Silverline
Silverline (Mphasis Silverline) is a Salesforce platinum consulting partner serving financial services, healthcare, and media enterprises with implementation, advisory, managed services, and the proprietary CalendarAnything AppExchange product.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Silverline does
Silverline, operating as Mphasis Silverline since its 2020 acquisition by Mphasis Corporation, is a Salesforce-focused consulting and solution provider headquartered in New York City with a remote-first workforce distributed across North America, Central America (San Salvador), and South Asia (Bengaluru). The firm serves enterprise clients in three primary verticals — Financial Services (banking, lending, insurance, wealth management, capital markets), Healthcare & Life Sciences (providers, payers, biotech/pharma), and Media & Entertainment (ad sales, subscriber management, retail media networks) — with a cross-industry AI, Automation, and Data practice added more recently.
The company operates a dual business model. Its core Professional Services franchise delivers Salesforce Advisory, Implementation, and Managed Services across the full platform, including Financial Services Cloud, Health Cloud, Media Cloud, Sales/Service/Experience/Marketing Clouds, Data Cloud, Agentforce, and the MuleSoft integration layer. Alongside services, Silverline productizes proprietary IP, most notably CalendarAnything — the #1 Salesforce calendar app on AppExchange, available as a Lightning Web Component with Field Service Mobile and Availability Scheduling variants. The firm also markets a portfolio of vertical-specific accelerators (Wealth Management, Treasury Management, Workers' Compensation quoting, Media Catalyst, Projections/Revenue Scheduler) that compress implementation timelines.
The go-to-market is sales-led, anchored by a direct enterprise field-sales team targeting Fortune 500 accounts, supplemented by AppExchange distribution for CalendarAnything, content marketing (blog, eBooks, webinars, demos), and a deep partner ecosystem that includes Salesforce (flagship), MuleSoft, Slack, nCino, Mediaocean (first certified Salesforce connector), Placements.io, and a long tail of fintech, healthcare, and document-management integrations. Revenue is generated primarily through time-and-materials professional services engagements and managed-services retainers, with a smaller but growing recurring subscription stream from CalendarAnything and add-on accelerators. Customer logos span EA, Caesars Entertainment, New York Magazine, Leviev, Annum, Axcess Financial, Baxter Credit Union, Samba TV, Five Star Bank, and Peoples Bank, with named outcomes such as a 3x lift in originations for Axcess Financial and a workers' comp quoting cycle reduced from six days to under an hour.
Silverline firmographics
Firmographics- Name
- Silverline
- Legal name
- Mphasis Silverline
- Website
- https://silverlinecrm.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Silverline (Mphasis Silverline) is a Salesforce platinum consulting partner serving financial services, healthcare, and media enterprises with implementation, advisory, managed services, and the proprietary CalendarAnything AppExchange product.
- Ownership category
- akta.pro rank
Silverline industry classification
Industry- Product category
- Salesforce Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- Email, Calendar & Scheduling (BPAMAMAC)
Keywords
Where Silverline is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Silverline business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Advisory services, implementation services, and managed services for Salesforce platform implementations. Services include strategic planning, digital transformation roadmapping, Salesforce optimization, ongoing enhancements, Lightning migration, integration updates, and center of excellence support.
- CalendarAnything Product: Calendar application for Salesforce platform available on Salesforce AppExchange. Revenue from product licensing and potentially subscription-based access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CalendarAnything is positioned as the #1 Salesforce Calendar App with available demo and contact-based pricing. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Silverline product offering
Product offeringCore offering
Silverline provides end-to-end Salesforce consulting services spanning advisory (digital transformation strategy, AI/automation roadmapping, experience design, change management), implementation (custom Salesforce builds, Lightning migration, MuleSoft integrations, industry-specific configurations), and managed services (ongoing Org administration, optimization, Center of Excellence support). The firm also sells a proprietary Salesforce-native product called CalendarAnything, the #1 calendar app on the Salesforce AppExchange, which delivers customizable calendar views, self-scheduling, resource booking, and calendar integrations with Google, Outlook, Teams, Slack, and Zoom.
