Premier Truck Group
- Company typePrivate
- Founded1977
- HeadquartersDallas, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
Premier Truck Group firmographics
Firmographics- Name
- Premier Truck Group
- Legal name
- Premier Truck Group
- Website
- https://premiertruck.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Premier Truck Group industry classification
Industry- Product category
- Commercial Truck Dealership
- NAICS
- Heavy Duty Truck Manufacturing (33612), Truck Trailer Manufacturing (336212)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)
- akta.pro secondary industry
- Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF)
Keywords
Where Premier Truck Group is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices41 records
Markets served
Premier Truck Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations
Revenue model
- New Truck Sales: Sale of new commercial trucks from brands including Freightliner, Western Star, Isuzu, and Thomas Built Buses
- Used Truck Sales (SelecTrucks): Sale of pre-owned semi-trucks through SelecTrucks brand, one of North America's largest used semi-truck retailers
- Parts Sales: Sale of OEM and aftermarket parts with $90M+ in parts inventory across locations
- Service and Collision Repair: Maintenance, repair, and collision services with 870+ service bays and 175+ collision bays across network
- Financing Services: Vehicle financing and extended warranty/ protection plan services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Financing through dealership network |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Premier Truck Group product offering
Product offeringCore offering
Premier Truck Group is a commercial truck dealership network operating 45+ locations across the U.S. and Canada. The company sells new commercial trucks from Freightliner, Western Star, Thomas Built Buses, and Isuzu, plus pre-owned semi-trucks through the SelecTrucks brand. It also operates collision centers, an online parts ordering platform (Excelerator Parts), financing services, mobile field service, and scheduled maintenance with 900+ factory-trained technicians and 870+ service bays.
Product overview
Premier Truck Group is a commercial truck dealership network operating as a subsidiary of Penske Automotive Group. The company offers a platform of new and used commercial trucks from multiple brands (Freightliner, Western Star, Thomas Built Buses, Isuzu) plus SelecTrucks for used vehicles, supported by comprehensive after-sale services including collision centers, parts (Excelerator Parts), financing, mobile field service, and scheduled maintenance. The company operates 45+ locations across the U.S. and Canada with 900+ technicians and 870+ service bays.
Differentiator
Problem solved
Functional benefit
Brands
- SelecTrucks: Premier Truck Group's used semi-truck retail brand, representing one of North America's largest selections of quality used commercial vehicles.
- Premier Bus Group
Products and services
- Freightliner Trucks Full lineup of Freightliner commercial trucks including Cascadia, M2 106, M2 112, 122SD, 108SD, 114SD, and ECONIC SD models for on-highway and vocational applications, sold to commercial fleet operators and owner-operators.
- Western Star Trucks Vocational and on-highway trucks including 47X, 49X, and 57X models built in America with Detroit and Cummins engine options.
- Thomas Built Buses Bus lineup including school buses, childcare buses, activity buses, specialty buses, commercial buses, and electric buses (Saf-T-Liner C2 Jouley Gen 2).
- Isuzu Trucks Commercial trucks including NPR, NQR, NRR models and NRR-EV electric truck for urban deliveries and environmentally conscious businesses.
- SelecTrucks Used semi-truck retail brand backed by Daimler Truck, offering one of North America's largest selections of quality used commercial vehicles at locations across the U.S. and Canada.
- Collision Centers Collision repair services at 11+ dealership locations including Amarillo, Chattanooga, Dallas Area, Kansas City, Knoxville, La Crosse, Oklahoma City, Portland, Salt Lake City, Tulsa, and Twin Falls, with 175+ collision bays across the network.
- Excelerator Parts Online parts ordering and tracking service enabling customers to order and track parts, supported by $90M+ in parts inventory across the dealership network.
- Truck Financing Flexible vehicle financing solutions tailored to customer budgets with financing applications available across all dealership locations, including down payment allowance promotions and no-pay savings programs.
- Mobile Field Service Mobile on-site maintenance and repair service with 80+ mobile service trucks deployed across the network for repairs at customer locations.
- Service & Maintenance Scheduled preventative maintenance and repair services delivered by 900+ factory-trained technicians across 870+ service bays at dealership locations for trucks, buses, and motorhomes.
- Fleet Services Dedicated fleet management and support services for larger commercial truck operators, providing specialized commercial truck sales and service support through the dealership network.
Quantifiable outcome
- One of North America's largest selections of used commercial vehicles
- +2 more outcomes
Companies that use Premier Truck Group
Customer profileSegments6 records
Ideal customer profiles5 records
Premier Truck Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Premier Truck Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- UTI (Universal Technical Institute)corePartnership with UTI providing 12 weeks of hands-on training taught by certified UTI instructors for soldiers transitioning from Fort Bliss military base to civilian careers as diesel mechanics. Upon completion, graduates join PTG dealership network.
- Fort Bliss Military BasecorePartnership program with UTI and Fort Bliss offering transitioning military soldiers training opportunities to become diesel mechanics. PTG onboards 8-10 transitioning military vets every 12 weeks.
