Premier Truck Group

Name

Premier Truck Group

Legal name

Premier Truck Group

Website

https://premiertruck.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Heavy Duty Truck Manufacturing (33612), Truck Trailer Manufacturing (336212)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industry

Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)

Keywords

• Commercial truck sales
• Truck dealership services
• Fleet maintenance repair
• Used truck retail
• Collision repair services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices41 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations

Revenue model

1. New Truck Sales: Sale of new commercial trucks from brands including Freightliner, Western Star, Isuzu, and Thomas Built Buses
2. Used Truck Sales (SelecTrucks): Sale of pre-owned semi-trucks through SelecTrucks brand, one of North America's largest used semi-truck retailers
3. Parts Sales: Sale of OEM and aftermarket parts with $90M+ in parts inventory across locations
4. Service and Collision Repair: Maintenance, repair, and collision services with 870+ service bays and 175+ collision bays across network
5. Financing Services: Vehicle financing and extended warranty/ protection plan services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Premier Truck Group is a commercial truck dealership network operating 45+ locations across the U.S. and Canada. The company sells new commercial trucks from Freightliner, Western Star, Thomas Built Buses, and Isuzu, plus pre-owned semi-trucks through the SelecTrucks brand. It also operates collision centers, an online parts ordering platform (Excelerator Parts), financing services, mobile field service, and scheduled maintenance with 900+ factory-trained technicians and 870+ service bays.

Product overview

Premier Truck Group is a commercial truck dealership network operating as a subsidiary of Penske Automotive Group. The company offers a platform of new and used commercial trucks from multiple brands (Freightliner, Western Star, Thomas Built Buses, Isuzu) plus SelecTrucks for used vehicles, supported by comprehensive after-sale services including collision centers, parts (Excelerator Parts), financing, mobile field service, and scheduled maintenance. The company operates 45+ locations across the U.S. and Canada with 900+ technicians and 870+ service bays.

Differentiator

Problem solved

Functional benefit

Brands

• SelecTrucks: Premier Truck Group's used semi-truck retail brand, representing one of North America's largest selections of quality used commercial vehicles.
• Premier Bus Group

Products and services

• Freightliner Trucks Full lineup of Freightliner commercial trucks including Cascadia, M2 106, M2 112, 122SD, 108SD, 114SD, and ECONIC SD models for on-highway and vocational applications, sold to commercial fleet operators and owner-operators.
• Western Star Trucks Vocational and on-highway trucks including 47X, 49X, and 57X models built in America with Detroit and Cummins engine options.
• Thomas Built Buses Bus lineup including school buses, childcare buses, activity buses, specialty buses, commercial buses, and electric buses (Saf-T-Liner C2 Jouley Gen 2).
• Isuzu Trucks Commercial trucks including NPR, NQR, NRR models and NRR-EV electric truck for urban deliveries and environmentally conscious businesses.
• SelecTrucks Used semi-truck retail brand backed by Daimler Truck, offering one of North America's largest selections of quality used commercial vehicles at locations across the U.S. and Canada.
• Collision Centers Collision repair services at 11+ dealership locations including Amarillo, Chattanooga, Dallas Area, Kansas City, Knoxville, La Crosse, Oklahoma City, Portland, Salt Lake City, Tulsa, and Twin Falls, with 175+ collision bays across the network.
• Excelerator Parts Online parts ordering and tracking service enabling customers to order and track parts, supported by $90M+ in parts inventory across the dealership network.
• Truck Financing Flexible vehicle financing solutions tailored to customer budgets with financing applications available across all dealership locations, including down payment allowance promotions and no-pay savings programs.
• Mobile Field Service Mobile on-site maintenance and repair service with 80+ mobile service trucks deployed across the network for repairs at customer locations.
• Service & Maintenance Scheduled preventative maintenance and repair services delivered by 900+ factory-trained technicians across 870+ service bays at dealership locations for trucks, buses, and motorhomes.
• Fleet Services Dedicated fleet management and support services for larger commercial truck operators, providing specialized commercial truck sales and service support through the dealership network.

