FemaleDaily Network
- Company typePrivate
- Founded2005
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FemaleDaily Network does
FemaleDaily Network (legal entity PT Daily Dinamika Kreasi) is Indonesia's first and largest beauty-focused digital media platform, operating as a subsidiary of CT Corp from Jakarta since its founding as a blog in 2005. The company runs a 360-degree beauty ecosystem built on four core product modules: FD Review (a user-generated beauty product review platform across categories including skincare, makeup, body care, hair, nails, fragrance, tools, beauty supplements, men's care, and salon/clinic services), FD Editorial (beauty tips, news, and trend content produced by in-house beauty editors), FD Studio (an integrated e-commerce marketplace where users can purchase products featured in reviews), and a mobile application available on iOS and Android with 1M+ downloads. The technology stack is a multi-platform digital ecosystem combining web, mobile, social media integration, and commerce checkout functionality. Supporting community features include the Try & Review program (free product seeding for authentic member reviews) and signature offline/online events such as Jakarta X Beauty (JXB), Best Of Beauty Awards, FD Goes to Campus, and the recently launched Women Active Living Festival (WALF).
The business operates a diversified revenue model with four primary streams: transaction-based revenue from FD Studio e-commerce sales, advertising and sponsored content from beauty brand partnerships, event sponsorships and ticket sales from signature beauty events, and paid brand campaigns. The customer base is split between end consumers (Indonesian beauty enthusiasts, with 1M+ registered members and 2M+ annual users as of 2022) and business customers (local and international beauty brands seeking authentic reach in Indonesia, with named partners including L'Oréal Groupe, Shopee, Dove, Dior, Dear Me Beauty, Buttonscarves Beauty, and LABORE). The go-to-market motion is community-led and event-driven, leveraging the large registered member base, social media presence across Facebook/Instagram/YouTube/TikTok, and physical events to drive both consumer engagement and brand-partner pipeline. Sister platforms Mommies Daily (parenting) and Girls Beyond extend the company's women-centered audience portfolio.
FemaleDaily Network firmographics
Firmographics- Name
- FemaleDaily Network
- Legal name
- PT Daily Dinamika Kreasi
- Website
- https://femaledaily.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where FemaleDaily Network is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
FemaleDaily Network business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-commerce (FD Studio): FD Studio is the exclusive commerce platform on the Female Daily Network where users can purchase beauty products from selected brands. The platform takes transaction-based revenue through product sales with integrated checkout functionality.
- Brand Partnerships and Sponsored Content: Female Daily collaborates with beauty brands for sponsored articles, product features, and campaign content. The platform hosts brand campaigns including Try and Review programs where brands provide products for community testing.
- Event Sponsorships: Signature events including JakartaXBeauty, Best Of Beauty Awards, FD Goes to Campus, and Women Active Living Festival generate revenue through brand sponsorships and ticket sales.
- Paid Campaigns: Brands can promote products through paid campaigns on the Female Daily Network Platform, including featured placements and sponsored editorial content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Product purchases through FD Studio |
| Freemium | Pay-as-you-go | Try and Review Program (Free for Members) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels12 records
FemaleDaily Network product offering
Product offeringCore offering
FemaleDaily Network operates Indonesia's first and largest beauty review platform, combining user-generated reviews (FD Review), editorial content (FD Editorial), a beauty product e-commerce storefront (FD Studio), and a mobile app. It also produces signature beauty events such as Jakarta X Beauty, Best Of Beauty Awards, and FD Goes to Campus, alongside the Try and Review product sampling program for its community of over 1 million registered members.
Product overview
FemaleDaily Network operates a multi-platform beauty ecosystem centered on its core Female Daily platform. The portfolio consists of FD Review (Indonesia's first beauty review platform), FD Editorial (beauty tips and industry news content), and FD Studio (e-commerce shopping feature) - forming a 360-degree beauty experience where users can discover products, read and write reviews, consume editorial content, and purchase directly. The network also includes community programs like Try and Review, signature events including Jakarta X Beauty (JXB) and Best Of Beauty Awards, a mobile app for iOS and Android, and sister platforms Mommies Daily and Girls Beyond. The platform covers beauty categories including Skincare, Makeup, Body, Hair, Nails, Fragrance, Tools, Beauty Supplements, Men's Care, and Salon & Clinic services.
Differentiator
Problem solved
Functional benefit
Brands
- FD Review: First beauty review platform in Indonesia featuring honest reviews from true beauty enthusiasts
- FD Editorial
- FD Studio
Products and services
- FD Review Indonesia's first beauty review platform where users can read and write honest product reviews across skincare, makeup, body care, hair, nails, fragrance, tools, beauty supplements, men's care, and salon/clinic categories.
- FD Editorial Beauty editorial content including tips, industry news, in-depth product reviews, and trending product features delivered by in-house beauty editors across lifestyle, entertainment, and salon/spa/clinic categories.
- FD Studio E-commerce platform integrated into the FemaleDaily ecosystem where consumers can purchase beauty products from selected brands, with products surfaced from reviews and editorial coverage.
- Female Daily Mobile App Mobile application available on iOS App Store and Google Play Store providing on-the-go access to reviews, editorial content, community features, and FD Studio commerce, with over 1 million downloads.
- Best Of Beauty Awards Annual award program recognizing and celebrating the best and most-loved beauty products and brands in Indonesia based on community engagement and editorial evaluation.