- Daimler Truck (SelecTrucks parent)flagshipSelecTrucks is backed by Daimler Truck, the parent company of Freightliner and Western Star. Daimler Truck is the largest heavy-duty manufacturer of Class 6-8 vehicles in North America.
- Thomas Built BusescorePremier Truck Group is an authorized dealer for Thomas Built Buses, representing school buses, childcare buses, activity buses, specialty buses, commercial buses, and electric buses (Saf-T-Liner C2 Jouley Gen 2).
Scale indicators10 records
Recent moves5 records
Premier Truck Group competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Rush Enterprises (NASDAQ: RUSHA/RUSHB) is the largest network of commercial truck dealerships in North America and the most directly comparable peer, representing Peterbilt, International, and Hino. Like Premier Truck Group, Rush operates a multi-state dealership footprint with full-service parts, service, and collision capabilities.
- Velocity Vehicle Group: Velocity Vehicle Group is one of the largest Daimler Truck dealers in North America, representing Freightliner, Western Star, and Thomas Built Buses across the western U.S. Direct competitor to Premier Truck Group with overlapping OEM partnerships and similar vocational truck focus.
- The Larson Group: The Larson Group is a major Peterbilt commercial truck dealer network across the central and southeastern U.S. Comparable scale and full-service model (sales, parts, service, collision) makes it a direct competitor for fleet and vocational truck customers.
- MHC Kenworth: MHC Kenworth is a large PACCAR (Kenworth) dealer network across the Midwest, South, and Southwest. Competes head-to-head with Premier Truck Group for fleet sales, parts, and service contracts across overlapping geographies.
- TEC Equipment: TEC Equipment is a major Volvo Trucks and Mack dealer network on the U.S. West Coast. Comparable dealership scale, vocational truck focus, and full-service offerings make it a direct peer in overlapping Pacific Northwest and Western geographies.
- Truck Centers of America: Truck Centers of America operates a multi-state Freightliner dealership network in the Midwest. Directly comparable as a Daimler-affiliated dealer with full service, parts, and collision capabilities competing for similar fleet and vocational customers.
- Nuss Truck & Equipment: Nuss Truck & Equipment is a multi-state commercial truck dealership group representing Volvo, Mack, and Isuzu across the Upper Midwest. Comparable in scale and full-service model, with overlap in Isuzu product lines with Premier Truck Group.
- Worldwide Equipment: Worldwide Equipment is a major commercial truck dealer network in the southeastern U.S., representing multiple brands. Comparable in dealership scale, vocational truck focus, and customer base (fleet operators and owner-operators).
Broad incumbents
- SelecTrucks (Daimler corporate): SelecTrucks is Daimler's corporate used semi-truck retail brand. While Premier Truck Group operates SelecTrucks franchised locations, Daimler-owned SelecTrucks centers and competitors represent both a partnership and a partial competitive overlap in used truck retailing.
Emerging players
- Ritchie Bros. Auctioneers: Ritchie Bros. is the largest used commercial truck and equipment auctioneer. While not a traditional dealer, it competes with Premier Truck Group's SelecTrucks business for used truck buyers and could capture share as digital auction channels expand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Premier Truck Group social profiles
Digital presencePremier Truck Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Truck Group leadership team
Management profileNumber of profiles
Profiles12 records
Premier Truck Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
Premier Truck Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Truck Group M&A and investment
M&A and investmentM&A2 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Truck Group
What does Premier Truck Group do?
Premier Truck Group is a commercial truck dealership network operating 45+ locations across the U.S. and Canada. The company sells new commercial trucks from Freightliner, Western Star, Thomas Built Buses, and Isuzu, plus pre-owned semi-trucks through the SelecTrucks brand. It also operates collision centers, an online parts ordering platform (Excelerator Parts), financing services, mobile field service, and scheduled maintenance with 900+ factory-trained technicians and 870+ service bays.
Is Premier Truck Group a public or private company?
Premier Truck Group is a private company. It is classified as corporate owned and is currently operating.
When was Premier Truck Group founded?
Premier Truck Group was founded in 1977. It employs 1,001 to 5,000 people.
Where is Premier Truck Group based?
Premier Truck Group is headquartered in Dallas, United States, in the North America region.
How does Premier Truck Group make money?
Five revenue lines are on record. New Truck Sales are the primary driver. The others are used Truck Sales (SelecTrucks), parts Sales, service and Collision Repair and financing Services.
Who are Premier Truck Group's main competitors?
Direct peers on record are Rush Enterprises, Velocity Vehicle Group, The Larson Group, MHC Kenworth, TEC Equipment, Truck Centers of America, Nuss Truck & Equipment and Worldwide Equipment. SelecTrucks (Daimler corporate) is listed as a broad incumbent. Ritchie Bros. Auctioneers is listed as an emerging player.
Does Premier Truck Group have an API?
No public API is recorded for Premier Truck Group.
What industry is Premier Truck Group in?
Premier Truck Group's product category is Commercial Truck Dealership. Its primary akta.pro industry code is IMACABAC, Class 7–8 Heavy-Duty Truck & Tractor Manufacturing, with a secondary code of IMACABAF, Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility). Its NAICS code is 33612 and its SIC code is 5013.