MobileX Labs
- Company typePublic
- Founded2017
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MobileX Labs does
Mode Mobile operates an M&A-driven mobile ecosystem built around EarnOS, a proprietary rewards and monetization engine designed to run on any mobile phone and pay users for daily habits and activities. The company acquires profitable consumer apps (named portfolio includes NGL, Gallery, Cleaner, Applock, Mode Earn App, Trimbox, Uplift, Miss Merge Mystery Story, FashionGame) and integrates them under EarnOS to unify rewards, monetization, data, and distribution across the portfolio, which is reported at 100M+ monthly active users. Hardware is shipped through EarnPhone 2 (a starting-price $99 smartphone pre-loaded with EarnOS) sold via national retail partners Best Buy, Amazon, Walmart, Newegg, and Groupon, with EarnOS additionally licensed to OEM and carrier partners for embedded deployment on third-party devices. The model extends to a media layer (Mode Media's owned newsletters such as Market Munchies, Insider$, Free Finds, Crypto Club, Class Action, and Crypto Cookies, plus a first-party advertising network reaching millions of subscribers) and a financial services layer (Mode Money) serving higher-net-worth investors with curated opportunities emphasizing returns and capital preservation. Revenue mechanics therefore span app monetization, hardware sales, OEM/carrier licensing, advertising, and investor services, with investor positioning supported by a $MODE NYSE ticker, over $75M cumulative funding since 2017, and FinTech TV NYSE coverage alongside Forbes, Yahoo Finance, CNBC, Fox News, and Business Insider features.
MobileX Labs firmographics
Firmographics- Name
- MobileX Labs
- Legal name
- Mode Mobile
- Website
- https://MobileXLabs.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MobileX Labs industry classification
Industry- Product category
- Mobile Rewards & Monetization Platform
- NAICS
- Telephone Apparatus Manufacturing (33421)
- SIC
- Telephone & Telegraph Apparatus (3661)
- akta.pro primary industry
- Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing) (CRACALAB)
- akta.pro secondary industries
- OEM & Device-Embedded App Stores (BPAMADAD), Smartphone & Feature Phone OEMs (CRACALAA), Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS) (CRACALAE)
Keywords
Where MobileX Labs is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
MobileX Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- App Portfolio Revenue: Mode Mobile acquires high-engagement consumer apps and integrates EarnOS to unify rewards, monetization, data, and distribution. Actively acquiring profitable app businesses with $1M+ in revenue and strong user metrics.
- Device Licensing & Sales: EarnOS powered devices including EarnPhone 2 sold through national retail partners. EarnOS licensing to OEM and carrier partners enabling them to launch EarnOS-enabled devices at global scale.
- Media Division: Mode Media reaches millions of newsletter subscribers across various verticals, operates content and news sites, and runs a first-party advertising network that distributes, tests, and monetizes content at scale.
- Financial Services (Mode Money): Financial services division providing curated opportunities for higher-net-worth investors focused on stronger returns and capital preservation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | EarnPhone 2 device starting price |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels4 records
MobileX Labs product offering
Product offeringCore offering
Mode Mobile operates a diversified, M&A-driven mobile platform built around EarnOS, a proprietary rewards and monetization engine that runs on any mobile phone. The company acquires high-engagement consumer apps and integrates them with EarnOS, sells EarnOS-enabled devices (EarnPhone 2), licenses EarnOS to OEM/carrier partners, runs a media division (Mode Media) with newsletters and a first-party ad network, and operates a financial services division (Mode Money) for higher-net-worth investors.
Product overview
Mode Mobile operates a diversified, M&A-driven platform offering a unified mobile ecosystem built around EarnOS, a proprietary rewards and monetization engine. EarnOS serves as the core platform that powers the company's portfolio of mobile apps (including Mode Earn App, NGL, and acquired apps), EarnOS-enabled devices (EarnPhone 2), and financial services (Mode Money). The company acquires high-engagement consumer apps and integrates them with EarnOS to unify rewards, monetization, data, and distribution. Combined earnings and estimated savings through the platform exceed $1 billion, with 100+ million monthly active users.
Differentiator
Problem solved
Functional benefit
Brands
- EarnOS: Proprietary rewards and monetization engine that runs on mobile devices, rewarding owners for daily habits and activities with higher retention and revenue.
- Mode Earn App
- EarnPhone 2
- Mode Money
- Mode Media
Products and services
- EarnOS Engine A proprietary rewards and monetization software engine that can run on any mobile phone, rewarding owners for daily habits and activities to drive higher retention and revenue. Licensed to OEM and carrier partners for global deployment and used as the core platform across Mode Mobile's app portfolio.
- EarnPhone 2 An EarnOS-powered smartphone pre-loaded with the rewards engine, sold through national retail partners at a starting price of $99 (sold out). Targeted at everyday consumers who want to monetize their mobile phone usage.
- Mode Earn App A mobile application within Mode Mobile's EarnOS-enabled portfolio that rewards users for daily habits and activities. Available on the Google Play Store.
- Mode Media An owned and operated media engine comprising newsletters, content sites, and a first-party advertising network. Distributes, tests, and monetizes content at scale across verticals including investment news (Market Munchies, Insider$), deals (Free Finds), and crypto (Crypto Club, Crypto Cookies).
