The Larson Group
The Larson Group (TLG) is a privately held Peterbilt commercial truck dealership group operating 34 locations across 11 US Midwest and Southeast states, selling new and used trucks (including Class 8 EVs), parts, service, leasing, and in-house financing to fleet operators, owner-operators, and vocational truck customers.
- Company typePrivate
- Founded1987
- HeadquartersSpringfield, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What The Larson Group does
The Larson Group (TLG) is a private, family-owned commercial truck dealership group founded in 1987 by the Larson family and headquartered in Springfield, Missouri. Operating under the TLG Peterbilt brand, the company is an authorized Peterbilt Motors Company dealer network spanning 34 locations across 11 states in the Midwest and Southeast United States. The company sells new Peterbilt trucks across the 567, 579, 589, 520, 536, 537, 548, and vocational/refuse model lines — including the Class 8 Peterbilt 579EV electric semi-truck — alongside a pre-owned inventory of 763+ trucks spanning multiple OEMs (Peterbilt, Freightliner, Mack, Kenworth, International). TLG also distributes aftermarket parts through dedicated TRP (Truck Related Products) stores and provides 24/7 service, mobile repair (Road Guru), body shop, and a 24-hour dedicated fleet maintenance program (TLG Guru).
The company's revenue model spans multiple streams: one-time new and used truck sales, recurring service and parts revenue, subscription-based full-service leasing through the PacLease franchise (8 locations across four states), and transaction-fee financing via its in-house TLG Financial division (in partnership with PACCAR Financial). GTM motion is primarily enterprise field sales through dealership locations, supplemented by inside sales (phone, email, text) and an e-commerce platform at tlgtrucks.com with online inventory search, financing applications, and 24/7 parts ordering. Customer segments are segmented horizontally across fleet operators, owner-operators, and vocational truck users (refuse, construction, dump), with named enterprise customers including R+L Carriers, Prime Inc. (900-unit Peterbilt 579 order), Freymiller, PAM Transport, and Wilson Logistics.
Operationally, TLG integrates AI-enabled telematics partnerships for predictive maintenance, route optimization, and driver behavior monitoring, though these appear to be third-party integrations rather than proprietary development. The company has won multiple Peterbilt Dealer of the Year awards including North American Dealer of the Year in 2006, 2016, and 2022, and 13 locations have earned Platinum Service Center status. It is led by founder Glenn Larson (President/Dealer Principal), with family members in COO roles, and the company has pursued an active roll-up strategy through acquisitions (Piedmont Peterbilt 2015, South East Atlantic Peterbilt 2016, Performance Peterbilt Nov 2025).
The Larson Group firmographics
Firmographics- Name
- The Larson Group
- Legal name
- The Larson Group
- Website
- https://tlgtrucks.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Larson Group (TLG) is a privately held Peterbilt commercial truck dealership group operating 34 locations across 11 US Midwest and Southeast states, selling new and used trucks (including Class 8 EVs), parts, service, leasing, and in-house financing to fleet operators, owner-operators, and vocational truck customers.
- Ownership category
- akta.pro rank
The Larson Group industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC)
- akta.pro secondary industries
- Box Truck / Dry Van Truck Leasing & Rental (TLABABAF), Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)
Keywords
Where The Larson Group is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
The Larson Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Truck Sales: Sale of new Peterbilt trucks including Class 8 semi-trucks, day cabs, sleepers, vocational trucks, and refuse trucks. Primary revenue stream from premium Peterbilt inventory.
- Used Truck Sales: Sale of pre-owned trucks including Peterbilt and other makes (Freightliner, Mack, Kenworth, International). One of the largest pre-owned truck inventories in the US with 763+ trucks listed.
- Parts Sales: OEM and aftermarket parts inventory including TRP (Truck Parts Program) parts. 24/7 online parts ordering, daily parts delivery, and parts specials/discounts.
- Service and Repair: Truck service and repairs including 24-hour service, mobile service, body shop, preventive maintenance. Multiple Platinum Service Center locations. TLG Guru 24-hr maintenance program.
- Leasing and Rental: Full-service leasing through PacLease partnership, truck rental, preventative fleet maintenance, contract maintenance. Eight TLG Leasing locations across four states.
