West Dermatology
West Dermatology is a PE-backed dermatology practice platform operating 100+ locations across four Southwest U.S. states, employing 170 board-certified dermatologists and 300+ providers to deliver medical, surgical, and cosmetic dermatology services to individual patients on a direct-to-consumer, insurance-reimbursed basis.
- Company typePrivate
- Founded1962
- HeadquartersRedlands, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What West Dermatology does
West Dermatology is a private equity-backed dermatology practice organization founded in 1962 and headquartered in Redlands, California. Following its June 2022 merger with Sterling Partners-backed Platinum Dermatology Partners, the combined entity operates 100+ clinical locations across four Southwest U.S. states with 170 board-certified dermatologists and more than 300 dermatology-trained providers. The platform retains several acquired sub-brands (Cosmetic Laser Dermatology, Moats Skin Specialists, Newport Dermatology & Laser Associates) as wholly-owned subsidiaries, alongside legacy WestDerm offices spanning San Diego, Orange County, the Inland Empire, the Coachella Valley, and the California Central Coast.
The company delivers three core service lines — medical dermatology (acne, eczema, psoriasis, skin cancer screening, and treatment), surgical dermatology (Mohs micrographic surgery and other skin cancer procedures performed by board-certified surgeons), and cosmetic dermatology (Botox, Dysport, dermal fillers, laser treatments, chemical peels, and body contouring) — augmented by medical aesthetician services (HydraFacial, dermaplaning, CoolSculpting) and an FDA clinical research program spanning studies on Sclerotherapy, post-weight-loss skin tightening, laser rejuvenation, Skinceuticals Serum 2026, and an upcoming Alopecia Areata study. The technology stack is conventional healthcare IT: the EMA patient portal (westderm.ema.md), Sharecare for medical records portability, MyMedPayment for statement processing, electronic paperless patient intake, and a connected e-commerce storefront at bestderm.com.
West Dermatology generates revenue through professional services billed to a diversified set of major insurance carriers (Aetna, Anthem Blue Cross, Blue Shield, Cigna, Medicare, Medi-Cal, Optum, TriWest) and self-pay patients, with cosmetic procedure financing offered through Cherry (0% APR promotional and 5.99% APR interest-bearing plans) and Allē (no hard credit checks, 0% APR). The direct-to-consumer go-to-market relies on organic search, a content-driven health library, Facebook and Instagram presence, and in-network referrals from insurance plans. The company is owned by financial sponsors Sun Capital Partners (legacy WestDerm) and Sterling Partners (legacy Platinum Dermatology Partners), with a 2014 growth funding round from Enhanced Equity Fund preceding the 2022 consolidation strategy. No public financial disclosures are available, and the company remains privately held.
West Dermatology firmographics
Firmographics- Name
- West Dermatology
- Legal name
- West Dermatology
- Website
- http://www.westdermatology.com/
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- West Dermatology is a PE-backed dermatology practice platform operating 100+ locations across four Southwest U.S. states, employing 170 board-certified dermatologists and 300+ providers to deliver medical, surgical, and cosmetic dermatology services to individual patients on a direct-to-consumer, insurance-reimbursed basis.
- Ownership category
- akta.pro rank
West Dermatology industry classification
Industry- Product category
- Dermatology Services
- NAICS
- Hair, Nail, and Skin Care Services (81211), Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General & Medical Dermatology (HLAKACAA)
- akta.pro secondary industries
- Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermatopathology (HLAKACAC), Pediatric Dermatology (HLAKACAB), Dermatology Telemedicine Platforms (HLALAGAA)
Keywords
Where West Dermatology is headquartered
LocationHeadquarters
- HQ city
- Redlands
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
West Dermatology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Patient Care Services: West Dermatology generates revenue through medical, surgical, and cosmetic dermatology services billed to insurance or patients directly. Services include treatment for skin cancer, acne, eczema, psoriasis, Mohs surgery, Botox, fillers, laser treatments, and other cosmetic procedures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per visit | Insurance-based dermatology services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
West Dermatology product offering
Product offeringCore offering
West Dermatology is a multi-location dermatology practice network delivering medical, surgical, and cosmetic dermatology services through board-certified physicians, Mohs surgeons, and dermatology-trained providers across 18+ California clinic locations. Its core offerings include treatment of skin cancer, acne, eczema, psoriasis, and other skin conditions, Mohs micrographic surgery, and aesthetic procedures such as Botox, fillers, and laser treatments, supplemented by an FDA clinical research trials program.
