Tiny Prints
Tiny Prints is a premium personalized card and stationery brand operating exclusively within Shutterfly's e-commerce platform, serving consumer customers for weddings, births, graduations, holidays, and personal correspondence through a self-serve online design and printing offering.
- Company typePublic
- Founded1999
- HeadquartersSunnyvale, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tiny Prints does
Tiny Prints is a premium personalized card and stationery brand that operates exclusively within Shutterfly, Inc.'s e-commerce platform, after being consolidated from a standalone site into the parent company's storefront at shutterfly.com/cards-stationery/tinyprints/. Founded in 2004 and headquartered in Sunnyvale, California, the brand offers a curated catalog of customizable cards, invitations, announcements, and stationery spanning life events including weddings, births, graduations, holidays, and personal correspondence. Its core product technology is a web-based design platform that lets consumers self-serve by uploading photos, selecting from a template library of designer artwork, adding custom text, and producing physical prints in the USA.
Revenue is generated almost entirely through one-time transaction sales of physical goods — cards, invitations, announcements, photo books, and adjacent personalized products — with ancillary transaction fees from value-added mailing services such as Mail for Me (postage and fulfillment) and custom addressing. The brand pursues a product-led growth motion, with no direct sales force: discovery and conversion run through Shutterfly's promotional engine (site-wide percentage discounts, free-shipping codes such as SHIP99, and seasonal campaigns like USA250 for photo books) plus organic social and email channels. Customer segments are entirely consumer (B2C), led by new parents, wedding customers, and graduation/holiday buyers, with no disclosed enterprise contracts or B2B revenue line. Operations are tightly coupled to Shutterfly's design tools, fulfillment infrastructure, and customer base, making Tiny Prints effectively a premium-design sub-brand rather than an independent operating company.
Tiny Prints firmographics
Firmographics- Name
- Tiny Prints
- Legal name
- Shutterfly, Inc.
- Website
- https://tinyprints.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tiny Prints is a premium personalized card and stationery brand operating exclusively within Shutterfly's e-commerce platform, serving consumer customers for weddings, births, graduations, holidays, and personal correspondence through a self-serve online design and printing offering.
- Ownership category
- akta.pro rank
Where Tiny Prints is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Markets served
Tiny Prints business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time transaction sales of personalized cards, announcements, invitations, and stationery. Products include birth announcements, wedding invitations, graduation announcements, thank you cards, holiday cards, baby shower invitations, birthday invitations, baptism invitations, First Communion invitations, personalized note cards, address labels, stickers, gift tags, and business cards.
- Mailing Services: Optional paid services including Mail for Me (postage and mailing) and custom addressing services, which provide additional revenue per order
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-order product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tiny Prints product offering
Product offeringCore offering
Tiny Prints is a premium custom cards and stationery brand that operates exclusively through the Shutterfly e-commerce platform. It sells designer-quality personalized cards and invitations for life milestones (birth announcements, wedding invitations, graduation announcements, thank you cards, holiday cards, baby shower invitations) alongside the broader Shutterfly catalog of photo books, photo prints, wall art, personalized gifts, and calendars, with optional mailing services such as Mail for Me and Easy Address Collector.
Product overview
Tiny Prints is a premium custom cards and stationery brand that has transitioned to operate exclusively within the Shutterfly platform. The offering is a comprehensive personalized printing and gifting platform organized into several core product categories: (1) Photo Books and Albums including Custom Board Books and Yearbooks with various sizes and themes; (2) Cards & Stationery featuring the Tiny Prints designer collection for announcements, invitations, and thank you cards, plus full Wedding Stationery suites; (3) Photo Prints in standard, square, and panoramic formats with rapid turnaround options; (4) Wall Art including Canvas, Metal, Framed, Acrylic, Wood, and Photo Tile prints; (5) Personalized Gifts spanning Home & Kitchen items (blankets, pillows, drinkware), Tech & Office accessories, Apparel, Puzzles & Games, and Ornaments; (6) Calendars in wall, desk, and easel formats; and (7) Graduation products. Additional services include Free 24-Hour Designer Service for Photo Books, Address Book Services with Easy Address Collector and Mail for Me options, and bulk ordering capabilities for businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Tiny Prints Cards Collection Premium artistic custom card designs for individual consumers celebrating life milestones such as new babies, birthdays, and holidays, featuring designer-quality artwork and modern card designs.
