Greater Talent Network
Greater Talent Network is the speakers bureau division of United Talent Agency, founded in 1982, connecting corporate, association, and conference buyers with speakers from business, politics, technology, and entertainment on a commission-based booking model.
- Company typePrivate
- Founded1991
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greater Talent Network does
Greater Talent Network is the speakers bureau division of United Talent Agency, operating since 1982 as a specialty booking service that connects corporate, association, and conference buyers with speakers drawn from business, politics, technology, and entertainment. It sits within UTA's broader talent representation platform and runs through the dedicated UTASpeakers.com booking funnel, alongside parallel booking functions for comedy, music, and production-arts clients. The division operates on a commission-based, transaction-fee revenue model in which agents negotiate and place speakers for individual engagements; pricing and commission rates are not publicly disclosed and are negotiated per client.
The underlying platform is UTA's full-service talent and entertainment representation business, spanning Filmed Entertainment, Music, Comedy Touring, KLUTCH Sports Group, Creators, Publishing, Production Arts, Media Rights, Endorsements & Voiceover, News & Broadcast, and Theatre, plus a Brand Advisory division anchored by the 2021 MediaLink acquisition. Across the parent, UTA has expanded through more than a decade of acquisitions — including The Agency Group (2015), Digital Brand Architects (2019), KLUTCH Sports Group (2019), MediaLink and Echo Location (2021), The Curtis Brown Group and MediaHound (2022), and Fletcher & Co., James & Co., ELITE Athlete Management, JUV Consulting, and ROOF Athlete Management (2023–2024) — and operates five global offices in Beverly Hills, New York, Atlanta, Nashville, and London. EQT became UTA's largest outside investor in 2022, with earlier private equity participation dating to 2018. Greater Talent Network itself is a boutique operation of 11–50 employees based in New York, generating revenue primarily through individually negotiated speaker booking commissions rather than enterprise-scale contracts.
Greater Talent Network firmographics
Firmographics- Name
- Greater Talent Network
- Legal name
- United Talent Agency, LLC
- Website
- https://unitedtalent.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greater Talent Network is the speakers bureau division of United Talent Agency, founded in 1982, connecting corporate, association, and conference buyers with speakers from business, politics, technology, and entertainment on a commission-based booking model.
- Ownership category
- akta.pro rank
Greater Talent Network industry classification
Industry- Product category
- Speaker Bureau Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Speakers, Hosts & MC Talent Management (HSACAHAC)
- akta.pro secondary industries
- Celebrity & Influencer Talent Booking (HSACAHAE), Speaker, Entertainment & Talent Booking (Corporate) (HSACADAK), Entertainment Booking & Speaker/Talent Management (HSACAAAI)
Keywords
Where Greater Talent Network is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Greater Talent Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Talent Representation Services: UTA generates revenue by representing artists, actors, musicians, comedians, athletes, creators, and other talent in negotiations for film, television, music, touring, endorsements, and other entertainment opportunities. The agency earns commissions based on deals negotiated on behalf of clients.
- Brand Advisory Services: UTA's Brand Advisory division helps iconic and visionary brands embed culture into their business through strategic partnerships with talent, events, and cultural moments. This includes entertainment marketing, corporate advisory, and brand development services.
- Booking Services: UTA provides booking support for musicians, speakers, comedians, and other touring acts, helping identify the right booking for events based on budget, location, and other details. Also helps secure projects for production arts clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Greater Talent Network product offering
Product offeringCore offering
Greater Talent Network is a speakers bureau that books dynamic speakers from business, politics, technology, and entertainment for corporate events, conferences, association meetings, and other engagements. Founded in 1982 and based in New York, the firm operates as the speakers-focused arm of United Talent Agency, matching event organizers with high-profile personalities for paid speaking appearances.
Product overview
United Talent Agency (UTA) is a premier global talent and entertainment company offering a comprehensive suite of representation services. The company operates a platform-plus-specialty model with multiple core service divisions including Filmed Entertainment, Music, Comedy Touring, KLUTCH Sports Group, Creators, Publishing, Production Arts, Media Rights, Endorsements & Voiceover, News & Broadcast, and Theatre. The company also maintains a Brand Advisory division for corporate brand strategy and partnerships. UTA has expanded through acquisitions including The Curtis Brown Group (U.K. literary/talent), Digital Brand Architects (influencer management), MediaLink (marketing advisory), and ROOF Athlete Management (international football). The company offers booking services for touring talent across comedy, music, production arts, and speakers.
Differentiator
Problem solved
Functional benefit
Brands
- KLUTCH Sports Group: Premier sports agency representing athletes in NBA, WNBA, NFL, MLB, and global football, founded by Rich Paul in 2012.
- UTA Foundation
Products and services
- Speaker Booking Services Booking of dynamic speakers from business, politics, technology, and entertainment for corporate events, conferences, association meetings, and similar engagements. The service connects event organizers with high-profile personalities and handles outreach, negotiation, and logistics for paid speaking appearances.
Companies that use Greater Talent Network
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles1 record
Greater Talent Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greater Talent Network partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered emerging, regional, core and supporting.
- JUV ConsultingemergingUTA acquired Gen Z-focused JUV Consulting, formally launching Next Gen, a practice of Entertainment Marketing.
- ROOF Athlete ManagementregionalUTA acquired ROOF Athlete Management, expanding its global sports platform with international football representation.