Product overview
West Dermatology operates as a multi-location dermatology practice network offering integrated medical, surgical, and cosmetic dermatology services. The organization provides comprehensive skin care through three core service lines: Medical Dermatology (treatment of acne, eczema, psoriasis, and skin cancer), Surgical Dermatology (Mohs micrographic surgery and skin cancer procedures), and Cosmetic Dermatology (injectables, laser treatments, and body contouring). The practice also conducts clinical research studies for FDA-approved treatments and devices. Services are delivered across 19+ California locations through a team of board-certified dermatologists, Mohs surgeons, dermatology-trained providers, and medical aestheticians. The company was formed through a 2022 merger with Platinum Dermatology Partners and is backed by private equity sponsors Sun Capital Partners and Sterling Partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Medical Dermatology
- Surgical Dermatology
- Cosmetic Dermatology
- Mohs Surgery
- Research Studies (FDA Clinical Trials)
- Medical Aesthetician Services
Companies that use West Dermatology
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
West Dermatology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
West Dermatology partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Platinum Dermatology PartnerscoreWestDerm merged with Platinum Dermatology Partners on June 17, 2022, creating a leading dermatology practice organization in the Southwest U.S. The combined entity includes 170 physicians and over 300 providers across more than 100 locations in four states.
- SkinceuticalsminorWest Dermatology conducts the Skinceuticals Serum Study 2026 as part of their research studies program, evaluating topical skincare products for FDA approval.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
West Dermatology competitors and assessment
Company assessmentDirect peers
- LaserAway: California-headquartered chain specializing in laser hair removal, cosmetic injectables, and aesthetic dermatology services. Comparable as a multi-location California-focused consumer dermatology brand competing for the same cosmetic patient base.
- Platinum Dermatology Partners: Former Sterling Partners-backed dermatology platform that merged with West Dermatology in June 2022. Pre-merger it was a direct competitor operating a similar multi-state dermatology rollup in the Southwest.
- Schweiger Dermatology Group: Large multi-location dermatology practice concentrated in the Northeast with a comparable mix of medical, surgical, and cosmetic services. Closely comparable to West Dermatology in physician-led, PE-backed multi-site operating model.
- Ideal Image: National medical spa chain offering cosmetic dermatology services including laser hair removal, injectables, and body contouring. Comparable to West Dermatology's cosmetic service line in customer demographic and direct-to-consumer GTM model.
- Advanced Dermatology and Cosmetic Surgery: National dermatology platform offering integrated medical, surgical, and cosmetic services across many U.S. locations. Closely comparable to West Dermatology in service mix, multi-site operating model, and PE-backed consolidation strategy.
- U.S. Dermatology Partners: Large PE-backed dermatology practice platform operating across multiple U.S. states. Directly comparable as a rollup model combining medical, surgical, and cosmetic dermatology under physician-led governance with significant clinic footprints.
- Forefront Dermatology: PE-backed dermatology group practice with a multi-state footprint delivering medical, surgical, and aesthetic dermatology. Directly comparable to West Dermatology in scale, payer mix, and rollup-driven expansion approach.
Others
- Dermpath Diagnostics: Quest Diagnostics-affiliated dermatopathology laboratory serving dermatology practices with biopsy interpretation services. Functions as a key vendor/ecosystem partner to multi-site dermatology groups like West Dermatology.
- Castle Biosciences: Commercial dermatology diagnostics company providing genomic tests for skin cancers and pigmented lesions. Adjacent ecosystem participant whose tests are commonly ordered by dermatology practices like West Dermatology for lesion management decisions.
Emerging players
- SkinSpirit: Medical spa brand with multiple West Coast clinics offering facials, injectables, laser, and body treatments. Comparable to West Dermatology's cosmetic/aesthetician services in service mix and California market overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
West Dermatology social profiles
Digital presenceWest Dermatology financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Dermatology leadership team
Management profileNumber of profiles
Profiles2 records
West Dermatology subsidiaries and ownership
Company hierarchySubsidiaries4 records
West Dermatology funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Dermatology M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Dermatology
What does West Dermatology do?
West Dermatology is a multi-location dermatology practice network delivering medical, surgical, and cosmetic dermatology services through board-certified physicians, Mohs surgeons, and dermatology-trained providers across 18+ California clinic locations. Its core offerings include treatment of skin cancer, acne, eczema, psoriasis, and other skin conditions, Mohs micrographic surgery, and aesthetic procedures such as Botox, fillers, and laser treatments, supplemented by an FDA clinical research trials program.
Is West Dermatology a public or private company?
West Dermatology is a private company. It is classified as private equity controlled and is currently operating.
When was West Dermatology founded?
West Dermatology was founded in 1962. It employs 11 to 50 people.
Where is West Dermatology based?
West Dermatology is headquartered in Redlands, United States, in the North America region.
How does West Dermatology make money?
One revenue line is on record: patient Care Services.
Who are West Dermatology's main competitors?
Direct peers on record are LaserAway, Platinum Dermatology Partners, Schweiger Dermatology Group, Ideal Image, Advanced Dermatology and Cosmetic Surgery, U.S. Dermatology Partners and Forefront Dermatology. Others are Dermpath Diagnostics and Castle Biosciences. SkinSpirit is listed as an emerging player.
Does West Dermatology have an API?
No public API is recorded for West Dermatology.
What industry is West Dermatology in?
West Dermatology's product category is Dermatology Services. Its primary akta.pro industry code is HLAKACAA, General & Medical Dermatology, with a secondary code of HLAKACAG, Procedural Dermatology (Office-Based Surgery). Its NAICS code is 81211 and its SIC code is 8011.