- Mode Money Mode Mobile's financial services division that provides curated investment opportunities for higher-net-worth investors focused on stronger returns and capital preservation.
Quantifiable outcome
- $1,000,000,000+ in combined earnings and estimated savings for users
- +2 more outcomes
Companies that use MobileX Labs
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles4 records
MobileX Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
MobileX Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- Best BuycoreNational retail partner selling EarnPhone 2 devices. Best Buy is a key physical retail distribution channel for Mode Mobile's EarnOS-powered devices in the US market.
- AmazoncoreNational retail partner selling EarnPhone 2 devices. Amazon provides global e-commerce distribution for Mode Mobile's EarnOS-powered devices.
- WalmartcoreNational retail partner selling EarnPhone 2 devices. Walmart provides mass-market retail distribution for Mode Mobile's EarnOS-powered devices.
- NeweggcoreNational retail partner selling EarnPhone 2 devices. Newegg provides technology-focused e-commerce distribution for Mode Mobile's EarnOS-powered devices.
- GrouponcoreNational retail partner selling EarnPhone 2 devices. Groupon provides promotional e-commerce distribution for Mode Mobile's EarnOS-powered devices.
- OEM and Carrier PartnerscoreMode is expanding EarnOS licensing to OEM and carrier partners, enabling them to launch and power their own EarnOS-enabled devices while embedding income infrastructure directly into billions of smartphones at global scale.
- Earnft NetworkstrategicGlobal Partner: Earnft Network is referenced as a global partnership for ecosystem expansion and network development.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
MobileX Labs competitors and assessment
Company assessmentDirect peers
- Tapjoy: Mobile rewarded advertising and offerwall platform that rewards users for in-app engagement — a direct functional analog to Mode's value proposition of paying users for daily mobile habits.
- Unity Technologies: Real-time 3D platform with a major mobile-app and gaming monetization engine (including via ironSource) — comparable in operating a platform that powers mobile-app revenue and developer-side tooling.
- Mistplay: Loyalty and rewarded-engagement platform for mobile gaming that pays users for playtime — closely comparable to Mode's rewards-for-screen-time consumer value proposition.
- ironSource: Mobile app monetization and marketing platform specializing in rewarded ads and user acquisition — now part of Unity but still a directly comparable model to Mode's EarnOS rewards engine and app-portfolio approach.
- AppLovin: Mobile app monetization and marketing platform that helps app developers maximize revenue and user acquisition across mobile apps — directly comparable to Mode's EarnOS-driven monetization of a consumer app portfolio.
- InMobi: Mobile advertising and monetization platform reaching billions of devices — comparable to Mode's first-party advertising network and mobile-app monetization ambitions.
Broad incumbents
- Samsung: Global smartphone OEM whose devices are potential EarnOS licensing targets; comparable to Mode's EarnPhone 2 device business as a broad incumbent in the same hardware category.
- Zynga: Major mobile games publisher (now part of Take-Two) with a portfolio of consumer mobile games — comparable as a consumer mobile-games platform operator, though at much larger scale and without Mode's rewards engine.
- Roblox: User-generated consumer platform with deep mobile engagement and a developer-creator economy — comparable as a consumer mobile platform with monetization beyond direct app purchases.
Emerging players
- Niantic: Mobile AR/consumer-app developer with deep engagement per user — comparable as a high-engagement consumer mobile-app operator, though focused on location-based gaming rather than rewards-monetization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MobileX Labs social profiles
Digital presenceMobileX Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobileX Labs leadership team
Management profileNumber of profiles
Profiles3 records
MobileX Labs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobileX Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobileX Labs
What does MobileX Labs do?
Mode Mobile operates a diversified, M&A-driven mobile platform built around EarnOS, a proprietary rewards and monetization engine that runs on any mobile phone. The company acquires high-engagement consumer apps and integrates them with EarnOS, sells EarnOS-enabled devices (EarnPhone 2), licenses EarnOS to OEM/carrier partners, runs a media division (Mode Media) with newsletters and a first-party ad network, and operates a financial services division (Mode Money) for higher-net-worth investors.
Is MobileX Labs a public or private company?
MobileX Labs is a public company. It is classified as public and is currently operating.
When was MobileX Labs founded?
MobileX Labs was founded in 2017. It employs 11 to 50 people.
Where is MobileX Labs based?
MobileX Labs is headquartered in Chicago, United States, in the North America region.
How does MobileX Labs make money?
Four revenue lines are on record. App Portfolio Revenue is the primary driver. The others are device Licensing & Sales, media Division and financial Services (Mode Money).
Who are MobileX Labs's main competitors?
Direct peers on record are Tapjoy, Unity Technologies, Mistplay, ironSource, AppLovin and InMobi. Broad incumbents are Samsung, Zynga and Roblox. Niantic is listed as an emerging player.
Does MobileX Labs have an API?
No public API is recorded for MobileX Labs.
What industry is MobileX Labs in?
MobileX Labs's product category is Mobile Rewards & Monetization Platform. Its primary akta.pro industry code is CRACALAB, Smartphone & Feature Phone ODM/OEM Manufacturing (Contract Manufacturing), with a secondary code of BPAMADAD, OEM & Device-Embedded App Stores. Its NAICS code is 33421 and its SIC code is 3661.