Quantifiable outcome

• One of North America's largest selections of used commercial vehicles
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• UTI (Universal Technical Institute)coreStrategic or Co-development PartnerPartnership with UTI providing 12 weeks of hands-on training taught by certified UTI instructors for soldiers transitioning from Fort Bliss military base to civilian careers as diesel mechanics. Upon completion, graduates join PTG dealership network.
• Fort Bliss Military BasecoreStrategic or Co-development PartnerPartnership program with UTI and Fort Bliss offering transitioning military soldiers training opportunities to become diesel mechanics. PTG onboards 8-10 transitioning military vets every 12 weeks.
• Daimler Truck (SelecTrucks parent)flagshipStrategic or Co-development PartnerSelecTrucks is backed by Daimler Truck, the parent company of Freightliner and Western Star. Daimler Truck is the largest heavy-duty manufacturer of Class 6-8 vehicles in North America.
• Thomas Built BusescoreTechnology or IntegrationPremier Truck Group is an authorized dealer for Thomas Built Buses, representing school buses, childcare buses, activity buses, specialty buses, commercial buses, and electric buses (Saf-T-Liner C2 Jouley Gen 2).

Scale indicators10 records

Recent moves5 records

Direct peers

• Rush Enterprises: Rush Enterprises (NASDAQ: RUSHA/RUSHB) is the largest network of commercial truck dealerships in North America and the most directly comparable peer, representing Peterbilt, International, and Hino. Like Premier Truck Group, Rush operates a multi-state dealership footprint with full-service parts, service, and collision capabilities.
• Velocity Vehicle Group: Velocity Vehicle Group is one of the largest Daimler Truck dealers in North America, representing Freightliner, Western Star, and Thomas Built Buses across the western U.S. Direct competitor to Premier Truck Group with overlapping OEM partnerships and similar vocational truck focus.
• The Larson Group: The Larson Group is a major Peterbilt commercial truck dealer network across the central and southeastern U.S. Comparable scale and full-service model (sales, parts, service, collision) makes it a direct competitor for fleet and vocational truck customers.
• MHC Kenworth: MHC Kenworth is a large PACCAR (Kenworth) dealer network across the Midwest, South, and Southwest. Competes head-to-head with Premier Truck Group for fleet sales, parts, and service contracts across overlapping geographies.
• TEC Equipment: TEC Equipment is a major Volvo Trucks and Mack dealer network on the U.S. West Coast. Comparable dealership scale, vocational truck focus, and full-service offerings make it a direct peer in overlapping Pacific Northwest and Western geographies.
• Truck Centers of America: Truck Centers of America operates a multi-state Freightliner dealership network in the Midwest. Directly comparable as a Daimler-affiliated dealer with full service, parts, and collision capabilities competing for similar fleet and vocational customers.
• Nuss Truck & Equipment: Nuss Truck & Equipment is a multi-state commercial truck dealership group representing Volvo, Mack, and Isuzu across the Upper Midwest. Comparable in scale and full-service model, with overlap in Isuzu product lines with Premier Truck Group.
• Worldwide Equipment: Worldwide Equipment is a major commercial truck dealer network in the southeastern U.S., representing multiple brands. Comparable in dealership scale, vocational truck focus, and customer base (fleet operators and owner-operators).

Broad incumbents

• SelecTrucks (Daimler corporate): SelecTrucks is Daimler's corporate used semi-truck retail brand. While Premier Truck Group operates SelecTrucks franchised locations, Daimler-owned SelecTrucks centers and competitors represent both a partnership and a partial competitive overlap in used truck retailing.

Emerging players

• Ritchie Bros. Auctioneers: Ritchie Bros. is the largest used commercial truck and equipment auctioneer. While not a traditional dealer, it competes with Premier Truck Group's SelecTrucks business for used truck buyers and could capture share as digital auction channels expand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PremierTruckGrp
• Facebookfacebook.com/PremierTruckGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Truck Group