Nitro Circus
Nitro Circus is a live action sports entertainment company founded in 2003 by Travis Pastrana that produces touring FMX, BMX, skate, and scooter shows, selling tickets, merchandise, sponsorships, and licensed content to fans, families, and brand partners across North America and select international markets.
- Company typePrivate
- Founded2003
- HeadquartersSan Clemente, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nitro Circus does
Nitro Circus is a live action sports entertainment company founded in 2003 by Travis Pastrana, operating as Nitro Circus LLC within the Thrill Sports portfolio and headquartered at 6650 S Torrey Pines Dr, Las Vegas. Its core product is the touring Nitro Circus Live show, featuring 20 elite athletes performing in FMX, BMX, skate, scooter, WCMX, and contraptions disciplines with signature stunts including the Nitro Bomb (simultaneous aerial maneuver debuted in Brisbane 2010), a 35-foot Wall of Fire, the Nitro Loop of Death, and record-breaking attempts such as Adam Jones' planned 75-foot backflip; the 2026 Nitro Circus 2.0 Tour covers 20+ North American stadium venues plus a Sydney date. Underlying technology is stunt engineering, athlete coordination, and live-event production rather than software, with brand IP accumulated over more than two decades and linear content distributed in 60+ countries.
The business model combines four revenue streams: live event ticket sales (via Ticketmaster, Ticket Return, and venue box offices), merchandise (nitrocircusshop.com direct, Walmart retail with a Dickies x Nitro Circus workwear line, and co-branded products with Wolfpak and Remind Insoles), sponsorship (Ram Trucks as presenting sponsor plus DC Shoes, Monster Energy, Busch Light, Dios Azul, and Team Ignition), and television/content licensing. Go-to-market centers on large-scale touring events, a 30+ million combined social media footprint, the Nitro Circus Insider email program, retailtainment activations at Walmart, and the Show Us Your Tricks talent-discovery competition. Customer segments include action-sports enthusiasts, families, and aspiring athletes, with retail partners (Walmart) and brand sponsors as secondary commercial customers.
Nitro Circus firmographics
Firmographics- Name
- Nitro Circus
- Legal name
- Nitro Circus LLC
- Website
- https://nitrocircus.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nitro Circus is a live action sports entertainment company founded in 2003 by Travis Pastrana that produces touring FMX, BMX, skate, and scooter shows, selling tickets, merchandise, sponsorships, and licensed content to fans, families, and brand partners across North America and select international markets.
- Ownership category
- akta.pro rank
Nitro Circus industry classification
Industry- Product category
- Live Action Sports Entertainment
- NAICS
- Other Spectator Sports (711219), Hobby, Toy, and Game Retailers (45912), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream) (THAAAMAL)
- akta.pro secondary industries
- Circus & Physical Theatre (MPAGABAL), Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)
Keywords
Where Nitro Circus is headquartered
LocationHeadquarters
- HQ city
- San Clemente
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Nitro Circus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Live Event Tickets: Primary revenue stream from touring live action sports events. Tickets sold for shows across North American venues, with the 2026 Nitro Circus 2.0 Tour visiting over 20 cities in the United States and Canada.
- Merchandise Sales: Sale of Nitro Circus branded merchandise including apparel, backpacks, and accessories through Walmart, Nitrocircusshop.com, and Wolfpak partnerships.
- Sponsorship & Partnerships: Multi-year sponsorship deals with brands including Ram Trucks (presenting sponsor), DC Shoes (footwear), Dickies (workwear), Monster Energy, Busch Light, Dios Azul, and Team Ignition.
- Television & Content Licensing: Linear content that has aired in over 60 countries, original programming, and digital content offerings.
- Competition & Sweepstakes: Show Us Your Tricks competition offering prizes including $10,000, airfare, hotel, and DC Shoes. Dios Azul sweepstakes with VIP tickets and merchandise prizes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Live Event Tickets |
| Unit Pricing | Pay-as-you-go | Merchandise at Walmart |
| Freemium | Pay-as-you-go | Show Us Your Tricks Competition |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Nitro Circus product offering
Product offeringCore offering
Nitro Circus organizes and produces live touring action sports entertainment events featuring elite athletes performing over 100 stunts across FMX, BMX, skateboarding, scootering, WCMX, and contraptions disciplines. The company also sells branded merchandise through its own online store and retail partners, and licenses original content that has aired in over 60 countries.
