Hooks Book Events

What Hooks Book Events does

Hooks Book Events operates a professional services business under the brand Taking Care of Business Books (TCoB Books), curating and delivering interactive nonfiction author events for enterprise clients. The company serves three primary customer segments — corporations, U.S. government agencies, and non-profit associations — using author-led shared-learning experiences as a professional-development and team-building alternative to conventional corporate training. The core offering integrates four components: (1) live or virtual author conversations drawn from a curated catalog spanning topics including AI, Leadership, Communication, Personal Development, Finance & Economics, Future of Work, Healthcare & Medicine, Celebrating Diversity, Science & Nature, and Biographies & History; (2) the Know Ahead List, a curated selection tool that helps organizations match authors and topics to program goals; (3) book fulfillment delivered either to a single office, to multiple offices, or directly to individual participants via redemption codes; and (4) full-service event management, including pre-event practice calls for virtual sessions. There is no proprietary technology platform disclosed — delivery runs on standard web-conferencing tools for virtual events and direct logistics for in-person and book distribution.

The business model is hybrid professional-services + transactional. The company earns fees on event coordination and author booking and recognizes transaction revenue on book sales bundled with the engagement. Pricing is not publicly disclosed; engagements are quote-based, reportedly structured as multi-year contracts, and are scoped to client goals and budgets. Go-to-market is direct enterprise field sales into the three named segments, supported by a Squarespace-hosted website and a 'Know Ahead' email newsletter as top-of-funnel demand generation. The operation is headquartered at 359 N. Church Street, Tupelo, Mississippi, with the firm's name referencing Elvis Presley's birthplace. The leadership team comprises founder/operator Niki Coffman (formerly Director of Events at Parnassus Books, where she ran a calendar of nearly 400 events per year) and Ginger Nalley (20+ years across Parnassus Books and Davis-Kidd Booksellers), making the business effectively a two-person specialist boutique with deep publishing-industry relationships.

Name

Hooks Book Events

Legal name

Taking Care of Business Books

Website

https://hooksbookevents.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hooks Book Events (operating as Taking Care of Business Books / TCoB Books) curates and delivers interactive nonfiction author events — in-person and virtual — for corporations, U.S. government agencies, and non-profit associations seeking professional development and team-building programming.

Ownership category

akta.pro rank

Product category

Corporate author events and professional development services

NAICS

Other Publishers (51319)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)

Keywords

• Corporate author events
• Professional development programs
• Virtual author speaking
• Bulk nonfiction book sales
• Employee engagement events

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Author Event Services: Organizing and hosting interactive book events and author series for corporate and organizational clients. Services include event management, author coordination, and book fulfillment.
2. Book Sales: Sale of books (delivered to single or multiple office locations, or shipped directly to participants via redemption codes) as part of the event experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hooks Book Events creates interactive author book events and curated nonfiction book programs for corporations, U.S. government agencies, and non-profit associations. Services include pairing clients with bestselling nonfiction authors for in-person or virtual speaking events, full event coordination with pre-event author preparation, and physical book fulfillment delivered to office locations or shipped directly to individual participants via redemption codes.

Product overview

Taking Care of Business Books (TCoB) is a service-based business offering a unified portfolio of interactive author programs for corporate, government, and nonprofit clients. The core offering comprises four integrated service components: (1) Interactive Author Book Events featuring conversations with bestselling and thought-leading authors of new nonfiction books; (2) the Know Ahead List, a curated selection guide for choosing authors and topics aligned with organizational goals; (3) Book Delivery Services for distributing physical books to office locations or direct-to-participant shipping; and (4) Event Management Services handling coordination for both in-person and virtual events, including pre-event preparation with authors. These services work together to deliver professional development and team-building experiences through author-led programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Author Book Events Interactive shared-learning experiences featuring conversations with acclaimed authors of new nonfiction books, delivered as in-person or virtual events for corporations, U.S. government agencies, and non-profit associations seeking professional development and team building.
• Event Management Services Full-service event coordination for in-person and virtual author programs, including pre-event practice calls with authors to prepare specific content and technology needs for each audience.
• Book Delivery Services Bulk nonfiction book fulfillment supporting author events, with options to deliver to a single office location or multiple locations, or to ship directly to participants via redemption codes at no additional cost.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leading Authorities: Speakers bureau and event production company serving corporations and associations with keynote speakers, often authors of business and current-affairs nonfiction. Comparable on enterprise sales motion and author-driven programming.
• The Lavin Agency: Speakers bureau representing bestselling authors and experts for corporate keynotes and events. Closely comparable on customer (corporations and associations) and product (author-led programming) even though its roster skews broader than nonfiction business titles.
• Greater Talent Network: Speakers bureau serving associations and corporations with author and expert speakers. Comparable go-to-market through associations and enterprises, overlapping on key client types like non-profits.
• Harry Walker Agency: Premier speakers bureau that books authors, thought leaders, and experts for corporate and association events. Directly comparable as it competes for the same enterprise author-event spend with a larger roster and brand.
• Big Speak: Speakers bureau focused on business authors and thought leaders for corporate events. Comparable as a competing source for the same enterprise author-bookings budget, with a broader speaker catalog.
• Premiere Speakers Bureau: Bureau booking authors and experts for corporate, association, and government audiences. Directly comparable customer overlap and event-driven delivery model.

Broad incumbents

• SmithBucklin: Association management firm providing professional development programming and events for member-based non-profits. Comparable client segment (associations and non-profits) and event-based service delivery, though it operates as a broader management partner.

Emerging players

• GetAbstract: B2B book summary and learning platform for corporate professional development. Comparable on the corporate L&D use case and nonfiction business book focus, but delivers digital summaries rather than live author events.
• Book of the Month: Curated book subscription and editorial brand. Comparable in curating nonfiction titles and driving author discovery, but serves consumers rather than enterprise L&D buyers.

Others

• Parnassus Books: Independent bookstore where founder Niki Coffman previously ran the events program (~400 events/year). Comparable on author-event curation expertise and book retail, but it is a consumer bookstore rather than a B2B corporate service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hooksbookevents
• Facebookfacebook.com/hooksbookevents
• LinkedInlinkedin.com/company/hooks-book-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooks Book Events