What Bertha does

Bertha is a New York-based branding and marketing agency founded in 2015 by industry veterans Brett Waszkelewicz and Marissa Shapiro, operating as a privately-held B2B professional services firm with 1–10 employees. The firm offers a comprehensive suite of branding services spanning brand strategy, visual identity design, verbal identity and voice/tone development, campaign creation, content creation, digital experience design, packaging design, go-to-market strategy, audience and market research, physical activations, and in-house team-building support. Bertha serves clients across diverse verticals including technology (Arthur, an AI monitoring company), media/publishing (Hodinkee), legal services (Lawfty, Alexander Shunnarah Trial Attorneys), consumer goods (Not Your Mother's hair care), food and beverage (Light Years natural wine), healthcare (May Health, PCOS treatment), and sports (Travel Baseball World).

The agency's go-to-market model is sales-led and centered on direct engagement with founders, brand executives, and in-house marketing teams, positioning Bertha as a strategic partner rather than a transactional vendor. The co-founders' dual background as former agency owners and brand-side executives is positioned as the firm's primary differentiator, enabling tighter integration with client teams. Revenue is generated through project-based and ongoing professional services engagements with custom, quote-based pricing that is not publicly disclosed. Marketing is conducted primarily through the company website (hellobertha.com) portfolio, organic Instagram presence (@hellobertha_dot_com), and direct email outreach, with no paid advertising disclosed and no external investors or institutional funding reported.

Selected client work demonstrates end-to-end brand capabilities: for Arthur, Bertha expanded the AI monitoring company's brand ahead of its first major marketing push (including the "Ground Truth" live event and podcast); for Hodinkee, Brett Waszkelewicz led a brand evolution ten years after creating the original 2012 identity, achieving a reported 92% daily/weekly audience visit rate and one of the highest NPS scores the agency has observed; and for Alexander Shunnarah Trial Attorneys, Bertha designed a brand system to accommodate national partner-to-grow expansion. The firm is founder-owned with no disclosed parent company, subsidiaries, M&A activity, or regulatory actions.

Name

Bertha

Legal name

Bertha

Website

https://hellobertha.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Bertha is a New York-based branding and marketing agency founded in 2015 that delivers brand strategy, visual identity, verbal identity, and campaign services to clients across technology, legal, consumer goods, healthcare, media, and food and beverage industries.

Ownership category

akta.pro rank

Product category

Branding and Marketing Services

NAICS

Graphic Design Services (54143)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Branding strategy services
• Visual identity design
• Marketing campaign creation
• Brand positioning consulting
• Creative agency services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding and Marketing Services: Professional services revenue generated through branding strategy, visual identity development, marketing campaigns, content creation, digital experiences, and related consulting engagements. Services are tailored to each client's needs with flexible project-based or ongoing engagement structures.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bertha is a B2B branding and marketing agency that provides professional services spanning brand strategy, visual identity design, verbal identity and voice/tone development, campaign creation, content production, digital experience design, packaging design, go-to-market strategy, audience and market research, and physical activations. Engagements are tailored per client and delivered as project-based or ongoing consulting relationships with founders, brand executives, and in-house marketing teams across diverse industries.

Product overview

Bertha is a professional branding and marketing agency offering a comprehensive suite of services including Brand Strategy, Visual Identity, Verbal Identity, Voice and Tone, Campaign Creation, Content Creation, Digital Experiences, Packaging Design, Go-to-Market Strategy, Audience & Market Research, Physical Activations, and In-House Team-Building. The agency works with clients across diverse industries including technology (AI brands), media (watch enthusiasts), legal services, consumer goods (hair care, wine), healthcare, and sports. Bertha positions itself as a partner for businesses at various stages including first-time brand creation, brand expansion for new audiences, and brand evolution for market transitions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 92% of Hodinkee's audience visits daily or weekly
• +1 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Saturday StudioscoreStrategic or Co-development PartnerSaturday Studios designed the core identity for Arthur (AI monitoring company) and partnered with Bertha to expand and execute the brand strategy as Arthur prepared for first major marketing push. Bertha built upon Saturday Studios' foundational work to expand brand for greater reach and distinction.
• Jared GrangercoreStrategic or Co-development PartnerCollaborated with Jared Granger to design a brand system for Alexander Shunnarah Trial Attorneys that accommodates partner-to-grow expansion strategy while strengthening the core brand identity for national scaling.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience work for large enterprises. Comparable in service breadth to Bertha but operating at significantly larger scale as part of Omnicom.
• Interbrand: Global brand consultancy offering strategy, naming, identity, and brand valuation. Comparable in core branding services to Bertha but operating at much larger enterprise scale.
• Landor & Fitch: Global branding and design consultancy covering strategy, identity, verbal branding, and experience design. Overlaps heavily with Bertha's twelve-service stack but serves primarily large multinational clients.

Direct peers

• Red Antler: Branding agency specializing in launching and evolving brands for startups and growth-stage companies. Closely comparable to Bertha in target segment (founders, brand transformations), service stack, and selective project portfolio.
• &Walsh: Brand strategy and design studio known for bold identity work, originally founded as Gin Lane. Comparable to Bertha in boutique scale, founder-led model, and emphasis on brand strategy plus visual identity.
• Pentagram: Independent design and branding agency known for partner-led, multidisciplinary brand identity work across strategy, visual design, and campaigns. Directly comparable to Bertha in offering portfolio and founder/partner-driven operating model.
• Manual: Boutique branding and design agency focused on strategy, identity, and digital experience for growth-stage and enterprise clients. Similar to Bertha in service scope and selective project engagement model.
• DesignStudio: Independent design and brand strategy agency known for identity systems for high-profile brands. Comparable to Bertha in integrated strategy-plus-execution model and emphasis on transformative brand engagements.
• Mother Design: Design arm of Mother, an independent creative company, offering brand strategy, identity, and campaign work. Comparable in creative-led positioning and cross-vertical client base.
• COLLINS: Independent brand and design agency working across strategy, identity, and experience design for both challenger and enterprise brands. Comparable to Bertha in integrated service offering and selective client roster.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hellobertha_dot_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertha