Innovit
Innovit is a healthcare-focused SaaS provider of UDI compliance, GDSN data syndication, PIM, and multi-domain master data management solutions for medical device manufacturers, distributors, GPOs, and healthcare providers worldwide.
- Company typePrivate
- Founded2001
- HeadquartersRedwood City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Innovit does
Innovit is a privately held SaaS company headquartered in the San Francisco Bay Area that has operated since 1999 with 101-250 employees, focused exclusively on healthcare master data management. Its platform addresses four tightly related problem areas: UDI regulatory compliance (automated machine-to-machine submissions to FDA GUDID, EU EUDAMED, TGA ausUDID, and Swissmedic swissdamed), GDSN data syndication (verified product data exchange through certified pools including atrify, GHX, NPC, Syndigo, and 1WorldSync), Product Information Management, and multi-domain Master Data Management. The product is delivered as a modular, cloud-hosted SaaS platform with purpose-built single- and multi-connectors, native validation rules per regulatory database, and integrations with ERP (e.g., SAP), PLM, and file-based source systems. Compliance posture is anchored in GAMP 5, ISO 27001, SOC 2 Type II, 21 CFR Part 11, and EU Annex 11.
The company serves three primary segments: medical device manufacturers needing multi-jurisdiction UDI submissions, distributors and group purchasing organizations (GPOs) managing aggregated supplier and contract data, and healthcare providers integrating product data into ERP/EHR/EMR and point-of-care workflows. Go-to-market combines direct enterprise field sales with a product-led growth motion (Freemium and Starter tiers with self-guided onboarding), supplemented by certified implementation partners for Advanced and Professional deployments. The revenue model is a mix of annual SaaS subscriptions, paid professional services for implementation, and optional single-tenant managed hosting. The company maintains strategic memberships with GS1 Healthcare, MedTech Europe, HTG, and USDM Life Sciences, and reports scale metrics of 570,000+ UDI records on GUDID and EUDAMED, 6.5M+ master data records on its largest deployments, and 125+ GDSN implementations worldwide.
Innovit firmographics
Firmographics- Name
- Innovit
- Legal name
- Innovit Inc.
- Website
- https://innovit.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Innovit is a healthcare-focused SaaS provider of UDI compliance, GDSN data syndication, PIM, and multi-domain master data management solutions for medical device manufacturers, distributors, GPOs, and healthcare providers worldwide.
- Ownership category
- akta.pro rank
Innovit industry classification
Industry- Product category
- Healthcare Master Data Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Enterprise Integration Engines & Interface Management (HL7 v2/X12/API) (HLACABAC)
- akta.pro secondary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
Keywords
Where Innovit is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Innovit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (Multi-Tenant): Subscription-based access to cloud-hosted UDI compliance, GDSN syndication, PIM, and MDM solutions. Fees specified in order forms with annual subscription periods (12 months) and auto-renewal options.
- Professional Services: Implementation consulting services for advanced and professional tier deployments, including guided implementation processes tailored for advanced configuration requirements and integrations
- Hosting Services (Single-Tenant): Dedicated server or shared server hosting packages for single-tenanted environments with optional additional services like DBMS maintenance and Citrix licenses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium tier with self-guided onboarding |
| Subscription | Annual | Starter tier for initial deployments |
| Subscription | Annual | Advanced tier for complex configurations |
| Subscription | Annual | Professional tier for enterprise deployments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Innovit product offering
Product offeringCore offering
Innovit provides a cloud-hosted SaaS platform for healthcare product data management, delivering four integrated solutions: UDI Compliance (for regulatory submissions to GUDID, EUDAMED, ausUDID, swissdamed), GDSN Data Syndication (for trading partner product data synchronization), Product Information Management (PIM), and Master Data Management (MDM). The platform centralizes and validates medical device, supplier, location, and asset master data and automates machine-to-machine regulatory submissions and trading partner data exchange.
Product overview
Innovit offers a unified SaaS platform for healthcare product data management comprising four core solutions: UDI Compliance (for regulatory device submissions to GUDID, EUDAMED, ausUDID, swissdamed), GDSN Data Syndication (for trading partner data synchronization via data pools like atrify, GHX, NPC, Syndigo), Product Information Management (PIM), and Master Data Management (MDM). The platform operates on a modular architecture with purpose-built connectors for specific databases and data pools. UDI Connectors include GUDID Connector, EUDAMED Connector, and Multi-Connector variants. GDSN Connectors include atrify Connector, NPC Connector, and Multi-Connector. All solutions are available as cloud-hosted SaaS with flexible hosting options (Public Cloud, Private Cloud, Hybrid) and support integration with enterprise systems including SAP ERP, PLM, and other IT infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- UDI Compliance Solution Centralized and automated UDI data management and regulatory submission solution that connects medical device manufacturers to global regulatory databases (GUDID, EUDAMED, ausUDID, swissdamed) through machine-to-machine integrations with native validation, audit trails, and electronic signatures. Designed for medical device manufacturers, distributors, and GPOs that must comply with FDA, EU MDR, TGA, and Swissmedic UDI requirements.
- GDSN Data Syndication Solution Cloud solution for synchronizing verified product master data with global trading partners through GDSN-certified data pools such as atrify, GHX, NPC, Syndigo, and 1WorldSync. Pre-configured GS1 attributes and validation logic enable compliant publication across regions. Used by manufacturers, distributors, and GPOs to streamline trading partner onboarding.
- Product Information Management (PIM) Enterprise PIM platform that consolidates, enriches, and governs technical, commercial, and marketing product information for healthcare organizations. Includes digital asset management, multi-lingual data maintenance, channel-specific enrichment, and workflow automation to scale trusted product content across sales channels and downstream systems.
- Master Data Management (MDM) Multi-domain MDM solution that centralizes and governs product, supplier, customer, location, and asset master data across healthcare organizations. Establishes trusted golden records through configurable data quality rules, survivorship logic, match-and-merge, and bi-directional synchronization with ERP, PLM, EHR, and EMR systems.
Companies that use Innovit
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Innovit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature6 records
Innovit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- GS1 HealthcarecoreStrategic membership and partnership with GS1 Healthcare supporting global standards for healthcare product identification and data synchronization. Innovit leverages GS1 standards for UDI compliance and GDSN data syndication.
- MedTech EuropecoreStrategic membership supporting regulatory advocacy and industry alignment for medical device regulatory compliance across European markets.
- HTG (Healthcare Technology Group)coreStrategic partnership for healthcare technology expertise and industry collaboration in healthcare master data management.
- USDM Life SciencescoreStrategic partnership providing regulatory compliance expertise and validation services for life sciences implementations.
- atrifycoreCertified GDSN data pool connectivity enabling product data synchronization with European trading partners through atrify's GDSN-certified network.
- NPC (National Product Catalogue)coreNative connector for Australia's National Product Catalogue enabling GDSN-compliant product data synchronization with Australian and New Zealand trading partners.
- GHXcoreCertified GDSN data pool connectivity for healthcare supply chain data synchronization with GHX trading partner network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Innovit competitors and assessment
Company assessmentBroad incumbents
- SAP Master Data Governance: SAP's Master Data Governance and Product Master modules are an incumbent option for large enterprises already running SAP ERP (the system Innovit integrates with). SAP competes for the same multi-domain MDM budget and benefits from being embedded in customers' core ERP, posing a structural threat to standalone MDM vendors.
- Informatica: Informatica is a broad incumbent offering enterprise-scale MDM, data integration, and data quality tooling. While not healthcare-specialized, its master data and product 360 offerings overlap with Innovit's PIM/MDM, and it competes for large enterprise data governance budgets across regulated industries.
- Talend (now part of Qlik): Talend provides data integration, quality, and governance tooling used by enterprises to prepare and synchronize product and master data. While not healthcare-specific, it competes for the data engineering and integration layer adjacent to Innovit's MDM and PIM stack, particularly for customers building their own compliance workflows.
- Oracle Product Hub / MDM: Oracle's Product Hub and Customer Data Management are broad-incumbent MDM offerings embedded in Oracle ERP and CX clouds. They compete for enterprise PIM and MDM budgets and represent an alternative for organizations standardizing data management on the Oracle stack.
Direct peers
- Reltio: Reltio offers cloud-native, multi-domain MDM with strong life sciences and healthcare verticals. It competes directly with Innovit's MDM solution on entity resolution, golden record management, and data quality, and targets the same enterprise compliance-driven buyers in med-device and life sciences.
- Veeva Systems: Veeva provides regulated-data cloud solutions for life sciences including master data, quality, and regulatory data management. It is a healthcare-vertical specialist with comparable compliance depth to Innovit and competes for similar pharma and med-device data management budgets, particularly around submission and product data.
- Stibo Systems: Stibo Systems is a direct competitor offering enterprise PIM and multi-domain MDM solutions across industries including healthcare and life sciences. Both companies target master data governance, product information management, and data syndication use cases at large enterprises, with overlapping go-to-market around regulated, data-quality-sensitive workflows.
- Syndigo (formerly Riversand): Syndigo operates a PIM/MDM platform with GDSN-certified data pool connectivity and strong healthcare and CPG presence. It directly competes with Innovit on master data management and product content syndication; Syndigo is also listed as a GDSN partner integration for Innovit, underscoring the operational overlap.
Others
- GHX (Global Healthcare Exchange): GHX operates a GDSN-certified data pool and a broader healthcare supply chain exchange. It is an Innovit integration partner via certified GDSN connectivity but also offers its own supply chain and product data services that overlap functionally with parts of Innovit's distributor/GPO-facing syndication capabilities.
- atrify: atrify is a GDSN-certified data pool and ecosystem partner of Innovit. While it primarily operates the data pool layer rather than a PIM/MDM platform, its product data onboarding and validation capabilities overlap functionally with parts of Innovit's GDSN syndication solution, making it both an integration partner and a partial adjacent competitor.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Innovit social profiles
Digital presenceInnovit compliance and trust
Trust signalCompliance6 records
Innovit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innovit leadership team
Management profileNumber of profiles
Profiles1 record
Innovit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innovit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innovit
What does Innovit do?
Innovit provides a cloud-hosted SaaS platform for healthcare product data management, delivering four integrated solutions: UDI Compliance (for regulatory submissions to GUDID, EUDAMED, ausUDID, swissdamed), GDSN Data Syndication (for trading partner product data synchronization), Product Information Management (PIM), and Master Data Management (MDM). The platform centralizes and validates medical device, supplier, location, and asset master data and automates machine-to-machine regulatory submissions and trading partner data exchange.
Is Innovit a public or private company?
Innovit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Innovit founded?
Innovit was founded in 2001. It employs 101 to 250 people.
Where is Innovit based?
Innovit is headquartered in Redwood City, United States, in the North America region.
How does Innovit make money?
Three revenue lines are on record. SaaS Subscription (Multi-Tenant) is the primary driver. The others are professional Services and hosting Services (Single-Tenant).
Who are Innovit's main competitors?
Broad incumbents on record are SAP Master Data Governance, Informatica, Talend (now part of Qlik) and Oracle Product Hub / MDM. Direct peers are Reltio, Veeva Systems, Stibo Systems and Syndigo (formerly Riversand). Others are GHX (Global Healthcare Exchange) and atrify.
Does Innovit have an API?
No public API is recorded for Innovit.
What industry is Innovit in?
Innovit's product category is Healthcare Master Data Management Software. Its primary akta.pro industry code is HLACABAC, Enterprise Integration Engines & Interface Management (HL7 v2/X12/API), with a secondary code of BPAEAHAB, Data Engineering, Integration & ETL/ELT Services. Its NAICS code is 541511 and its SIC code is 7370.