- Financing Services: In-house financing through TLG Financial, partnered with PACCAR Financial for commercial truck financing with flexible terms and low down payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New Peterbilt trucks with full manufacturer warranty and financing options |
| Unit Pricing | Pay-as-you-go | Pre-owned trucks with Red Oval Certified options and warranty plans |
| Subscription | Monthly | Full-service leasing through PacLease with customized rental and leasing options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Larson Group product offering
Product offeringCore offering
The Larson Group is a Peterbilt commercial truck dealership network operating 34 locations across 11 states, selling new and pre-owned semi-trucks (Models 567, 579, 589, 520, vocational and refuse trucks), providing OEM and aftermarket parts, full-service repair, in-house financing, leasing and rental programs, and 24-hour fleet maintenance services for commercial trucking fleets and owner-operators.
Product overview
The Larson Group operates as a large Peterbilt truck dealership network under the TLG Peterbilt brand, comprising 34 locations across 11 states in the Midwest and Southeast US. The core offering centers on sales, service, parts, leasing, and financing of Peterbilt semi-trucks (models including 567, 579, 589, 520, vocational trucks, refuse trucks, day cabs, and sleepers). Supporting the truck sales business, TLG provides in-house financing through TLG Financial, full-service leasing and rental programs, 24-hour maintenance support via TLG Guru, mobile service through Road Guru, and TRP aftermarket parts. The company also operates specialty divisions including TLG Ready Refuse for refuse trucks, the TLG Used Truck Center for pre-owned inventory, and offers Red Oval Certified pre-owned trucks. Recent offerings include the exclusive Peterbilt 589 Executive Edition and electric vehicle options like the Model 579EV.
Differentiator
Problem solved
Functional benefit
Brands
- TRP (Truck Related Products): Aftermarket commercial equipment parts and components sold through TRP store locations
- TLG Financial
- TLG Guru
- Road Guru
- Red Oval Certified
- Ready Refuse
Products and services
- New Peterbilt Trucks
Quantifiable outcome
- Expanded from 26 to 34 locations across 11 states through Performance Peterbilt acquisition
- +3 more outcomes
Companies that use The Larson Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
The Larson Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Larson Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major acquisition, primary, core, community and minor.
- Performance Peterbiltmajor acquisitionAcquired Performance Peterbilt effective November 17, 2025, adding eight new locations in Florida, Georgia, and Mississippi. Performance Brokerage Services facilitated the sale. Locations rebranded as TLG Peterbilt.
- Peterbilt Motors CompanyprimaryTLG is a major Peterbilt dealership group operating 34 locations across 11 states. As an authorized dealer, TLG sells new Peterbilt trucks, provides service and parts, and has received numerous Dealer of the Year awards including North American Dealer of the Year multiple times.
- PacLeasecoreTLG operates as a PacLease franchise providing full-service truck leasing. TLG Leasing received 2025 Peterbilt U.S. Franchise of the Year and North American Franchise of the Year awards. Eight locations offer leasing and rental services across Indiana, North Carolina, Ohio, and South Carolina.
- PACCAR FinancialcorePACCAR Financial partnership provides commercial truck financing for TLG customers. TLG Financial has partnered with PACCAR Financial to offer competitive financing rates. PACCAR Parts distribution center opened in Louisville, Kentucky.
- Transition OverwatchcommunityPartnership between Peterbilt Motors Company and Transition Overwatch to assist transitioning military talent. TLG employee Cody Andrews became first graduate of the program, transitioning military skills into tech careers in the Peterbilt dealer network.
- Peterbilt Technician Institute (PTI)corePartnership with Peterbilt Technician Institute for technician training and development. Two TLG employees graduated in the milestone 100th PTI class. Supports career development for diesel technicians.
- Truckers Against TraffickingcommunityTLG Peterbilt partnership with Truckers Against Trafficking. More than a dozen TLG Peterbilt locations participate in efforts to rally the trucking industry around human trafficking awareness.
- Maintainer Corporation of IowaminorTLG is Maintainer Corporation of Iowa's newest dealer for southwest Ohio, northern Kentucky and southern Indiana. Provides premium line of service trucks, lube trucks and cranes.
- U.S. Army (PaYS Program)communityTLG Peterbilt became newest member of Partnership for Your Success (PaYS) program for the U.S. Army and Columbus Army Recruiting Battalion. Signing ceremony conducted at TLG Peterbilt - Cincinnati.
- NJPA (National Joint Powers Alliance)minorTLG partnership with NJPA allows municipalities and not-for-profit organizations direct truck purchasing through Peterbilt's partnership, offering bid-free purchasing options.