Product overview
Mphasis Silverline is a strategic Salesforce consulting firm and solution provider operating across Financial Services, Healthcare & Life Sciences, and Media & Entertainment industries. The company offers a dual offering: (1) Professional Services including Advisory Services, Managed Services, and Implementation Services across the entire Salesforce Platform; and (2) Proprietary Products centered on CalendarAnything, the #1 Salesforce calendar app on AppExchange, which provides customizable calendar views, self-scheduling, and resource management across any Salesforce object. Silverline also provides industry-specific accelerators for Financial Services (Wealth Management Accelerator, Wealth Prospecting and Onboarding Accelerator, Treasury Management Accelerator, Digital Personal Account Opening Accelerator, Relationship Manager Accelerator, Projections and Revenue Scheduler Accelerators, Flow for FSC) and Media & Entertainment (Media Catalyst). The company implements and extends Salesforce platforms including Financial Services Cloud, Health Cloud, Media Cloud, Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and Salesforce Industries. AI capabilities are delivered through Agentforce (autonomous AI agents) and leverage Data Cloud as the AI-ready data foundation. Integration services are provided through MuleSoft iPaaS. The consulting services guide clients from strategic planning through implementation and ongoing managed services support.
Differentiator
Problem solved
Functional benefit
Brands
- CalendarAnything: The #1 Salesforce calendar application that allows users to view and manage calendars, appointments, and scheduling within Salesforce.
Products and services
- CalendarAnything Standalone Salesforce-native calendar application sold via the Salesforce AppExchange, enabling customizable Salesforce calendars from any object with a date/time field. Provides multiple views (Swimlane, Day, Week, Month, Agenda, Gantt, Kanban), self-scheduling, resource booking, mobile access, and integrations with Google Calendar, Outlook, Teams, Slack, and Zoom. Available to any Salesforce customer seeking advanced calendar functionality.
- Salesforce Advisory Services Digital transformation advisory practice helping enterprises plan Salesforce roadmaps, identify AI and automation opportunities, design customer and employee experiences, and manage organizational change readiness. Targeted at senior executives of enterprise clients in financial services, healthcare, and media.
- Salesforce Implementation Services Custom Salesforce implementation services delivered by certified consultants to build, configure, and integrate Salesforce platforms across the enterprise. Includes Lightning migration, MuleSoft integrations, industry-specific configurations, and tailored Salesforce Industries solutions. Designed for enterprise clients seeking to deploy Salesforce to streamline processes and drive measurable outcomes.
- Salesforce Managed Services Ongoing Salesforce administration and optimization services provided by a dedicated team of 80+ Managed Services professionals supporting day-to-day management of hundreds of Salesforce environments. Includes strategic planning, optimization, ongoing enhancements, technical support, Lightning migration support, integration updates, Center of Excellence support, quarterly business reviews, and DevOps. Delivered remotely with global delivery capabilities.
Quantifiable outcome
- 3x lift in originations for Axcess Financial with Marketing Cloud and FSC implementation
- +1 more outcomes
Companies that use Silverline
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Silverline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature4 records
Silverline partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Slack Partner Industry SolutionscoreSilverline participates in Slack's industry-specific digital transformation offerings developed by certified consulting partners spanning financial services, manufacturing, retail, media, and technology sectors.
- Placements.iocorePartnership to automate digital media workflows for retail media networks and traditional publications, enabling seamless sales processes across disconnected systems.
- SalesforceflagshipCertified Salesforce consulting partner with deep expertise across Salesforce Clouds including Sales Cloud, Service Cloud, Financial Services Cloud, Health Cloud, Marketing Cloud, Media Cloud, Experience Cloud, Agentforce, Data Cloud, and MuleSoft. Works with Salesforce on industry-specific solutions and digital transformation engagements.
- MediaoceancoreMphasis Silverline developed the first Mediaocean-certified connector for Salesforce. The integration automates the RFP process in Salesforce and seamlessly provides the ability to ensure responding to every opportunity.
- nCinocoreTechnology partnership for nCino/Salesforce banking and lending solutions. Silverline is a certified nCino consulting partner providing implementation and managed services.