Product overview
Nitro Circus is a live action sports entertainment company offering a multi-platform experience centered around its core live touring events. The company operates live shows featuring elite athletes across FMX (Freestyle Motocross), BMX, Skate, Scooter, WCMX (wheelchair motocross), and Contraptions disciplines, performing gravity-defying stunts including world-first attempts. The product portfolio includes the flagship Nitro Circus Live Tours (featuring signature elements like the Nitro Bomb and Wall of Fire), the online merchandise store (nitrocircusshop.com), physical merchandise through Walmart partnerships, and supporting digital content including The Show video series and the annual Pastranaland Pit Bike Championship. The company also runs the Show Us Your Tricks competition as a talent discovery platform. Recent offerings include the Freedom Jump 250 Collection commemorating America's 250th anniversary and the Nitro Circus 2.0 Tour presented by Ram Trucks featuring over 100 stunts and 20 elite athletes.
Differentiator
Problem solved
Functional benefit
Products and services
- Nitro Circus Live Tours Live action sports entertainment touring events featuring elite FMX, BMX, skate, scooter, WCMX, and contraptions athletes performing gravity-defying stunts and world-first attempts for action sports fans and general audiences.
- Nitro Circus Merchandise Branded apparel, accessories, and hard goods including workwear collections in collaboration with Dickies and footwear partnerships with DC Shoes, sold to action sports fans and general consumers.
- Show Us Your Tricks Competition Open-call video submission competition for riders, creators, and adrenaline junkies to showcase their tricks for a chance to win $10,000, airfare and hotel to a live show, and DC Shoes.
- Nitro Circus: The Show Digital video series and podcast that profiles extreme sports athletes and explores the psychology of risk-taking, hosted by Selema Masekela.
- Pastranaland Pit Bike Championship Annual backyard showdown hosted by Travis Pastrana featuring extreme sports athletes competing in pit bike events.
- Freedom Jump 250 Collection Limited edition merchandise collection released to celebrate America's 250th anniversary, featuring patriotic graphics and signature Nitro style.
Quantifiable outcome
- Over 4 million tickets sold to date
- +2 more outcomes
Companies that use Nitro Circus
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
Nitro Circus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nitro Circus partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, flagship and core.
- Dios AzulminorNitro Circus X Dios Azul Sweepstakes offering one lucky winner VIP tickets to a show of their choice, plus a bottle of Dios Azul Reposado Tequila and Dios Azul hat. The sweepstakes runs from June 25, 2026 to July 23, 2026.
- Team IgnitionminorTeam Ignition serves as the official sponsor of Nitro Circus, the action sports multi-platform phenomenon. Team Ignition has launched The Team Ignition Show, a digital video series and podcast profiling extreme sports athletes.
- Ram TrucksflagshipRam Trucks is the presenting sponsor of the 2026 Nitro Circus 2.0 Tour, with exclusive category rights in pickup trucks and American automotive across the Thrill Sports portfolio. Ram receives expansive integration across live events calendar, broadcast programming, social media, digital platforms. Multi-year partnership covering Nitro Circus tour events worldwide.
- Thrill Sports, P1 Live, and RNC EntertainmentflagshipJoint partnership to produce the 2026 Nitro Circus 2.0 Tour. Thrill Sports, P1 Live, and RNC Entertainment announced the tour scheduled for August 2026 across multiple U.S. and Canadian cities.
- DC ShoescoreDC Shoes returned as an official footwear partner of Nitro Circus in a multi-year partnership, marking the first time in over a decade that the brands have reunited. The collaboration includes branding across Nitro Circus events and digital platforms, as well as joint efforts to promote the next generation of action sports stars. Both brands aim to leverage their shared legacy to enhance engagement and support youth culture. DC Shoes integration includes 12 pairs of DC Shoes offered as prizes in the Show Us Your Tricks competition.
- Ram Trucks (Thrill Sports Partnership)flagshipMulti-year partnership granting Ram exclusive category rights in pickup trucks and American automotive across the Thrill Sports portfolio including all numbered Power Slap live events, global Street League Skateboarding Championship Tour stops, and Nitro Circus tour events worldwide.
- DickiescoreNitro Circus x Genuine Dickies collection is officially live at Walmart. Built for work, tested by the best. The workwear collection blends classic workwear toughness with Nitro Circus energy, featuring cooling finish, stain release, and functional details.
- MobileXminorMobileX appointed BMX icon Ryan 'R-Willy' Williams as Global Ambassador, highlighting a partnership that leverages his freestyle BMX influence to promote its wireless service. The deal includes a series of Nitro Circus events in North America.
- WalmartcoreWalmart hosted a 12-stop Nitro Circus and Dickies tour at its stores starting August 29, featuring BMX stunts and live music to drive foot traffic. The companies leverage a combined social media reach of over 30 million. Walmart also serves as primary retail partner for Nitro Circus merchandise including Dickies workwear collection and hard goods.
- Monster EnergycoreMonster Energy is a sponsor partner visible across Nitro Circus events and digital platforms, part of the brand ecosystem shown on the website.