Scale indicators6 records
Recent moves14 records
Expansion highlights6 records
The Larson Group competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer in North America and the only publicly traded, pure-play heavy-duty commercial truck dealer. It operates ~140+ locations across the U.S. and Canada selling Peterbilt, International, Ford, and Hino trucks, plus parts, service, and leasing — directly overlapping with TLG on every line of business and many of the same geographies.
- Velocity Vehicle Group (formerly Velocity, with Premier Truck Group): Velocity Vehicle Group (parent of Premier Truck Group) is one of the largest commercial truck dealership networks in North America, operating multi-brand dealer locations for Freightliner, Western Star, Volvo, Mack, Hino, and Isuzu alongside parts, service, and leasing — making it the closest peer to TLG in terms of scale, multi-OEM strategy, and full-service commercial truck dealership model.
- Premier Truck Group: Premier Truck Group is a major multi-brand commercial truck dealer (Volvo, Mack, Hino, Isuzu, Freightliner) with full-service locations across the U.S. offering new/used truck sales, parts, service, and leasing. It is now part of Velocity Vehicle Group and shares TLG's full-service dealer playbook, including national account capabilities.
- WheelTime Network: WheelTime Network is an alliance of major commercial truck dealerships across the U.S. that provides unified service and parts coverage to enterprise fleet customers. Its member dealers operate many of the same brands and offer the same integrated service/parts/leasing model that TLG uses to win national fleet accounts.
- Riverside Truck & Equipment: Riverside Truck & Equipment is a large multi-location Peterbilt dealer group operating across the Midwest and Southeast with full-service new and used truck sales, parts, and service — overlapping directly with TLG's footprint and primary OEM relationship.
Emerging players
- SelecTrucks (Daimler Truck used-truck network): SelecTrucks is Daimler Truck's network of pre-owned commercial truck retail centers across North America, directly comparable to TLG's Used Truck Center and Red Oval Certified program — competing for the same used-truck buyers, trade-ins, and remarketing flow.
Broad incumbents
- PACCAR (Peterbilt parent / Kensworth / PacLease franchisor): PACCAR is the parent of Peterbilt and Kenworth and operates PACCAR Financial and PacLease, the franchise system through which TLG offers leasing and captive financing. While not a direct competitor, PACCAR controls TLG's OEM relationship, parts allocations, financing terms, and PacLease economics, making it the most strategically important counterparty.
Regional players
- NFI Industries (NFI / Casey's Truck & Trailer): NFI Industries is a major privately held trucking and logistics company that historically operated in-house truck dealerships and service operations. While its primary business is logistics rather than dealership operations, its scale and fleet maintenance capabilities make it a relevant adjacent operator in commercial truck service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Larson Group social profiles
Digital presenceThe Larson Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Larson Group leadership team
Management profileNumber of profiles
Profiles5 records
The Larson Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
The Larson Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Larson Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Larson Group
What does The Larson Group do?
The Larson Group is a Peterbilt commercial truck dealership network operating 34 locations across 11 states, selling new and pre-owned semi-trucks (Models 567, 579, 589, 520, vocational and refuse trucks), providing OEM and aftermarket parts, full-service repair, in-house financing, leasing and rental programs, and 24-hour fleet maintenance services for commercial trucking fleets and owner-operators.
Is The Larson Group a public or private company?
The Larson Group is a private company. It is classified as family owned and is currently operating.
When was The Larson Group founded?
The Larson Group was founded in 1987. It employs 501 to 1,000 people.
Where is The Larson Group based?
The Larson Group is headquartered in Springfield, United States, in the North America region.
How does The Larson Group make money?
Six revenue lines are on record. New Truck Sales are the primary driver. The others are used Truck Sales, parts Sales, service and Repair, leasing and Rental and financing Services.
Who are The Larson Group's main competitors?
Direct peers on record are Rush Enterprises, Velocity Vehicle Group (formerly Velocity, with Premier Truck Group), Premier Truck Group, WheelTime Network and Riverside Truck & Equipment. SelecTrucks (Daimler Truck used-truck network) is listed as an emerging player. PACCAR (Peterbilt parent / Kensworth / PacLease franchisor) is listed as a broad incumbent. NFI Industries (NFI / Casey's Truck & Trailer) is listed as a regional player.
Does The Larson Group have an API?
No public API is recorded for The Larson Group.
What industry is The Larson Group in?
The Larson Group's product category is Commercial Truck Dealership. Its primary akta.pro industry code is TLABABAC, Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks), with a secondary code of TLABABAF, Box Truck / Dry Van Truck Leasing & Rental. Its NAICS code is 5321 and its SIC code is 7510.