Advisors is a Salesforce consulting partner focused on Revenue Cloud, CPQ, and Billing implementations, competing with RafterOne on Salesforce Quote-to-Cash and subscription management engagements.

Broad incumbents

• Accenture: Accenture operates one of the largest Salesforce Global Strategic Partner practices worldwide, delivering multi-cloud and industry-specific Salesforce implementations alongside broader transformation work, frequently competing with RafterOne on enterprise deals.
• Deloitte Digital: Deloitte Digital is a Salesforce Global Strategic Partner with deep industry verticals and large-scale Salesforce implementations, overlapping with RafterOne in manufacturing, retail, and consumer goods pursuits.
• IBM Consulting: IBM Consulting runs an established Salesforce practice that delivers CRM, AI, and data-led transformations across regulated industries, competing with RafterOne for enterprise clients that need data integration and managed services alongside Salesforce implementations.
• Capgemini: Capgemini's Digital Customer Experience practice is a Salesforce Global Strategic Partner serving enterprise manufacturing, retail, and high-tech clients, directly overlapping with RafterOne's vertical focus areas.
• Cognizant: Cognizant offers enterprise Salesforce consulting and managed services across industries, competing with RafterOne for digital transformation and AI-driven Salesforce modernization work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rafterone

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RafterOne