- Busch LightcoreBusch Light is a sponsor partner with branding across Nitro Circus events and digital platforms.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Nitro Circus competitors and assessment
Company assessmentDirect peers
- World Surf League (WSL): Touring professional sports league for surfing with global event calendar, sponsor-driven revenue, and a similar live-event / digital-content model. Comparable as a category-defining action-sports league monetizing elite athlete competition through tickets, sponsorships, and content.
- Dew Tour: Multi-sport action sports tour (skateboard, BMX, snow) historically backed by Mountain Dew. Directly comparable to Nitro Circus as a touring action-sports event series with corporate title sponsors, athlete competitions, and a summer/winter live-event calendar.
- AMA Supercross / Feld: Premier U.S. indoor motorsports tour (motorcycle supercross) sharing both a fanbase and a touring-venue model with Nitro Circus. Closely comparable in that it is a stadium-based, two-wheeled action-sport live event series monetized through tickets, sponsors (Monster Energy, etc.), and merchandise.
- Feld Entertainment (Monster Jam, Disney On Ice): Large-scale live-action entertainment tour operator behind Monster Jam and Disney On Ice. Closely comparable business model to Nitro Circus: arena/stadium-based touring productions, motorsport-adjacent action content, branded merchandise, and family-skewing ticketed live events.
- X Games (ESPN): ESPN-owned action sports competition series (summer and winter) featuring FMX, BMX, skate, and scooter. The most direct head-to-head event platform for elite action sports athletes, with the same core fanbase, sponsor ecosystem (Monster, Dewar's, Navy Federal, etc.), and touring-style content model as Nitro Circus Live.
Others
- Monster Energy: Energy drink brand and major sponsor/operator in action sports (including as a Nitro Circus partner and as title sponsor across supercross, MXGP, X Games, etc.). Comparable as both a sponsor counterpart and a de facto event/promotion enabler competing for the same athlete and fan wallet.
Emerging players
- Skateboard / Tony Hawk's Vert Alert / Action Sports Tour Operators: Tony Hawk's branded skateboarding competitions and tours (e.g., Vert Alert) and other smaller action-sports tour operators. Comparable to Nitro Circus in format (skate/BMX events, athlete-led, sponsor-backed) but narrower in scope and scale, often overlapping as feeder platforms into Nitro's larger shows.
Broad incumbents
- World Wrestling Entertainment (WWE): Touring, ticket- and sponsor-driven live entertainment spectacle featuring athletic stunt performance. Comparable as a scaled touring live-entertainment platform with merchandise, content licensing, and a similar arena/stadium venue strategy, though in a scripted-combat category.
- Cirque du Soleil: Iconic live-action circus and physical-performance entertainment company. Conceptually and thematically adjacent to Nitro Circus — both monetize 'circus' branded, physical-stunt-driven live experiences to mass audiences — though Cirque operates predominantly resident shows versus Nitro's touring model.
- Red Bull: Operator of marquee action-sports properties such as Red Bull Rampage (MTB), Red Bull X-Fighters (FMX), and Air Race. A much larger incumbent that competes for the same elite athletes, sponsor dollars, and spectator attention across multiple extreme-sports disciplines that overlap with Nitro Circus's FMX/BMX core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nitro Circus social profiles
Digital presenceNitro Circus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nitro Circus leadership team
Management profileNumber of profiles
Profiles1 record
Nitro Circus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nitro Circus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nitro Circus
What does Nitro Circus do?
Nitro Circus organizes and produces live touring action sports entertainment events featuring elite athletes performing over 100 stunts across FMX, BMX, skateboarding, scootering, WCMX, and contraptions disciplines. The company also sells branded merchandise through its own online store and retail partners, and licenses original content that has aired in over 60 countries.
Is Nitro Circus a public or private company?
Nitro Circus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nitro Circus founded?
Nitro Circus was founded in 2003. It employs 51 to 100 people.
Where is Nitro Circus based?
Nitro Circus is headquartered in San Clemente, United States, in the North America region.
How does Nitro Circus make money?
Five revenue lines are on record. Live Event Tickets are the primary driver. The others are merchandise Sales, sponsorship & Partnerships, television & Content Licensing and competition & Sweepstakes.
Who are Nitro Circus's main competitors?
Direct peers on record are World Surf League (WSL), Dew Tour, AMA Supercross / Feld, Feld Entertainment (Monster Jam, Disney On Ice) and X Games (ESPN). Monster Energy is listed as an others. Skateboard / Tony Hawk's Vert Alert / Action Sports Tour Operators is listed as an emerging player. Broad incumbents are World Wrestling Entertainment (WWE), Cirque du Soleil and Red Bull.
Does Nitro Circus have an API?
No public API is recorded for Nitro Circus.
What industry is Nitro Circus in?
Nitro Circus's product category is Live Action Sports Entertainment. Its primary akta.pro industry code is THAAAMAL, Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream), with a secondary code of MPAGABAL, Circus & Physical Theatre. Its NAICS code is 711219 and its SIC code is 7900.