- Jakarta X Beauty (JXB) Signature beauty event offering shopping, classes, talk shows, and performances with prominent figures in the Indonesian beauty industry; the 2022 edition drew 100,000+ visitors.
- FD Goes to Campus Community event combining career development content, job seeking support, and beauty classes to connect Female Daily with younger audience members on university campuses.
- Try and Review Product testing and sampling program in which participating community members receive free beauty products from brands to test and review, generating authentic user-generated content.
- Mommies Daily Sister platform under the Female Daily Network umbrella targeting mothers and the parenting community with related editorial content.
- Girls Beyond Sister platform under the Female Daily Network umbrella, part of the FDN Life family of platforms.
Quantifiable outcome
- 1M+ registered community members
- +5 more outcomes
Companies that use FemaleDaily Network
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
FemaleDaily Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
FemaleDaily Network partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and significant.
- CT CorpcoreFemale Daily Network is part of CT Corp, a larger corporate group. The company operates as PT Daily Dinamika Kreasi (legal entity name). Partnership enables corporate connectivity and potential synergies within the CT Corp ecosystem.
- Mommies DailyminorSister platform under Female Daily Network umbrella targeting mothers and parenting community. Operates under the FDN ecosystem.
- Girls BeyondminorSister platform under Female Daily Network umbrella. Part of the FDN Life family of platforms.
- ShopeesignificantE-commerce platform partner collaborating on brand campaigns. Notable collaboration includes L'Oréal Groupe x Shopee House of Beauty Hyper Brand Day featuring promotions up to 70%.
- L'Oréal GroupesignificantMajor beauty brand collaborating on promotional events and campaigns with Shopee and Female Daily Network. Featured in House of Beauty Hyper Brand Day campaign.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
FemaleDaily Network competitors and assessment
Company assessmentDirect peers
- Sociolla: Indonesia's leading beauty e-commerce platform with integrated offline store footprint. Most directly comparable to Female Daily in Indonesian beauty retail, sharing the same target consumer and brand partnership model, though stronger on commerce than community.
- Beautyhaul: Indonesian beauty e-commerce and content platform offering authentic reviews, editorial, and multi-brand shopping. Closely comparable to Female Daily's integrated review-to-purchase model within the same Indonesian market.
- Nykaa: India's largest beauty e-commerce platform with strong content, community, and private-label offering. Comparable as a vertically integrated beauty content + commerce platform in an emerging Asian market, though at much larger scale.
- IPSY: Beauty subscription and community platform combining product sampling, user-generated reviews, and content. Comparable model to Female Daily's Try-and-Review program layered with community engagement.
- Influenster: Product review and sampling community platform where users write reviews and earn products. Closely comparable to Female Daily's FD Review + Try-and-Review loop, though Influenster operates at global scale and is more US-centric.
- Beautylish: Beauty community and e-commerce platform featuring user reviews, editorial, and curated brand assortment. Comparable integrated content + marketplace model to Female Daily.
Broad incumbents
- Sephora: Global multi-brand beauty retailer with strong digital content, reviews, and community features. Comparable as a beauty discovery and commerce platform, though Sephora is far broader and operates at global scale with own retail.
- Ulta Beauty: Largest US beauty retailer combining reviews, community content, and commerce. Comparable operating model blending editorial/reviews with e-commerce, though omnichannel physical retail is Ulta's anchor.
- Shopee: Indonesia's largest e-commerce marketplace with deep beauty category presence. Comparable as a beauty commerce channel and current Female Daily GTM partner, though Shopee is a general marketplace competing for beauty spend and attention.
- Tokopedia: Major Indonesian e-commerce marketplace with significant beauty category share. Comparable as a beauty commerce competitor within the same Indonesian market, competing for both consumer spend and brand advertising budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FemaleDaily Network social profiles
Digital presenceFemaleDaily Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
FemaleDaily Network leadership team
Management profileNumber of profiles
Profiles2 records
FemaleDaily Network funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FemaleDaily Network M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FemaleDaily Network
What does FemaleDaily Network do?
FemaleDaily Network operates Indonesia's first and largest beauty review platform, combining user-generated reviews (FD Review), editorial content (FD Editorial), a beauty product e-commerce storefront (FD Studio), and a mobile app. It also produces signature beauty events such as Jakarta X Beauty, Best Of Beauty Awards, and FD Goes to Campus, alongside the Try and Review product sampling program for its community of over 1 million registered members.
Is FemaleDaily Network a public or private company?
FemaleDaily Network is a private company. It is classified as corporate owned and is currently operating.
When was FemaleDaily Network founded?
FemaleDaily Network was founded in 2005. It employs 101 to 250 people.
Where is FemaleDaily Network based?
FemaleDaily Network is headquartered in Jakarta, Indonesia, in the Asia region.
How does FemaleDaily Network make money?
Four revenue lines are on record. E-commerce (FD Studio) is the primary driver. The others are brand Partnerships and Sponsored Content, event Sponsorships and paid Campaigns.
Who are FemaleDaily Network's main competitors?
Direct peers on record are Sociolla, Beautyhaul, Nykaa, IPSY, Influenster and Beautylish. Broad incumbents are Sephora, Ulta Beauty, Shopee and Tokopedia.
Does FemaleDaily Network have an API?
No public API is recorded for FemaleDaily Network.