Additive
Additive is a Brooklyn-based brand transformation consultancy founded in 2014 that helps nonprofits, NGOs, universities, and social enterprises clarify brand strategy, develop visual and verbal identity, and implement brand experiences.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Additive does
Additive is a privately held brand transformation consultancy headquartered in Brooklyn, New York, founded in 2014 by Hayley Berlent as Additive Impact, LLC. The firm delivers professional services across three interconnected practice areas: Brand Essence (business strategy, strategic planning, brand analysis, brand architecture), Brand Expressions (naming, taglines, messaging toolkits, visual identity, content and video), and Brand Experiences (implementation, communications planning, governance, website design, campaign development). Services are delivered by a team branded as 'Additive Agents' on a project-based, consultative engagement model.
The company serves a deliberately narrow segment of mission-driven organizations — primarily nonprofits and NGOs, universities, social enterprises, and government entities focused on advancing education, enhancing health, empowering communities, and elevating humanity. Named clients include Harlem Children's Zone, United Way Worldwide, YMCA, City of Memphis, Hazelden Betty Ford Foundation, Mount Sinai, Syracuse University, St. Jude Children's Research Hospital, and World Wildlife Fund.
Commercially, Additive operates as a direct-to-client professional services firm with no disclosed external funding, no parent company, and no subsidiaries. Revenue is generated through project-based consulting engagements with no publicly disclosed pricing, fees, or productized offerings. GTM is sales-led and relationship-based, supported by content marketing through a News + Resources hub, an email newsletter, and organic social presence on Instagram and LinkedIn. The firm maintains an 11-50 person headcount, has no proprietary technology platform, and does not disclose AI/ML capabilities.
Additive firmographics
Firmographics- Name
- Additive
- Legal name
- Additive Impact, LLC
- Website
- https://theadditiveagency.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Additive is a Brooklyn-based brand transformation consultancy founded in 2014 that helps nonprofits, NGOs, universities, and social enterprises clarify brand strategy, develop visual and verbal identity, and implement brand experiences.
- Ownership category
- akta.pro rank
Where Additive is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Additive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Brand Transformation Consulting Services: Additive generates revenue through professional consulting services for brand strategy, visual identity, messaging, and implementation projects. Services are delivered through a team of 'Additive Agents' working in partnership with clients on brand transformation initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Additive product offering
Product offeringCore offering
Additive is a brand transformation consultancy that delivers professional services to nonprofits, NGOs, social enterprises, universities, and purpose-driven organizations. Its offerings are organized into three practice areas: Brand Essence (business strategy, strategic planning, brand analysis, brand strategy, and brand architecture), Brand Expressions (naming, tagline, messaging toolkits, visual identity, and content development), and Brand Experiences (implementation, communications planning, brand governance, website design, and campaign development). Services are delivered by a team of "Additive Agents" working in partnership with clients on project-based engagements.
Product overview
Additive is a brand transformation consultancy offering a unified portfolio of services organized into three interconnected practice areas: Brand Essence (strategic positioning and analysis), Brand Expressions (creative identity and messaging development), and Brand Experiences (implementation and activation). Together, these service offerings provide a comprehensive, proven model for brand building that takes clients from foundational strategy through to tangible brand experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Essence Services Strategic consulting services including business strategy, strategic planning, brand analysis, brand strategy, and brand architecture strategy to clarify and define an organization's core identity and positioning. Aimed at nonprofits, NGOs, social enterprises, universities, and purpose-driven organizations seeking foundational brand clarity.
- Brand Expressions Services Creative development services encompassing naming, tagline creation, messaging toolkits with training, content and video development, and visual identity toolkits with training to articulate brand voice and visual identity. Targeted at organizations needing to translate brand strategy into tangible creative assets.
- Brand Experiences Services Implementation and execution services including brand implementation, communications planning, brand governance strategy, website design and development, and campaign development to activate and deliver brand interactions. Designed for organizations ready to operationalize and activate their brand across channels.
Companies that use Additive
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
Additive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Additive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Additive TectonicsminorAdditive collaborated with German company Additive Tectonics for the Add Wood exhibition in Prague, featuring furniture created using EconitWood - a sustainable material combining sawmill waste with natural magnesium carbonate binder. The exhibition showcased how 3D printing technology combined with eco-friendly materials can enable customizable, biodegradable furniture solutions.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
Additive competitors and assessment
Company assessmentDirect peers
- mStowers: Brand strategy and creative agency serving mission-driven and nonprofit organizations. Comparable as a specialist serving similar purpose-driven clients with end-to-end brand services.
- Big Duck: Specialist branding and communications agency exclusively serving nonprofits and social-impact organizations. Most direct comparable given overlapping niche, similar service scope (strategy, identity, messaging), and shared nonprofit-only client focus.
- Burness: Communications and brand strategy firm dedicated to nonprofits, foundations, and social-impact organizations. Direct peer given parallel focus on purpose-driven clients and brand-transformation engagements.
- Changing Our World: Fundraising, brand, and communications consultancy serving nonprofits and philanthropic organizations. Comparable as a purpose-sector specialist offering strategic branding and campaign services.
- Pursuant: Agency focused on fundraising, brand, and marketing services for nonprofits and social-good organizations, including healthcare and higher education. Closely aligned client base and complementary brand-transformation offerings.
- The Ivy Group: Brand strategy and marketing firm serving higher education, nonprofits, and healthcare. Highly comparable given shared vertical concentration in education and purpose-driven organizations and similar boutique service model.
- Hub Strategy & Communications: Branding and marketing agency with a notable portfolio of nonprofit, foundation, and cause-based clients. Direct competitor in segment-specific brand strategy and campaign work.
Broad incumbents
- Interbrand: Global brand consultancy offering strategy, identity, and experience design across industries. Broader incumbent that competes on larger nonprofit and healthcare engagements Additive also targets.
- Siegel+Gale: Global brand strategy and design consultancy with nonprofit, healthcare, and higher education clients. Broad incumbent competing for the same strategic rebranding engagements as Additive.
- Landor & Fitch: Large global branding and design firm with purpose and social-impact practice areas. Adjacent competitor pursuing similar nonprofit and healthcare transformation work at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Additive social profiles
Digital presenceAdditive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Additive leadership team
Management profileNumber of profiles
Profiles1 record
Additive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Additive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Additive
What does Additive do?
Additive is a brand transformation consultancy that delivers professional services to nonprofits, NGOs, social enterprises, universities, and purpose-driven organizations. Its offerings are organized into three practice areas: Brand Essence (business strategy, strategic planning, brand analysis, brand strategy, and brand architecture), Brand Expressions (naming, tagline, messaging toolkits, visual identity, and content development), and Brand Experiences (implementation, communications planning, brand governance, website design, and campaign development). Services are delivered by a team of "Additive Agents" working in partnership with clients on project-based engagements.
Is Additive a public or private company?
Additive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Additive founded?
Additive was founded in 2014. It employs 11 to 50 people.
Where is Additive based?
Additive is headquartered in Brooklyn, United States, in the North America region.
How does Additive make money?
One revenue line is on record: brand Transformation Consulting Services.
Who are Additive's main competitors?
Direct peers on record are mStowers, Big Duck, Burness, Changing Our World, Pursuant, The Ivy Group and Hub Strategy & Communications. Broad incumbents are Interbrand, Siegel+Gale and Landor & Fitch.
Does Additive have an API?
No public API is recorded for Additive.