- Fletcher & Co.regionalUTA acquired full-service literary agency Fletcher & Co. in 2023.
- James & Co.regionalUTA acquired executive search firm James & Co. in 2023.
- ELITE Athlete ManagementregionalKLUTCH Sports Group acquired ELITE Athlete Management in 2023, expanding UTA's footprint in the NFL.
- The Curtis Brown GroupcoreUTA acquired top U.K. literary and talent agency The Curtis Brown Group in 2022, expanding UTA's presence in the U.K. market.
- MediaHoundsupportingUTA acquired data and analytics company MediaHound in 2022, enhancing data and analytics capabilities.
- Echo Location Talent AgencyregionalUTA acquired UK-based hip hop and electronic music powerhouse Echo Location Talent Agency, growing its global influence in music.
- MediaLinkcoreUTA acquired MediaLink, a leading marketing and strategic advisory firm, enhancing UTA's brand advisory capabilities.
- KLUTCH Sports GroupcoreKLUTCH Sports Group, founded by Rich Paul in 2012, partnered with UTA in 2019 establishing UTA Sports. KLUTCH represents some of the world's biggest athletes in major professional sports and is Black-owned and women-led.
- Digital Brand Architects (DBA)coreUTA acquired Digital Brand Architects, shoring up leadership in the creator economy and digital talent management.
- The Agency GroupcoreUTA acquired The Agency Group, the world's largest music agency, establishing the company as a global leader in music representation.
Scale indicators3 records
Recent moves9 records
Expansion highlights6 records
Greater Talent Network competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Premier global talent and entertainment agency with broad representation across film, TV, music, sports, and speakers. Overlaps with GTN's speakers business as one component of a much wider portfolio, providing benchmark scale and competitive threat.
- William Morris Endeavor (WME): Major global talent agency with representation across entertainment, sports, and events including speakers. Operates in the same talent representation category but at far greater scale and vertical breadth than GTN.
- United Talent Agency (UTA): Parent/administrative platform housing GTN; premier global agency spanning film, TV, music, comedy, sports, and brands. While GTN now sits within UTA, UTA as a whole competes with the same speaker-buyer customers and provides the strategic context for GTN's positioning.
Emerging players
- Stern Speakers: Speakers bureau representing business, tech, and cultural figures for corporate and association events. Comparable in speaker-buyer market segment with a more curated, niche positioning relative to GTN.
- Big Speakers Bureau: Speakers bureau focused on business and motivational talent with growing digital booking capabilities. Comparable in service model and customer base, with potentially more technology-led booking flows than legacy bureaus like GTN.
Direct peers
- The Harry Walker Agency: Long-established speakers bureau representing high-profile political, business, and entertainment figures for corporate and association events. Directly comparable in service offering, target buyer (corporate event planners), and commission-based agency model.
- Premiere Speakers Bureau: Speakers bureau serving corporate, association, and university clients with keynote and motivational speakers. Directly comparable in talent representation services, buyer segment, and commission-based agency economics.
- AAE Speakers Bureau: Speakers bureau representing a broad cross-section of business, motivational, political, and celebrity talent. Comparable in service mix, target customer (event planners and meeting professionals), and revenue model.
- Washington Speakers Bureau: Speakers bureau with deep roots in political and policy figures expanding into business and entertainment talent. Directly comparable as a competing bureau serving the same corporate and association booking market with a similar transaction-fee model.
- Leading Authorities: Speakers bureau specializing in keynote speakers for corporate, association, and university events. Comparable in roster composition (business, political, and thought leaders), event-buyer customer base, and bureau-style commission economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Greater Talent Network social profiles
Digital presenceGreater Talent Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greater Talent Network leadership team
Management profileNumber of profiles
Greater Talent Network subsidiaries and ownership
Company hierarchySubsidiaries12 records
Greater Talent Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greater Talent Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greater Talent Network
What does Greater Talent Network do?
Greater Talent Network is a speakers bureau that books dynamic speakers from business, politics, technology, and entertainment for corporate events, conferences, association meetings, and other engagements. Founded in 1982 and based in New York, the firm operates as the speakers-focused arm of United Talent Agency, matching event organizers with high-profile personalities for paid speaking appearances.
Is Greater Talent Network a public or private company?
Greater Talent Network is a private company. It is classified as corporate owned and is currently operating.
When was Greater Talent Network founded?
Greater Talent Network was founded in 1991. It employs 11 to 50 people.
Where is Greater Talent Network based?
Greater Talent Network is headquartered in New York, United States, in the North America region.
How does Greater Talent Network make money?
Three revenue lines are on record. Talent Representation Services are the primary driver. The others are brand Advisory Services and booking Services.
Who are Greater Talent Network's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), William Morris Endeavor (WME) and United Talent Agency (UTA). Emerging players are Stern Speakers and Big Speakers Bureau. Direct peers are The Harry Walker Agency, Premiere Speakers Bureau, AAE Speakers Bureau, Washington Speakers Bureau and Leading Authorities.
Does Greater Talent Network have an API?
No public API is recorded for Greater Talent Network.
What industry is Greater Talent Network in?
Greater Talent Network's product category is Speaker Bureau Services. Its primary akta.pro industry code is HSACAHAC, Speakers, Hosts & MC Talent Management, with a secondary code of HSACAHAE, Celebrity & Influencer Talent Booking. Its NAICS code is 711410 and its SIC code is 7361.