- MuleSoftcoreMuleSoft integration partnership enabling seamless integration, API management, and workflow automation across core enterprise systems.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Silverline competitors and assessment
Company assessmentDirect peers
- Slalom: Slalom is a closely comparable Salesforce platinum consulting partner with similar vertical depth, mid-to-large enterprise focus, and a wide portfolio of Salesforce accelerators. It is one of the most direct competitors for Salesforce implementation deals in financial services and healthcare.
- Simplus (Infosys): Simplus is a Salesforce-exclusive SI acquired by Infosys, offering implementation, managed services, and industry accelerators across financial services, healthcare, and communications. Operates as a direct competitor to Silverline within the Salesforce partner ecosystem.
Broad incumbents
- Accenture (Salesforce Business Group): Accenture's Salesforce Business Group is one of the largest global SIs delivering Salesforce implementations across industries. A broad incumbent competing for the same enterprise transformation deals but with vastly greater scale and offshore delivery.
- Deloitte Digital: Deloitte Digital's Salesforce practice serves large enterprise clients across financial services, healthcare, and media. Competes with Silverline on enterprise-level digital transformation mandates, often at the higher end of deal size.
- Cognizant: Cognizant is a global IT services firm with a sizable Salesforce practice (formerly ATG). Competes on large-scale Salesforce implementation and managed services, especially where offshore-heavy delivery is preferred.
- Persistent Systems: Persistent Systems is a global IT services firm with a dedicated Salesforce and digital experience practice. A comparable parent-scale competitor with Mphasis-like positioning targeting Salesforce enterprise deployments.
- Infosys: Infosys is a global IT services leader that acquired Simplus to deepen its Salesforce capabilities. Competes with Silverline's parent Mphasis for Salesforce implementation, managed services, and industry-cloud engagements.
- Capgemini: Capgemini operates a global Salesforce practice serving financial services and other industries. Competes for large enterprise Salesforce transformations with similar breadth but different vertical emphasis.
- Wipro: Wipro is a global IT services firm with Salesforce capabilities spanning implementation, integration, and managed services across banking, healthcare, and consumer industries. A peer competitor at the parent-services layer.
Emerging players
- Girikon: Girikon is a Salesforce consulting partner offering implementation, integration, and managed services with industry accelerators. A smaller, emerging Salesforce SI competing for similar mid-market and enterprise engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Silverline social profiles
Digital presenceSilverline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverline leadership team
Management profileNumber of profiles
Profiles7 records
Silverline subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silverline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverline M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverline
What does Silverline do?
Silverline provides end-to-end Salesforce consulting services spanning advisory (digital transformation strategy, AI/automation roadmapping, experience design, change management), implementation (custom Salesforce builds, Lightning migration, MuleSoft integrations, industry-specific configurations), and managed services (ongoing Org administration, optimization, Center of Excellence support). The firm also sells a proprietary Salesforce-native product called CalendarAnything, the #1 calendar app on the Salesforce AppExchange, which delivers customizable calendar views, self-scheduling, resource booking, and calendar integrations with Google, Outlook, Teams, Slack, and Zoom.
Is Silverline a public or private company?
Silverline is a private company. It is classified as corporate owned and is currently operating.
When was Silverline founded?
Silverline was founded in 2014. It employs 501 to 1,000 people.
Where is Silverline based?
Silverline is headquartered in New York, United States, in the North America region.
How does Silverline make money?
Two revenue lines are on record. Professional Services are the primary driver. The others are calendarAnything Product.
Who are Silverline's main competitors?
Direct peers on record are Slalom and Simplus (Infosys). Broad incumbents are Accenture (Salesforce Business Group), Deloitte Digital, Cognizant, Persistent Systems, Infosys, Capgemini and Wipro. Girikon is listed as an emerging player.
Does Silverline have an API?
No public API is recorded for Silverline.
What industry is Silverline in?
Silverline's product category is Salesforce Consulting Services. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of BPAMAMAC, Email, Calendar & Scheduling. Its NAICS code is 541511 and its SIC code is 7371.