West Dermatology

What West Dermatology does

West Dermatology is a private equity-backed dermatology practice organization founded in 1962 and headquartered in Redlands, California. Following its June 2022 merger with Sterling Partners-backed Platinum Dermatology Partners, the combined entity operates 100+ clinical locations across four Southwest U.S. states with 170 board-certified dermatologists and more than 300 dermatology-trained providers. The platform retains several acquired sub-brands (Cosmetic Laser Dermatology, Moats Skin Specialists, Newport Dermatology & Laser Associates) as wholly-owned subsidiaries, alongside legacy WestDerm offices spanning San Diego, Orange County, the Inland Empire, the Coachella Valley, and the California Central Coast.

The company delivers three core service lines — medical dermatology (acne, eczema, psoriasis, skin cancer screening, and treatment), surgical dermatology (Mohs micrographic surgery and other skin cancer procedures performed by board-certified surgeons), and cosmetic dermatology (Botox, Dysport, dermal fillers, laser treatments, chemical peels, and body contouring) — augmented by medical aesthetician services (HydraFacial, dermaplaning, CoolSculpting) and an FDA clinical research program spanning studies on Sclerotherapy, post-weight-loss skin tightening, laser rejuvenation, Skinceuticals Serum 2026, and an upcoming Alopecia Areata study. The technology stack is conventional healthcare IT: the EMA patient portal (westderm.ema.md), Sharecare for medical records portability, MyMedPayment for statement processing, electronic paperless patient intake, and a connected e-commerce storefront at bestderm.com.

West Dermatology generates revenue through professional services billed to a diversified set of major insurance carriers (Aetna, Anthem Blue Cross, Blue Shield, Cigna, Medicare, Medi-Cal, Optum, TriWest) and self-pay patients, with cosmetic procedure financing offered through Cherry (0% APR promotional and 5.99% APR interest-bearing plans) and Allē (no hard credit checks, 0% APR). The direct-to-consumer go-to-market relies on organic search, a content-driven health library, Facebook and Instagram presence, and in-network referrals from insurance plans. The company is owned by financial sponsors Sun Capital Partners (legacy WestDerm) and Sterling Partners (legacy Platinum Dermatology Partners), with a 2014 growth funding round from Enhanced Equity Fund preceding the 2022 consolidation strategy. No public financial disclosures are available, and the company remains privately held.

Name

West Dermatology

Legal name

West Dermatology

Website

http://www.westdermatology.com/

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

West Dermatology is a PE-backed dermatology practice platform operating 100+ locations across four Southwest U.S. states, employing 170 board-certified dermatologists and 300+ providers to deliver medical, surgical, and cosmetic dermatology services to individual patients on a direct-to-consumer, insurance-reimbursed basis.

Ownership category

akta.pro rank

Product category

Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211), Medical and Diagnostic Laboratories (62151), Medical and Diagnostic Laboratories (6215)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermatopathology (HLAKACAC), Pediatric Dermatology (HLAKACAB), Dermatology Telemedicine Platforms (HLALAGAA)

Keywords

• Medical dermatology services
• Surgical dermatology
• Cosmetic dermatology
• Mohs micrographic surgery
• Skin cancer treatment

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Patient Care Services: West Dermatology generates revenue through medical, surgical, and cosmetic dermatology services billed to insurance or patients directly. Services include treatment for skin cancer, acne, eczema, psoriasis, Mohs surgery, Botox, fillers, laser treatments, and other cosmetic procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

West Dermatology is a multi-location dermatology practice network delivering medical, surgical, and cosmetic dermatology services through board-certified physicians, Mohs surgeons, and dermatology-trained providers across 18+ California clinic locations. Its core offerings include treatment of skin cancer, acne, eczema, psoriasis, and other skin conditions, Mohs micrographic surgery, and aesthetic procedures such as Botox, fillers, and laser treatments, supplemented by an FDA clinical research trials program.

Product overview

West Dermatology operates as a multi-location dermatology practice network offering integrated medical, surgical, and cosmetic dermatology services. The organization provides comprehensive skin care through three core service lines: Medical Dermatology (treatment of acne, eczema, psoriasis, and skin cancer), Surgical Dermatology (Mohs micrographic surgery and skin cancer procedures), and Cosmetic Dermatology (injectables, laser treatments, and body contouring). The practice also conducts clinical research studies for FDA-approved treatments and devices. Services are delivered across 19+ California locations through a team of board-certified dermatologists, Mohs surgeons, dermatology-trained providers, and medical aestheticians. The company was formed through a 2022 merger with Platinum Dermatology Partners and is backed by private equity sponsors Sun Capital Partners and Sterling Partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Dermatology
• Surgical Dermatology
• Cosmetic Dermatology
• Mohs Surgery
• Research Studies (FDA Clinical Trials)
• Medical Aesthetician Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Platinum Dermatology PartnerscoreStrategic or Co-development Partner · 17 June 2022WestDerm merged with Platinum Dermatology Partners on June 17, 2022, creating a leading dermatology practice organization in the Southwest U.S. The combined entity includes 170 physicians and over 300 providers across more than 100 locations in four states.
• SkinceuticalsminorStrategic or Co-development PartnerWest Dermatology conducts the Skinceuticals Serum Study 2026 as part of their research studies program, evaluating topical skincare products for FDA approval.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LaserAway: California-headquartered chain specializing in laser hair removal, cosmetic injectables, and aesthetic dermatology services. Comparable as a multi-location California-focused consumer dermatology brand competing for the same cosmetic patient base.
• Platinum Dermatology Partners: Former Sterling Partners-backed dermatology platform that merged with West Dermatology in June 2022. Pre-merger it was a direct competitor operating a similar multi-state dermatology rollup in the Southwest.
• Schweiger Dermatology Group: Large multi-location dermatology practice concentrated in the Northeast with a comparable mix of medical, surgical, and cosmetic services. Closely comparable to West Dermatology in physician-led, PE-backed multi-site operating model.
• Ideal Image: National medical spa chain offering cosmetic dermatology services including laser hair removal, injectables, and body contouring. Comparable to West Dermatology's cosmetic service line in customer demographic and direct-to-consumer GTM model.
• Advanced Dermatology and Cosmetic Surgery: National dermatology platform offering integrated medical, surgical, and cosmetic services across many U.S. locations. Closely comparable to West Dermatology in service mix, multi-site operating model, and PE-backed consolidation strategy.
• U.S. Dermatology Partners: Large PE-backed dermatology practice platform operating across multiple U.S. states. Directly comparable as a rollup model combining medical, surgical, and cosmetic dermatology under physician-led governance with significant clinic footprints.
• Forefront Dermatology: PE-backed dermatology group practice with a multi-state footprint delivering medical, surgical, and aesthetic dermatology. Directly comparable to West Dermatology in scale, payer mix, and rollup-driven expansion approach.

Others

• Dermpath Diagnostics: Quest Diagnostics-affiliated dermatopathology laboratory serving dermatology practices with biopsy interpretation services. Functions as a key vendor/ecosystem partner to multi-site dermatology groups like West Dermatology.
• Castle Biosciences: Commercial dermatology diagnostics company providing genomic tests for skin cancers and pigmented lesions. Adjacent ecosystem participant whose tests are commonly ordered by dermatology practices like West Dermatology for lesion management decisions.

Emerging players

• SkinSpirit: Medical spa brand with multiple West Coast clinics offering facials, injectables, laser, and body treatments. Comparable to West Dermatology's cosmetic/aesthetician services in service mix and California market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/westdermatology
• Instagraminstagram.com/westdermatology
• Xx.com/westdermatology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Dermatology