- Photo Books
Quantifiable outcome
- 100% happiness guaranteed - satisfaction guarantee on all orders
Companies that use Tiny Prints
Customer profileSegments5 records
Ideal customer profiles6 records
Tiny Prints technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tiny Prints partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Tiny Prints competitors and assessment
Company assessmentDirect peers
- Minted: Minted is the closest direct competitor to Tiny Prints in premium personalized stationery, offering artist-designed wedding invitations, birth announcements, holiday cards, and custom art prints through a similar e-commerce model targeting the same life-milestone occasions.
- Zazzle: Zazzle is a marketplace for fully customizable products including invitations, business cards, stationery, and gifts, competing head-to-head with Tiny Prints on personalization breadth, design library, and price points.
- Vistaprint: Vistaprint (Cimpress) competes directly with Tiny Prints on custom cards, invitations, stationery and business printing, and overlaps on photo products through its parent Cimpress, serving similar SMB and personal-occasion buyers.
- Basic Invite: Basic Invite is a direct competitor in custom wedding invitations, save-the-dates and stationery, offering similar unlimited-color customization and targeting overlapping bridal and milestone-occasion customers.
- Artifact Uprising: Artifact Uprising competes with Tiny Prints in premium photo books, prints, and personalized stationery, emphasizing minimalist design and archival quality for the same high-end consumer gifting moments.
- Snapfish: Snapfish is a sibling brand under Shutterfly offering photo prints, cards, calendars, and personalized gifts; it is a direct peer in product mix and price points but typically skews more mass-market than Tiny Prints' premium positioning.
Broad incumbents
- Shutterfly: Shutterfly is the parent platform through which Tiny Prints operates and offers the same photo books, cards, calendars, wall art, and personalized gifts, making it both the host and a broader-incumbent peer with the largest customer base in US photo personalization.
- Hallmark Cards: Hallmark is the dominant greeting-card incumbent with broad retail distribution and a growing online card business, competing with Tiny Prints on holiday cards and everyday greeting occasions across both physical and digital channels.
- Etsy: Etsy hosts a vast marketplace of independent stationery designers selling custom invitations, announcements and greeting cards, competing with Tiny Prints on occasion-driven personalized paper goods through an entirely different marketplace model.
Emerging players
- Paperless Post: Paperless Post leads the digital-invitation category and competes with Tiny Prints on the same wedding, baby shower and party occasions, but does so via digital delivery rather than physical printing.
Market position
Strengths5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tiny Prints social profiles
Digital presenceTiny Prints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tiny Prints leadership team
Management profileNumber of profiles
Profiles1 record
Tiny Prints funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tiny Prints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tiny Prints
What does Tiny Prints do?
Tiny Prints is a premium custom cards and stationery brand that operates exclusively through the Shutterfly e-commerce platform. It sells designer-quality personalized cards and invitations for life milestones (birth announcements, wedding invitations, graduation announcements, thank you cards, holiday cards, baby shower invitations) alongside the broader Shutterfly catalog of photo books, photo prints, wall art, personalized gifts, and calendars, with optional mailing services such as Mail for Me and Easy Address Collector.
Is Tiny Prints a public or private company?
Tiny Prints is a public company. It is classified as corporate owned and is currently operating.
When was Tiny Prints founded?
Tiny Prints was founded in 1999. It employs 101 to 250 people.
Where is Tiny Prints based?
Tiny Prints is headquartered in Sunnyvale, United States, in the North America region.
How does Tiny Prints make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are mailing Services.
Who are Tiny Prints's main competitors?
Direct peers on record are Minted, Zazzle, Vistaprint, Basic Invite, Artifact Uprising and Snapfish. Broad incumbents are Shutterfly, Hallmark Cards and Etsy. Paperless Post is listed as an emerging player.
Does Tiny Prints have an API?
No public API is recorded for Tiny Prints.